The Best Online Shopping Sites for Women Over 50
Here Are 10 Retailers and Brands to Shop If You're Looking for Stylish Clothing Made for the Mature Woman

In case you need to hear it, here’s a reminder: fashion knows no age. Whether you’re 42, 57, or 73, fashion should feel empowering, not limiting. Need proof? Look no further than Tracee Ellis Ross, who turns 53 this year and continues to be a sartorial force, or Dame Helen Mirren, who radiates confidence at 79 in everything from sharply tailored suits to bold prints. And if Viola Davis can rock sequins and feathers on the red carpet at 57, you can pull off that new trend you’ve been eyeing—no second-guessing required.
Now that you're feeling a little more style-inspired, let's talk shopping. Refreshing your wardrobe doesn’t have to mean chasing trends or settling for basics. In fact, we’ve curated a list of the best clothing sites for mature women—because the fashion industry is finally catching on to the fact that women over 40 want pieces that are flattering, elevated, and easy to wear without being boring.
Whether your style leans classic, boho, modern, or minimalist, these editor-approved retailers and brands offer options designed to make you feel your best—no matter your age. You’ll find fashion-forward staples, timeless silhouettes, high-quality fabrics, and inclusive sizing (yes, really). Think: the polished comfort of Eileen Fisher, the statement prints from Chico’s, and the effortless elegance of J.Jill—all in one place.
Even better? We’ve included a few best-selling styles from each to make the shopping even easier. Scroll on to discover the top clothing brands women in their 40s, 50s, and 60s are loving right now—and consider this your sign to step into the new season with confidence and closet-refreshing style.
All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.
01
Everlane
Everlane is a shining example of how successful a brand can be when they commit to sustainability. In addition to partnering exclusively with ethical factories, Everlane focuses on creating high-quality, timeless clothing that can be worn for years to come. Their styles are frequently featured in our denim Top 10 lists, but they also offer a wide range of dresses, blouses, slacks, and even shoes that are suitable for a variety of age groups.
02
Boden
A family-founded brand, Boden is recognized around the world for their hand-drawn patterns and bold silhouettes. If you’ve found yourself wishing that your wardrobe featured more color, you can’t go wrong with one of Boden’s eye-catching midi dresses. That said, the site also caters to the classic crowd, offering staples like oversized tees, slouchy cardigans, and flattering jeans.
03
Ann Taylor
Sure, Ann Taylor was once a brand that catered to fashion-forward career women. However, today, the company’s offerings expand beyond the office. Shop their site for everything from event-worthy statement dresses and stylish linen sets to summer sweaters and straw accessories.
Pro Tip: Before you shop, be sure to grab an Ann Taylor Code for extra savings on your order.
04
J.Crew
J.Crew is that brand—the one you’ve been returning to for years and years. But on the off chance you haven’t familiarized yourself with what J.Crew has to offer, let us catch you up: J.Crew’s value comes in the form of quality fabrics (think cashmere and linen) and eye-catching colors. Be on the lookout for their seasonal drops, which often involve their best-selling styles in exciting new hues.
Don’t Miss Out: Snag the looks below and save while you're at it—here’s where to find a J.Crew Promo Code.
05
Banana Republic
An elevated version of everything you could possibly need is available on Banana Republic’s website. Whether you’re attending a wedding, planning your outfit rotation for an upcoming vacation, or looking for a suit worthy of your next business meeting, BR has you covered. And why not check out their new home collection while you’re at it?
Savings Tip: Before you click “buy,” here’s how to get a Banana Republic Promo Code and save on your faves.
06
Anthropologie
If "effortless eclecticism" is an aesthetic that speaks to you, Anthropologie is the shop for you. And while they’re the destination for striking dresses and artistically designed blouses, Anthro’s equally impressive collection of accessories and home goods should not be overlooked.
Shopping Hack: Get your Anthro must-haves for less with an Anthropologie Promo Code—see how to snag one here.
07
AYR
To quote Vogue, AYR is “...like a gift from the denim gods.” AYR is pronounced like “air” and stands for All Year Round, a nod to the versatility of the brand’s designs. One scroll through AYR’s site is all it takes to pick up on the fact that seaside chic is their specialty, but you’ll have no trouble sporting their easy aesthetic in the city and beyond.
08
Athleta
Why not embrace the athleisure epidemic? Especially when Athleta is making it look so good. Focused on designing performancewear for women of all shapes, sizes, and backgrounds, Athleta’s clothing condones comfort and movement above all. Plus, they’re a certified B Corporation, which makes supporting them all the sweeter.
Deal Hack: Love what you see? Don’t check out without using a Athleta Promo Code—here’s how to find one.
09
Frank & Eileen
Frank & Eileen is a woman-owned, women-led clothing company with Irish roots. The brand believes in using only the finest Italian fabric and insists that every design that comes out of their company is crafted sustainably. In fact, here it is in their own words: “We make the best woven shirts and soft knits in the world—sustainably.”
10
Quince
Nice things don't have to cost a lot—that is the idea that Quince was founded on, and boy, are we thankful for that. Silk, cashmere, linen, and leather: All of the finest materials are put to use in Quince’s designs, and most of them ring up under $50. Oh, and did we mention that they also have a collection of fine jewelry that features gold, diamonds, and pearls?
Whether your style leans more daring or classic, there’s definitely a site in the list above that will help you express yourself in a way that feels both authentic and fun, as well as age-appropriate.
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