Best Of Fenty Beauty

These Are The Fenty Products Beauty Lovers Are Most Obsessed With

Welcome to Retailer Must-Haves, a series where we cover the most popular finds of the moment from a specific site—all of which are algorithm-approved, of course.

While Rihanna is hardly the first star to dabble in entrepreneurship, her beauty line has certainly raised the bar when it comes to celebrity product launches. Fenty Beauty isn't your ordinary makeup brand—it's one that breaks boundaries and celebrates inclusivity like no other. Not only does the wide product range cater to even the hardest-to-match skin tones, but it's also high quality and comes at a reasonable cost. No matter the product—be it the safe-for-all-skin-types cleanser or the stunning and impossible-to-mess-up cream bonzer—pretty much every Fenty drop since the brand's debut in 2017 has sent beauty fans into a frenzy.

Needless to say, Fenty's line has some good finds. However, if you're new to the brand, this can make it tough to figure out what you should buy first. With that in mind, we rounded up a guide to 10 of Fenty Beauty's most beloved products—each of which has lots of expert praise and thousands of reviews to boot. From a best-selling foundation available in 50 shades to a long-lasting gloss that looks great on all skin tones, scroll on to shop your official starter kit to Fenty Beauty.

November 9, 2022

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Collections feature quick, easy-to-shop roundups of data-backed products in trending categories. We are reader-supported and may earn a commission when you shop through our links.

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation


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Fenty Beauty Gloss Bomb Universal Lip Luminizer


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Fenty Beauty Shop Killawatt Freestyle Highlighter


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Fenty Beauty Flyliner Longwear Liquid Eyeliner


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Fenty Beauty Pro Filt'r Soft Matte Powder Foundation


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Fenty Beauty Eaze Drop Blurring Skin Tint


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Fenty Beauty Pro Filt'r Instant Retouch Concealer


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Fenty Beauty By Rihanna Pro Filt'r Instant Retouch Primer


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Fenty Beauty Full Frontal Volume, Lift & Curl Mascara


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Fenty Beauty Diamond Bomb


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