Best Of Fenty Beauty

These Are The Fenty Products Beauty Lovers Are Most Obsessed With

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Welcome to Retailer Must-Haves, a series where we cover the most popular finds of the moment from a specific site—all of which are algorithm-approved, of course.

While Rihanna is hardly the first star to dabble in entrepreneurship, her beauty line has certainly raised the bar when it comes to celebrity product launches. Fenty Beauty isn't your ordinary makeup brand—it's one that breaks boundaries and celebrates inclusivity like no other. Not only does the wide product range cater to even the hardest-to-match skin tones, but it's also high quality and comes at a reasonable cost. No matter the product—be it the safe-for-all-skin-types cleanser or the stunning and impossible-to-mess-up cream bonzer—pretty much every Fenty drop since the brand's debut in 2017 has sent beauty fans into a frenzy.

Needless to say, Fenty's line has some good finds. However, if you're new to the brand, this can make it tough to figure out what you should buy first. With that in mind, we rounded up a guide to 10 of Fenty Beauty's most beloved products—each of which has lots of expert praise and thousands of reviews to boot. From a best-selling foundation available in 50 shades to a long-lasting gloss that looks great on all skin tones, scroll on to shop your official starter kit to Fenty Beauty.

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November 9, 2022

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Collections feature quick, easy-to-shop roundups of data-backed products in trending categories. We are reader-supported and may earn a commission when you shop through our links.

Image credits: fentybeauty


Fenty Beauty By Rihanna Pro Filt'r Soft Matte Longwear Foundation


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WHO IT'S FOR: The Pro Filt'r Soft Matte Foundation is loved for many reasons, but its long-wearing qualities is a top reason those with oily and combination skin types keep coming back to it. The buildable, medium coverage foundation has climate-adaptive technology to help makeup withstand heat, sweat, and shine, resulting in a pore-diffused and shine-free finish.

ADDITIONAL THINGS TO KNOW: Known for its broad inclusivity acorss skin tones, Fenty Beauty was launched with every woman in mind. The Pro Filt'r Soft Matte Longwearing Foundation comes in more than 50 shades, so you can rest assured your perfect match is somewhere in this inclusive lineup.

Fenty Beauty Gloss Bomb Universal Lip Luminizer


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Fenty Beauty Shop Killawatt Freestyle Highlighter


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Fenty Beauty Flyliner Longwear Liquid Eyeliner


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Fenty Beauty Pro Filt'r Soft Matte Powder Foundation


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Fenty Beauty Eaze Drop Blurring Skin Tint


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Fenty Beauty Pro Filt'r Instant Retouch Concealer


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Fenty Beauty By Rihanna Pro Filt'r Instant Retouch Primer


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The Pro Filt’r Instant Retouch Primer has a blurring effect that melts instantly into the skin upon application. It also absorbs shine and evens skin texture, which is why it’s among the best primers for large pores.

“I have oily skin and large pores, and since I began using this before foundation, it has really made a change. I have gone through a whole bottle and have repurchased it. Also, it has a light, sweet smell.”

Fenty Beauty Full Frontal Volume, Lift & Curl Mascara


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Fenty Beauty Diamond Bomb


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