Explore UGG: From Iconic Sheepskin Boots to Trendsetting Styles

UGG may be best known for its plush sheepskin boots, but there's so much more to the brand than cozy footwear. Today, UGG delivers a full lifestyle lineup—think effortlessly cool loungewear, trend-forward shoes, and elevated everyday accessories. At Rank & Style, we love UGG for its laid-back California aesthetic, luxe textures, and commitment to comfort without sacrificing style. Whether you're lounging at home or heading out in your favorite pair of Tazz slippers, UGG makes it easy to look put-together and feel incredibly cozy.

Ready to dive deeper into what makes UGG a fan favorite? Keep reading for all the details.

What Does UGG Sell?

UGG’s most iconic product will always be its classic boot—a cozy, pull-on style made of plush sheepskin with a suede exterior and ultra-soft shearling lining. Originally designed for warmth and comfort, this mid-calf boot has become a fashion staple that’s loved year-round.

But the brand doesn’t stop at boots. UGG’s footwear lineup includes everything from platform sandals and chunky sneakers to weather-ready boots and casual slippers. And yes, they’re all just as comfortable as you'd expect.

Beyond shoes, UGG has expanded into fashion and lifestyle essentials. The brand’s clothing collection features elevated loungewear—think joggers, hoodies, robes, and matching sets—plus outerwear, cozy knitwear, and even accessories like scarves and hats. You’ll also find home goods like shearling pillows, luxe throw blankets, and slippers that blur the line between indoor and outdoor wear.

Whether you’re dressing for errands or staying in, UGG has something that delivers on comfort and style.

The UGG Story: From Surfer Roots to Global Phenomenon

The boot that started it all was a simple, utilitarian boot that Australian sheep shearers wore in the 1920s. Australian surfers eventually realized that these boots were great for keeping their feet warm after surfing, and by the 1970s, surfing culture brought the boots to the United States. 

Surfer Brian Smith launched the UGG brand in California in 1978. For more than a decade, the boots were one of the state's best-kept secrets. However, things changed in 1994 when members of the U.S. Olympic team wore UGGs to the Winter Olympics in Lillehammer, Norway. Style-conscious individuals started taking note of the boots' unusual look, and in 2003, positive press from Oprah Winfrey helped UGG boots take off. The shoes became a major trend and were the go-to footwear for off-duty models, musicians, and celebrities. 

Since then, UGG has gone out of its way to avoid being a one-hit wonder. The brand slowly branched out with more items that matched the comfort and coziness of its boots. Thanks to some input from major designers and collaborations with luxury brands, UGG shoes and clothing have become a fashion mainstay. 

UGG’s Brand Aesthetic

At its core, UGG’s aesthetic is rooted in comfort—but the brand has mastered the art of making cozy look effortlessly cool. Neutral tones, relaxed silhouettes, and ultra-soft textures define the collection, with styles designed to transition seamlessly from lounging at home to stepping out in style.

UGG’s signature pieces—like oversized sweat sets, kimono-inspired robes, and plush shearling outerwear—capture that easygoing, California-meets-streetwear vibe. And while the looks are casual, they’re never boring. Subtle design details like exaggerated collars, quilted textures, and contrast stitching give UGG’s pieces a fashion-forward edge.

It’s this thoughtful blend of function and flair that makes UGG stand out—and keeps us coming back for more.

UGG’s Popular Collections and Bestselling Products

UGG has built a cult following thanks to its ability to blend comfort with standout style. 

Here are some of the brand’s most iconic collections and bestselling items:

• Classic Boot Collection
  UGG’s most recognizable design is still going strong. The Classic Boot features a pull-on silhouette, soft sheepskin interior, and flat sole, making it a cold-weather essential. It comes in multiple heights to suit your style—from the ankle-grazing Classic Ultra Mini and Classic Mini to the mid-calf Classic Short and the tall, upper-calf Classic Tall.
• Fluff Yeah Slides
  Equal parts slipper and statement shoe, the Fluff Yeah Slides deliver cozy vibes with a bold, playful twist. They feature a thick, plush band of fluffy material across the top, a chunky sole, and an open toe—plus they come in tons of fun colors and prints.
• Tazz and Tasman Slippers
  These cult-favorite slippers combine the comfort of UGG’s boots with an easy, everyday slip-on design. The Tasman features a sleek, low-profile sole, while the Tazz adds a chunky platform for an elevated look. Both are lined in shearling and finished with a cozy suede upper.
• UGG Outerwear
  UGG’s outerwear lineup is just as covetable as its footwear. Think plush shearling jackets, oversized puffer coats, and ultra-soft hoodies that keep you warm without sacrificing style.
• UGG Loungewear
  From joggers and robes to sports bras and underwear, UGG’s loungewear collection has everything you need to relax in style. Each piece is thoughtfully designed for maximum softness and all-day wearability.

UGG Collaborations and Influencer Favorites

UGG has skillfully bridged the gap between luxury streetwear and loungewear, creating intentional designs with a designer edge that set it apart from other brands. Some of UGG’s standout collaborations include the Telfar logo-printed boots, as well as the Collina Strada collection, which features vibrant tie-dye vegan shoes. UGG’s collaboration roster also boasts high-profile partnerships with brands like Jimmy Choo, Jeremy Scott, and Feng Chen Wang.

But UGG’s in-house designs are just as beloved. The brand’s Classic boots have earned rave reviews from fashion icons like André Leon Talley and Alexa Chung and are a staple on social media feeds. Gen Z influencers, including Emma Chamberlain, are especially fond of the Classic Mini ankle boots and Tazz slippers, both of which have become go-to footwear. Another design that’s currently making waves is the Fluff Yeah sandal, seen on A-list celebrities like Anya Taylor-Joy, Hailey Bieber, and Selena Gomez.

How Much Does UGG Cost?

UGG falls right in the middle of the fashion pricing spectrum. While it’s not the bargain-bin $10 fast fashion, it also isn’t the high-end $1,000 designer label. Most UGG products typically range from $30 to $300, depending on the item and when you buy it. 

Here are some average prices for a few of our favorite UGG products:

• UGG boots: $150 to $200
• UGG coats: $200 to $300
• UGG loungewear: $30 to $100
• UGG apparel: $60 to $130

While these price points seem a little high to some, it makes more sense when you consider the quality of UGG's construction. Most UGG shoes will look great for at least five to 10 years, and some people even wear the same pair for up to 20 years. Not only are UGG items fantastic investment pieces, but you can also save money by shopping smart. We've noticed major deals on UGG items. In addition to UGG coupon codes, you can get discounts by shopping holiday deals and looking in its sale section.

Where to Buy UGG

When it comes to shopping for UGG, you’ve got plenty of options, and it really pays to compare. You might find that the same item is priced differently depending on where you shop. 

Here are some great shops to consider:

• The UGG Official Website:
  The best place to find the widest selection of UGG products. Plus, you can score exclusive deals and get early access to new collections.
• Nordstrom:
  As an authorized retailer, Nordstrom carries a great variety of UGG shoes and apparel, ensuring you’re getting the real deal.
• Bloomingdale's:
  While Bloomingdale’s offers fewer apparel items, it frequently has fantastic sales on UGG footwear. Don’t forget to check for Bloomingdale’s promo codes to save even more.
• Amazon:
  UGG has an authorized storefront on Amazon, which is especially convenient if you’re an Amazon Prime member for free shipping.
• REI:
  Known for outdoor gear, REI also carries UGG boots, often at competitive prices.
• Designer Shoe Warehouse (DSW):
  DSW is a great place to shop if you’re looking for great prices on UGG boots and sandals. Use a DSW coupon to snag a discount.
• UGG Outlet Stores:
  If you’re looking for past-season styles at lower prices, UGG’s outlet stores offer great savings.

Brands Like UGG

It's hard to beat UGG's comfort level and style, but it's not the only high-quality loungewear brand out there. 

Here are some other brands you will appreciate if you love UGGs:

• Sorel:
  Sorel doesn't have apparel, but its footwear is reminiscent of UGG in both comfort and durability.
• Birkenstock:
  Birkenstock is one of the few other shoe brands that have reached the same level of timelessness as UGG. It's known for its luxurious feel and chunky aesthetic.
• EMU Australia:
  This is another brand inspired by classic Australian footwear design. It's a good choice if you like the idea of UGG boots but want a few extra design elements.
• The North Face:
  The North Face sells a broad range of practical outdoor gear with the same streetwear flair as UGG.

Why We Love UGG

UGG is the kind of brand we’re proud to support here at Rank & Style. They’ve masterfully tapped into what makes them special and have stayed true to that aesthetic, creating a collection that’s both cohesive and focused on comfort and durability.

What’s even more impressive is how UGG has kept its relevance over the years. Through designer collaborations, influencer marketing, and innovative new releases, the brand continues to evolve without losing sight of what made it iconic in the first place. Whether it's their timeless boots or their trendy new styles, we can always count on UGG to deliver products that are stylish, comfortable, and built to last.