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From beauty buys to staff favorites, shop the best Amazon Prime Day finds here.

<div><img alt="Image credits: amazon" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Fae248905-bc135ec9-large-hero-image-template-2025-10-08t124600.422.png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>Prime Day is a highly anticipated event for the Rank &amp; Style staff. During the two-day promotional period, we tend to get carried away with clicking, and for good reason—there are always so many great items to shop. That statement rings especially true this Prime Day, making it challenging to know what deals are <em>actually</em> worth it.&nbsp;&nbsp;</p>
<p>However, today, we're changing that. Ahead, we've done the hard work for you to spare you the trouble of making those difficult choices. We scoured for the most amazing October Prime Day 2025 deals and selected the ones our staff deems worthy of taking advantage of—and we are sharing them with you below. After all, what kind of shopping resource would Rank &amp; Style be if we didn’t give you the inside scoop on the deals our staff plans on snatching up?&nbsp;</p>
<p>Keep scrolling now to discover the deals our team is obsessing over and enjoy a more effortless Prime Day experience.&nbsp;</p>
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30+ Underrated Deals Our Staff Just Added To Their Amazon Carts

Amazon Prime Day Staff Buys

<div><img alt="Image credits: amazon" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Fd3b59ba3-e47cd302-large-hero-image-template-2025-10-07t063112.815.png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>Amazon Prime Day 2025 has officially kicked off, and after weeks of preparation, our virtual shopping carts are ready to go. While this highly anticipated shopping event is more commonly known for its killer deals on electronics, home goods, and fashion finds, you shouldn't overlook Amazon's underrated beauty section while you shop the massive sale.</p>
<p>Amazon Beauty already sports top brands at affordable prices, and on top of that, Prime Day discounts never disappoint. So get ready because this year's offerings are about to fulfill every beauty lover’s dreams. Whether you're in the market for some new summer makeup or just looking to stock up on everyday needs, you can shop select products at up to 50% off their original price.</p>
<p>Keep in mind these once-a-year deals are exclusive to Amazon Prime users, so if you’re not a member, it’s an excellent time to join or at least sign up for a 30-day free trial. You’ll get free two-day shipping on millions of items, access to extras like Prime Video and Prime Reading, and—of course—the freedom to score all of the below buys at marked-down prices.</p>
<p>Keep scrolling to discover and shop the best Prime Day 2025 beauty deals featuring some of the top-rated products you see regularly on Rank &amp; Style (now at a fraction of their original price). We suggest you make some room in your bathroom drawers—you’ll probably need it.</p>
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20 Viral Prime Day Beauty Deals Worth Shopping ASAP

Amazon Prime Day Beauty Deals 

<div><img alt="Image credits: amazon" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F9fb2eca3-668d75f0-large-hero-image-template-2025-10-07t065106.760.png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>From fall-ready favorites to everyday essentials, it's safe to say Amazon carries every fashion brand, product, and style you could ever want. And lucky for you, now is the perfect time to shop all that and more. Prime Day 2025 is officially in full swing, and the clock for the epic event is ticking. It's the first day to shop this blowout sale, and considering how quickly popular products tend to sell out, you'll probably want to begin adding things to your cart ASAP (aka not staying up till midnight to place your order).&nbsp;</p>
<p>Don’t know which deals are worth taking advantage of? We’re here to help. As your resident escorts through Amazon’s vast fashion inventory, we’re giving you the lowdown on exactly what wardrobe essentials you should be stocking your cart with. From everyday sweaters to throw-on-and-go sets to cozy loungewear, keep scrolling to discover the best fashion deals Prime Day 2025 has to offer—all with outstanding reviews, of course.</p>
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The Chicest Prime Day Fashion Deals—Handpicked by Our Editors

Amazon Prime Day Fashion Finds

<div><img alt="Image credits: amazon" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Fa169b892-04b36918-large-hero-image-template-2025-07-11t084659.325.png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>You probably don’t need an excuse to get lost in the depths of Amazon’s inventory, but if you’re looking for one, let Prime Day 2025 be it. The epic shopping event officially goes live on July 8th and lasts through the 11th, but scouting ahead, we’re happy to report that the e-tailer’s pages are already chock-full of great deals.</p>
<p>Not sure where to start? We're here to help.</p>
<p>Ahead, we're giving you the lowdown on all the best pre-Prime Day deals so you can start saving before anyone else. From beauty bag staples to home essentials to wardrobe must-haves, keep scrolling to discover the 20 already-trending deals we recommend you add to your Amazon cart today.</p>
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