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Bag Charms

Expect To See Bag Charms Everywhere This Fall—Here Are 20 To Shop Now

Image credits: baublebar

Welcome to Currently Trending, a special series where we highlight the products people can’t get enough of right now. Whether it’s blowing up on social media or selling nonstop on Rank & Style, this is where you'll find it.

There’s a new trend in town that’s taking us back to the days of beaded bracelets and friendship necklaces. So far in 2024, we’ve seen a rise in popularity for bag straps, cellphone charms, and now, bag charms—AKA, the latest way to accessorize and add a personal touch to your everyday tote

Whether you go big and bold with a set of statement keychains or keep it classy with a simple pearl detail, there’s definitely a bag charm out there for you. All of the biggest names in the accessory space (such as BaubleBar, Urban Outfitters, and Anthropologie) are getting in on the trend, as well as some designer names you know and love—like Coach. 

Ahead, our team of product experts rounded up a list of 20 charms worth splurging on, with options that touch on every aesthetic, from coquette and cottage core to quiet luxury and the tomato girl trend. 

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September 25, 2024

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Collections feature quick, easy-to-shop roundups of data-backed products in trending categories. We are reader-supported and may earn a commission when you shop through our links.

Image credits: anthropologie

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Anthropologie Bubble Letter Monogram Bag Charm

$28

Buy Now

Add a pop of personality to your bag in the form of your favorite letter.

BaubleBar Taking Heart Bag Charm

$44

Buy Now

Every hopeless romantic needs this gold and white heart charm.

Free People Charmed Swag Bag Charm

$38

Buy Now

The perfect way to add some edge to your little black bag.

Anthropologie Rope Carabiner Bag Charm

$28

Buy Now

Oversized pearls give this carabiner a classy feel.

BaubleBar Raina Beaded Bag Charm

$44

Buy Now

Like a friendship bracelet, but for you and your favorite purse.

Parker Thatch Navy Big Puffy Heart Chain Bag Charm

$108

Buy Now

Nothing says fun quite like acrylic chain links and a puffy heart charm.

Anthropologie Western Icon Bag Charm

$28

Buy Now

Outfit your bag in its western best.

Anthropologie Sporty Pearl Bag Charm

$24

Buy Now

Show off your sporty side with colorful threads.

Coach Cherry Bag Charm

$95

Buy Now

Coach's Cherry Charm will add a sweet touch to any tote.

BaubleBar Starstruck Bag Charm

$44

Buy Now

Don't underestimate the star power this charm provides.

Anthropologie Boho Heart Bag Charm

$24

Buy Now

This hammered heart brings a timeless feel to the bag charm trend.

Parker Thatch Big Heart Bag Charm

$88

Buy Now

A lovable accessory inspired by the shape of a classic heart locket.

Urban Outfitters Pearl Charm Keychain

$15

Buy Now

Baroque pearls and shiny silver? This is the ultimate cool girl charm.

Anthropologie Multi-Beaded Bag Charm

$28

Buy Now

Beautiful beads make every bag look instantly cuter.

MAISON de SABRÉ The Sabremoji Fruit Charm

$69

Buy Now

Don't worry—this charm is available in other fruit varieties as well.

Anthropologie Pearl Chain Bag Charm

$28

Buy Now

Your designer purse deserves a pearl necklace.

Silence + Noise Bow Charm Dangle Keychain

$15

Buy Now

Five charms in one keychain? That's a maximalist's dream.

Stoney Clover Lane Heart Bag Charm

$28

Buy Now

Simple, feminine, and available in 15 different colors.

Anthropologie Heart Token Bag Charm

$38

Buy Now

Bring peace, love, and good luck every where you go.

BaubleBar Kenna Braided Bandana Bag Charm

$32

Buy Now

A dressed-up bandana to honor your adventurous side.

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