If you're anything like us, you could probably use some serious retail therapy after another long week. Lucky for you, tons of retailers just so happen to have excellent sales going on right now, and we're making it super easy to shop them with the list below. From electronics and home goods to fashion and beauty, keep scrolling to shop our definitive guide to the best sales and deals on the web, and be sure to check back—we'll be updating this list weekly.&nbsp;
EDITORS' FAVORITES
<a href="https://gap.igs4ds.net/k2JEM" target="_self">BANANA REPUBLIC</a>: The Summer Sale: up to 60% off sale styles.&nbsp;
<a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.jcrew.com%2F" target="_self">J.CREW</a>: 30% off wear-to-work styles.&nbsp;
<a href="https://www.tkqlhce.com/click-7170081-14519783?sid=3225&url=https%3A%2F%2Fwww.madewell.com%2F" target="_blank">MADEWELL</a>: Extra 20% off sale with code: SALEONSALE.&nbsp;
<a href="https://www.dpbolvw.net/click-7170081-11776348?sid=3225&url=https%3A%2F%2Fshop.mango.com%2Fus%2Fwomen" target="_blank">MANGO</a>: Final Clearance up to 70% off.&nbsp;
<a href="https://shop-links.co/1768374720145155258" target="_self">REVOLVE</a>: Sale styles up to 65% off. 
<a href="https://shop-links.co/1769670018287095779" target="_self">SAKS FIFTH AVENUE</a>: Designer Sale up to 70% off.&nbsp;
<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=2417&murl=https%3A%2F%2Fwww.sephora.com%2F" target="_blank">SEPHORA</a>: Get 20% off select foundations. &nbsp;
<a href="https://shop-links.co/1780709187720605674" target="_blank">VERISHOP</a>: 48,000+ styles now on sale up to 70% off.&nbsp;
WOMEN'S CLOTHING AND ACCESSORIES SALES
<a href="https://bit.ly/3nSGIMw" target="_self">ABECROMBIE &amp; FITCH</a>: 30% off all jeans.&nbsp;
<a href="https://www.jdoqocy.com/click-7170081-13187162?sid=3225&url=https%3A%2F%2Fwww.ae.com%2Fus%2Fen%2Fc%2Faerie%2Fcat4840006%3Fpagetype%3Dclp" target="_self">AERIE BY AMERICAN EAGLE</a>: Up to 30% off the Aerie collection. Plus, 30% off leggings.&nbsp;
<a href="https://www.tkqlhce.com/click-7170081-13187162?sid=3225&url=https%3A%2F%2Fwww.ae.com%2Fus%2Fen" target="_self">AMERICAN EAGLE</a>: Up to 70% off select styles. Plus, 25% off jeans.&nbsp;
<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=42156&murl=https%3A%2F%2Fwww.anntaylor.com%2F" target="_blank">ANN TAYLOR</a>: 40% off select full-price styles. Plus, take an extra 40% off sale styles.&nbsp;
<a href="https://gap.igs4ds.net/k2JEM" target="_self">BANANA REPUBLIC</a>: The Summer Sale: up to 60% off sale styles. &nbsp;
<a href="https://www.kqzyfj.com/click-7170081-13729821?sid=3225&url=https%3A%2F%2Fwww.barenecessities.com%2F" target="_blank">BARE NECESSITIES</a>: Back to Basics Sale: up to 40% off.
<a href="https://www.pntra.com/t/TUJGRkVMTEJGRkhJSEtCRklITE5N?url=https%3A%2F%2Fwww.baublebar.com%2F" target="_self">BAUBLEBAR</a>: 25% off everything with code FF25.&nbsp;
<a href="https://bit.ly/339RZxc" target="_self">EDDIE BAUER</a>: Tees and shorts up to 50% off.&nbsp;
<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=44055&murl=https%3A%2F%2Fwww.eloquii.com%2F" target="_self">ELOQUII</a>: 40% off everything with code: SWEET.&nbsp;
<a href="https://bit.ly/3ajviL4" target="_blank">EXPRESS</a>: All jeans buy one, get one $20.&nbsp;
<a href="https://bit.ly/3c00qSu" target="_self">FOREVER 21</a>: 20% off $50 with code: BMSM20.
<a href="https://gap.igs4ds.net/5044b" target="_self">GAP</a>: 30% off your purchase with code: TODAY.&nbsp;
<a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.jcrew.com%2F" target="_self">J.CREW</a>: 30% off wear-to-work styles. &nbsp;
<a href="https://bit.ly/3tkHRyt" target="_self">J.CREW FACTORY:</a> Take an extra 15% off when you buy 3+ styles with code: STUDYBREAK.&nbsp;
<a href="https://bit.ly/3vGOXQg" target="_self">J.JILL</a>: Save up to an extra 40% on sale styles.&nbsp;
<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=42157&murl=https%3A%2F%2Fwww.loft.com%2F" target="_blank">LOFT</a>: $30 off full-price jeans and 30% off full-price tops with code: LOVE.&nbsp;
<a href="https://bit.ly/3fstCSZ" target="_self">LUCKY BRAND</a>: Up to 40% off select styles.&nbsp;&nbsp;
<a href="https://shop-links.co/1781360096640991655" target="_blank">MACY'S</a>: Up to 70% off clearance.
<a href="https://www.tkqlhce.com/click-7170081-14519783?sid=3225&url=https%3A%2F%2Fwww.madewell.com%2F" target="_blank">MADEWELL</a>: Extra 20% off sale with code: SALEONSALE.&nbsp;
<a href="https://www.dpbolvw.net/click-7170081-11776348?sid=3225&url=https%3A%2F%2Fshop.mango.com%2Fus%2Fwomen" target="_blank">MANGO</a>: Final Clearance up to 70% off. &nbsp;
<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=46265&murl=https%3A%2F%2Fwww.nordstromrack.com%2F" target="_self">NORDSTROM RACK</a>: Up to 60% off on back-to-school styles.&nbsp;
<a href="https://gap.igs4ds.net/b10xm" target="_self">OLD NAVY</a>: All jeans on sale. Kids from $12 and adults from $18.&nbsp;
<a href="https://shop-links.co/1768374720145155258" target="_self">REVOLVE</a>: Sale styles up to 65% off.
<a href="https://bit.ly/3kHHkCp" target="_self">TALBOTS</a>: Extra 50% off markdowns.&nbsp;
<a href="https://shop-links.co/1780709187720605674" target="_blank">VERISHOP</a>: 48,000+ styles now on sale up to 70% off. &nbsp;
LUXURY &amp; DESIGNER
<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=35300&murl=https%3A%2F%2Fwww.bergdorfgoodman.com%2F" target="_self">BERGDORF GOODMAN</a>: Designer Sale. Further markdowns up to 75% off.&nbsp;
<a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.bloomingdales.com%2F" target="_self">BLOOMINGDALE'S</a>: Take $25 off every $150 you spend on select items.&nbsp;
<a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.modaoperandi.com%2F" target="_self">MODA OPERANDI</a>: Designer Sale up to 70% off.
<a href="https://bit.ly/3mbnQZU" target="_self">NEIMAN MARCUS</a>: Sale's on Sale: up to 80% off.&nbsp;
<a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.net-a-porter.com%2Fen-us%2F" target="_self">NET-A-PORTER</a>: Clearance up to 80% off.&nbsp;
<a href="https://shop-links.co/1769670018287095779" target="_self">SAKS FIFTH AVENUE</a>: Designer Sale up to 70% off.
BEAUTY 
<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=43420&murl=https%3A%2F%2Fbluemercury.com%2F" target="_blank">BLUEMERCURY</a>: BlueRewards Exclusive: Receive $25 for every $100 you spend.&nbsp;
<a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.firstaidbeauty.com%2F" target="_blank">FIRST AID BEAUTY</a>: Buy one 14oz Scented Ultra Repair Cream, get one free.&nbsp;
<a href="https://bit.ly/3BgjkAu" target="_self">LOOKFANTASTIC</a>: Use code THANKYOU for 20% off select products.&nbsp;
<a href="https://www.pntrs.com/t/TUJGR0hIRUJGRkhJSEtCRk5LR0pI?url=https%3A%2F%2Fwww.makeupforever.com%2Fus%2Fen" target="_blank">MAKE UP FOR EVER</a>: 20% off foundation.&nbsp;
<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=2417&murl=https%3A%2F%2Fwww.sephora.com%2F" target="_blank">SEPHORA</a>: Get 20% off select foundations.&nbsp;
<a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.skinstore.com%2F" target="_self">SKINSTORE</a>: Use code BEST for 25% off 1000s of products. 
HOME
<a href="https://shop-links.co/1775514971174012772" target="_self">BED BATH &amp; BEYOND</a>: Warehouse Clearout Event: Up to 80% off.&nbsp;
<a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fbrooklynbedding.com%2F" target="_blank">BROOKLYN BEDDING</a>: 25% off sitewide with code: SCHOOL25.&nbsp;
<a href="https://www.tkqlhce.com/click-7170081-11557584?sid=3225&url=https%3A%2F%2Fwww.overstock.com%2F" target="_self">OVERSTOCK</a>: Summer Clearance Event: 70% off 1000s of items.&nbsp;
<a href="https://bit.ly/2OXXdYu" target="_self">POTTERY BARN</a>: Up to 50% off in-stock outdoor furniture.&nbsp;
<a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.surlatable.com%2Fhome" target="_blank">SUR LA TABLE</a>: Summer Clearance up to 60% off.&nbsp;
<a href="https://bit.ly/3bHQIls" target="_self">WEST ELM</a>: Up to 40% off ready-to-ship furniture.&nbsp;
<a href="https://bit.ly/3F3Q7cB" target="_self">WILLIAMS SONOMA</a>: Up to 75% off clearance.&nbsp;
KIDS
<a href="https://bit.ly/304UFx4" target="_self">CARTER'S</a>: Back to school BOGO free on shoes, socks, and undies.&nbsp;
<a href="https://gap.igs4ds.net/5044b" target="_self">GAP</a>: 30% off your purchase with code: TODAY. &nbsp;
<a href="https://bit.ly/34a12A7" target="_self">HANNA ANDERSSON</a>: Up to 30% off everything, including new fall arrivals.&nbsp;
<a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.jcrew.com%2F" target="_self">J.CREW CREWCUTS</a>: 40% off kids' styles. 
<a href="https://bit.ly/2Ksur2I" target="_self">LANDS' END</a>: Use code WAVE to receive up to 70% off your order.
<a href="https://maisonette.sjv.io/NK4gob" target="_blank">MAISONETTE</a>: Up to 60% off summer sale.&nbsp;
<a href="https://gap.igs4ds.net/b10xm" target="_self">OLD NAVY</a>: All jeans on sale. Kids from $12 and adults from $18. &nbsp;
<a href="https://bit.ly/3BXwVLG" target="_self">OSHKOSH B'GOSH</a><a href="http://go.rankandstyle.com?id=44078X1145106&xs=1&url=https%3A%2F%2Fwww.oshkosh.com%2Fhome%3Fid%3Doshkosh%26srd%3Dtrue" target="_self">:</a> Buy 1, get 2 free on jeans.&nbsp;
<a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.childrensplace.com%2Fus%2Fhome" target="_self">THE CHILDREN'S PLACE</a>: Up to 70% off the entire site.&nbsp;
MEN'S
<a href="https://gap.igs4ds.net/k2JEM" target="_self">BANANA REPUBLIC</a>: The Summer Sale: up to 60% off sale styles. &nbsp;
<a href="https://bit.ly/3ljtlq4" target="_self">BROOKS BROTHERS</a>: Summer Sale now up to 50% off.&nbsp;
<a href="https://bit.ly/339RZxc" target="_self">EDDIE BAUER</a>: Tees and shorts up to 50% off. &nbsp;
<a href="https://gap.igs4ds.net/5044b" target="_self">GAP</a>: 30% off your purchase with code: TODAY. &nbsp;
<a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.jcrew.com%2F" target="_self">J.CREW</a>: 30% off wear-to-work styles. &nbsp;
<a href="http://go.rankandstyle.com?id=44078X1145106&xs=1&url=https%3A%2F%2Fwww.josbank.com%2F" target="_self">JOS. A. BANK:</a> Up to 70% off clearance.&nbsp;
<a href="https://bit.ly/2Ksur2I" target="_self">LANDS' END</a>: Use code WAVE to receive up to 70% off your order.
<a href="https://bit.ly/3CCH0yk" target="_blank">NIKE</a>: Back to Fall Sale: Save up to 60% off. Plus, use code SCORE20 at checkout for an extra 20% off select styles. 
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When it comes to tanning, the safest one is a fake one. According to the <a href="https://www.skincancer.org/skin-cancer-information/skin-cancer-facts/">Skin Cancer Foundation</a>, sun exposure is one of the major causes of skin cancer, aka the most common form of cancer in the United States and worldwide. It's also one of the biggest culprits behind early signs of aging like dark spots, wrinkles, and sagging skin, and contrary to popular belief, it only takes one bad sunburn to make a difference. So if you love a summer glow, self tanner should absolutely be on your list of beauty essentials. And when applied correctly, this doesn't have to mean a lifetime of orange hands, streaky skin, and ruined sheets. Nailing a seamless, sun-kissed appearance that doesn’t look like it came from a bottle is actually pretty simple, as long as you follow a few tips and tricks before, during, and after application. To master the faux glow for yourself, we're breaking down five easy-to-follow steps that’ll help you achieve a long-lasting, streak-free fake tan every time—and one that lasts, too. Opening images: @theisleofparadise

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Just like the changes in weather, each new season brings new nail trends. Sometimes those trends are DIY-friendly, while other times they can only be accomplished after spending a few hours and quite a few bucks at a professional nail salon. But we’ve got good news: the nail trends of 2022 are totally doable, even if you’re a nail polish rookie. To help give you some inspo for your upcoming manis, we’re sharing seven buzzy nail trends we're currently seeing everywhere this season. From animal prints to updated nudes, there are so many options for adorning your tips. Keep reading to learn the 2022 nail looks you need to try stat. Opening image: oliveandjune.com

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From <a href="https://www.rankandstyle.com/top-10-list/best-dip-powder-nail-kits">dip manicures</a> to <a href="https://www.rankandstyle.com/top-10-list/best-dermaplaning-tools">dermaplaning</a>, we’ll try our hands at pretty much any at-home beauty trend in the name of saving a little cash. But eyebrows, on the other hand, are a totally different story. Even the removal of one strand in the wrong place can completely throw things off—and by “things,” we mean facial symmetry. So when it comes to tweezing, trimming, tinting, or anything else that may have to do with your arches, it’s best to leave it to the pros unless you really know what you’re doing.If you don’t, don’t stress—we tapped Austin brow expert <a href="https://www.instagram.com/karasanchezbeauty/?hl=en">Kara Sánchez</a> for her best tips and tricks when it comes to at-home brow maintenance. Ahead, learn what it takes to shape and maintain your way to balanced, proportional brows that complement your best features, all from the comfort of your own home. Meet The ExpertKara Sánchez Reed is an Austin-based brow and microblading expert. Trained under Anastasia Soare, founder of Anastasia Beverly Hills, Kara has worked with celebrities including Kim Kardashian, Amal Clooney, and more. More of a visual learner? <a href="https://www.youtube.com/watch?v=DOYEORgiVIM">Watch Kara</a> shape and fill a client's brows in her studio.

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This probably goes without saying, but major retailers have a major influence on what succeeds in the fashion world. With a reach as big as theirs, they can skyrocket brand awareness, sell products by the thousands, and change everything for an emerging brand—especially when that brand is Black-owned.So although BIPOC businesses represent just a small fraction of the retail industry, it’s easier than ever to celebrate them and support them thanks to big names like Nordstrom, Shopbop, and Sephora who are spreading the word.Ahead, we’re breaking down the details on these retailers, along with six others that are doing an excellent job of empowering Black communities and creators through dedicated storefronts, founder spotlights, donations, and more. Scroll on to see the list and shop them in celebration of Black History Month. <a href="https://www.nordstrom.com/browse/support-black-owned-businesses">Nordstrom</a> Nordstrom has made huge strides in its diversity and inclusion efforts over the past few years and only continues to do so. The retailer has an entire online storefront dedicated to Black-owned and founded brands, where you can shop thousands of products in fashion, beauty, home, and more. You’ll also find spotlights on founders like Brandon Blackwood, Stephanie Summerson Hall, and Phyllis Taylor, and you can learn more about what Nordstrom is doing to promote racial equity—committing to donate $1 million to anti-racism organizations by 2025 is just one example.<a href="https://www.target.com/c/black-owned-or-founded-brands-at-target/-/N-q8v16">Target</a>Target has officially brought back its annual Black Beyond Measure campaign, featuring a limited-time collection of apparel and accessories from Black creators like Jasmin Foster, Arsha Jones, and Dae Finwick. You’ll also find a wide variety of brand spotlights, as well as information about the retailer’s numerous initiatives aimed at helping Black entrepreneurs succeed—think donations, scholarships, and even an annual Black-owned business fair for its employees.<a href="https://www.saksfifthavenue.com/c/custom/editorial-events/black-designer-brands">Saks Fifth Avenue</a>Last June, Saks Fifth Avenue unveiled its roadmap outlining goals to advance its diversity, equity, and inclusion efforts, which included growing its BIPOC leadership and investing in Black designers through its Saks Emerging Designer Program. You can easily shop these labels through the Black Designers section on the retailer’s site, which features hundreds of products in men’s, women’s, and kids sections.<a href="https://www.macys.com/shop/diverse-owned-brands/Diverse_owned_brands/Black%20Owned?id=308956">Macy's</a>Over the past few years, Macy’s has launched a series of initiatives to further inclusivity and support Black-owned brands. From joining the <a href="https://15percentpledge.org">15 Percent Pledge</a> to supporting Black Girls CODE and UNF, the retailer only continues to further its commitment to the growth and advancement of Black-owned businesses and creators. Right now, you can easily shop a range of Black-owned brands through its Inclusive Brands category, featuring everything from fashion to beauty to home. <a href="https://www.shopbop.com/our-favorites-black-designers-owned-brands/br/v=1/66379.htm?all">Shopbop</a>Shopbop has long been vocal about its efforts to increase representation of the Black community across its organization, brands, partners, and content. And while the retailer has always made it easy to filter through its beautifully curated inventory, it’s now even easier thanks to its Black Designers &amp; Black-Owned Brands category. In this section, you’ll find hundreds of products to shop from, including everything from swimwear to handbags to everyday staples.<a href="https://www.revolve.com/blackowned/br/05224a/">Revolve</a>Revolve has a storefront dedicated to Black-owned brands and designers, but that isn’t all the e-tailer is doing to stand up against racism and inequality. In 2020, Revolve pledged to take immediate action to support meaningful, lasting change, and since then has developed a diversity and inclusion committee, tripled the number of Black-owned brands featured on its site, expanded diversity across marketing channels, and even established the <a href="https://wwd.com/fashion-news/fashion-features/exclusive-revolve-turns-to-mentorship-to-show-greater-support-for-black-owned-and-designed-brands-1234723730/">Revolve Mentorship Program </a>to assist and support the growth of Black-owned and designed brands.<a href="https://www.madewell.com/womens/labels-we-love/black-owned-business">Madewell</a>In late 2020, Madewell joined the <a href="https://15percentpledge.org">15 Percent Pledge</a> and promised that by the end of 2021, Black-owned brands, artisans, and designers would account for at least 15% of its third-party partnerships. Along with increasing design collaborations with Black designers, artists, and Black-owned brands and spotlighting Black creators through its <a href="https://www.madewell.com/inspo-community-hometown-heroes">Hometown Heroes Hub</a>, Madewell has also dedicated an entire online storefront to Black-owned brands in its Labels We Love program.<a href="https://www.sephora.com/beauty/black-owned-beauty-brands">Sephora</a>Sephora currently has an online storefront celebrating to Black-owned beauty brands, featuring everything from brand and product spotlights to information about diversity and inclusion initiatives that impact its clients, communities, and employees. You can even join a discussion group dedicated entirely to Black-owned beauty, and you can learn more about in-store events with Black-owned brands happening near you.<a href="https://www.ulta.com/discover/black-owned-founded-beauty-brands">Ulta</a>During the month of February, Ulta is spotlighting a number of Black-owned beauty brands like Briogeo, Black Girl Sunscreen, Buttah, Mented Cosmetics, and more. Even better, the beauty retailer recently announced the launch of its MUSE platform, a celebration of 100 inspiring Black voices in beauty, each of whom will be awarded with a MUSE 100 grant to further their impact.

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<h3></h3><h4></h4><h4> </h4>We think it’s safe to say that at one point or another, we’ve all worn a shade of foundation that just wasn’t right for us. Whether you’ve rocked that telltale line across your jawline or the powdered ghost look, we want you to know that we’ve all been there, and you’re not alone.Finding your perfect match when it comes to foundation is sort of like finding The One. You’ll have to go through a lot of trial and error before you get it right, and that’s totally okay because, in the end, you’ll find what works for you. However, we don’t think your daily makeup routine should be as complex as your dating life, so we’ll let you in on a little secret: finding the perfect shade of foundation is all about finding your undertone. Sounds sort of intense—we know. The good news? We’ve got the 411 on all things undertones and how to find a flawless shade of foundation because of them. Ahead, we’re breaking down the basics.What Exactly Is An Undertone?Undertones are simply the colors that exist beneath the surface of the skin. To be clear, these are entirely different from skin tones. Skin tones are influenced by the melanin within our skin as well as outside factors such as an abundance of sun or lack thereof, while undertones remain consistent at all times. There are three different types of undertones: warm, cool, and neutral. Warm undertones make the skin appear well, warm, and are most commonly denoted by shades of yellow, gold, or peach. Cool undertones give the base of the skin a blue, pink, or red tint, while neutral undertones are a mixture of both warm and cool hues. Oftentimes, this means that those who have a neutral undertone have an undertone that appears to be the same color as their skin tone. When it comes to foundations—or makeup in general, for that matter—undertones play a huge role in finding shades that flatter and properly match your skin tone. And this isn’t just about foundations—we’re talking everything from lipstick to eyeshadows to blush. Below, we walk you through the steps to finding your undertone, and eventually, your perfect foundation. How To Find Your UndertoneFinding your undertone is actually quite simple. First, take a look at the veins on the underside of your wrist—these can help you figure out exactly what undertone category you fall into. If you notice that your veins appear green, you likely have a warm undertone. If your veins appear blueish or purple, your undertones are cool. If you’re struggling to locate a vein or find that yours aren’t visible, fret not—there are plenty of other methods for finding your undertones.If you look best in gold jewelry, it’s probably safe to say that you have warm undertones. Look stunning in silver? Your undertones are more than likely cool. If both look amazing on you, neutral is where you fall on the spectrum. Still not sure? Throw on a white t-shirt and head to a space with bright, natural light. If your skin looks pink and rosy against the contrast of a white t-shirt, you’ve got cool undertones. If your skin gives off a golden glow, your undertones are warm. And if you want to make sure that you’ve figured out your undertone once and for all, here’s a list of celebs that fall into each undertone category:Warm: Beyonce, Kim Kardashian, Rihanna, Lucy Liu, Jessica Alba, Halle Berry, Blake Lively Cool: Adele, Emma Stone, Iman, Alek Wek, Nicole Kidman, Lupita Nyong’oNeutral: Kerry Washington, Miranda Kerr, Jennifer Aniston, Sandra Bullock, Drew BerrymoreFinding Your Undertone Based On Your Skin ToneRemember, skin tones and undertones are two completely different things. However, your skin tone can serve as a guide to determining your undertone. Skin tones fall into seven categories: fair, light, medium, olive, tan, medium-dark, and deep. Fair skin tones are on the lightest end of the spectrum and most often fall into the neutral or cool undertones category. If you have fair skin, you’ll find that shades that are cool-toned such as oatmeals, taupes, and mild pinks usually complement your skin tone and undertone best. Light skin tones still fall on the fairer end of the spectrum, but they’re not as light as fair skin tones. People with light skin tones often look best in soft, neutral cool-toned shades—think light blue, gray, and deeper nudes.Medium skin tones usually complement both warm and cool tones, and their close cousin olive follows a similar rule. These skin tones look most radiant in bright and vivid shades like warm yellows and rich reds. Tan skin tones are slightly deeper than medium and olive tones—think of them as glowing bronzes. They look best with metallic shades like gold and copper. Medium-dark and deep skin tones are similar to medium and olive skin tones. They work with cool and warm colors alike, and they also look amazing in vivid colors. Their most complementing shades are hot pinks, electric blues, and deep nudes like sable, espresso, and mauve pink. Finding Your Perfect Foundation ShadeNext time you’re in the market for a new foundation, be sure to keep your undertone in mind. Our best advice is to do this in person, if possible. However, if you can’t make it out, there are tons of online tools available from popular makeup retailers that make it easy to find your perfect shade virtually.Start by choosing a few foundations that will work with your unique skin type and provide your preferred amount of coverage. Select formulas in colors that you feel will best complement your undertone. Some brands make this easy by labeling their shades with markers like C for cool, N for neutral, and W for warm. Next, test a bit of the foundation on your skin. The best place to do this is on your neck or cheek, as your hands and wrists tend to differ from the shade of your face due to sun exposure. Look for the shade that perfectly blends and disappears into your skin, and voila—you’ve found your perfect match.SHOP NOW: <a href="https://www.rankandstyle.com/browse/beauty/cosmetics-makeup/foundation">View our Top 10 foundation lists for every skin type and need</a>WHAT TO READ NEXT:&nbsp;<a href="https://www.rankandstyle.com/stylist/anti-aging-tips">The Skin Experts Guide To Anti-Aging</a>

A Guide To Understanding Your Skin's Undertone

What To Know About Your Skin's Undertone And How It Can Help You Find The Perfect Foundation Shade

Not to be dramatic, but finding your signature scent is almost like becoming the person you were meant to be. Cheesy—we know—but there’s something enviably sophisticated about a personal scent. It’s almost like a sign of unwavering commitment that can’t be broken by the changing trends, and frankly, that level of dedication is quite impressive. Our sense of smell is incredibly powerful, and when we get a whiff of a scent that reminds us of a certain someone, it can bring back memories and overwhelm us with nostalgia. And personally, that’s an effect we’d like to have on people because… who wouldn’t? The gratification that comes with finding your <a href="https://www.rankandstyle.com/top-10-list/best-hair-fragrances">signature scent</a> is one to be desired, but the journey can be difficult. On the bright side, finding The One no longer requires you to spend your precious time alternating between different fragrances and coffee beans at the perfume counter. In fact, you can discover your signature scent from the comfort of your own home. Whether you’re shopping for your very first perfume or have outgrown what you once thought was your go-to, we’re here to help. Ahead, we get into the nitty-gritty details of finding your perfect fragrance.THE STEPS:1. Figure out what scents you like (and don’t).&nbsp;First things first—learn what you like and don’t like. If there’s a certain scent you absolutely hate to get a whiff of, it’s probably wise to avoid that particular smell when looking for a fragrance. It’s also helpful to be able to recognize the names of different types of scents, as doing so will make it easy to filter through fragrances when you’re searching online. The most common scents are floral, spice, wood, musk, citrus, and smoky, and we’re breaking them down for you below.Floral: This all-encompassing scent smells like the freshest petals from a bouquet.Spice: Spice is almost always characterized by the scent of cloves or other strong fragrances like cinnamon.Wood: When it comes to wood, think anything and everything from nuts to patchouli.Musk: Not to be confused with must, this scent is typically a clean smell—think freshly washed sheets.Citrus: Like the smell of lemons, limes, and oranges, this scent is refreshing and light.Smoky: This scent is most often associated with tobacco, a freshly blown-out candle, or burning firewood.2. Purchase a discovery set first. When searching for your signature scent, it’s important to keep in mind that fragrances are not one-size-fits-all. In other words, the same perfume can smell one way on you and totally different on someone else, which is mostly due to differing pH balances. Our advice? Buy a <a href="https://www.rankandstyle.com/top-10-list/best-perfume-discovery-sets">discovery set</a>. It’ll allow you to try a variety of scents without making the full investment.3. Go slow. Finding your signature scent is a marathon, not a race. It’s totally okay to take your time when searching for a favorite. Test out the scents from your discovery set or a few samples one by one. See how they wear on your body for a week, and then decide.&nbsp;4. Give it time. As we said, these things take time, and trust us—you’ll want to make sure the scent you go with is one you can stick with. While you’re testing out fragrances, pay close attention to how they smell throughout the day. It’s totally normal if you notice a change. This is typically due to your body’s pH balance, along with the top and heart notes in your perfume.5. Like what you like. The most important aspect of choosing a perfume is making sure that you like it. Don’t be disappointed if a cult classic isn’t your favorite or feel that you have to like it because everyone else does. Most importantly, make sure that your experience wearing your signature scent is a pleasant one. Watch out for headaches or nausea related to your fragrance.6. Factor in your go-to hair and body products. Ensure that your bath and body products don’t steal the show, or worse, clash with your perfume.7. Don’t be afraid to invest. Last but not least, don’t be afraid to splurge. Perfumes are an investment, and a little bit will go a long way in terms of both wear and use.Ready to start your scent journey? Shop our list of the <a href="https://www.rankandstyle.com/top-10-list/best-perfume-discovery-sets">Best Perfume Discovery Sets</a> today!Opening image: Jess @ Harper Sunday on Unsplash

How To Find Your Signature Scent

7 Easy Steps To Help You Find A Fragrance You Love Without Leaving Your Home

The official day may be over, but there are still plenty of Cyber Monday deals available. This guide has been updated to reflect the extended sales you can still shop today.Take it from us: no matter how talented you consider yourself to be when it comes to online shopping, Cyber Week never fails to feel overwhelming. With so many people to shop for (including yourself), surprise deals popping up left and right, and a budget you're determined to stick to, things can get tricky real quick. Luckily, we're passionate about making the shopping process as simple as possible, so you can feel confident about the things you buy—Black Friday and Cyber Monday included. With that, our team has been hard at work rounding up an exhaustive list of the absolute best Cyber Week sales worth shopping, so you can spend the day after Thanksgiving sipping wine and sleeping off your turkey hangover—not&nbsp;worrying about what to buy, where to buy it, and who to buy it for. Already including over 85 sales in fashion, beauty, home, men's, and more, scroll on to take a peek at the current list and be sure to bookmark it for easy access—we'll be updating it daily as the week goes on. EDITORS' FAVORITES <a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fwww.bloomingdales.com%2F">BLOOMINGDALE'S</a>: Take 15% off when you spend $100-199 and 20% off when you spend $200-399.&nbsp; <a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fwww.brooklinen.com%2F">BROOKLINEN</a>: Take 20% off sitewide.&nbsp;<a href="https://shop-links.co/1757245203991850627">DERMSTORE</a>: Take 20% off on SkinMedica.<a href="https://www.pntra.com/t/TEFNS0VFQUVFR0hHSkFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2F">EVERLANE</a>: Save 25% on best-selling denim styles.&nbsp;<a href="https://www.gap.com/">GAP</a>: Up to 60% off your purchase. Plus, an extra 20% off at checkout.<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&amp;mid=43051&amp;murl=https%3A%2F%2Fgirlfriend.com%2F">GIRLFRIEND COLLECTIVE</a>: Take 30% off everything.&nbsp;<a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fwww.jcrew.com%2F">J.CREW</a>: Take 40% off sweaters, coats, and more. Use code: FESTIVE. <a href="https://shop-links.co/1757244055102959248">MACY'S</a>: Friends and Family take 30% off select styles. <a href="https://www.tkqlhce.com/click-7170081-11776348?sid=3225&amp;url=https%3A%2F%2Fshop.mango.com%2Fus">MANGO</a>: Take 30% off your purchase of $120+. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&amp;mid=1237&amp;murl=https%3A%2F%2Fwww.nordstrom.com%2F">NORDSTROM</a>: Deals up to 50% off.<a href="https://gap.igs4ds.net/b10xm">OLD NAVY</a>: Take 50% off your purchase.&nbsp;<a href="https://shop-links.co/1757244793006196174">VERISHOP</a>: Take 20% off fashion and 15% off home and beauty.&nbsp;More to explore: <a href="https://www.rankandstyle.com/top-10-list/best-editors-gift-guide">10 Gifts Our Staff Is Wishing For Most This Year</a> WOMEN'S<a href="https://bit.ly/3nSGIMw">ABERCROMBIE &amp; FITCH</a>: Take 25% off select styles.&nbsp;<a href="https://www.kqzyfj.com/click-7170081-13187162?sid=3225&amp;url=https%3A%2F%2Fwww.ae.com%2Fus%2Fen%2Fc%2Faerie%2Fcat4840006%3Fpagetype%3Dclp">AERIE BY AMERICAN EAGLE</a>: 40% off leggings.&nbsp;<a href="https://www.tkqlhce.com/click-7170081-13187162?sid=3225&amp;url=https%3A%2F%2Fwww.ae.com%2Fus%2Fen">AMERICAN EAGLE</a>: 40% off sweatshirts.&nbsp; <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&amp;mid=42156&amp;murl=https%3A%2F%2Fwww.anntaylor.com%2F">ANN TAYLOR</a>: Take 50% off your purchase with code: CYBER.&nbsp;<a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fwww.aloyoga.com%2F">ALO YOGA</a>: 20% off sitewide. Plus, save up tp 70% on sale items.&nbsp; <a href="https://bandier.sjv.io/LPmgdV">BANDIER</a>: Up to 80% off sale.&nbsp; <a href="https://www.jdoqocy.com/click-7170081-13729821?sid=3225&amp;url=https%3A%2F%2Fwww.barenecessities.com%2F">BARE NECESSITIES</a>: Up to 50% off.<a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fwww.bloomingdales.com%2F">BLOOMINGDALE'S</a>: Take 15% off when you spend $100-199 and 20% off when you spend $200-399.<a href="https://www.pntrs.com/t/TUJGRkVMTEJGRkhJSEtCRklITE5N?url=https%3A%2F%2Fwww.baublebar.com%2F">BAUBLEBAR</a>: 30% off with code: BB30.<a href="https://go.rankandstyle.com/?id=44078X1145106&amp;xs=1&amp;url=https%3A%2F%2Fwww.dsw.com%2Fen%2Fus%2F">DSW</a>: Up to 30% off with code CMDEAL.&nbsp; <a href="https://bit.ly/339RZxc">EDDIE BAUER</a>: 50% off your purchase.<a href="https://bit.ly/3kkR6Ny">ELOQUII</a>: 50% off everything.<a href="https://www.pntra.com/t/TEFNS0VFQUVFR0hHSkFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2F">EVERLANE</a>: Save 25% on best-selling denim styles.<a href="https://bit.ly/3ajviL4">EXPRESS</a>: Take 50% off everything.&nbsp;<a href="https://bit.ly/3c00qSu">FOREVER 21</a>: 40% off everything. <a href="https://www.gap.com/">GAP</a>: Up to 60% off your purchase. Plus, an extra 20% off at checkout.<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&amp;mid=43051&amp;murl=https%3A%2F%2Fgirlfriend.com%2F">GIRLFRIEND COLLECTIVE</a>: Take 30% off everything.&nbsp;<a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fwww.jcrew.com%2F">J.CREW</a>: Take 40% off sweaters, coats, and more. Use code: FESTIVE. <a href="https://bit.ly/3tkHRyt">J.CREW FACTORY</a>: Take 50% off the entire site. Plus, an extra 10% off your purchase.<a href="https://bit.ly/3oJaS6G">J.JILL</a>: Take an extra 30% off sale styles.&nbsp;<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&amp;mid=42157&amp;murl=https%3A%2F%2Fwww.loft.com%2F%26eid%3D0cY%2Fs3CLcRA%26lsnoid%3DNONE">LOFT</a>: Up to 60% off your purchase with code: CYBER. <a href="https://shop-links.co/1757244055102959248">MACY'S</a>: Friends and Family take 30% off select styles. <a href="https://www.tkqlhce.com/click-7170081-11776348?sid=3225&amp;url=https%3A%2F%2Fshop.mango.com%2Fus">MANGO</a>: Take 30% off your purchase of $120+. <a href="https://bit.ly/37XuyvW">MOTHERHOOD MATERNITY</a>: 30% off sitewide. Use code THANKFUL. <a href="https://bit.ly/3mbnQZU">NEIMAN MARCUS</a>: Plus, take $50 off when you spend $200+.&nbsp;<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&amp;mid=1237&amp;murl=https%3A%2F%2Fwww.nordstrom.com%2F">NORDSTROM</a>: Deals up to 50% off.<a href="https://gap.igs4ds.net/b10xm">OLD NAVY</a>: Take 50% off your purchase.&nbsp; <a href="https://shop-links.co/1757244688023664417">REVOLVE</a>: Extra 20% off final sale items.&nbsp; <a href="https://shop-links.co/1757247341001312241">SAKS FIFTH AVENUE</a>: Get $50 off every $200 you spend.&nbsp;<a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fus.shein.com%2F%3Fref%3Dwww%26rep%3Ddir%26ret%3Dus">SHEIN</a>: Up to 80% off for Black Friday.&nbsp;<a href="https://spanx.sjv.io/EaREg9">SPANX</a>: 20% off everything.&nbsp; <a href="https://bit.ly/3FwaNua">TALBOTS</a>: 40% off your entire purchase.<a href="https://bit.ly/2vtuvb9">THIRDLOVE</a>: Take up to 75% off.&nbsp; <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&amp;mid=43176&amp;murl=https%3A%2F%2Fwww.urbanoutfitters.com%2F">URBAN OUTFITTERS</a>: Take an extra 50% off sale styles.&nbsp; <a href="https://shop-links.co/1757244793006196174">VERISHOP</a>: Take 20% off fashion and 15% off home and beauty.<a href="https://www.pntra.com/t/TUJGRkhJTkJGRkhJSEtCRkpFR05O?url=https%3A%2F%2Fwww.yummie.com%2F">YUMMIE</a>: 40% off sitewide.&nbsp;More to explore: <a href="https://www.rankandstyle.com/top-10-list/best-gifts-for-women">10 Best Gifts For Women</a>; <a href="https://www.rankandstyle.com/top-10-list/best-gifts-for-mom-under-100">10 Best Gifts For Mom</a> BEAUTY&nbsp;<a href="https://shop-links.co/1757245203991850627">DERMSTORE</a>: Take 20% off on SkinMedica.<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&amp;mid=42834&amp;murl=https%3A%2F%2Ffentybeauty.com%2F%26eid%3D0cY%2Fs3CLcRA%26lsnoid%3DNONE">FENTY BEAUTY</a>: 25% off sitewide.&nbsp; <a href="https://bit.ly/3urDGD8">FIRST AID BEAUTY</a>: Take 30% off your purchase. Plus, get free shipping.&nbsp;<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&amp;mid=42479&amp;murl=https%3A%2F%2Fwww.itcosmetics.com%2F">IT COSMETICS</a>: 30% off sitewide.&nbsp; <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&amp;mid=40902&amp;murl=https%3A%2F%2Fwww.kvdveganbeauty.com%2F">KVD BEAUTY:</a> Take 30% off sitewide.&nbsp;<a href="https://bit.ly/3n0a9P4">LOOKFANTASTIC</a>: Up to 75% off select beauty products.&nbsp;<a href="https://shop-links.co/1757245487502416065">LOVELYSKIN</a>: 30% off most brands.&nbsp;<a href="https://www.pjatr.com/t/TUJGR0hIRUJGRkhJSEtCRk5LR0pI?url=https%3A%2F%2Fwww.makeupforever.com%2Fus%2Fen">MAKE UP FOR EVER</a>: Members take 30% off and guests take 20% off sitewide.&nbsp;<a href="https://bit.ly/3oMnavo">OLAY</a>: Save 25% sitewide.<a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fwww.skinstore.com%2F">SKINSTORE</a>: Up to 75% off your favorite brands.<a href="https://bit.ly/3zhfGUn">TATCHA</a>: Take 20% off when you spend $100 or more with code: CYBER21.&nbsp; <a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fwww.tula.com%2F">TULA</a>: 40% off on limited edition kits.More to explore: <a href="https://www.rankandstyle.com/top-10-list/best-beauty-gift-sets">10 Best Beauty Gift Sets</a> HOME&nbsp;<a href="http://go.rankandstyle.com?id=44078X1145106&amp;xs=1&amp;url=https%3A%2F%2Fwww.aerogarden.com%2F">AERO GARDEN</a>: Up to 50% off sitewide<a href="https://shop-links.co/1757246041921199221">BED BATH &amp; BEYOND</a>: 100s of great offers still live.&nbsp; <a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fwww.brooklinen.com%2F">BROOKLINEN</a>: Take 20% off sitewide.&nbsp;<a href="https://www.gopjn.com/t/TUJGRkxHRkJGRkhJSEtCRktHSUdI?url=https%3A%2F%2Fwww.bollandbranch.com%2F">BOLL &amp; BRANCH</a>: 25% off orders of $200 or more with code: CYBERWEEK.&nbsp;<a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fbrooklynbedding.com%2F">BROOKLYN BEDDING</a>: 25% off sitewide. Use code CYBER25.<a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fwww.overstock.com%2F">OVERSTOCK</a>: Take 70% off 1000s of items. <a href="https://bit.ly/3aPsNkh">POTTERY BARN</a>: Up to 70% off 1000s of items for Black Friday.&nbsp; <a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fwww.surlatable.com%2F">SUR LA TABLE</a>: Deals up to 60% off.&nbsp;<a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fwww.wayfair.com%2F">WAYFAIR</a>: Deals up to 70% off.&nbsp;<a href="https://bit.ly/3bHQIls">WEST ELM</a>: Up to 70% off in-stock, ready-to-ship items.&nbsp;<a href="https://bit.ly/3F3Q7cB">WILLIAMS-SONOMA</a>: Up to 50% off.More to explore: <a href="https://www.rankandstyle.com/top-10-list/best-gifts-for-the-chef">10 Best Gifts For The Foodie</a>; <a href="https://www.rankandstyle.com/top-10-list/best-gifts-for-the-coffee-lover">10 Best Gifts For The Coffee Lover</a> KIDS&nbsp;<a href="http://go.rankandstyle.com?id=44078X1145106&amp;xs=1&amp;url=https%3A%2F%2Fwww.carters.com%2F">CARTER'S</a>: 65% off Christmas pajamas.&nbsp;<a href="gap.igs4ds.net/5044b">GAP</a>: Up to 60% off your purchase. Plus, an extra 20% off at checkout.<a href="https://bit.ly/34a12A7">HANNA ANDERSSON</a>: 50% off Holiday Pjs and apparel.&nbsp;<a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fwww.jcrew.com%2F">J.CREW CREWCUTS</a>: Take 40% off sweaters, coats, and more. Use code: FESTIVE.<a href="https://bit.ly/2Ksur2I">LANDS' END</a>: Use code CRANBERRY to get up to 70% off your order.<a href="https://maisonette.sjv.io/NK4gob">MAISONETTE</a>: Up to 30% off 15,000+ items.&nbsp;<a href="https://bit.ly/3BXwVLG">OSHKOSH B'GOSH</a>: Doorbusters starting at $7.&nbsp;<a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fwww.childrensplace.com%2Fus%2Fhome">THE CHILDREN'S PLACE</a>: Entire site up to 50-80% off.More to explore: <a href="https://www.rankandstyle.com/top-10-list/best-gifts-for-kids">10 Best Gifts For Kids</a> MEN'S&nbsp;<a href="https://go.skimresources.com?id=44078X1168413&amp;xs=1&amp;url=https%3A%2F%2Fwww.brooksbrothers.com%2F">BROOKS BROTHERS</a>: Take 25% off almost everything.&nbsp; <a href="https://bit.ly/339RZxc">EDDIE BAUER</a>: 50% off your purchase.<a href="https://www.gap.com/">GAP</a>: Up to 60% off your purchase. Plus, an extra 20% off at checkout.<a href="https://bit.ly/3wZpOBn">JOS. A. BANK</a>: 25% off your purchase of $150+.&nbsp;<a href="https://bit.ly/2Ksur2I">LANDS' END</a>: Use code CRANBERRY to get up to 70% off your order.<a href="https://bit.ly/3wBjUGz">NIKE</a>: Save up to 50% off. Plus, take an extra 20% off sale styles.&nbsp;More to explore: <a href="https://www.rankandstyle.com/top-10-list/best-mens-gifts">10 Best Gifts For Men</a>; <a href="https://www.rankandstyle.com/top-10-list/best-gifts-for-dad">10 Best Gifts For Dad</a> Be sure to bookmark this list for quick and easy access during Cyber Week.&nbsp;Opening image: ae.com

Your Ultimate Guide To Every Extended Cyber Week Sale Worth Shopping This Year

Including The Details, Dates, and Promo Codes From 85+ Retailers

When it comes to footwear, we’re big believers in investing—and we’re not just saying this because we’re a team almost entirely comprised of shoe-obsessed women. A high-quality pair of shoes can carry you through multiple seasons and events, getting better with age and offering an unmatched level of comfort. But with today’s designer styles costing upwards of $500 or more, we know that splurging isn’t always an option. Enter M.Gemi: a first-of-its-kind footwear brand making Italian luxury attainable.While you could argue that women’s footwear is one of the most saturated markets out there, M.Gemi’s founder, born-and-bred Italian entrepreneur Maria Gangemi, managed to find its one true white space. The brand cuts through the supply chain to combine the costs and quick turn-around times of fast-fashion shoes with the quality and construction of designer ones. By working closely and personally with Italy’s small, family-owned workshops and selling products directly through its website, M.Gemi avoids traditional retail markups and delivers beautiful, high-quality shoes at a cadence and price point that have never been seen before.Take the <a href="https://www.pjatr.com/t/TUJGR0lGTkJGRkhJSEtCR0VLSk5I?url=https%3A%2F%2Fmgemi.com%2Fpages%2Fmost-loved-moccasin">Felize</a>, for example, M.Gemi’s most-loved moccasin and one of Maria’s personal favorites (she’s also partial to the <a href="https://www.pntrs.com/t/TUJGR0lGTkJGRkhJSEtCR0VLSk5I?url=https%3A%2F%2Fmgemi.com%2Fcollections%2Fthe-esatto-90mm-point-toe-pump">Esatto</a>, <a href="https://www.gopjn.com/t/TUJGR0lGTkJGRkhJSEtCR0VLSk5I?url=https%3A%2F%2Fmgemi.com%2Fcollections%2Fthe-palestra-due-sneaker%3Fproduct%3D5077177729083">Palestra</a>, and <a href="https://www.pntrs.com/t/TUJGR0lGTkJGRkhJSEtCR0VLSk5I?url=https%3A%2F%2Fmgemi.com%2Fcollections%2Fthe-ilaria-25mm-mixed-media-sandal%3Fproduct%3D5106500403259">Ilaria</a>). While the shoe retails for $198, a similar style from another Italian-made brand could set you back anywhere from $500 to $2,000. The same goes for the rest of M.Gemi’s designs, which consist of everything from classic pumps and sneakers to mock-croc booties and chic fur slides.But according to Maria, M.Gemi isn’t just about the jaw-dropping shoes they churn out—it’s also about the hard work that goes into making them. In fact, the brand itself was inspired by Maria’s unending love for Italian craftsmanship.“M.Gemi was born out of a simple and true concept: A platform to showcase and help preserve the skills of small Italian artisans while providing customers with unfettered access to the highest-quality Italian-crafted leather goods at attainable prices,” she said. “On my frequent trips back home to Italy, I would often meet these craftspeople and admire their beautiful work. I wanted to ensure that their craft would stand the test of time and be available for generations to come, and so M.Gemi came to be.”Today, M.Gemi’s inventory consists of more than 200 styles and has expanded to include handbags and men’s shoes. To keep things feeling fresh, Maria says listening to customers is key.“[We incorporate] feedback from our customers where possible and work very collaboratively with our artisans in the production process,” Maria said. “Before the pandemic hit, we had planned to roll out a considerable assortment of women’s high-heeled pumps and sandals. Once stay-at-home orders were enacted, we knew we had to move quickly to change our assortment to be more relevant to what the customer would need in 2020 and beyond.”Thanks to M.Gemi’s close partnerships with its Italian artisans, the brand can release new styles with turnaround times that are much shorter than those of traditional luxury brands. While this means that designs can come and go quickly, there are a few iconic styles—think the <a href="https://mgemi.com/collections/the-corsa-boot">Corsa</a> ankle boot and the ever-so-classic Felize driver—that remain constant.“We listen to our customers. There are certain styles that are just timeless and evergreen, and our customers have let us know how much they love and enjoy those styles both through our sell-outs and our season-after-season performance of those shoes. We really do listen to the data, and we make decisions based on the feedback we receive in real-time,” Maria said.Since M.Gemi’s launch in 2015, the brand has earned itself a huge following—and an impressive one, at that. From Gwenyth Paltrow to Shay Mitchell, some of the world’s most stylish women turn to M.Gemi for its on-trend designs and exceptional quality.Lucky for us, Maria says M.Gemi has lots of exciting plans for the future, including new product lines and even more in-depth work with its Italian artisans and factories. But until then, it’s a brand you’ll want to keep on your radar, whether you're in the market for a pair of wear-forever shoes or simply want to treat yourself to something beautiful.“In our lives, there are things that we buy for beauty and pleasure, and things that we buy for function. At M.Gemi, we marry the two so you never have to pick.”This article is brought to you by our friends at M.Gemi. For more on M.Gemi and favorite styles to shop, check out <a href="https://www.rankandstyle.com/shop/20201022/brands-we-love-mgemi">Brands We Love: M.Gemi</a>.

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