The Best Online Shopping Sites For Women Over 50

Here Are 10 Retailers And Brands To Shop If You're Looking For Stylish Clothing Made For The Mature Woman

Image credits: j.crew
Image credits: j.crew

In case you need to hear it, here’s a reminder: Fashion knows no age. Let the likes of Tracee Ellis Ross (who turns 51 later this year) and Dame Helen Mirren (a stunning 77 years of age) reinstill in you a sense of personal style that, like wine, will only become more refined as time goes on. Because if Viola Davis can turn heads in vibrantly-colored feathers and sequins on the red carpet at the age of 57, you can definitely sport that new style you’ve been eyeing but have been hesitant to actually try on.

On that note, we hope you’re inspired to refresh your wardrobe this season, because it’s a great time to do it. It’s also the reason why we decided to create a guide of the best online stores where women in their 40s, 50s, and 60s shop regularly. This unofficial list of brands that cater to mature shoppers is better than ever, with new names joining the long-standing lineup of Talbot's, Chicos, Eileen Fisher, Garnet Hill, Karen Kane, and J.Jill. These retailers and brands offer universally flattering and on-trend pieces that are perfect for older women, no matter their style preferences. So, keep scrolling to learn more about these must-know brands and shop a few best-selling styles from each.

June 4, 2024

Written By:Sierra Rogers

Product Expert:Georgia Jones

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Everlane is a shining example of how successful a brand can be when they commit to sustainability. In addition to partnering exclusively with ethical factories, Everlane focuses on creating high-quality, timeless clothing that can be worn for years to come. Their styles are frequently featured in our denim Top 10 lists, but they also offer a wide range of dresses, blouses, slacks, and even shoes that are suitable for a variety of age groups.

Everlane The Linen Daytripper Shirtdress


Everlane The Linen Daytripper Shirtdress


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A family-founded brand, Boden is recognized around the world for their hand-drawn patterns and bold silhouettes. If you’ve found yourself wishing that your wardrobe featured more color, you can’t go wrong with one of Boden’s eye-catching midi dresses. That said, the site also caters to the classic crowd, offering staples like oversized tees, slouchy cardigans, and flattering jeans. 


Ann Taylor

Sure, Ann Taylor was once a brand that catered to fashion-forward career women. However, today, the company’s offerings expand beyond the office. Shop their site for everything from event-worthy statement dresses and stylish linen sets to summer sweaters and straw accessories.  



J.Crew is that brand—the one you’ve been returning to for years and years. But on the off chance you haven’t familiarized yourself with what J.Crew has to offer, let us catch you up: J.Crew’s value comes in the form of quality fabrics (think cashmere and linen) and eye-catching colors. Be on the lookout for their seasonal drops, which often involve their best-selling styles in exciting new hues.


Banana Republic

An elevated version of everything you could possibly need is available on Banana Republic’s website. Whether you’re attending a wedding, planning your outfit rotation for an upcoming vacation, or looking for a suit worthy of your next business meeting, BR has you covered. And why not check out their new home collection while you’re at it?



If "effortless eclecticism" is an aesthetic that speaks to you, Anthropologie is the shop for you. And while they’re the destination for striking dresses and artistically designed blouses, Anthro’s equally impressive collection of accessories and home goods should not be overlooked.



To quote Vogue, AYR is “ a gift from the denim gods.” AYR is pronounced like “air” and stands for All Year Round, a nod to the versatility of the brand’s designs. One scroll through AYR’s site is all it takes to pick up on the fact that seaside chic is their specialty, but you’ll have no trouble sporting their easy aesthetic in the city and beyond.



Why not embrace the athleisure epidemic? Especially when Athleta is making it look so good. Focused on designing performancewear for women of all shapes, sizes, and backgrounds, Athleta’s clothing condones comfort and movement above all. Plus, they’re a certified B Corporation, which makes supporting them all the sweeter.


Frank & Eileen

Frank & Eileen is a woman-owned, women-led clothing company with Irish roots. The brand believes in using only the finest Italian fabric and insists that every design that comes out of their company is crafted sustainably. In fact, here it is in their own words: “We make the best woven shirts and soft knits in the world—sustainably.”



Nice things don't have to cost a lot—that is the idea that Quince was founded on, and boy, are we thankful for that. Silk, cashmere, linen, and leather: All of the finest materials are put to use in Quince’s designs, and most of them ring up under $50. Oh, and did we mention that they also have a collection of fine jewelry that features gold, diamonds, and pearls? 

Whether your style leans more daring or classic, there’s definitely a site in the list above that will help you express yourself in a way that feels both authentic and fun, as well as age appropriate.

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