Activewear Brands To Know

14 Under-The-Radar Activewear Brands To Know & Shop In 2023

Image credits: setactive
Image credits: setactive

When it comes to activewear, we’ve all got our favorites. Perhaps Athleta makes your go-to leggings for pilates, lululemon is your pick for high-intensity-proof pieces, and you look to Alo for off-duty, fashion-forward pieces. But as nice as it is to have your staples, it can also be really exciting to discover a new brand that has styles you’re just as obsessed with—even more so when it comes to something like activewear, a category many of us wear often, working out or not.

With so many big-name brands leading the activewear scene, it can be easy to miss some under-the-radar retailers packed with hidden gems. With that in mind, we’ve rounded up a list featuring 14 lesser-known athletic labels you should get familiar with stat, before they start making regular appearances in your spin class.

January 20, 2023

Written By:Kate Ferris

Product Expert:Georgia Jones

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If you’re someone with a less-is-more mentality, you’ll love LNDR. This brand is all about quality over quantity, crafting pieces designed to be worn for years to come and look good doing it. Here, you’ll find clean, fresh styling and tonal colorways that make throwing an outfit together—whether for the gym or happy hour—a total breeze.

LNDR The Power Crop Tank


LNDR The Power Crop Tank


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SET Active

Few things are more satisfying than opening your inbox to find an email from Set Active showcasing their latest color drop. While there’s a core collection of shades permanently available, the brand often debuts new, limited-edition options with each season. Think all the staples—leggings, sports bras, tanks, and sweatshirts, all of which look especially cool when paired with each other for a monochromatic look.


Carbon 38

Perhaps Carbon38 isn’t responsible for the birth of the leather-look activewear legging, but they may as well be. The high-fashion brand is known for its super-shiny, eye-catching Takara legging, which you’ll want to pair with all of the label’s equally beautiful tops, bras, sweatpants, and perfectly curated selection of shoes.



As you’d probably suspect, Reformation’s activewear line is just as cool as its regular one. You’ll find a range of fabrics fit for different activities, from yoga and lounging (Ecostretch) to sprints and spinning (Ecomove). What stands out most, though, is their selection of mini skirts and dresses, which are somehow equal parts sporty and sexy.


Tory Sport

Tory Burch has tennis whites down to a tee. From chic matching sets to dresses almost too pretty to sweat in, the preppy selection is stunning but still feels safe to get moving in. If you’re not into tennis now, you certainly will be after seeing what Tory Sport has to offer.


Year Of Ours

Slipping into a pair of sleek, waist-cinching leggings from Year Of Ours (loved by Hailey Bieber, Gigi Hadid, and Kendall Jenner, btw) can truly make one feel like their best self. Just wait until you see the rib-knit version and its matching bralette—this is as sophisticated as sportswear gets.



If you’re the type to live in your activewear—from workday to workout—Varley is for you. The label is known for its beautiful, high-quality basics that are just as functional as they are good-looking.



Ballet girls, consider this one your new go-to. From stirrup leggings to sleek bodysuits that will take you back to your black-and-pink days in the studio, Splits59’s pretty, high-performance styles are a dancer’s dream.


Electric & Rose

If you’ve been waiting for a brand that does more than just black leggings and matching tops, Electric & Rose has you covered. Ethically made and hand-dyed in LA, this brand’s colorful designs are the kind you’ll want to wear way beyond at-home workouts—they deserve to be seen.



Perhaps we spoke too soon, because Terez may be the most eye-catching activewear label on this list. From foil textures to bold prints, the brand’s statement-making styles beg to be seen outside the studio.



Celeb-fave brand Ultracor may not be the most affordable pick on this list, but shoppers certainly deem the brand’s pieces worthy of their price tag. While you’ll find all the typical staples in the product lineup—bras, tanks, tees, etc.—its leggings are a cult favorite for their bold designs and shapewear-like fit.


Abercrombie & Fitch

Abercrombie has rebranded a bit in the past few years, and with its new sleek makeover comes an activewear lineup that’s just as cool. Even better is the price point—a pair of leggings will set you back $69, and a sports bra just $50.


All Access

This NY-based brand doesn't make your average activewear. The dreamy, monochromatic pieces are made with some of the most innovative fabric in the biz—think eight-way stretch compression that's ready for even the most intense workouts.


Live The Process

Last on this list, but certainly not least: Live The Process. You couldn’t ask for a better activewear brand co-founder than Robyn Berkley, a fashion designer turned yoga instructor. Live The Process creates pretty, ballet-forward pieces, all while using conscious fibers and production methods.

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