Picture this: you're getting dressed for work, and suddenly your go-to blazer won't button. Like, at all. And those jeans that used to be your security blanket? They're now staging a full rebellion against your expanding waistline. If you've been there, you know the specific brand of panic that comes with realizing your entire wardrobe has basically turned against you overnight.

Here's the thing about maternity shopping. It's gotten so much better than those awful tent dresses from back in the day, but somehow it's still ridiculously hard to find clothes that tick all the boxes. You want to look cute, feel comfortable, and maybe not spend your entire paycheck on clothes you'll wear for a few months. Is that really asking too much?

That's where our expertise comes in. Whether you're looking for that perfect pair of jeans that'll take you through all three trimesters, professional pieces that command respect in the boardroom, or those cozy-but-cute loungewear sets for weekend nesting, we've found the online destinations that truly get it. These maternity clothing websites prove you don't have to choose between comfort and style during one of the most special times of your life.

Here are our top picks:

<ol><li><a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fitsbodily.com%2F" rel="nofollow noreferrer noopener" target="_blank">Bodily</a> - Premium Basics That Last</li><li><a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.ingridandisabel.com%2Fcollections%2Fmaternity-bestsellers" rel="nofollow noreferrer noopener" target="_blank">Ingrid+Isabel</a> - Innovative Problem-Solvers</li><li><a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Flegoeheritage.com%2F" rel="nofollow noreferrer noopener" target="_blank">Légoe Heritage</a> - Elevated Minimalist Sophistication</li><li><a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=http%3A%2F%2Fabercrombie.com" rel="nofollow noreferrer noopener" target="_blank">Abercrombie &amp; Fitch</a> - Surprisingly Good Trendy Maternity</li><li><a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=http%3A%2F%2Fbumpsuit.co%2F" rel="nofollow noreferrer noopener" target="_blank">Bumpsuit</a> - Genius Bump-to-Baby Concept</li><li><a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.hatchcollection.com%2Fcollections%2Fview-all" rel="nofollow noreferrer noopener" target="_blank">HATCH</a> - Fashion-Forward Designer Appeal</li><li><a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fbeyondyoga.com%2Fcollections%2Fmaternity-all" rel="nofollow noreferrer noopener" target="_blank">Beyond Yoga</a> - Proper Support for Active Pregnancies</li><li><a href="https://goto.quince.com/Vx3MYj" rel="nofollow noreferrer noopener" target="_blank">Quince</a> - Premium Materials Without the Markup</li><li><a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.kindredbravely.com%2F" rel="nofollow noreferrer noopener" target="_blank">Kindred Bravely</a> - Solutions for Every Phase</li><li><a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.pinkblushmaternity.com%2F" rel="nofollow noreferrer noopener" target="_blank">PinkBlush</a> - Photo-Ready Romantic Pieces</li><li><a href="https://gap.igs4ds.net/bO9MNM" rel="nofollow noreferrer noopener" target="_blank">GAP</a> - Dependable Basics That Just Work</li><li><a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=43148&murl=https%3A%2F%2Fwww2.hm.com%2Fen_us%2Fsearch-results.html%3Fq%3Dmaternity" rel="nofollow noreferrer noopener" target="_blank">H&amp;M</a> - Trendy Styles at Guilt-Free Prices</li><li><a href="https://goto.target.com/VxeRe3" rel="nofollow noreferrer noopener" target="_blank">Target</a> - Convenient Everything-in-One-Place</li><li><a href="https://gap.igs4ds.net/ra3erR" rel="nofollow noreferrer noopener" target="_blank">Old Navy</a> - Family-Friendly Prices for Quick Needs</li><li><a href="https://nordstrom.sjv.io/WyaJaM" rel="nofollow noreferrer noopener" target="_blank">Nordstrom</a> - Curated Selection with White-Glove Service</li><li><a href="https://amzn.to/4o5lKsG" rel="nofollow noreferrer noopener" target="_blank">Amazon</a> - Unbeatable Convenience &amp; Variety</li></ol>

A note on pricing: Throughout this guide, $ = most core pieces under $60, $$ = most core pieces $60–$150, $$$ = most core pieces above $150. Tiers reflect each brand's typical maternity lineup.

Baby Onboard? Here Are The Best Websites to Shop for Stylish Maternity Clothes

The Best Maternity Clothing Brands for Every Style and Budget

Some brands have become so reliable you don’t even need to read the reviews (especially since <a href="https://www.rankandstyle.com/how-we-rank-products" target="_blank">we do that for you</a> ). Everlane is one of those brands. A pioneer in the quiet luxury category, Everlane’s clothing styles span from <a href="https://www.rankandstyle.com/top-10-list/best-womens-oxfords" target="_blank">shoes</a> and scarves to coats and <a href="https://www.rankandstyle.com/top-10-list/best-cashmere-sweater" target="_blank">cashmere</a>. Plus, one of the brand’s pillars—radical transparency—means you’ll always know where each product was made and how much it cost to manufacture. It’s a peek behind the curtain you don’t always get in the fashion industry, which makes it even easier to feel good about spending your hard-earned cash at Everlane.
On that note, if you’re starting to feel like you’ve collected all of <a href="https://www.rankandstyle.com/collections/everlane-deals" target="_blank">Everlane’s best-sellers</a> or you’re looking to diversify where you shop this season, we’ve rounded up a list of five brands that are just as reliable as Everlane. From the quilted <a href="https://www.rankandstyle.com/collections/winter-jackets" target="_blank">coats</a> of <a href="https://www.rankandstyle.com/articles/get-to-know-quince" target="_blank">Quince</a> to the boxy <a href="https://www.rankandstyle.com/top-10-list/best-winter-layering-tees" target="_blank">tees</a> of COS, the five brands below offer just as much effortless style as Everlane—occasionally, at an even more affordable price point.

If You Love Everlane, Here Are 5 Brands We Highly Recommend You Check Out

Brands Like Everlane

The days are getting shorter, the air has that perfect crispness to it, and pumpkin patch season is officially upon us. Honestly? This might be our favorite fall activity. There's something about tromping through fields of orange pumpkins with cider in hand that just hits different. The hayrides, the photo ops, the excuse to wear all our coziest clothes—what's not to love?
Let's be real: half the reason we go to pumpkin patches is for the Instagram content. A good outfit against all those pumpkins is basically a fall aesthetic requirement at this point. But here's where it gets tricky—your look needs to work for more than just photos. You'll be walking on uneven ground, bending down constantly, and probably dealing with some mud. Cute but impractical doesn't cut it.
That's where we come in. We've figured out the outfit formulas that actually deliver on both style and function. Keep scrolling for pumpkin patch looks that photograph like a dream and won't leave you uncomfortable halfway through the day. (Image credit: <a href="https://www.instagram.com/taniabyday/" target="_self">@taniabyday</a>)

Pumpkin Patch Outfits That Are Comfortable, Cute, and Totally Instagram-Ready

What to Wear to a Pumpkin Patch: 12 Cute & Cozy Outfit Ideas

Every year when spring arrives, your instinct may be to refresh your wardrobe, but let's approach this season a little differently. Let’s take a closer look at how color choices influence your outfits. Instead of focusing on what to add, I started paying closer attention to how color was showing up in my looks, and I quickly noticed how much it can shift its entire mood.

This season, I’ve been reaching for colors that feel expressive yet wearable. They range from softer shades like blush pink and icy blue to more expressive colors like lime green and vibrant purple. I’ve even found myself experimenting with color combinations I've never tried before, and I can't deny, it’s been working. If you’re trying to figure out what to wear for spring 2026, I’m sharing the color trends I’m currently wearing and how I style them.

<h2>How I’ve Been Wearing Color This Spring</h2>

Lately, I’ve been mixing combinations I normally wouldn’t reach for, and it’s been making getting dressed a lot more fun. One combo I keep coming back to is lime green and lilac. I know it sounds bold, but hear me out... The green brings energy, and the lilac softens it just enough. On days I want to play with this color combination while keeping it calm, I’ll pair a soft cream blouse with lime green trousers and finish the look with a lilac bag. It allows me to wear the same colors without losing that fresh feel, but in a way that feels more visually calming. If you’re wondering what shoe color works for a color combination like this, I hear you. I'd balance it with a tan, taupe, or neutral-colored shoe.

For my spring outfits, I’ve also been leaning into monochrome more than I expected. I wore a lilac blouse with a deeper purple skirt recently, and it came together in a way that felt easy but polished. Wearing different shades of the same color is one of the easiest ways to create an effortless look, and it’s something I’ve been leaning into a lot more this season. This is what happens when you let color do the heavy lifting. These are the spring 2026 color trends that have been standing out to me the most.

Header Image Big

How I’m Using Color To Refresh My Outfits This Season Without Overthinking It

The Spring Color Trends I’m Actually Wearing This Year

Does your professional wardrobe make you feel put-together, seasonally on-trend, and ready to step into any presentation with confidence? If not, don’t worry—we’ve got you covered. At Rank &amp; Style, we take the guesswork out of shopping with data-backed recommendations, so building a business casual capsule wardrobe is right in our wheelhouse.
A well-curated business casual wardrobe isn’t just about looking the part—it’s about having versatile, high-quality pieces that make getting dressed effortless. Whether you’re navigating a creative office, a corporate setting, or something in between, we’ll break down the must-haves, styling tips, and common mistakes to avoid when creating your own work-ready capsule wardrobe. Ready to get started? Let’s get to it.&nbsp;
<h2>How to Dress for Business Casual</h2>
Building a business casual capsule wardrobe is all about curating a selection of polished, versatile pieces that make getting dressed effortless.&nbsp;
To create a work capsule wardrobe, focus on well-tailored, high-quality staples that feel comfortable and look professional all day long. A mix of tailored trousers, drapey blouses, and almond-toe flats makes assembling chic, no-fuss outfits a breeze. Keep in mind that business casual dress codes vary by industry—creative fields like startups, marketing, and design often embrace stylish touches such as dark-wash jeans, sleek sneakers, and bold prints, while more traditional workplaces like finance and law favor structured separates, heels, and classic handbags.
For those in professional environments, business formal attire leans more conservative. Think tailored suits, structured trousers, and blouses or dresses with high necklines and long or three-quarter sleeves. Tops should always remain tucked or tailored to your suit jacket, ensuring a neat and polished appearance. Stick to wrinkle-free fabrics in neutral or dark hues, and opt for knee-length to midi-length hemlines. Accessories should be timeless—closed-toe heels or flats, a structured handbag, and minimal jewelry complete the look.
On the other hand, a business casual work wardrobe offers more flexibility while maintaining professionalism. You won’t need a suit every day, but elevated essentials like midi skirts, button-down shirts, and blazers will keep your wardrobe effortlessly refined. Mixing and matching separates such as dress pants, blouses, elegant knits, and structured dresses allows for endless outfit combinations. Sophisticated silhouettes and luxe materials instantly elevate your wardrobe, while accessories like classic jewelry, statement handbags, and polished footwear—think pumps, loafers, or sleek flats—tie everything together. Depending on your workplace, you may also have the freedom to incorporate bold colors and prints alongside your neutral staples.
With the right women's business casual capsule wardrobe, dressing for work becomes seamless, stylish, and stress-free. And if you're not sure where to start, don’t worry—we’ll break down all those fun details for you later.
<h3>Balancing Style With a Minimalist Business Casual Capsule Collection</h3>
A work capsule wardrobe is all about versatility, offering a thoughtfully curated selection of trousers, skirts, blouses, accessories, shoes, and jackets that can be effortlessly mixed and matched to create polished, office-ready looks.
For those who prefer a minimalist business casual capsule wardrobe, the key is investing in high-quality, coordinating staples that provide endless outfit possibilities. To keep your work capsule wardrobe stylish yet refined, balance these foundational pieces with bold accents that showcase personality—think textured knits, statement jewelry, or rich, seasonal hues. Elevate your closet with colors that complement your skin tone, and complete the look with polished hair and makeup for a confident, put-together finish.
<h3>Essential Pieces for Your Work Capsule Wardrobe</h3>
As you build your business casual capsule wardrobe, there are a few core pieces that everyone can benefit from owning.&nbsp;
Here’s a list of must-have items to shop for when creating your own:
<ul>
<li>• Tops: Button-down shirts, silky blouses, collared tops, and elegant sleeveless blouses</li>
<li>• Pants: Tailored suit pants, wide-leg trousers, chinos, and slim-fit styles</li>
<li>• Skirts: Knee-length and midi skirts in classic A-line and pencil silhouettes</li>
<li>• Knits: Sophisticated cardigans and sweaters in merino wool, alpaca, and cashmere</li>
<li>• Dresses: Knee-length shifts, refined sweater dresses, and effortlessly chic midi styles</li>
<li>• Jackets: Structured blazers and timeless lady jackets</li>
<li>• Outerwear: Classic trench coats, wool midi coats, and maxi-length styles for cooler seasons</li>
<li>• Shoes: Closed-toe pumps, flats, stilettos, boots, slingbacks, kitten heels, and loafers</li>
<li>• Accessories: Silk scarves, minimal and statement jewelry, structured handbags, shoulder bags, totes, and clutches</li>
</ul>
<h4>Tips for Choosing the Right Pieces</h4>
Curating a capsule collection that’s both flattering and top-quality comes down to selecting pieces that effortlessly work together.&nbsp;
Luckily, we've got some expert tips to help you shop for the essentials that will make building your perfect work wardrobe a breeze:
<ul>
<li>✔ Prioritize Versatility: Choose multifunctional pieces like neutral trousers and tops that seamlessly mix and match. A well-rounded work capsule wardrobe thrives on items that can be styled multiple ways.</li>
<li>✔ Invest in Quality Fabrics: Opt for natural materials like woven wool, cotton, and silk, which offer both comfort and durability. Avoid fabrics like jersey knits, which tend to feel too casual for a polished professional look.</li>
<li>✔ Perfect Your Fit: A professional capsule wardrobe isn’t complete without pieces that fit you perfectly. Avoid clothing that’s too tight, loose, or ill-fitting—take your pieces to a tailor to ensure they create a polished, flattering silhouette.</li>
<li>✔ Stick to Complementary Colors: Build your wardrobe around a palette of dark and neutral shades like navy, black, camel, white, and ivory. To add a pop of color, incorporate tones like olive green, plum, red, and sky blue—these hues complement your base pieces and elevate your look.</li>
<li>✔ Include Dress-Up Essentials: For important meetings or events, add elevated pieces like a tailored suit or a knee-length dress in a neutral color. These items serve as the foundation for your professional capsule wardrobe and are perfect for creating polished, business-ready outfits.</li>
<li>✔ Opt for Sleek, Simple Silhouettes: To keep your looks timeless yet modern, choose simple, structured pieces like A-line skirts and straight or wide-leg trousers. These offer a clean, streamlined look while balancing your proportions and adding effortless sophistication to your capsule wardrobe for work.</li>
</ul>

Our Guide to Building a Business Casual Capsule Collection—Plus, 5 Key Pieces Every Professional Needs

How to Build a Professional Capsule Wardrobe for Work

Wondering how to dress your gorgeous apple body type? With a signature silhouette that includes a fuller upper body, larger bust, and narrower hips, the apple shape offers plenty of stylish opportunities to highlight your best features. Whether you're dressing for work, brunch, or a night out, the key is to create balance and define the waist.&nbsp;
Using our insider style expertise, we’re spilling on the best clothes for an apple shape—from flattering cuts to strategic styling tips. Consider this your go-to guide for discovering the best style for apple-shaped women that flatters, fits, and feels amazing.
<h2>What Is an Apple Body Shape?</h2>
An apple body type typically features a fuller bust, a broader midsection, and a less defined waistline. If you have this shape, you likely also have narrower hips and slim legs—two features that offer major style potential. That said, finding the right pieces can be tricky since weight tends to be carried around the midsection. But with the best clothes for an apple shape, it’s easy to highlight your strengths and create a flattering, balanced silhouette.
<h3>How to Identify an Apple Shape Figure</h3>
Not sure where you fall on the body shape spectrum? Here's <a href="http://www.rankandstyle.com/articles/what-body-shape-am-i" target="_self">how to determine your body shape</a>—specifically, if you're working with an apple body type. If your bust, shoulders, and waist are noticeably broader than your hips, there’s a good chance you’re an apple. Another common sign is a waistline that’s about the same width—or even wider—than your chest. Want to get specific? Measure your hips and compare them to your bust and shoulders. If your hips are roughly 5% narrower, congrats—you’re in the apple club.
<h2>How to Dress for an Apple Body Shape</h2>
Creating a flattering silhouette for an apple body type is all about balance, definition, and playing up your best features. While styling an apple figure can take a little extra strategy, the payoff is well worth it.&nbsp;
Here's your cheat sheet for mastering the best style for apple-shaped women:
<ul>
<li>Highlight your assets: Draw attention upward to your face and neckline or downward to your legs—two of your strongest features.</li>
<li>Create vertical lines: Elongating details like long cardigans, V-necks, or vertical seams help streamline the torso.</li>
<li>Choose flowy fabrics: Soft, draping materials like jersey, silk, and lightweight cotton skim rather than cling, offering movement and comfort.</li>
<li>Layer like a pro: Smart layering adds depth and shape without bulk. Think structured blazers, tailored vests, or open-front cardigans.</li>
<li>Define your waist: Wrap tops, belted dresses, and peplum styles work wonders for creating the illusion of a defined waist.</li>
<li>Balance proportions: Step back and evaluate your outfit from head to toe—make sure each piece contributes to a harmonious, balanced shape.</li>
<li>Invest in the right undergarments: Smoothing shapewear and supportive bras can enhance your figure by creating a more streamlined foundation.</li>
</ul>
<h3>Things to Avoid</h3>
Even the best intentions can derail your look if you’re not careful.&nbsp;
When it comes to curating apple figure outfits, steer clear of these common styling pitfalls:
<ul>
<li>Clingy fabrics: Yes to form-fitting—no to second-skin. Fabrics that cling tightly to the midsection can highlight areas you'd rather downplay.</li>
<li>Overly bulky materials: Don’t drown your frame in heavy knits or stiff fabrics. Bulky pieces often add unnecessary volume and can make your silhouette appear shapeless.</li>
<li>Boxy tops: While they may seem like a safe choice, square-cut tops tend to emphasize the midsection and hide your natural shape.</li>
<li>Blocky color contrasts and waist-cut tops: Harsh color-blocking or tops that stop at the widest part of your torso can visually cut your body in unflattering ways. Instead, opt for longer hemlines, monochromatic looks, or soft color transitions that elongate and flatter.</li>
</ul>
<h2>The Best Clothing Styles for an Apple Body Shape</h2>
Here’s how to flatter your fabulous apple figure with fashion-forward choices. From head-turning tops to must-have accessories, these insider tips focus on creating balance and confidence while showcasing your best features.
<h3>Tops</h3>
Tops should define and elongate your torso while subtly highlighting your assets.&nbsp;
Some of the best clothes for an apple shape include:
<ul>
<li>V-necks, scoop necks, A-line blouses, wrap tops, and peplum styles—all of which visually shape the waist and draw the eye upward or downward in a flattering way.</li>
<li>Choose soft, draping fabrics like cotton, silk, and jersey. These flow nicely over the midsection without clinging or adding bulk.</li>
<li>Avoid high necklines or boxy, structured tops that broaden the shoulders or overwhelm the waist.</li>
</ul>
<h3>Bottoms</h3>
Bottoms should balance your proportions and give your streamlined legs the spotlight.
 For apple figure outfits, opt for:
<ul>
<li>Mid-rise and bootcut pants, which elongate the legs and smooth the waist.</li>
<li>A-line skirts and wide-leg trousers, perfect for dressier occasions and flattering for creating visual symmetry.</li>
<li>Skip low-rise pants that cut into the midsection or super-skinny styles that accentuate the imbalance.</li>
<li>Nix the pleats. Yes, pleats are cute—but on an apple shape, they can add unwanted volume and disrupt the silhouette.</li>
</ul>
<h3>Dresses</h3>
Dresses are your best friend when you find the right shape. The most flattering dress shape for apple shape builds in waist definition without clinging.
Try these tips for the most flattering dresses:
<ul>
<li>Reach for empire waists, wrap dresses, and fit-and-flare styles that create curves where it counts.</li>
<li>Look for breathable, body-skimming fabrics like jersey, chiffon, and lightweight cotton.</li>
<li>Skip straight-cut or boxy dresses—they may look sleek on a hanger but fall flat on your figure.</li>
<li>Also avoid ruffles, tiers, or extra volume that add width around the bust or waist.</li>
</ul>
<h3>Outerwear</h3>
Layering can be a game-changer when done right.&nbsp;
Here’s how to elevate your look with outerwear:
<ul>
<li>Choose tailored outerwear like trench coats, blazers, and belted coats with vertical seams or lapels.</li>
<li>Look for materials like wool, cotton blends, or tailored knits to add shape without bulk.</li>
<li>Avoid cropped jackets or puffy coats that concentrate volume at the top half of your body.</li>
</ul>
<h3>Accessories</h3>
Accessories should bring attention to your best features—your face, bust, and legs—while complementing your outfit.
Try these tips when picking your next accessory:
<ul>
<li>Think long necklaces, statement earrings, and silk scarves that elongate your torso and draw the eye upward.</li>
<li>Use knee-high boots, wide belts, and elongating details to visually streamline your shape.</li>
<li>Avoid short, chunky necklaces or oversized bags that add unnecessary volume to your upper half.</li>
</ul>
Now that you’ve got the basics down, let’s bring it all together with some outfit ideas. Whether you're dressing for brunch, a boardroom, or anything in between, these looks are proof that the best style for apple-shaped women is all about smart proportions, playful details, and a little confidence.

Our 8 Stylish Picks That Flatter Apple Figures All Day Long

Best Clothes for an Apple Body Shape—Flattering Outfits and Styling Tips

If you're anything like us, a little retail therapy is exactly what the weekend calls for. Fortunately, some of our favorite retailers just dropped can't-miss sales across fashion, beauty, home, and more—and we've rounded up the very best of them in one easy-to-shop list.

From stylish wardrobe staples to editor-approved beauty buys and must-have home upgrades, scroll on for our definitive guide to the weekend’s top deals. And don't forget to check back—this list gets a fresh update every week.

It’s Here: Your Weekend Guide to the Internet’s Best Sales & Deals.

Sales & Deals Guide

There's nothing like putting on a full face of makeup to help boost my confidence level and self-esteem. Now, I'm not a professional makeup artist, but as a beauty editor and writer, I've come to learn some of the importance of technique when it comes to makeup application. You can have the best products on the market, but without the proper technique, you won't get the desired result and look you want in most cases. Take it from me, you don't need to go to cosmetology school to nail the proper technique, but it does require a little bit of time, effort, practice and patience if you want to learn how to get better at makeup.

"Ultimately, technique is the difference between makeup looking painted onto the face and something wearable that truly enhances the face," says <a href="https://www.lindseytrop.com/" rel="nofollow noreferrer noopener" target="_blank">Lindsey Trop</a>, a Connecticut based celebrity makeup artist.

If you're reading this, then you're probably interested in learning more about how to improve your technique whether you've just started dabbling in makeup or have been wearing it for years. Luckily, we tapped a few makeup artists about everything from the importance of having a strong foundation to where most people get stuck in the process.

(Image courtesy of <a href="https://www.pexels.com/@danfer-aza-yamit-903018527/" rel="nofollow noreferrer noopener" target="_blank">DANFER AZA yamit</a> via Pexels)

<h2>Why technique matters more than product at every level</h2>

It's not about who does it, but how it's done.

Makeup technique is about being intentional with the tools you use, how you layer and blend them, where you place them, and how much you apply—so that the makeup enhances your natural beauty instead of masking it.

Both a professional makeup artist and a typical makeup user could use the same foundation and have it look vastly different based solely on the technique used.

"Proper technique takes multiple factors into account, including skin texture, eye shape, climate, and even where the client is going, to ensure a result where everything works together in harmony. Without that, makeup can look artificial or out of balance," says Trop. 

<h2>What advanced technique actually means outside of a tutorial</h2>

It's not as complicated as you might think.

You might be wondering what the biggest difference is between a professional makeup artist and an everyday makeup user. Well, aside from cosmetology school (unless they're self-taught,) it's the advanced technique used during the process.

"Advanced technique involves more refinement—better blending, more intentional placement, and a deeper understanding of how products interact," says Trop. "As you become more advanced, you develop a stronger sense of proportion, facial structure, and color theory and it becomes less about simply applying products and more about shaping, enhancing, and creating balance."

Additionally, New York City-based makeup artist <a href="https://www.instagram.com/laurenwolborskyy/" rel="nofollow noreferrer noopener" target="_blank">Lauren Wolborsky</a> says a big difference comes down to confidence and a willingness to try new approaches. "As you practice and refine your skills, you become more comfortable adjusting techniques to suit your face," she says. 

<h2>What a strong foundation actually looks like—and why it's worth getting right before anything else</h2>

It's hard to progress with makeup without nailing a solid foundation.

Your makeup will really only look as good as your foundation—think of your foundation and skin as your canvas. Everything else you apply builds on top of that whether that's blush, eye makeup, or contour.

"A <a href="https://www.rankandstyle.com/top-10-list/best-foundation-sticks">good foundation</a> should look like your skin—balanced, blended, and not heavy," says Wolborsky. "Choosing the right formula for your skin type, whether dry, oily, or textured, makes a big difference." After finding the right foundation, you'll want to make sure your <a href="https://www.rankandstyle.com/articles/what-you-need-in-a-skincare-routine">skincare routine</a> is done and your skin is ready for application. This is a step that often goes overlooked as many people want to rush straight into applying the product, however, it's equally, if not more, important. As for the actual foundation itself, Trop says one of the biggest mistakes that can be made when it comes to foundation is over-blending or overworking it into the skin.

"When you rub too much, you can actually move the product around instead of letting it sit evenly on the skin," Trop explains. "A better approach is to press or tap foundation into areas where you need more coverage, and use lighter, sweeping motions where you need less. Also, most people don’t need a full layer everywhere—focusing coverage only where needed creates a much more natural, skin-like finish."

<h3>Here are some other tips for helping create a strong foundation:</h3>

<ul><li>Use a wet Beautyblender to help reduce cakiness during application.</li><li>Set the <a href="https://www.rankandstyle.com/top-10-list/best-drugstore-foundations-for-dark-skin">foundation</a> with a translucent powder to lock it into the skin.</li><li>If using a makeup brush, move it in circular motions instead of swiping across the face.</li><li>Apply foundation to your ears to allow them to blend in with the rest of your face.</li></ul>

You'll know your foundation technique is improving when your skin looks more even, blended and natural. Instead of having streaks and areas of discoloration, it will sit on your face like a second skin. This isn't something that happens overnight, but actually takes time to find the right shades and products that work for you. If you notice one foundation is too mattifying for your already dry skin, then you'll want to consider pivoting to one that's more dewy and vice versa.

<h2>The skills that make the biggest visible difference, in order</h2>

These five skills can take your makeup routine to the next level

There are several makeup techniques for beginners that you can practice to help improve your skills. Spoiler alert: Some of them don't even have to do with the makeup itself.

<h3>Understanding your facial features</h3>

Your facial features have more of an impact on your makeup than you might think. It's important to understand what your specific facial features are, including what your face shape is, whether it's round, heart-shaped, square, triangle, etc and the eye shape you have (almond, wide, monolid, hooded, etc.)

For example, the way to contour a heart-shaped face is slightly different than the way you'd add depth to a triangular face. The same goes for eyeshadow since someone with hooded eyes would benefit from applying eyeshadow above the natural crease compared to someone with deep set eyes who can apply pigment directly to the lid since there's more surface area to work with.

<h3>Prepping your skin</h3>

Skin prep is arguably the most important step of any makeup routine. "If you have visible pores or oiliness, a blurring or <a href="https://www.rankandstyle.com/top-10-list/best-primers-for-mature-skin">mattifying primer</a> can help before going in with a foundation," says Lindsey Trop. This doesn't have to be an expensive primer either—if you're just starting, then <a href="https://www.rankandstyle.com/top-10-list/best-drugstore-cult-beauty-buys">the drugstore</a> can help create a strong base."

It's important to keep in mind that everyone's skin is different and natural skin has texture. Just because you see smooth, flawless complexions on Instagram that doesn't mean that's actually how the makeup looks in real life. There are ways to make your makeup look more smooth, however, products don't just magically erase natural texture although they can help minimize the appearance.

<h3>Not going overboard with concealer</h3>

Many people, especially beginners, think more is better when it comes to concealer. That's actually not the case and it can actually highlight blemishes and texture more than if you used less or none at all.

A swipe across the desired areas such as the undereye area or the chin can help cover dark circles or redness. There's no need to pile it on as it can settle in the delicate creases and look more visible and cakey. This is particularly important in the eye area as the skin is so thin and sensitive.

More advanced makeup artists will also know that concealer can also be used to brighten certain areas on the face. This is typically done with a lighter shade concealer and in some triangle shapes under the eyes.

Pro tip: Setting concealer with a translucent setting powder to lock it in can help prevent it from creasing throughout the day. 

<h3>Moving around the face</h3>

Aside from the foundation and concealer, you don't really need to complete your makeup look in a specific order. In fact, Trop says that like a sculpture, she recommends building the face in stages, revisiting different areas to refine and balance the overall look as you go. "Blending, placement, and building in light layers will always have more impact than following steps rigidly," she explains.

With that said, you can jump from the foundation to the lipstick and <a href="https://www.rankandstyle.com/top-10-list/best-long-lasting-lip-liners">lip liner</a> and then back to the eyeshadow and eyeliner. There are really no rules when it comes to the flow of the process. If you prefer to work on one area at a time, then that is completely up to you, but it won't necessarily impact the look. 

<h2>Where most people get stuck</h2>

It can be easy to get discouraged when your makeup isn't looking the way you're hoping it would or you're just comfortable doing what you're used to. That said, there are a few places where most people get stuck with makeup skill progression and when building makeup technique.

<h3>Going too fast</h3>

It's easy to find the time to do almost anything these days and makeup is often a quick process for many people in the morning. That said, going too fast won't help you achieve the results and look you want.

"I personally feel like people aren’t applying enough makeup," says <a href="https://www.instagram.com/valnicholsmakeup/" rel="nofollow noreferrer noopener" target="_blank">Valeria Nichols</a>, a makeup artist from Mexico City. "When they do, they do it a lot and fast when makeup needs layering and intention to get the best results."

Even if you don't have time before work, take some time on the weekend or on a day off practice intentional makeup whether that's slowing down with the application or spending time to blend out the eyeshadow so there's no hard lines.

<h3>Not changing it up</h3>

You might be used to doing your makeup the same way each morning, however, it's not going to change unless you switch it up.

"Many people either stick to the same routine for years without adjusting for changes in their skin, or they try to copy looks that don’t suit their features," says Wolborsky. "Makeup should evolve with you."

For example, if you don't like how your <a href="https://www.rankandstyle.com/top-10-list/best-eyeliners">eyeliner</a> looks or you want to achieve a sharp cat eye, then that would be possible if you're using the same eyeliner crayon from your teenage years. 

<h3>Not using the right tools</h3>

Tools make the process easier in a lot of cases, especially when it comes to the face and eyes. This is truly one of the makeup basics that makes a difference especially for beginners.

Speaking of tools, some people simply use their fingers to apply eyeshadow and concealer and although in some cases that can be beneficial, you'll want to have at least a makeup sponge, some brushes, and an eyebrow spoolie on standby.

Having these <a href="https://www.rankandstyle.com/top-10-list/best-new-beauty-tools">beauty tools</a> makes the process easier and can accentuate certain features—for example, an eyelash curler will help elongate your lashes in a way that most mascaras cannot on their own.

Here is a list of tools you want to have in your makeup bag:

<ul><li>A beauty sponge</li><li>Makeup brushes</li><li><a href="https://www.rankandstyle.com/top-10-list/best-drugstore-eyelash-curlers">Eyelash curler</a></li><li>Eyebrow spoolie</li><li>A brush cleaner</li></ul>

<h2>How to practice in a way that builds real skill</h2>

If you're looking to practice and improve your makeup skills, it takes some time and reflection on what is working and what's not.

Here are some ways to see makeup skill progression:

<ul><li>Try changing one thing at a time—like blush placement or eyeliner style—and see what works for you. "Taking inspiration from others can be helpful, but the goal is to adapt those ideas to suit your own features," says Wolborsky.</li><li>Take photos—According to Trop, taking pictures in natural light allows you to see how your makeup actually looks—whether the colors are balanced, the blending is seamless, and the placement is working in a way that you can't see with a mirror a lot of the time.</li><li>Try different products—In some cases, it might be the product you're using. Practice with different products whether it's a different shade of concealer or a smaller or larger beauty sponge for application.</li><li>Switch up your motions—Instead of moving quickly to cover the largest amount of surface area in the shortest time, you should slow down and be cognizant of your motions. For example, with foundation, you want to press or tap it into areas where you need more coverage, and use lighter, sweeping motions where you need less, according to Trop.</li></ul>

At the end of the day, makeup technique is something that is developed over time and with practice. Don't expect to achieve professional-grade results if you haven't put in the time and effort to do so. Also, remember, makeup is supposed to be fun and make you feel your best so remember that next time you stand in front of the mirror.

How to Build Your Makeup Technique From Basics to Beyond, According to Experts

Makeup for Every Skill Level

Our skin is a deeply personal organ. It’s hard to hide any imperfection in comparison to say, your kidney or your heart. It’s right out there for everyone to see. So when there’s a blemish, it feels especially vulnerable. Trust me, as someone who’s dealt with adult acne, hives, redness, and debilitating eczema that’s come in so many textures, colors, and areas of my body that I’ve lost count and led me to cry in the dermatologist clinic. I get it!

That’s where skincare steps in. Skincare can serve as a superpower, working overtime to improve our most delicate features. Cleanse, exfoliate, tone, protect against UV rays, add glow, remove shininess, you name it. The right products and order of operations is crucial, but that’s easier said than done.

Let’s face it: skincare can be overwhelming. There are endless trendy products and buzz words (what exactly is red light therapy?) out there. Understanding how to create a simple but effective routine can be daunting, especially when you don’t know where to start or who to trust with your outermost layer.

No need to stress, though. I’m here to break it down for you with science-backed research and insights from <a href="https://www.drrudderman.com/staff/uma/" rel="nofollow noreferrer noopener" target="_blank">Uma Daya</a>, PA-C. Board-Certified Physician Assistant and Advanced Aesthetic Injector.

(Image courtesy of <a href="https://www.pexels.com/@polina-kovaleva/" rel="nofollow noreferrer noopener" target="_blank">Polina</a> via Pexels)

<h2>Skincare from (Mostly) Within</h2>

External products like <a href="https://www.rankandstyle.com/top-10-list/best-hydrating-serums">serums</a> and moisturizers can make a serious change in how your skin looks, but starting with your health is a good place to begin, as a rule of thumb. These might seem obvious, but even skimping on one can set off a domino effect.

<h3>Diet</h3>

What we put in our bodies is the first step to so many health issues. For our skin, getting the right vitamins, minerals, and healthy fats can make an impact on how our skin looks (and feels). While a balanced diet is important for your entire body, there are a few key nutrients for your best glowing skin to pay attention to.

<a href="https://www.rankandstyle.com/top-10-list/best-vitamin-c-serums">Vitamin C</a> is a common ingredient for youthful-looking skin thanks to its collagen production, while vitamin E supports cell function. Zinc has anti-inflammatory and skin-healing properties. Omega-3 fatty acids can support the skin barrier and prevent acne and reduce signs of aging. Antioxidants protect our skin from harmful free radicals that can cause cell damage, premature aging, and inflammation.

<h3>Hydration</h3>

A simple step to keeping your skin barrier healthy is by keeping it hydrated. The amount of water in your skin affects if it feels dull, tight, dry, or dehydrated. Drinking more water might seem like an obvious solution, but there are a few other ways to add more hydration into your lifestyle. Eating water-rich foods, using a humidifier, avoiding long, hot showers, and keeping your stress levels low are also important.

<h3>Sun Protection</h3>

Keeping your skin out of the sun might be your best friend when it comes to your skincare routine. While vitamin D is important to our health, harmful UV rays can cause damage to our skin, eyes, and immune system (not to mention, cause cancer). Even if you don’t see it, the rays penetrate deep into our bodies and can cause wrinkles and sun spots.

Being sure to apply sunscreen with at least 30 SPF, wearing protective clothing and hats, and seeking shade during peak hours when the sun’s rays are the strongest can all keep your skin safe.

<h2>The Big Three Product Guide</h2>

Now that we’ve covered internal health that can help your skin, let’s turn to the external products. Nailing a solid routine requires a few essential products and ingredients. “The key is not having more products, but choosing the right ones and using them consistently,” says Daya.

Once you have these products down, you can start looking into additional serums, creams, treatments, and prescriptions to address specific concerns. Or keep it easy with these three. Either way, be sure to start slowly.

“I always tell patients to start slowly,” Daya says. “When you introduce too many products at once, your skin can react and then you don’t know what caused it. I also see a lot of breakouts simply from people doing too much. It’s much better to start with a few core products, see how your skin responds, and build from there. You don’t need a 10-step routine to get great results.”

A simple, effective skincare routine starts with the following core steps, in this order of application:

<h3>Step 1: Cleanser</h3>

A gentle cleanser is the first step to any skin lineup. Washing your face before bed is crucial to get off all the dirt, makeup, and sweat from the day. When you hit the hay, your skin works hard to repair itself, and going to sleep covered in grime can negate that process.

If you deal with dry skin, wanting to skip this step is understandable to avoid stripping even more of its natural barrier. Consider adding a <a href="https://www.rankandstyle.com/top-10-list/best-moisturizing-cleansers">moisturizing cleanser</a> without fragrance or sulfates to get the toxins out without losing that hydration it needs. Those with more oily and acne-prone skin should opt for foaming cleansers.

<h3>Step 2: Moisturizer</h3>

Hydration goes beyond drinking enough water. Keeping your skin looking youthful starts with a <a href="https://www.rankandstyle.com/top-10-list/best-moisturizers">good moisturizer</a>. Healthy skin needs this step, as it helps repair the skin barrier and protects against environmental stressors.

If you’re not sure where to start, the standard is to go for an oil-free, fragrance-free moisturizer. Beyond that, finding the right product is a process that depends on an array of questions like what’s your skin type, concern(s), and desired results? Common ingredients you might see include hyaluronic acid, ceramides, and vitamin c.

Similar to cleansing with dry skin, those with oily skin might feel the urge to skip moisturizing. However, that can lead to drier skin that works overtime to create more oil. Frustrating, right? Steer clear by using products that use ingredients like niacinamide and salicylic acid.

<h3>Step 3: SPF</h3>

According to Daya, sunscreen is non-negotiable. “Every single day, even if you’re indoors, even if it’s cloudy or raining,” she says.

Though you can get this as a <a href="https://www.rankandstyle.com/top-10-list/best-powder-sunscreens">sunscreen powder</a>, cream, or lotion, another important decision to make while finding the right SPF is mineral or chemical. Both types can protect your skin from sun damage and skin cancer, but they have plenty of differences. The main ingredients in mineral sunscreens are zinc oxide and titanium dioxide, and are deemed generally safe. They’re also considered effective by the FDA because they create a barrier between your skin and UV rays. They also tend to be less irritating, a positive for those with sensitive skin.

Chemical sunscreens on the other hand absorb UV rays and transform them into heat. Several chemical formulas dry without a white cast, but some chemical filters can cause irritation to sensitive and acne-prone skin types.

<h2>Ingredients vs. Marketing Lingo</h2>

Another confusing part about the skincare world is the vast difference in prices for what looks like the same product. It doesn’t help when you see the word “dupe” all over the internet. Does this Trader Joe’s product really work the exact same as a Laneige version for a quarter of the price?

Knowing how to evaluate skincare ingredients can make a big difference in how products work for you, and how much you might spend on it. Take The Ordinary for example. The <a href="https://www.rankandstyle.com/articles/best-skincare-lines">skincare brand</a> is known (and loved) for its clear, simple ingredients and low cost. Every dermatologist I’ve seen has recommended CeraVe for my dry, eczema-prone skin because of its effectiveness on the condition.

A common misconception that consumers fall for is an ingredient plastered all over the product, only to make up a tiny percentage of the total formula. It’s helpful to know that ingredients are listed in descending order of concentration. So, the first few ingredients make up the bulk of the formula. Look for active ingredients near the top. It’s also helpful to understand that ingredients used in concentrations under one percent can be listed in any order.

Focusing on the list of ingredients and how much of that ingredient exists helps you understand science over flashy marketing. Remember, your skin responds to science, not trends.

<h2>Is My Product Actually Working?</h2>

Everyone and their mother is talking about the latest skincare trend, raving about its properties, and swearing it healed them, just for you to find the opposite. Who hasn’t been there? Lathering on the newest serum with that ingredient you can’t pronounce just to see no difference whatsoever.

<h3>Understand the Label</h3>

Keeping a close eye on the ingredient list and knowing your skin type is essential to know what works for you. Not only can it save you a few extra dollars, but it can make or break your skin. For example, if you tend to have sensitive skin, ingredients like fragrance and alcohol can cause more harm. Oily skin? Stay away from mineral and coconut oil.

<h3>Understand the Product</h3>

Be sure to do your research before adding a product to your cart after seeing everyone on TikTok raving about it, too. When do you apply? How do you apply? Do other products counteract or work with its properties? And of course, be patient. “A lot of these products are working on a cellular level, so it takes time to see real change,” says Daya.

“Consistency, consistency, consistency. That’s what makes the biggest difference,” says Daya. “There really is no such thing as a quick fix when it comes to your skin. I always remind patients that prevention is so much easier than trying to correct things later.”