New Beauty Launches 2023

Welcome to our latest installment of New Arrivals. If you’re new here, this is where we highlight the retailers and brands brimming with just-launched products we think you should know about. Up next, Sephora.

New beauty launches roll out every month, but not all of them deliver on their promise or actually live up to the hype. Over the last few weeks, some especially exciting and rather innovative product releases from brands like Olaplex, Hourglass, and Tatcha are already racking up rave reviews and flying off of shelves. Whether you’re looking to swap out a few items in your skincare routine in preparation for the cold months ahead, searching for everyday beauty essentials, or simply looking to try something new in the haircare, makeup, or skincare category, we’ve got you covered.

Ahead, we’ve compiled a range of new beauty products worth knowing right now. From a lip plumper that naturally enhances your lip color to a cooling eye balm that promises to brighten in minutes, these are the exciting launches to shop for this season. Keep scrolling to take a look.