The Best Clothing Sites for Women Over 50
11 Stylish Clothing Brands Tailored for Mature Women

In case you need to hear it, here’s a reminder: fashion knows no age. Whether you’re 42, 57, or 73, fashion should feel empowering, not limiting. Need proof? Look no further than Tracee Ellis Ross, who turns 53 this year and continues to be a sartorial force, or Dame Helen Mirren, who radiates confidence at 79 in everything from sharply tailored suits to bold prints. And if Viola Davis can rock sequins and feathers on the red carpet at 57, you can pull off that new trend you’ve been eyeing—no second-guessing required.
Now that you're feeling inspired, let’s talk clothes. Shopping for fashionable clothes for women over 50 shouldn’t mean settling for dull basics. In fact, we’ve curated this list of the top women's online clothing stores to make it easier to find elevated, flattering, and age-appropriate pieces designed with mature women in mind.
Whether your style is classic, boho, modern, or minimalist, these editor-approved brands offer everything from high-quality staples to bold statement pieces. You’ll find polished essentials, timeless silhouettes, inclusive sizing, and fashion-forward updates that are perfect for women in their 40s, 50s, 60s, and beyond.
Discover the top clothing brands mature women are loving right now—and consider this your sign to step into the new season with confidence.
Our Favorite Clothing Brands for Mature Women
- Anthropologie - Boho-Inspired Fashion
- Quince - Affordable Luxury
- Athleta - Activewear and Athleisure
- Banana Republic - Elevated Essentials
- Boden - Colorful Clothing with Personality
- J.Crew - Classic, Quality Clothing
- Talbots - Age-Inclusive Outfits
- Ann Taylor - Polished Looks
- Frank & Eileen - Luxury Clothing
- Everlane - Timeless, Sustainable Clothes
- AYR - Understated, Year-Round Style
All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.
Anthropologie
Boho-Inspired Fashion for the Confident Older Woman
With eclectic prints and effortless shapes, Anthropologie is ideal for mature women who aren’t afraid to play with fashion. Their curated clothing collection includes everything from embroidered blouses to flowing maxi dresses, perfect for women who want to stand out stylishly. And while they’re the destination for striking dresses and artistically designed blouses, Anthro’s equally impressive collection of accessories and home goods should not be overlooked.
Save More: Use an Anthropologie promo code to get the best deal. If you sign up to receive their email newsletter, you’ll get gorgeous fashion recommendations along with a coupon for $20 off.
Quince
Affordable Luxury for Women Over 50 Who Know Their Style
Nice things don't have to cost a lot—that is the idea that Quince was founded on, and boy, are we thankful for that. Silk, cashmere, linen, and leather: All of the finest materials are put to use in Quince’s designs, and most of them ring up under $50. Oh, and did we mention that they also have a collection of fine jewelry that features gold, diamonds, and pearls?
Pro Tip: Stay in the loop with all things Quince by joining their email list—you’ll also get $30 off your first order of $250 or more when you sign up.
Athleta
Activewear and Athleisure for Every Body and Age
Why not embrace the athleisure epidemic? Especially when Athleta is making it look so good. Focused on designing performancewear for women of all shapes, sizes, and backgrounds, Athleta’s clothing condones comfort and movement above all. Plus, they’re a certified B Corporation, which makes supporting them all the sweeter.
Deal Hack: Love what you see? Don’t check out without using an Athleta Promo Code—you can get 20% off just by signing up for emails.
Banana Republic
Elevated Essentials for Fashion-Forward Women Over 50
An elevated version of everything you could possibly need is available on Banana Republic’s website. It blends modern style with classic tailoring, offering versatile options for weddings, work, and everything in between. Their sophisticated, well-cut pieces prove that fashion clothes for women over 50 can be chic, comfortable, and empowering. And why not check out their new home collection while you’re at it?
Savings Tip: Before you click “buy,” check out how to grab a Banana Republic Promo Code and save on your faves. You’ll even get 15% off when you sign up for emails.
Boden
Colorful Clothing for Older Women with Personality
A family-founded brand, Boden is recognized around the world for their hand-drawn patterns and bold silhouettes. If you’ve found yourself wishing that your wardrobe featured more color, you can’t go wrong with one of Boden’s eye-catching midi dresses. That said, the site also caters to the classic crowd, offering staples like oversized tees, slouchy cardigans, and flattering jeans.
Pro Tip: Check out Boden’s sales section to find end-of-season deals up to 60% off.
J.Crew
Classic Clothing for Mature Women Who Love Color and Quality
J.Crew is that brand—the one you’ve been returning to for years and years. But on the off chance you haven’t familiarized yourself with what J.Crew has to offer, let us catch you up: J.Crew’s value comes in the form of quality fabrics (think cashmere and linen) and eye-catching colors. Be on the lookout for their seasonal drops, which often involve their best-selling styles in exciting new hues. Whether you’re dressing up or keeping it casual, their clothes are a win for older women with a love for both trend and tradition.
Don’t Miss Out: Snag the looks below and save while you're at it with a J.Crew Promo Code. Right now first responders, medical staff, and military members can get 15% off their order.
Talbots
Classic, Age-Inclusive Clothing for Women Over 50
Talbots has long been a go-to for women who value timeless style, quality craftsmanship, and a flattering fit. The brand is especially beloved by women over 50 for its classic silhouettes, tailored pieces, and age-inclusive sizing—including petite, plus, and curvy options. Whether you’re looking for polished workwear, comfortable weekend essentials, or elegant occasion outfits, Talbots delivers wardrobe staples that feel both sophisticated and wearable. Plus, their collections often strike a perfect balance between trend-aware and age-appropriate, making it easy to look current without chasing every passing fad.
Savings Alert: Use a Talbots promo code to get the best deal on your order. Currently, you can get $10 off when you sign up to receive texts from Talbots.
Ann Taylor
Polished Looks That Work for Every Stage of Life
Ann Taylor has evolved beyond officewear into a go-to destination for stylish clothing for women over 50. With its wide array of elevated essentials—from lightweight knits to breezy linen sets—it’s a perfect mix of sophistication and versatility. Shop their site for everything from event-worthy statement dresses to summer sweaters and straw accessories.
Pro Tip: Before you shop, be sure to grab an Ann Taylor Code for extra savings on your order. Right now, you can get 10% off just by signing up for texts.
Frank & Eileen
Luxury Clothing for Mature Women Who Value Quality
Frank & Eileen is a woman-owned, women-led clothing company with Irish roots. The brand believes in using only the finest Italian fabric and insists that every design that comes out of their company is crafted sustainably. In fact, here it is in their own words: “We make the best woven shirts and soft knits in the world—sustainably.” Frank & Eileen’s commitment to quality and comfort makes their pieces perfect for clothing collections that cater to older women who appreciate premium fabrics and timeless design.
Everlane
Timeless, Sustainable Clothes for Women Over 50
Everlane is a shining example of how successful a brand can be when they commit to sustainability. In addition to partnering exclusively with ethical factories, Everlane focuses on creating high-quality, timeless clothing that can be worn for years to come. Their styles are frequently featured in our denim Top 10 lists, but they also offer a wide range of dresses, blouses, slacks, and even shoes that are suitable for a variety of age groups. Sustainable brands like Everlane offer mature women stylish options you can feel good about purchasing.
AYR
Understated, Year-Round Style for Women in Their 50s and Beyond
To quote Vogue, AYR is “...like a gift from the denim gods.” AYR is pronounced like “air” and stands for All Year Round, a nod to the versatility of the brand’s designs. One scroll through AYR’s site is all it takes to pick up on the fact that seaside chic is their specialty, but you’ll have no trouble sporting their easy aesthetic in the city and beyond. Ideal for women over 50 who appreciate minimalism and effortless sophistication, their denim and neutrals are essentials you’ll reach for again and again.
How to Dress for Your Body Type Over 50
Here's the thing about getting older—your body changes, but that doesn't mean your style has to suffer. Actually, we think it's quite the opposite. There's something liberating about hitting your fifties and finally knowing what works for you (and what absolutely doesn't).
Apple Shape
If you carry weight around your middle, you're probably tired of hearing about "camouflaging" your midsection. We prefer to think of it as highlighting your best assets instead. Empire waists are going to be your go-to—they sit right under the bust and then flow away from the body in the most flattering way possible.
Wrap tops? Pure genius. They create this beautiful V-shape at the neckline while the fabric drapes away from your torso. We've seen women with apple body shapes transform their entire look just by swapping out a crew neck tee for a wrap-style top.
Pear Shape
Lucky you—this is actually one of the easier body types to dress. The goal with pear body shapes is to create balance. Wide-leg pants with fitted tops create a gorgeous, flattering silhouette. A-line skirts are also fantastic, especially when they hit right at your narrowest point (usually just above the waist).
Pro tip: dark bottoms with lighter tops don't just look good—they create visual magic.
Hourglass Shape
If you've got curves, please don't hide them under shapeless, baggy clothes. We get it—sometimes fitted feels scary—but trust us on this.
Wrap dresses were basically invented for hourglass figures. Belted blazers, fitted waists, anything that shows off that natural curve at your waist. Just skip the boxy cuts. They're doing absolutely nothing for you.
Rectangle Shape
This is where you get to have some real fun. Since you don't have dramatic curves naturally, you get to create them with clever styling tricks.
Peplum tops are incredible for this. They add hip curves instantly. Belted jackets create a waist where there wasn't one before. And textured fabrics? They're your secret weapon for adding visual interest and dimension.
Necklines, Sleeve Lengths, and Hem Lengths
Let's talk about the details that can make a world of difference. V-necks are pretty much universally flattering—they elongate your neck and create this lovely vertical line. Scoop necks soften everything, which is particularly nice if you have angular features.
We're obsessed with three-quarter sleeves right now. They're sophisticated, they work year-round, and they're incredibly arm-friendly. Honestly, we think they might be the most flattering sleeve length ever.
For hemlines, hit your narrowest points. Usually that's just above or below the knee, or down at mid-calf. Whatever you do, avoid that awkward spot that cuts you off at your widest point.
Tips for Finding the Perfect Fit Online
Shopping online for clothes when you're over 50 can feel like playing the lottery sometimes. But we've figured out some tricks that make it way less of a gamble.
First things first—measurements. Get yourself a soft measuring tape and write down your bust, waist, and hip measurements. Keep these numbers somewhere you'll actually remember them (we suggest taking a photo and saving it to your phone).
How to Measure Yourself Accurately
- Bust: Around the fullest part (wear a good bra for this)
- Waist: At your natural waistline, not where your pants sit
- Hips: Around the fullest part, usually about 7-9 inches below your waist
Understanding Sizing Charts Across Brands
Here's something that drives us crazy—every brand sizes things differently. A size 12 at one store might be a 14 at another. It's ridiculous, but it's the reality we're dealing with.
Always, always check the specific brand's sizing chart. Don't just assume. And definitely don't get upset about the number on the tag—focus on how it actually fits your body.
We also love looking at the model measurements and seeing what size she's wearing. It gives you a real-world reference point that's so much more helpful than generic size charts.
Return Policies and How to Use Them Effectively
This might sound obvious, but read the return policy before you buy anything. The best online stores give you plenty of time to decide and make returns really easy.
Keep those tags on until you're absolutely certain about keeping something. Order multiple sizes if you're unsure. Yes, it's a bit of a hassle to return things, but it's better than ending up with something that doesn't fit properly.
10 Key Items Every Mature Woman Should Own
What are the pieces that really make a difference in your wardrobe? Not the trendy stuff that you'll forget about next season, but the workhorses that you reach for again and again.
The Foundation Pieces
1. Well-fitted blazer (navy or black). We're partial to navy because it's a bit softer than stark black. Find one that fits your shoulders properly and get it tailored if you need to.
2. Classic white button-down shirt. Works under sweaters, tied at the waist with jeans, layered under dresses—the possibilities are endless.
3. Comfortable yet polished trousers (black and navy). We're talking about pants that look put-together but feel like you're wearing pajamas. They exist, we promise.
4. Little black dress that transitions from day to night. Worth its weight in gold. Add a cardigan and flats for day, swap in heels and jewelry for evening.
5. Cashmere sweater or cardigan. Please, invest in at least one. The feel, the drape, the way it makes everything look more expensive—it's worth every penny.
The Supporting Cast
6. Good trench coat. It never goes out of style. Ever. Find one that fits well and take care of it—you'll wear it for decades.
7. Quality jeans that actually fit. Harder to find than they should be, but when you find them, buy two pairs.
8. Silk blouse. Adds instant elegance to anything. Jeans and a silk blouse? Chic. Trousers and a silk blouse? Office-appropriate. It's like having a magic wand in your closet.
9. Comfortable flats that look polished. Your feet will thank you, and you'll never have to choose between comfort and style again.
10. Structured handbag. Something that holds everything you need and looks good doing it. We're not talking about a massive tote here—something with good proportions that works with most of your outfits.
When it comes to spending money, natural fibers are almost always worth it. They breathe better, they age gracefully, and they just look more expensive. A $200 blazer that lasts five years beats five $40 blazers that look cheap after three washes.
Building Confidence Through Style
No matter your age or style preference, finding clothes that feel both flattering and authentic shouldn't be a challenge. These top online clothing stores for women over 50 prove that great fashion is always within reach—whether you're looking for timeless staples, bold statement pieces, or something in between.
Remember that personal style evolves, and that's exactly as it should be. What worked in your 30s might not work now, and what works now might change in another decade. The goal isn't to dress younger or older—it's to dress authentically and beautifully for who you are right now.
Building a cohesive wardrobe takes time, but every thoughtful purchase gets you closer to a closet full of pieces you genuinely love and feel confident wearing. Trust your instincts, invest in quality basics, and don't be afraid to have a little fun with fashion. After all, style should be empowering, not limiting. And at any age, confidence never goes out of style.