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New Beauty Launches 2023

Introducing The Latest And Greatest Beauty Launches To Buy And Try Now

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Welcome to our latest installment of New Arrivals. If you’re new here, this is where we highlight the retailers and brands brimming with just-launched products we think you should know about. Up next, Sephora.

New beauty launches roll out every month, but not all of them deliver on their promise or actually live up to the hype. Over the last few weeks, some especially exciting and rather innovative product releases from brands like Olaplex, Hourglass, and Tatcha are already racking up rave reviews and flying off of shelves. Whether you’re looking to swap out a few items in your skincare routine in preparation for the cold months ahead, searching for everyday beauty essentials, or simply looking to try something new in the haircare, makeup, or skincare category, we’ve got you covered.

Ahead, we’ve compiled a range of new beauty products worth knowing right now. From a lip plumper that naturally enhances your lip color to a cooling eye balm that promises to brighten in minutes, these are the exciting launches to shop for this season. Keep scrolling to take a look.

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August 15, 2023

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Collections feature quick, easy-to-shop roundups of data-backed products in trending categories. We are reader-supported and may earn a commission when you shop through our links.

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sephora

Westman Atelier Liquid Super Loaded All-Over Illuminator Drops With Vitamin C

$58

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Olaplex Volumizing Blow Dry Mist

$30

Buy Now

Peter Thomas Roth Instant FIRMx Lip Filler

$29

Buy Now

Summer Fridays Blush Balm Lip + Cheek Stick With Hyaluronic Acid

$28

Buy Now

Sol De Janeiro Beija Flor Renewing Body Wash

$26

Buy Now

Ilia The Cleanse Soft Foaming Cleanser + Make Up Remover

$32

Buy Now

Make Up For Ever Artist Longwear Skin-Fusing Contour Powder

$32

Buy Now

LYS Beauty Skin Loyalty Setting Spray

$24

Buy Now

Amika Velveteen Dream Anti-Frizz Smoothing Shampoo

$28

Buy Now

Living Proof Full Texturizing Hair Foam

$32

Buy Now

Hourglass Veil Hydrating Skin Tint Foundation

$49

Buy Now

Dr. Dennis Gross Skincare Derminfusions Plump + Repair Lip Treatment With Hyaluronic Acid

$45

Buy Now

Clarins Cryo-Flash Instant Lift Effect & Glow Boosting Face Mask

$80

Buy Now

Laura Mercier Caviar Stick Matte Eye Shadow

$32

Buy Now

Too Faced Moon Crush Highlighter

$36

Buy Now

Tatcha The Indigo Cleansing Balm Moisturizing Makeup Remover

$38

Buy Now

Make Up For Ever HD Skin Smooth & Blur Undetectable Under Eye Concealer

$29

Buy Now

Tula Skincare Gold Glow + Get It Cooling & Brightening Eye Balm

$38

Buy Now

First Aid Beauty Brighten + Glow Eye Cream With Niacinamide

$36

Buy Now

Valentino Liquirosso 2 In 1 Soft Matte Liquid Lipstick & Blush

$40

Buy Now

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This skincare infused makeup line is the secret to an everyday glow.

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