New Beauty Launches 2023

Introducing Sephora's Latest Beauty Launches To Buy And Try Now

Welcome to our latest installment of New Arrivals. If you’re new here, this is where we highlight the retailers and brands brimming with just-launched products we think you should know about. Up next, Sephora.

New beauty launches roll out every month, but not all of them deliver on their promise or actually live up to the hype. Over the last few weeks, some especially exciting and rather innovative product releases from brands like Rare Beauty, Benefit Cosmetics, and Fenty Skin are already racking up rave reviews and flying off of shelves. Whether you’re looking to swap out a few items in your skincare routine in preparation for the cold months ahead, searching for everyday beauty essentials, or simply looking to try something new in the haircare, makeup, or skincare category, we’ve got you covered.

Ahead, we’ve compiled a range of new beauty products worth knowing in 2023. From a brow wax that creates that coveted fluffy effect to an eye cream that promises to depuff in minutes, these are the exciting launches to shop in the new year. Keep scrolling to take a look.

January 5, 2023

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Collections feature quick, easy-to-shop roundups of data-backed products in trending categories. We are reader-supported and may earn a commission when you shop through our links.


Benefit Cosmetics Fluff Up Brow Flexible Brow-Texturizing Wax


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Skip your brow lamination appointment. This clear, crunch-free brow wax creates that same full and fluffy effect for less. 

Glow Recipe Avocado Ceramide Moisture Barrier Cleanser


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This sensitive skin-friendly cleanser strengthens the skin's natural barrier. In fact, 93% of users reported improved barrier health in just one week.

Tarte Maracuja Juicy Lip Crème


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This three-in-one cream formula acts as a lip balm, lip stick, and lip treatment so your lips will never be without nourishment or a pretty pop of color. 

Makeup By Mario SurrealSkin Liquid Foundation


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Achieve a lifted, fuller lip with this duo lipstick and liner created by Kim Kardashian’s makeup artist, Mario.

Tata Harper Superkind Refining Cleanser


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Formulated with gentle yet effective exfoliants and nutrient-rich oils, this cleanser will be a powerful new addition to your skincare routine. 

Briogeo Destined For Density Peptide Shampoo For Thicker, Fuller Hair


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If your hair is fine or thinning, this shampoo is here to help, thanks to its rich microcirculation formula.

Fresh Black Tea Anti-Aging Ceramide Moisturizer


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Say goodbye to fine lines—this lightweight cream promises to improve firmness and reduce deep-set wrinkles.

Ole Henriksen Dewtopia 5% AHA Firming Night Crème


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Wake up to firmer, brighter, and more even skin with this multitasking night cream. 

Drunk Elephant Bouncy Brightfacial Brightening Mask With 10% Azelaic Acid + 1% Salicylic Acid


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This leave-on mask does it all: brightens skin, evens complexion, improves texture, and corrects hyperpigmentation. 

Rare Beauty By Selena Gomez Positive Light Silky Touch Highlighter


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One reviewer claims this highlighter is “so silky” and “leaves a really natural, pretty glow.”

OUAI Anti-Dandruff Shampoo


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Salicylic acid isn't just great for your face—it also contains anti-dandruff properties for hair.

Clinique Take The Day Off Charcoal Cleansing Balm Makeup Remover


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Clinique’s Take The Day Off is a tried-and-true favorite, and the latest addition to the makeup removal line contains detoxifying Japanese charcoal. 

Grande Cosmetics GrandeBrow 2-In-1 Tinted Brow Gel + Brow Enhancing Serum


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This two-in-one brow gel fills in your bows with tiny fibers, all while thickening and darkening your natural brows in as little as six weeks. 

Farmacy Wake Up Honey Eye Cream With Brightening Vitamin C


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This eye cream has racked up nearly 500 five-star reviews and counting.

Peter Thomas Roth Instant Firmx No-Filter Primer


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Prep your skin for flawless makeup application with this primer that promises to blur fine lines and wrinkles and visibly lift and firm the skin. 

Bobbi Brown Extra Plump Hydrating Lip Serum


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This plumping lip serum is the best glossy treatment for a plush pout.

Too Faced Cloud Crush Blurring Blush


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Available in a satin and blush finish, you get the best of both worlds with this blush.

Sunday Riley B3 Nice 10% Niacinamide Serum


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The results are in: 100% of users saw improvements in oiliness and dark spots. 

JVN Embody Volumizing Hair Foam


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Say goodbye to flakes and crunchiness thanks to the lightweight hold of this hair foam.

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