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Summer Beauty Dupes

Meet the Affordable Beauty Dupes That Are Just as Good as the Originals

Image credits: e.l.f. cosmetics

Welcome to Budget-Friendly Buys, a weekly series covering affordable, in-demand pieces—all approved by our data-driven algorithm.

It's almost summer, which means it’s the perfect time to refresh your beauty routine with products that give you that sun-kissed, post-vacation glow. The best part? You don’t have to break the bank to look like you’ve just returned from the French Riviera. Affordable makeup options now deliver the same fabulous results as their high-end counterparts.

Ahead, shop our roundup of standouts like e.l.f.’s Halo Glow Liquid Filter (often compared to Charlotte Tilbury’s Hollywood Flawless Filter) and L'Oréal’s Lumi Glotion, which provides a glow similar to Saie’s Glowy Super Gel—at a fraction of the cost.

All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.

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April 30, 2025

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target

L'Oréal Paris True Match Lumi Glotion Natural Glow Enhancer

$14

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A versatile lotion designed to give you a radiant, sun-kissed look.

E.l.f. Cosmetics Glow Reviver Melting Lip Balm

$9

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Your daily dose of hyaluronic acid with a buildable tint.

Wet n Wild MegaGlo Highlighting Powder

$7

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Add a touch of shimmer to your cheekbones, brow, and cupid's bow.

Byoma Hydrating Milky Toner

$15

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A great toner for those with dry, sensitive skin.

Essence Baby Got Blush

$5

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Swipe a rosy hue onto your cheeks or lips.

E.l.f. Cosmetics Halo Glow Liquid Filter

$14

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Glow on the go.

Naturium Multi-Peptide Advanced Serum

$25

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A wrinkle-reducing serum with antioxidant-rich ferulic acid.

E.l.f. Cosmetics Halo Glow Contour Beauty Wand

$9

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Contour in minutes with this beauty wand.

E.l.f. Cosmetics Camo Liquid Blush

$7

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Snag this blush in 11 different shades.

Kristin Ess Dry Finish Working Texture Spray

$15

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The finishing touch for tousled strands.

Covergirl Trublend Skin Enhancer Luminizer

$9

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The only product you need for a dewy complexion.

E.l.f. Cosmetics Holy Hydration! Thirst Burst Drops Dewy + Brightening

$12

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This multitasking serum soothes and hydrates skin.

ColourPop Bronze Stix

$10

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Achieve a sun-sculpted look in seconds.

Maybelline Super Stay 24H Skin Tint + Vitamin C

$18

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Long-lasting, sweat-resistant coverage.

E.l.f. Cosmetics Brow Laminating Gel

$8

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Get the laminated look—no esthetician visit required.

L'Oréal Voluminous Lash Paradise Volume Mascara

$13

$10

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A mascara that delivers lift, curl, and length.

The Ordinary Serum Foundation

$8

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A top-rated foundation available in over 30 shades.

Maybelline Lifter Gloss

$11

$9

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High-shine lip gloss that promises a plump plout.

E.l.f. Cosmetics Power Grip Primer

$10

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According to Ulta, this is the #1 primer in America.

E.l.f. Cosmetics Wow Brow Gel

$5

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Brush your way to fuller, fluffier brows.

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