Meet Luisaviaroma—Your Next Luxury Fashion Obsession

Luisaviaroma might just be fashion’s best-kept secret. This Florence-based retailer blends high fashion, avant-garde flair, and streetwear edge into one seriously curated shopping experience. With a sharp eye for standout pieces and trend-forward designs, Luisaviaroma makes it easy to score luxury finds that are anything but ordinary. Whether you’re already a style risk-taker or looking to elevate your wardrobe with statement pieces, this hidden gem deserves a spot on your radar. 

Curious? We’ve got the inside scoop on what makes the brand so special.

So, What Is Luisaviaroma?

Luisaviaroma is a fashion retailer that focuses on offering its users the best of the best. Based in Florence, Italy, it offers designer clothing, accessories, beauty products, and home decor. It provides options for men, women, and children, and features a wide range of sizes. You can find many major brands at Luisaviaroma, including Acne Studios, Balenciaga, Helmut Lang, and Pucci. 

The main thing that all of Luisaviaroma's diverse items have in common is their quality and style. The company curates its collection with an eye toward the rare and the stylish. It aims to ensure its shoppers have access to high-end designs that predict upcoming fashion trends. Whenever you buy something from Luisaviaroma, you can be confident it will be a statement piece that takes your entire outfit to the next level. 

From Florence to Fashion Fame: A Quick Brand Backstory

Luisaviaroma originally started as a small 1930s boutique that the proprietor named "Luisa" after his mother. This store worked with Italian designers to make it easier for Florence shoppers to get luxury clothing. Over time, it attracted a small yet devoted clientele who relied on it to get high-end fashion before it hit the markets elsewhere. 

Since its inception, Luisaviaroma has been known for its particularly striking clothing. In addition to offering exclusive clothing from Balenciaga, Givenchy, Saint Laurent, and other renowned fashion houses, Luisa was also one of the first European retailers to carry clothing from Japanese designers, such as Kenzo Takada. 

Starting in the 90s, Luisa rebranded as Luisaviaroma. The company remained true to its mission of selling exceptional designer apparel, but it expanded its reach to a global audience. Thanks to the internet, Luisaviaroma is now able to ship its collection to fashion enthusiasts worldwide.

What You’ll Find While Scrolling (And Adding to Cart)

Luisaviaroma offers a special blend of traditional and modern styles. While you can get a lot of classic looks from major fashion icons, you'll also find innovative styles from up-and-coming design houses. Even a quick browse through its website will allow you to explore a vast range of items.

Some common types of fashion you can find in its inventory include:

• Designer clothing:
  Whether you're looking for a simple t-shirt for everyday wear or a statement runway piece to wear to a gala, Luisaviaroma has something for you. Its clothing lines include items for men, women, and children.
• Footwear:
  Discover a variety of gorgeous designer heels and sandals. The site also appeals to sneakerheads with its selection of rare, limited-edition athletic shoes.
• Accessories:
  The company offers a wide range of bags, belts, hats, sunglasses, and more.
• Home decor:
  If you're looking for towels with designer prints, custom glassware, and other unique pieces, Luisaviaroma is a great place to shop.
• Beauty:
  The site offers designer fragrances, exclusive makeup collaborations, and luxury skincare.
• Jewelry:
  The Luisaviaroma collection features a diverse range of jewelry, including costume jewelry, fine jewelry, and a selection of intriguing designer pieces.

The It List: Bestsellers, Collaborations & Cult Favorites

Luisaviaroma has built a reputation for spotlighting fashion-forward pieces that quickly become editor-approved obsessions. From viral bestsellers to limited-edition collabs, the retailer consistently delivers items that land on wish lists—and stay there. 

Below, you’ll find some of the standout styles and designer drops that have helped put Luisaviaroma on the map:

• Bestsellers:
  Some of the most popular items for sale have included Off-White hoodies, Jacquemus bags, and Balenciaga sneakers.
• Collaborations:
  The site is such a prominent industry icon that many designers are eager to create items exclusively for Luisaviaroma. In the past, the retailer has collaborated with brands such as Amina Muaddi and Palm Angels to create capsule fashion collections.
• Limited-edition drops:
  Designers looking to get limited-edition items straight into shoppers' hands often use Luisaviaroma. Shop its collection for exclusive items from brands like Christian Louboutin and Rabanne.
• LVRSustainable:
  As part of its mission to promote eco-conscious clothing, the retailer offers a curated selection of environmentally friendly products.

Luisaviaroma’s Signature Aesthetic

Luisaviaroma isn't just about designer names or exclusive editions—it’s about curating pieces that embody boldness, creativity, and forward-thinking style. The brand has a distinct aesthetic that blends sharp tailoring, sculptural silhouettes, and ultra-modern designs to create fashion that stands out.

Expect strong colors, crisp neutrals, and prints with a graphic edge. While the brand’s vibe isn’t minimalistic, it leans toward eye-catching, daring looks rather than soft or delicate pieces. Many of the selections combine streetwear sensibilities with high-fashion influences, giving them an unmistakable global appeal.

Let’s Talk Price Tags: Is Luisaviaroma Worth It?

Of course, when discussing designer fashion, there's no getting around the fact that it costs more than the t-shirts you'll find at your local big-box retailer. Luisaviaroma offers a wide range of pricing options, varying depending on the specific item, but you can expect prices to reflect typical high-end fashion trends. 

Some price ranges for typical items include:

• Dresses: $400–$3,000
• Tops: $50–$1700
• Handbags: $600–$5,000+
• Outerwear: $200–$5,000
• Heels: $200–$1,500
• Sneakers: $300–$1,200

Although these prices are a bit on the luxe side, they’re totally worth it for the high-quality, statement-making pieces you’ll find at Luisaviaroma. Shopping at this retailer gives you access to beautifully made, artistic pieces that will upgrade any wardrobe. These perks are definitely well worth the price tag. 

If affordability is important to you, there are several ways to save. We love a good bargain, so we've researched Luisaviaroma deals and found that the site often has seasonal sales and discounts. You can also save by joining its LVR Privilege loyalty program. And finally, don't forget to check our Luisaviaroma promo codes to get additional savings.

Love This Look? Here Are Some Other Brands to Bookmark

While it's challenging to find another company with Luisaviaroma's uniquely Italian outlook, there are other fashion retailers with similar vibes. 

Here are some other stores you might want to check when you're looking for curated collections of designer clothing:

• Net-a-Porter:
  This London-based brand focuses exclusively on womenswear, but it has the same commitment to making high-end fashion more accessible.
• SSENSE:
  Another multi-brand retailer that sells designer pieces. However, its collections lean more towards athleisure and workwear.
• FARFETCH:
  Similar to Luisaviaroma, Farfetch has a global outlook and a love of high-quality fashion. It tends to have fewer big-name brands and more small designers. Use a FARFETCH promo code to score a deal on fresh, up-and-coming designer styles.
• MyTheresa:
  This German retailer features some of the same major brands as Luisaviaroma, but its aesthetic leans slightly more feminine and delicate.
• Moda Operandi:
  Just like Luisaviaroma, Moda Operandi makes it easy to buy runway looks. Instead of focusing on a single signature look, Moda Operandi aims to offer a vast range of styles. Snag straight-off-the-catwalk looks for less with a Moda Operandi promo code. 

Why We’re Obsessed With Luisaviaroma (And You Will Be Too)

The reason we’re so drawn to Luisaviaroma is simple: we have a lot in common. As Rank & Style editors, we share the retailer’s passion for high-end fashion and creative design. Like Luisaviaroma, our mission is to connect people with the styles they love, and there’s nothing we enjoy more than highlighting standout pieces from the world of luxury fashion.

What truly sets Luisaviaroma apart from other multi-brand retailers is its meticulously curated collection. It’s not just about selling designer items—it’s about offering a unique point of view. The brand’s selections are bold, distinctive, and always on the cutting edge of street-luxe fashion.

Shopping at Luisaviaroma is an experience in itself. The sleek, user-friendly website combines a luxurious feel with effortless navigation, making it easy to shop for high-fashion pieces that feel exclusive. From seasonal edits to limited-edition drops, the site keeps things fresh and exciting, offering something new with every visit. It’s more than just a shopping destination—it’s an interactive fashion experience.

Pro Shopping Tips for Your Luisaviaroma Era

It’s easy to see why Luisaviaroma has captured our attention—and now that you’re in the know, it’s time to shop smart. 

Here are a few insider tips to help you make the most of the experience:

1. Sign up for LVR Privilege to earn points you can redeem for tremendous rewards and exclusive promotions.
2. Get the LVR newsletter to have early access to sales.
3. Enjoy stylist-approved picks when you browse through the Luisaviaroma Edits.
4. Make sure to check the LVR Exclusive and New Arrivals section each week for exciting and unusual selections.
5. Regularly visit the site to discover flash sales and rare designer markdowns.