Top 10 Amazon Private Label Clothing Brands

These Amazon Brands Are Perfect For Stocking Your Closet

These Amazon Brands Are Perfect For Stocking Your Closet

It's no secret that the Rank & Style staff is a little obsessed with Amazon. We're constantly sharing our strategies for shopping the e-tailer like a pro, from scoring the best beauty buys the site has to offer to live updating you during the entirety of Prime Day (you're welcome). But one thing you may not know is that Amazon is far more than just a place to stock up on pantry must-haves and binge your favorite TV shows. It turns out, the retailer's fashion offerings are equally impressive thanks to their vast collection of private-label brands. Whether you're looking to stock up on men's, women's, or children's wardrobe essentials, that Prime account of yours is an excellent way to do so. Below, we're giving you the lowdown on the 10 best private-label brands Amazon has to offer, from Daily/Ritual's beautiful basics to Hanna Andersson's adorable kiddo collection. Keep scrolling to check out which labels made the cut and shop the top-rated pieces from each. Opening image: amazon.com

Love our 10 Best Amazon Private Label Clothing Brands? Just wait till you see our 10 Best Amazon Fashion Essentials Under $30!

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July 23, 2019

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings

Moon and Back by Hanna Andersson
Rank & Style Approved


Moon and Back by Hanna Andersson

ABOUT THE BRAND: We'll just put it this way—all the It babies of the world own at least a few of Hanna Andersson's crazy cute PJs and onesies. Not only are the pieces absolutely adorable, but they're also incredibly soft, well made, and crafted with the very best organic cotton. Recently, Hanna Andersson teamed up with Amazon's house line Moon and Back to create a collection that's a little less pricey but equally cute.

Buttoned Down

ABOUT THE BRAND: Think of Buttoned Down as your one-stop-shop for premium dress shirts sans the premium prices. The private label brand offers a whopping 72 size options to ensure you get the absolute best fit, along with a "no questions asked" return policy should you run into any issues.

Lark & Ro

ABOUT THE BRAND: Trust us when we tell you that this under-the-radar brand should not be overlooked. Offering polished pieces with a modern flair, Lark & Ro busts the myth that workwear has to be boring.


ABOUT THE BRAND: Ladies, listen up. High-quality lingerie and PJs do not have to cost a fortune, and this private-label brand proves that. Take a peek at Mae if you're in the market for pretty panties or silky sleepwear.

Spotted Zebra

ABOUT THE BRAND: For your little one's wardrobe essentials, look no further than Spotted Zebra. The brand offers bright colors, fun prints, and prices so good you'll want to buy multiples.

Core 10

ABOUT THE BRAND: Offering affordable athleisure with quality comparable to the likes of Lululemon and Athleta, Core 10 has gained quite the cult following. The brand's Build Your Own Legging features options for length, leg opening, and waist style, meaning there are dozens of possible combinations to choose from.

Simple Joys by Carter's

ABOUT THE BRAND: If you've got a kiddo of your own, then you're probably already familiar with the classic, comfortable pieces that Carter's is known for. The brand partnered with Amazon to introduce Simple Joys—a collection that offers the same high-quality designs but caters more to the digitally savvy millennial and the affluent Prime customer.


ABOUT THE BRAND: Goodthreads is a go-to for men's wardrobe staples—think casual button-downs, t-shirts, and chinos. Though the prices are incredibly budget-friendly, the brand's pieces boast excellent style, quality, and fits that any J.Crew or Banana Republic fan would be highly pleased with.

Daily Ritual

ABOUT THE BRAND: Cozy loungewear and casual basics are Daily Ritual's specialty. Featuring staples like slouchy sweaters, leggings, and t-shirt dresses in a variety of neutral shades, the pieces are made to be mixed, matched, and endlessly versatile. The best part? Almost every piece in the line is under $30.

Amazon Essentials

ABOUT THE BRAND: Quite possibly the most well-known private label on the list, Amazon Essentials offers wardrobe basics for the whole family. What makes this brand so unique is the fact that every design is created based on customer feedback and reviews—meaning more comfortable, higher quality, longer-lasting pieces you'll actually want to wear, all at super affordable prices.

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