Beauty/Skin/Serums & Treatments/Face Serums

Top 10 Natural Serums

Restore Your Skin With Natural Ingredients Found In These Serums

Restore Your Skin With Natural Ingredients Found In These Serums

Even if you prefer to stick to a simple skincare routine, a serum should always be a key step. The beauty of serums is that they penetrate deep into the skin with a high concentration of active ingredients, making it super easy to target specific skincare concerns. Whether your goal is to rid wrinkles and fine lines, fade acne scars, reduce redness, or a combination of all three, there's one that's perfectly suited for your unique skin. But with the overwhelming amount of serums on the beauty aisle, it can be tough to figure out exactly which one to turn to. Never fear—because as usual, we've got you covered. Using our trusted algorithm that factors in reviews from real users, editorial recommendations, and best-seller lists, we've created a handy guide to finding the best serums for your concerns. Even better, each one is all natural, so you can care for the planet while you care for your skin—it's a win-win. Keep scrolling to discover the natural serums that skincare junkies can't stop raving about. Opening image: @paiskincare

Did you like our 10 Best Natural Serums? Then we think you'll love our 10 Best Natural And Organic Facial Cleansers, too! 

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June 4, 2019

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings

Derma E Vitamin C Concentrated Serum
Rank & Style Approved


Derma E Vitamin C Concentrated Serum

LOVED FOR: Packed with hyaluronic acid and vitamin E, this vitamin C serum has more moisturizing power than most.

USERS SAID: "I really noticed a difference with this as compared to some other serums I've used. My face was bright the next morning!"

Eminence Organic Skin Care Bamboo Firming Fluid

WHAT IT DOES: Thanks to a blend of antioxidants, proteins, vitamins, and minerals, this serum anti-ages, fights free radicals, and lifts and firms the skin.

HELPFUL TIP: Looking for a natural alternative to retinol? This is it.

Pai Skincare Rosehip Bioregenerate Oil

BEST FOR: Damaged skin and fine lines

FUN FACT: This little bottle contains the most concentrated rosehip oil on the market.

Biossance Squalane + Vitamin C Rose Oil

USERS SAID: "I have intensely dry and dehydrated skin and have been using three drops each morning and evening in conjunction with my moisturizer. Almost all the redness around the center of my face is gone. It smells lovely, too."

 HELPFUL TIP: This serum is safe for all skin types, even sensitive.

Origins Original Skin Renewal Serum with Willowherb

WHAT IT DOES: Whether you're suffering from stress, a sleepless night, or clogged pores, this pretty-smelling serum will get your glow back in no time.

USERS SAID: For the first time in forever, my skin feels smooth and my acne is under control. Usually, by noon, my face would be oily and shiny, and I would have to blot it a few times so I wouldn't look so greasy. [...] I wish this had been around 20 years ago."

Glow Recipe Pineapple-C Brightening Serum

WHAT IT DOES: This serum uses pure pineapple juice—a natural source of vitamin C—to brighten, smooth, and hydrate your complexion.

FUN FACT: Familiar with the Glass Skin trend popping up on your Insta feed? This serum was created to help you achieve that particular buzzy K-beauty look.

TruSkin Naturals Vitamin C Serum

WHAT IT DOES: This serum uses vitamin C to target fine lines and wrinkles and leave you with brighter, firmer, and smoother skin.

USERS SAID: "I was skeptical at first since every skincare product I've tried in the market hasn't made much of a difference for my skin. After a few days of using this serum, my skin was smoother and my dark spots started to diminish. I am so happy with the results and will definitely continue to buy this product."

Drunk Elephant C-Firma Day Serum

WHAT IT DOES: This vitamin C serum is formulated with an antioxidant complex, essential nutrients, and fruit enzymes to amp up its firming and brightening power.

FROM THE EXPERTS: In a consumer test of 104 women ages 25-55, 90% reported smoother skin, 89% reported brighter and more radiant skin, 87% reported firmer skin, and 86% reported more evenly toned skin.

Tatcha Violet-C Brightening Serum 20% Vitamin C +10% AHA

WHAT IT DOES: This brightening serum uses a unique blend of vitamin C and AHAs to help promote cell turnover and boost moisture levels.

USERS SAID: "One of the best serums I have ever tried. In just a week, my skin felt smoother, looked brighter, and some of my acne scars started to fade. I thought it was just me, but even my husband and coworkers started to notice!"

CAUDALÍE Vinoperfect Anti Dark Spot Serum

WHAT IT DOES: This serum tackles all forms of hyperpigmentation and is proven to be 62 times more effective than vitamin C.

FUN FACT: This product contains viniferine, a natural ingredient known to regulate melanin and leave you with a smoother, more even tan.

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