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2024 Fashion Trends

How To Embrace And Shop This Year's Most Popular Fashion Trends

Image credits: thereformation
Image credits: thereformation

In our TikTok-obsessed culture, it feels like trends come and go at the speed of light. A simple scroll through your feed exposes you to a non-stop marquee of oxymorons: Are we dopamine-dressing or embracing quiet luxury? Do we like coquette style or more androgynous looks? It’s confusing, hard to keep up with, and can cause chronic fashion brain freeze, but don’t worry—we’re here to help.

We set out to cut through the noise and determine what is truly trending in fashion in 2024. Our research revealed some surprising (and some not-so-surprising) results when it comes to what people are excited to wear and buy this year. We’ll dive deeper into our findings below, but here’s a hint: The early aughts revival is still going strong, and you should never underestimate the cultural influence of pop divas like Taylor Swift and Beyoncé.

January 19, 2024

Written By:Sierra Rogers

Product Expert:Georgia Jones

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01

Silver Jewelry

The influence of Beyonce's Renaissance World Tour continues to be seen, as silver jewelry is back in 2024. Add some visual interest to minimalist looks with bold, bubbly pieces like Adina Eden's Chunky Drop Earrings or Mejuri's Puffy Charlotte Ring, or embrace the icy material in a much more subtle way with sleek pieces like those from Madewell's Tennis collection. 

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02

Wide Leg

Good news: The pant silhouette we all fell in love with last year isn't going anywhere. Wide-leg pants have been seen on everyone from Taylor Swift to the princess herself, Kate Middleton. Wear them to work with a button-down shirt, or pair them with a bodysuit for date night. 

03

Ballet Flats & Mary Janes

Flats: Last year, Vogue called them the "shoe of the moment." This year, they're proving to have more staying power in the trend cycle, and we're ready to plié our way through the year to prove it. Whether you're drawn to the feminine, ballet-inspired look or simple leather styles, 2024 is the time to invest in this trendy (yet comfortable) shoe.

04

Belts

Belts are as functional as they are fashionable, and in 2024, we'll see them used to add structure and personality to all kinds of outfits. Remember in the early aughts when Kim K added a waist belt to everything from a long-sleeve v-neck to a vest and camisole? We're not suggesting you go that far, but with statement styles like Free People's Duke Concho Belt on the table, you might be inspired to.

05

Metallics

Embrace the futuristic feel of metallics this year. Modern and flashy colors like silver, chrome, and gold dominated the red carpet at the 2024 Golden Globes, solidifying this trend's status and providing plenty of inspo for more dramatic looks. Plus, accessories like Liselle Kiss's Elliot Leather Top Handle Bag make it easy to add shine to the everyday.

06

Pops of Red

Speaking of the Golden Globes, many celebs showed up matching the red carpet—notably, Ayo Edebiri in a Prada gown and Florence Pugh in a full Valentino look. This powerful color is full of intensity and symbolism (in China, it's thought to give life-generating energy), so when you need to make a statement this year, there's no better hue to turn to. 

07

Blazers

Get down to business in a blazer. Once a staple of formal officewear, blazers have been brought down to casual status by the likes of Bella and Gigi Hadid. Throw one over a sweatshirt to look put together while running errands, or skip the undershirt entirely for a sexy look a la Zendaya—from what we can tell, there are no rules when it comes to styling this closet staple.  

08

Sling Bag

Micro purses can take a lap, because 2024 is all about the sling bags. Slouchy, spacious, and not too precious, sling bags are ideal for throwing over your shoulder on the way out the door. Whether you're into boho-inspired hobo bags (which are chicer than the name implies) or sporty options like Uniqlo's Round Mini Shoulder Bag (featured below), one thing's for sure: You're going to love how comfortable these bags are to carry.

09

Preppy Polo

Preppy polo styles are having a moment. We're talking big collars, stripes, and slouchy silhouettes crafted from thick, warm fabrics. These academia-inspired styles are perfect for pairing with jeans and a pair of retro sneakers (spoiler alert), but they can also lean sophisticated (like English Factory's Polo Collar Knit Sweater).

10

Retro Sneaker

Every year a new sneaker steals our hearts, and this year, it's Adidas' Samba shoes. A pair that was originally designed to help soccer players train on icy, hard ground, this simple style features the brand's iconic three stripes and suede overlays. Not feeling the trainer du jour? Check out similar options like New Balance's 550 Basketball Sneaker.


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