New Beauty Launches 2023
Introducing Sephora's Latest Beauty Launches To Buy And Try Now

Welcome to our latest installment of New Arrivals. If you’re new here, this is where we highlight the retailers and brands brimming with just-launched products we think you should know about. Up next, Sephora.
New beauty launches roll out every month, but not all of them deliver on their promise or actually live up to the hype. Over the last few weeks, some especially exciting and rather innovative product releases from brands like Rare Beauty, Benefit Cosmetics, and Fenty Skin are already racking up rave reviews and flying off of shelves. Whether you’re looking to swap out a few items in your skincare routine in preparation for the cold months ahead, searching for everyday beauty essentials, or simply looking to try something new in the haircare, makeup, or skincare category, we’ve got you covered.
Ahead, we’ve compiled a range of new beauty products worth knowing in 2023. From a brow wax that creates that coveted fluffy effect to an eye cream that promises to depuff in minutes, these are the exciting launches to shop in the new year. Keep scrolling to take a look.
January 5, 2023
Collections feature quick, easy-to-shop roundups of data-backed products in trending categories. We are reader-supported and may earn a commission when you shop through our links.
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