Amazon Prime Day Deals 2025

The fashion deals are already rolling in, and they’re just too good to ignore. We’re talking perfectly broken-in Madewell denim, a breezy button-down from AllSaints, and a Free People skirt that’s basically made for summer plans. There’s also a pair of polished Sam Edelman mules that go with everything, a slouchy shoulder bag we’re currently obsessed with, and a statement necklace that instantly pulls any outfit together. If your wardrobe could use a little refresh, these early Prime Day fashion finds are a very good place to start.

Let’s be real. Your beauty cabinet could use a little glow-up, and Amazon’s early Prime Day beauty deals are making it way too tempting. From retinoid-powered creams and antioxidant-packed oils to dreamy balms, chic scents, and must-have hot tools, the discounts are rolling in ahead of July 8. Whether you're stocking up on trusty favorites or finally trying a luxurious new treatment, these early beauty steals are absolutely worth snapping up before the main event.

If your space could use a little upgrade, these early Prime Day deals are definitely worth a scroll. We’re talking a Dyson vacuum that somehow makes cleaning feel satisfying, an espresso machine that brings the coffee shop to your counter, and silk pillowcases that make your bed feel a little more luxurious. There’s even a rare deal on Apple earbuds. These are the home and tech finds we're genuinely excited about.

Amazon Prime Day is the retailer’s biggest shopping event of the year, and it’s exclusively for Prime members. It happens once a year and serves up limited-time deals across just about every category you can think of—from fashion and beauty to home, tech, and everything in between.

The event launched in 2015 as a one-day birthday celebration for Prime. Now it’s a full-on savings marathon with some of the lowest prices Amazon offers all year.

To shop the deals, you need to be a Prime member. If you’re not, a free 30-day trial gives you full access. It’s also the perfect excuse to finally grab that thing you’ve been eyeing for weeks but pretending you didn’t need.

Clear your calendar, start narrowing down your wish list, and maybe begin mentally preparing your bank account because Amazon Prime Day officially kicks off on July 8 and runs through July 11. That’s four full days (yes, four) of nonstop deals, discounts, and digital chaos. It’s the longest Prime Day ever.

The sale begins at 12:01 a.m. PDT on July 8 and ends at 11:59 p.m. PDT on July 11. You’ll get 96 hours of back-to-back savings across more than 35 categories, including viral beauty buys, fashion-editor-approved finds, and those oddly specific home gadgets that suddenly feel essential.

Can’t wait? Same. The good news is that if you’re a Prime member, you can already start shopping early deals. If not, you can still get in on the action by signing up or starting a free 30-day trial. Your future self will be glad you did.

If you want to shop Prime Day like you actually know what you’re doing, a little prep goes a long way. Here’s how to get organized before the deals drop.

—Make sure you have a Prime account: You need one to access the deals. If you’re not a member yet, you can start a free 30-day trial and be ready to go in seconds.

—Check your payment and shipping info: There’s nothing worse than losing a deal because your credit card expired or your shipping address is outdated. Double-check everything so you can check out quickly when it matters.

—Build a wishlist and turn on notifications: Add the items you’ve been eyeing to an Amazon list and enable deal alerts in the app. You can also manage lists on Alexa-enabled devices. If anything goes on sale, you’ll be one of the first to know.

—Set a budget: Not the most thrilling part, but definitely the most responsible. Having a budget makes it easier to prioritize what’s worth buying and what can wait.

Once the deals start rolling in, it’s easy to get overwhelmed or end up with a cart full of things you didn’t actually want. Here’s how to keep your cool and shop like a pro.

Start With Your Wishlist

You already did the prep work, so use it. Head to your wishlist or “Saved for Later” section and check which items are marked down first. These are the easiest wins.

Don’t Sleep on Lightning Deals

Some of the best discounts are time-sensitive or limited in quantity. If you see something with a countdown or a low stock alert, add it to your cart and check out fast. These go quickly, and once they’re gone, they’re gone.

Use Alexa to Your Advantage

If you have an Alexa-enabled device, you can ask it to track deals on specific items or notify you when a sale goes live. It’s like having your own personal shopping assistant who doesn’t judge your cart.

Refresh Throughout the Day

Amazon loves a surprise drop, which means new deals can pop up at any moment. What’s full price in the morning might be majorly marked down by afternoon. Keep refreshing or stick with us because we’ll be updating our picks in real time.

Don’t Forget the Everyday Stuff

While it’s easy to get caught up in fashion, beauty, and tech, Prime Day is also a great time to restock the unsexy essentials—think laundry detergent, razors, or that hair mask you go through like water. If you use it regularly, check the price.

To shop Prime Day, you’ll need an Amazon Prime membership. A standard subscription costs $14.99 per month or $139 per year, but new members can start with a free 30-day trial.

There are also discounted options. Students and young adults can get a six-month free trial, followed by a rate of $7.49 per month or $69 per year. If you receive government assistance or meet income requirements, you may qualify for Prime Access, which costs $6.99 per month.