Pro Filt'r Soft Matte Longwear Foundation

Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer

Rihanna launched Fenty Beauty in 2017 with 40 foundation shades when most brands offered maybe 12. The brand now has 50+ shades and proved inclusivity isn't a niche market—it's the baseline. Other brands scrambled to expand their ranges because Fenty showed there was no excuse not to.
The Pro Filt'r Soft Matte Longwear Foundation performs equally well across every shade, not just the middle tones. The Gloss Bomb made clear gloss cool again after years of matte everything dominating the market.
You'll find Fenty at Sephora, Ulta, Kohl’s, Target, and on Fenty's site. The mid-to-high price range (foundations around $40) reflects quality formulas with genuine shade inclusivity. Fenty forced the entire beauty industry to raise its standards, and that impact goes beyond just making good products.

Fenty Beauty

Halo Glow Liquid Filter

According to Ulta, this is the #1 primer in America.

E.l.f. Cosmetics Power Grip Primer

e.l.f. has dismantled the myth that affordable means cheap. The brand makes $6 primers that rival $40 luxury versions and maintains strict cruelty-free standards across everything they produce.
The Power Grip Primer became so popular it now has a matte version for oily skin. The Halo Glow Liquid Filter is famous as the <a href="https://www.rankandstyle.com/articles/charlotte-tilbury-dupes" target="_self">Charlotte Tilbury Flawless Filter dupe</a>—many people actually prefer e.l.f.'s version at a fraction of the price.
Most products cost under $10 and you can find e.l.f. everywhere: Ulta, Target, CVS, Amazon. This accessibility makes trying new products stress-free. If you're skeptical about drugstore makeup, e.l.f. is where that skepticism ends—these products genuinely perform.

e.l.f. Cosmetics

MAC Lipstick Matte In Ruby Woo

MAC Cosmetics Powder Blush

Pro makeup artists keep MAC in their kits for good reason. Founded in Toronto in 1984 by makeup artists for makeup artists, the brand built its reputation on highly pigmented formulas and extensive shade ranges decades before inclusivity became a marketing trend.
The lipstick collection alone offers over 300 shades across finishes like Matte, Satin, and Amplified. Ruby Woo, the blue-toned red that's been on every <a href="https://www.rankandstyle.com/top-10-list/best-red-lipsticks-for-fall" target="_self">"best red lipstick" list</a> for decades, remains unchanged because the formula doesn't need improvement.
Products typically range from $20-35, positioning MAC as mid-range with professional-grade performance. The Back to MAC recycling program lets you return six empty containers for a free lipstick. You'll find MAC at their standalone stores, Nordstrom, Macy's, and Ulta.

MAC Cosmetics

Charlotte Tilbury Matte Revolution Lipstick - Pillow Talk

Charlotte Tilbury Airbrush Flawless Finish

Celebrity makeup artist Charlotte Tilbury launched her namesake brand in 2013, drawing on years of creating red carpet–ready looks for A-listers. The idea was simple: makeup that gives you polished, professional results without needing a pro-level skill set.
Pillow Talk quickly became the brand’s calling card—a soft pinky-nude shade that somehow works on just about everyone and has since expanded into a full collection. Then there’s Hollywood Flawless Filter, often dubbed “Botox in a bottle” for the way it blurs and brightens skin in real life, not just on camera.
Prices land firmly in the luxury territory (think $34 lipsticks and $45 foundations), but the formulas and packaging justify the splurge.&nbsp;&nbsp;
Shopping tip: Shop at Sephora and Ulta to catch rotating promos, or check Nordstrom and Charlotte Tilbury’s own site for exclusive sets and limited-edition bundles.

Charlotte Tilbury

Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

Header Image

Rare Beauty by Selena Gomez Soft Pinch Tinted Lip Oil Stain

Selena Gomez launched Rare Beauty in 2020 with a clear purpose behind it. Mental health awareness isn’t just a talking point here—1% of all sales go to the Rare Impact Fund, which supports mental health initiatives. Because Selena has been open about her own experiences, the mission feels personal rather than performative. The products hold up, too.
Rare Beauty’s Liquid Blush became a viral favorite because pigment is no joke—a tiny dot is more than enough to give cheeks a fresh, natural-looking flush that actually lasts. The Soft Pinch Tinted Lip Oil is another standout, think glossy shine without the heaviness or stickiness you usually get from lip oils.
Most products fall in the $20–$30 range and some are exclusive to Sephora or Kohl’s. Rare Beauty strikes a balance that’s hard to pull off: a genuinely meaningful mission paired with makeup that performs just as well as the buzz suggests.

Rare Beauty by Selena Gomez

NARS Radiant Creamy Concealer with Hydrating Medium Coverage

NARS Blush - Orgasm

François Nars founded his brand in 1994 with a clear vision: makeup should be sophisticated without taking itself too seriously. Those sassy shade names? Completely intentional. The intensely pigmented formulas? Non-negotiable.
Orgasm blush—peachy-pink with golden shimmer—has been a cult favorite for over 20 years and spawned more dupes than we can count. The Radiant Creamy Concealer sits in nearly every professional kit.
NARS’ prestige pricing ($30-50 range) is a given considering the quality. You can shop NARS at major department stores, Sephora, Ulta, and the brand’s direct site.

NARS Cosmetics

Maybelline Fit Me Matte + Poreless Oil Free Liquid Foundation

Maybelline Lash Sensational Sky High Washable Mascara Makeup

Founded in 1914, Maybelline is the brand your grandmother used—and it's still delivering over a century later. The secret? Constant innovation while keeping prices ridiculously accessible.
Fit Me Matte + Poreless Foundation dominates the drugstore foundation category. Sky High Mascara regularly outperforms luxury options—yes, including that $30 Lancôme your friend swears by.
Most products cost under $12, with many under $8, and are available nearly everywhere: drugstores and major beauty retailers like Ulta and Sephora alike. This is the best drugstore makeup brand that proves quality doesn't require luxury pricing.

Maybelline New York

ILIA Limitless Lash Lengthening Clean Mascara

Sunscreen, foundation, and skincare all in one.

ILIA Super Serum Skin Tint SPF 40

Ilia creates every single formula from scratch, which sounds excessive until you realize that's exactly how they guarantee genuinely clean beauty without the performance compromises that plagued early clean makeup brands. This is the brand that converted skeptics who thought clean beauty meant settling for mediocre results.
The Super Serum Skin Tint packs SPF 40 and actual skincare ingredients into coverage that looks like your skin having a really good day, not like you're wearing obvious makeup. The Limitless Lash Mascara proves clean formulas can deliver serious volume, which remains surprisingly rare in the clean beauty category.
Pricing hits $28-48, reflecting the skincare-meets-makeup hybrid approach. Shop at Sephora Ulta, Amazon, or Ilia's website for the full range.

Ilia Beauty

NYX Professional Makeup Matte Finish Long Lasting Makeup Setting Spray Vegan Formula - 2.02 oz

Epic Ink Waterproof Liquid Eyeliner

Makeup artists quietly stock NYX in their professional kits because a $10 eyeliner that performs like a $40 luxury version means more budget left over for the products that genuinely require splurging. The brand has built its reputation on delivering professional-quality results at prices that make luxury brands uncomfortable.
The Epic Ink Liner delivers the kind of precision that's supposed to require luxury pricing, but doesn't. The Professional Makeup Setting Spray works just as well as Urban Decay's cult-favorite All Nighter at a fraction of the cost.
Most products fall between $5-15 and you can find them at Ulta, Target, CVS, and NYX's website. The brand jumps on trends quickly without sacrificing quality in the rush.

NYX Professional Makeup

'Diorshow 24H Buildable Volume Mascara

Dior Addict Lip Glow

Dior translates runway glamour into makeup you can actually wear in real life, bringing the luxury aesthetic of the fashion house (founded in 1946) directly to your vanity. You're definitely paying for the Dior name, but the formulas and experience back up the luxury positioning.
The Dior Addict Lip Glow costs $40 and somehow feels justified when you're using it—it's that good. Diorshow Mascara has been a backstage staple at fashion shows for years because it photographs beautifully and wears even better in person.
Expect luxury pricing across the board, with most products ranging from $35-70. Shop at Sephora, Nordstrom (check Nordstrom promo codes for occasional deals), or Dior boutiques. This is makeup for special occasions, or for when you just want to feel fancy.

Dior Beauty

ColourPop Lippie Stix Lipsticks

ColourPop Super Shock Shadow

ColourPop built its entire empire on a simple promise: insane pigmentation at insane prices, delivered fast. Founded in 2014 as an online-exclusive brand, they've mastered the art of creating viral products that sell out within hours while keeping everything affordable enough that you can experiment without financial stress.
The Super Shock Shadows deliver that bouncy, almost wet texture with serious pigment payoff and minimal fallout—they perform like eyeshadows that should cost $30, not $6. The constant influencer collaborations mean new, exciting products drop regularly, though you'll want to act fast because popular items disappear quickly.
Most products range from $5-20, and you'll find them exclusively at ColourPop's website or occasionally at Ulta. The brand runs frequent sales that make already-affordable prices even better, which is how makeup collections happen.

ColourPop

rhode Pocket Blush Buildable Hydrating Cream Blush

Rhode Peptide Glazing Fluid — big (1.7 oz)

Hailey Bieber launched Rhode in 2022 with her "glazed donut skin" philosophy, and the beauty world collectively lost its mind. The Peptide Glazing Fluid sold out in three days and built a waitlist of over 100,000 people, which tells you everything about the brand's instant impact on minimal, skin-first beauty trends.
While Rhode focuses primarily on skincare, the Pocket Blush crosses into makeup territory beautifully—it's a cream blush with peptides that creates the dewy, natural flush that looks like you just came in from the cold, not like you're wearing obvious blush.
Products range from $16-28, reflecting the mid-range pricing and minimalist approach. Rhode isn't about offering 50 options in every category; it's about a few really excellent products that do exactly what they promise. Shop at Sephora or Rhode's website for the best color selection.

Rhode

L'Oréal Voluminous Lash Paradise Volume Mascara

L'Oréal Voluminous Lash Paradise Volume Mascara - Blackest Black

L'Oréal Infallible Pro-Matte Liquid Longwear Foundation

L'Oréal Infallible Pro-Matte Liquid Longwear Foundation - 105 Natural Beige

L'Oréal Paris has maintained an impressive balance since 1909: making genuinely good makeup accessible across an enormous range of products spanning makeup, skincare, and haircare. The fact that they own over 30 brands including luxury names like Lancôme, YSL, and Urban Decay means their research and development trickles down to drugstore prices, which works beautifully in your favor.
The Infallible Pro-Matte Foundation performs like foundations costing $50, not $15. Voluminous Lash Paradise Mascara has cult status in the drugstore beauty world, and the Colour Riche Lipstick line offers over 80 shades of creamy, pigmented color at prices that let you collect multiple shades without guilt.
Most products cost under $15 and you'll find them everywhere—Target, CVS, Walmart, Ulta, and Amazon. L'Oréal has spent over a century proving that drugstore beauty doesn't mean settling for less.

L'Oréal Paris

Glossier Boy Brow Volumizing Eyebrow Gel-Pomade

Glossier

WHAT IT DOES: This buildable cream blush adds the perfect tint to cheeks without overdoing it. It starts sheer and color intensifies as you add pigment. Plus, it’s formulated with blurring pigments that helps to camouflage large pores and imperfections.&nbsp;
FUN FACT: These cream blushes are made without fragrances and work on sensitive skin types.&nbsp;

Glossier Cloud Paint

When everyone else was doing full-coverage everything in the mid-2010s, Glossier asked "what if we just enhanced what you already have?" The brand built a devoted following around no-makeup makeup done right, proving that minimal doesn't mean boring or ineffective. Want to know more? Our <a href="https://www.rankandstyle.com/articles/about-glossier" target="_self">guide to Glossier</a> has all the insider details on the cool-girl brand.
Boy Brow makes sparse brows look naturally full and fluffy, launching a thousand "my brows but better" routines. Cloud Paint basically started the cream blush trend that's still going strong—the formula blends seamlessly and gives you that natural flush everyone wants.
Products run $18-30, positioning Glossier firmly in the mid-range with strong millennial and Gen Z appeal. Shop at Sephora or Glossier's website for the full range.
Savings tip: Look for <a href="https://www.rankandstyle.com/deals/glossier-promo-code" target="_self">current Glossier coupons</a> when shopping the direct site for a bonus discount.

bareMinerals COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 - Medium Beige 12

BareMinerals was doing clean, mineral-based, skin-loving formulas back in 1995, way before "clean beauty" became a category that every brand rushed to claim. They pioneered the concept that makeup could actually improve your skin over time instead of just covering it up, and they've maintained that commitment for nearly three decades.
The Original Loose Powder Foundation remains the hero product—buildable coverage that won’t clog pores, which means your skin can actually breathe while you're wearing it. The Complexion Rescue Tinted Moisturizer adds SPF 30 and skincare benefits to light coverage, perfect for days when you want protection and a little evening out without full foundation.
Products typically range from $25-35, which feels fair for clean formulas and gentle ingredients suitable for sensitive skin. You'll find Bare Minerals at Ulta, Sephora, department stores like Macy’s, and Bare Minerals' website.

bareMinerals

Revlon ColorStay Liquid Foundation Makeup

Revlon Super Lustrous Lipstick

Revlon has weathered nearly a century of beauty trends while continuing to produce cult favorites that end up in professional kits and everyday routines. This is drugstore beauty with serious staying power and a heritage that commands respect.
The Super Lustrous Lipstick isn't just a drugstore staple—celebrities wore full faces of Revlon to the Met Gala 2024, which tells you everything about how far drugstore makeup has come. ColorStay Foundation pioneered long-wear drugstore formulas and remains a bestseller for its staying power and coverage.
Most products cost under $15 and you're guaranteed to find Revlon at CVS, Walgreens, Target, Walmart and Ulta. When top makeup brands include drugstore options that celebrities actually wear to fashion's biggest night, you know the quality gap between luxury and accessible has essentially disappeared.

Revlon

Walking into Sephora—or even just scrolling beauty on TikTok—can feel like a lot. Every brand promises flawless skin, perfect brows, and makeup that somehow lasts through everything. But which ones actually live up to the hype?
The beauty landscape has shifted fast in the past few years. Social media turned us into smarter shoppers who check ingredients and read reviews before clicking “add to cart.” Clean beauty pushed formulas to do better. And thanks to brands like Fenty, inclusivity finally became the expectation, not the exception.
So we cut through the noise. We focused on makeup brands that consistently deliver, whether you’re spending $8 at the drugstore or splurging on a prestige favorite. These aren’t brands riding on flashy marketing. They’ve earned their reputations with standout products, thoughtful formulas, and loyal fans who keep coming back.
<h3>Here are the 16 best makeup brands we recommend:</h3>
<ol>
<li><a href="https://fave.co/49RPRjE" target="_self">Fenty Beauty</a> — The Inclusivity Pioneer</li>
<li><a href="https://fave.co/4pfqIEl" target="_self">e.l.f. Cosmetics</a> — The Budget Beauty Champion</li>
<li><a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=41340&murl=https%3A%2F%2Fwww.maccosmetics.com%2F" target="_self">MAC Cosmetics</a> — The Professional Standard</li>
<li><a href="https://fave.co/48RwmXp" target="_self">Charlotte Tilbury</a> — The Luxury Experience</li>
<li><a href="https://fave.co/4sgzVhC" target="_self">Rare Beauty</a> — The Mental Health Advocate</li>
<li><a href="https://www.pjatr.com/t/TUJGRU5NTkJGRkhJSEtCRklGRUxO?sid=113436&url=https%3A%2F%2Fwww.narscosmetics.com%2F" target="_self">NARS Cosmetics</a> — The Artist's Choice</li>
<li><a href="https://amzn.to/45cFHXu" target="_self">Maybelline New York</a> — The Drugstore Legend</li>
<li><a href="https://fave.co/3MO5LSB" target="_self">Ilia Beauty</a> — The Clean Beauty Innovator</li>
<li><a href="https://fave.co/4oeyBbO" target="_self">NYX Professional Makeup</a> — The Affordable Favorite</li>
<li><a href="https://fave.co/4paJ1JZ" target="_self">Dior Beauty</a> — The Fashion House Icon</li>
<li><a href="https://fave.co/4opM40n" target="_self">ColourPop</a> — The Viral Sensation</li>
<li><a href="https://fave.co/4b3uD2E" target="_self">Rhode</a> — The Glazed Donut Authority</li>
<li><a href="https://fave.co/49pSNDh" target="_self">L'Oréal Paris</a> — The Accessible Giant</li>
<li><a href="https://glossier.79ic8e.net/2aYa7g" target="_self">Glossier</a> — The Minimal Makeup Maven</li>
<li><a href="https://fave.co/4jbnhwd" target="_self">BareMinerals</a> — The Clean Beauty Pioneer</li>
<li><a href="https://fave.co/4p9Ms3A" target="_self">Revlon</a> — The Heritage Classic </li>
</ol>
Whatever your budget or beauty philosophy, there's a brand here that'll work for you.
<h2>How We Selected These Makeup Brands</h2>
We evaluated dozens of makeup brands across five key criteria: product performance and quality, shade range inclusivity, price accessibility across budgets, ingredient transparency and formulation standards, and overall reputation among professional makeup artists and everyday users. Each brand on this list excels in multiple areas and has earned its place through consistent results, not just marketing hype.

Header Image Big

From Drugstore Favorites to Luxury Icons, These Brands Deliver

The 16 Best Makeup Brands You Need to Know About Right Now

Sketchers BOBS Keepsakes Lite - Fuzzy Dreams

Skechers Women's Keepsakes Lite

The shoe that started this whole quest. Tasman slippers have been on our radar for a couple years now, and they're absolutely THE shoe of the moment. We think the appeal comes down to two things: convenience and that retro aesthetic. Toss them on to stay warm indoors, slip into them when you step outside—either way, their chunky '90s shape adds flair to any outfit. We've styled them with sportswear, slip dresses,and everything in between.
So how do you find a shoe that fills those big, trendy boots? According to our algorithm, the closest match is the Skechers BOBS Keepsakes Lite. These slippers score a solid 4.45 for their similar silhouette and shearling lining. Best part? They're only one-third the price of UGG shoes and still have rave reviews. People describe them as feeling "like a cozy hug for your feet" while being stylish enough for movie nights and brunches.

UGG Tasman Dupe

Minnetonka Women's Chesney Slide Slipper

Minnetonka Shar Fur Trim Slipper

Keeping with the <a href="https://www.rankandstyle.com/collections/womens-slippers" target="_self">slipper trend</a>, we've also seen a lot of people wearing styles like the Scuffette lately. These open-back mules are perfect with <a href="https://www.rankandstyle.com/collections/loungewear-on-amazon" target="_self">loungewear</a> and low-key athleisure. If you don't want to drop $100 just to look cute at home, we recommend the Minnetonka Chesney Mule.
Here's the truth: This is one of those off brand UGGs that actually outperforms the original. We started looking at the Minnetonka mules because of their 4.45 Rank &amp; Style rating and 4.8-star review average. What surprised us? These cost less than half the price of authentic UGG styles while coming from a heritage brand. Minnetonka's been making moccasins since 1946, and they use quality materials. The Chesney Mule has a shearling liner and suede upper. You can get UGG-style neutral colors, but there are also exciting colors and patterns we love. Reviewers give high marks for both comfort and durability.

UGG Slipper Dupes

Madden Girl Graham Platform Clog

Madden Girl Graham

Want to stand out? The UGG Goldenstar clog is for you. It's a newer silhouette that uses a platform sole and heel strap to elevate the classic UGG mule. From college art students to quirky grandmas, the Goldenstar appeals to people with creative, unique style.
Since the Goldenstar is one-of-a-kind, finding the best UGG dupes took some digging. Then we were scrolling through Instagram and spotted another viral shoe that looked extremely familiar. The Madden Girl Graham Platform Clog uses a buckle instead of a button on the ankle strap, but otherwise? Almost identical. Plus it retails for about $50 less and scores an impressive 4.6 with our algorithm. This high score comes from both style and comfort. One reviewer said, "I never want to take them off," and honestly, same.

UGG Goldenstar Clog Dupe

Journee Connway Slip-On Cushioned Clog Slippers

Journee Connway Slippers

The main difference between the modern UGG trend and the 2000s craze? Sole height. UGG platform shoes have a fresher, more current look that appeals to younger trendsetters like Olivia Rodrigo. If you're looking for a statement shoe to wear with dresses and miniskirts, platform UGGs are perfect. There are tons of fake UGGs with platforms out there, but one beats the rest.
With a Rank &amp; Style score of 4.25, the Journee Conway is our favorite budget-friendly platform alternative. It's around one-quarter the price of most UGG options, so you can experiment with the trend without the financial commitment. Reviewers say they hold up well even with all-day wear and stay comfy on long walks. We also love the Journee Conway's huge color range. Classic UGG-like brown? Check. Bubblegum pink that makes us feel like Elle Woods? Also check. There's a color for every mood.

Platform UGG Dupes

Bearpaw Shorty Bootie

Bearpaw Super Shorty

The UGG Ultra Mini is an <a href="https://www.rankandstyle.com/collections/trending-ankle-boots" target="_self">ankle boot</a> version of the brand's classic boots. This compact style is a versatile height that you can wear with leggings, wide-legged jeans, and more, so it's no surprise that it's a fan favorite. The UGG Ultra Mini was showing up on celebrities like Paris Hilton in the early 2000s, and lately we've seen them on people like Emily Ratajkowski.
Luckily for us, finding a dupe for this time-honored shoe is straightforward. Our algorithm instantly pointed to the Bearpaw Super Shorty and gave it a score of 4.75. If you're an UGG dupe expert, this isn't a surprise. Bearpaw has been THE store for UGG alternatives since 2001. It's got a strong reputation for producing quality sheepskin footwear at great prices. The Super Shorty averages reviews of 4.3 stars, with many of them mentioning the warmth, comfort, and longevity of these shoes.&nbsp;

UGG Ultra Mini Dupe

Australian Shearling Mid-Calf Boot

Bearpaw Elle Tall Boot

Love the classics? It doesn't get better than the UGG Tall Boot. These <a href="https://www.rankandstyle.com/collections/trending-tall-boots" target="_self">calf-length boots</a> with a plush shearling liner are nice and warm, and their chunky silhouette can create some fun outfits. Of course, most of us aren't styling them with bedazzled Juicy Couture tracksuits lately. We've found that they look even better with modern outfit staples like high-waist leggings or leather bombers. However, this iconic style does come with a hefty price tag. Usually, the UGG Tall Boot retails for around $200.&nbsp;
We wanted to find a way to get the quality and comfort of UGG shoes without the expense, so we were thrilled to find the Quince Australian Shearling Mid-Calf Boot had an algorithmic rating of 4.65. <a href="https://www.rankandstyle.com/articles/get-to-know-quince" target="_self">Quince is one of our favorite ways to save</a> because it has a direct-to-consumer model that lets us get luxury materials for less. Its shearling boots use premium Australian shearling so soft that some reviewers prefer Quince boots to UGG boots. Add in quality construction and a versatile mid-calf height, and we totally get why reviewers say, "I would buy these again in a heartbeat."
Love an even taller boot? Our runner up is the Elle Boot from Bearpaw which features a 12” shaft length—4” taller than the Quince boot.

UGG Tall Boots Dupes

Project Cloud 100% Genuine Leather Ankle Boots

DREAM PAIRS Platform Mini Boots for Women

No matter the type of UGG you prefer, it's worth checking out Amazon. We love being able to get fast shipping and free returns through Prime, and the wide range of shearling boots is impossible to beat. From Dream Pairs to Cushionaire, we've seen fantastic UGG alternatives on Amazon.&nbsp;
How to choose the best? When shopping for UGG alternatives, make sure to focus on materials and reviews. The best options tend to use shearling and other quality materials. You can also find out about durability and comfort by checking reviews. Ideally, a shoe should have a high review average and a very large number of satisfied reviews.&nbsp;
Don't have time to comb through all the options? Trust us. We've fallen for the Project Cloud Genuine Leather Ankle Boot. It's got a Rank &amp; Style score of 4.8 and over 8,000 reviews. People mention they feel "like a cloud" and are "very thick and warm." Best of all? This trendy ankle boot is genuine leather with a water-resistant coating and costs about half the price of authentic UGG shoes.

UGG Lookalikes on Amazon

Lately, when we're planning outfits, there's one shoe we keep coming back to: the UGG Tasman slipper. These comfy clogs from one of our <a href="https://www.rankandstyle.com/articles/best-boot-brands" target="_self">favorite boot brands</a> have been everywhere—TikTok, celebrity sightings, your friend's Instagram. We love that they work with everything from Bella Hadid's off-duty model looks to Selena Gomez's luxury resort vibes. But here's the thing: at around $200 a pair, authentic UGGs aren't exactly accessible. To help you get in on the trend without the price tag, we put the Rank &amp; Style algorithm to work. Our team ran the data and combed through reviews to find the top dupes for every popular UGG style. Here are our favorite UGG dupes that let you enjoy trendy comfort on a budget.

Budget-Friendly Alternatives for Today’s Top UGG Styles

The Best UGG Dupes That Feel Just as Cozy for Way Less

ROZ The Foundation Shampoo / Conditioner Duo

Desir begins every styling session with <a href="https://fave.co/4aknCdC" target="_blank">Roz Foundation Shampoo and Conditioner</a>, which creates what he calls "an ideal balanced pH environment." This duo provides a lightweight base that actually helps your styling products work better rather than weighing your hair down with buildup.

Start With a Clean Foundation

Christophe Robin Hydrating Leave-In Mist

For that glossy, healthy-looking finish Collins consistently sports, Desir reaches for <a href="https://howl.link/e22xe0of28mw5" target="_blank">Christophe Robin's Aloe Vera Hydrating Leave-In Mist</a>. "It delivers instant moisture diffusion without altering the hair's natural movement or creating buildup," he notes. It's the kind of product that gives you shine without making your hair feel sticky or stiff, exactly what you want for that lived-in Parisian vibe.&nbsp;

Lock in Moisture Without the Weight

COREFIT Face Pointer Gravity

Before you even reach for styling products, Desir recommends addressing something most of us ignore: scalp tension. His surprising tool of choice? The <a href="https://fave.co/4p7bksM" target="_blank">Corefit Face Pointer Gravity</a>, which he repurposes for the scalp. "We all carry tension on our scalp, which can affect circulation and overall hair health," he explains. "Releasing this pressure helps improve blood flow and brings oxygen and nutrients to the hair roots." Think of it as gua sha for your head—those three gentle points work along the temples and sides where tension accumulates, creating a healthier foundation for everything that follows.

Release Scalp Tension for Healthier Hair

iRESTORE Essential Red Light Therapy Helmet

For those struggling with thinning or lackluster hair, Desir's most advanced recommendation is the Lucibelle Paris Casque Hair OVE LED Hair Helmet. Using LED light technology that penetrates deep into the scalp, this professional-grade helmet does double duty. "It helps activate blood circulation in the scalp, supporting hair regrowth and improving overall hair vitality," Desir notes. "It also helps regulate excess sebum, allowing you to extend the time between washes." According to Desir, visible regrowth can be observed within just a few weeks, with hair appearing shinier, stronger, and more radiant from the very first use.
The catch? The Hair OVE is currently only available for professional use and hasn't launched for at-home purchase yet. But if you're serious about addressing hair loss, the <a href="https://fave.co/4qmMExq" target="_blank">iRestore Essential Helmet</a> offers similar red light therapy technology that's FDA-cleared for home use.

The High-Tech Solution for Fuller Hair

Dyson Supersonic Nural Hair Dryer

Here's where Desir's kit gets interesting. For finishing touches on Collins' structured bob, he uses the <a href="https://fave.co/4pJU5yS" target="_blank">Dyson Supersonic Nural hair dryer</a>. Yes, it's an investment, but there's actual science behind his choice. "Its integrated thermal sensor continuously monitors and adjusts heat exposure to protect the scalp and maintain thermal stability," he explains. The result? That smooth, polished finish without the heat damage that comes from traditional blow dryers.

The Tool That Changes Everything

Ready for some insider knowledge? Desir shared a technique that's deceptively simple but makes all the difference in achieving that Parisian-chic aesthetic.
"For a more refined, Parisian touch, I like to play with the ends," he reveals. "Even when the bob is cut quite short at the nape, I prefer giving the tips a slight forward twist rather than leaving them perfectly straight. It subtly frames the face and enhances the overall silhouette."
It's such a small detail, but it's the difference between a haircut that looks American-polished and one that captures that French je ne sais quoi. Think of it as the hairstyling equivalent of that perfectly undone scarf Parisian women always seem to master.

The Styling Secret You Haven't Heard Before

Over five seasons, Desir has created an impressive 64 different hairstyles for Emily Cooper and his work hasn't gone unnoticed. He's been nominated for an Emmy Award and recognized by the Guild Awards, cementing his place among Hollywood's elite hairstylists.
The dedication shows in every frame. Desir shared a few exclusive behind-the-scenes photos from set that offer a rare glimpse into his creative process and the meticulous work that goes into perfecting each of Emily's looks.

Behind the Scenes of Your Favorite Show

Achieving Lily Collins' Emily in Paris hair isn't about having a Parisian zip code or a celebrity budget, though that Dyson definitely helps. It's about understanding the fundamentals: clean, balanced hair care, lightweight moisture, heat protection, and those subtle styling techniques that separate amateur from professional results.
Start with Desir's product recommendations, practice that forward-twist technique on your ends, and remember that Parisian style is ultimately about looking effortlessly put-together, not perfectly styled. After all, if an Emmy-nominated hairstylist can keep his routine this simple, maybe the rest of us have been overthinking it all along.

The Bottom Line

If you've ever wondered how Lily Collins achieves that effortlessly chic Parisian bob on Emily in Paris, you're not alone. We sat down with <a href="https://www.instagram.com/mikedesir/" target="_blank">Mike Desir</a>, the Emmy-nominated hairstylist responsible for every single one of Emily Cooper's iconic hairstyles across all five seasons, 64+ in total, to get the insider scoop on recreating her signature look at home.
<h3>The Products a Professional Actually Uses</h3>
Unlike the overcomplicated routines flooding your TikTok feed, Desir's approach is refreshingly minimalist. "To preserve optimal fiber integrity and texture definition, I rely on a precise care protocol," he explains. Translation? The right products make all the difference, but you don't need a bathroom counter full of them. Read on to discover his trade-secret tricks and must-shop recommendations.

The Emmy-Nominated Hairstylist Behind Emily Cooper's 64+ Signature Styles Reveals The Exact Products And Techniques He Uses on Set

Emily in Paris Hairstylist Mike Desir Shares His Secret to Lily Collins' Iconic Looks for Season 5

Alexia Admor Val Sequin Long Sleeve Tie Waist Shift Dress

Maeve The Emmy Short-Sleeve Swing Mini Dress: Sequin Edition

Sequins are quintessential New Year's Eve party attire for a reason. You can sparkle in everything from <a href="https://www.rankandstyle.com/collections/under-300-holiday-dresses" target="_self">mini dresses</a> to skirts to pants, and they look just as good under club lights as they do by the fire at a cocktail party. Pick <a href="https://www.rankandstyle.com/collections/reformation-holiday" target="_self">holiday attire</a> in stretch fabrics so you can actually dance. Go for a timeless black sheath, shine bright in gold or silver, or shimmy in jewel tones like emerald, sapphire, or ruby. Style with statement earrings, strappy heels (black or colored), and keep the rest minimal. Let the sequins do the talking.

Sequin Everything: The Classic NYE Sparkle

Pomander Place Hunter Green Velvet Etta Mini Dress

Quince Stretch Silk Velvet Ruched Midi Dress

Velvet's having a moment this winter, and its rich, luxurious texture is perfect for the season. Jewel tones like emerald green, burgundy, navy, and deep purple are all over the place right now and work beautifully for a New Year's Eve look. Try a long-sleeved mini with firework earrings and heels, or go softer in a ladylike midi with a sparkling brooch. For formal occasions, a lush strapless maxi with a simple statement necklace makes a grand entrance. Velvet's your answer when you want to look gorgeous at dinner parties or intimate gatherings without reaching for sequins.

Velvet Dress: Luxe & Jewel-Toned

Reformation Astrid Silk Dress

Quince 100% Washable Silk Long Sleeve Mini Dress

If your vibe is more subtle glamour, go silk. These smooth, glossy pieces are flattering and versatile—top them with a blazer or <a href="https://www.rankandstyle.com/collections/faux-leather-and-fur-fashion" target="_self">faux fur coat</a> depending on the temperature. For casual New Year's Eve outfit ideas, throw an oversize sweater over a silk or satin dress and you're set. Wintry pastels and neutrals like champagne or black feel quiet and elegant, while deep red brings drama. A simple silhouette works great for smaller, low-key gatherings, and if you pick a classic midi, you can wear it again to weddings and date nights.

Slinky Silk Dress: Understated Elegance

Banana Republic Metallic Strapless Top with Split Back

Joe's Jeans The Margot Faux Leather Straight Jeans

For a striking New Year's party outfit, catch the light in warm, rich gold or icy silver, or steal a kiss in romantic rose gold. Be the star at a rooftop party in gleaming trousers or a sequined jumpsuit, or slip on a futuristic liquid metallic midi dress for the club. Pick one shining piece and pair with black for contrast, or go fully metallic. A burnished head-to-toe look is sure to stand out, so wear minimalist accessories for maximum impact. (Image credit: <a href="https://l.instagram.com/?u=https%3A%2F%2Fitsybitsyindulgences.com%2Fliketoknow-it%2F%3Futm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGngzMj-3sEHPPIoXMdgfTyLNH3DGI1GvAHJuUHIv2xIrz08pWCoOlj0dtqS7E_aem_YM9BEcTJ2bT7xC4Bodp6Jg&e=AT1f_rdRAmwC0xBsKtTZVqq8hPRQiAT3NvvEeGZkfQXj5r9b3hsFDKajOgBBM82elk7lIEZZaLdBV-1E3koQomkNMq9Uun6LE28P759upw" target="_blank">@itsybitsyindulgences</a>)

Metallic Moment: Gold & Silver Statement

Abercrombie & Fitch High Rise 90s Relaxed Studded Jean

Intimately Leading the Way Long Sleeve

Headed to an all-day house party? You don't need a ball gown. Casual NYE looks work perfectly for relaxed nights. If you're wondering what to wear on NYE, keep it festive but comfortable. Pair jeans with a <a href="https://www.rankandstyle.com/collections/trending-party-tops" target="_self">sequin or satin top</a> under a blazer, or wear an elevated matching lounge set with a hint of glitter. Take your polished basics and add one standout festive element—a bright blouse, statement jewelry, neon heels. Finish with ankle boots or trendy sneakers for something that feels special but still like you. (Image credit: <a href="https://www.instagram.com/tannermmann/" target="_blank">@tannermmann</a>)

Casual Gathering Ready: Elevated Everyday

NIKKI LUND Donna Metallic Wide Leg Jumpsuit

Lulus Limitless Radiance Sequin Feather Long Sleeve Jumpsuit

Looking for sleek, no-stress New Year's Eve party attire? For one-and-done sophistication, wear a jumpsuit. Its long, lithe silhouette is highly photogenic, and you’ll never have to worry about your dress riding up. When you want a little flash, pick a sequined halter. A satin wide-leg number will serve up retro elegance, and a structured, fitted velvet onesie always looks classy. Style your look with a metallic statement belt, bold pearl earrings, and block-heeled boots for a cool-girl aesthetic. Just remember to try before buying for a made-for-you fit.

Jumpsuit: One-Piece Glamour

Tuckernuck Sequin Cropped Zana Jacket

Lulus Glamorous Occasion Sequin Pleated Midi Skirt

Love to keep your options open when you’re celebrating? With a festive two-piece set, you’ll automatically get three outfit ideas for New Year’s Eve: just wear them together or pair each piece with your favorite coordinates. We love a cropped knit with a sequin skirt or a satin blazer with shorts for a high-energy night, and all-black velvet separates will always look luxe. If you want wearability on repeat, look no further. Matching sets provide the ultimate in flexibility; you can use the pieces throughout the season and never run short on outfits. To style your separates, add contrasting accessories and mix textures, like sequins and cashmere. (Image credit: <a href="https://www.instagram.com/katjamieson_/" target="_self">@katjamieson_</a>)

Two-Piece Set: Mix & Match Magic

AQUA Belted Sequin Gown

Lulus Jalira Mesh Sequin Backless Maxi Dress

At an upscale event like a gala, only a gown will do. For a flawless New Year’s Eve look, pick a floor-length or midi gown in silk, satin, or velvet, and don’t shy away from embellishment. Remember, formal doesn’t mean stuffy, so stay current in a cowl neckline, one-shoulder bodice, or daring cut-outs. If the mood is right, even a bubble hem works. Classic black is always safe, but jewel tones, burgundy, forest green, and metallics can make your look memorable. A showstopping gown is the statement, so keep the jewelry minimal—think glittering diamond studs, set off with an elegant clutch and strappy heels.

Formal Gown: Black-Tie Elegance

Free People Gaia Coated Sweatshirt

Maeve Liquid Shine Party Pull-On Pants

Staying in or chilling with family and friends? For casual New Year’s Eve outfit ideas, think stylish, cozy knits that are perfect for hosting at home. A glittering <a href="https://www.rankandstyle.com/collections/loungewear-on-amazon" target="_self">loungewear set</a> with spangled slippers, a soft sweater dress with a crystal necklace or earrings—both work. Feeling a little extra? Pair velvet pants with a silk cami. Elevated fabrics turn laid-back outfits into something special.

Cozy Glam: House Party Comfort

Cider Sequin V-neck Solid Belted Romper

Pomander Place Red Adi Knit Dress

Ring in 2026 in viral colors like cherry red, emerald green, and purple. Bold color pops against blacks and metallics and takes dopamine dressing to new heights. Best part? It works with any silhouette—all you need is confidence. You'll never have to guess what to wear on New Year's Eve when you pair bold color with neutral accessories and nude or metallic shoes. (Image credit: <a href="https://www.instagram.com/fashionandcookies/" target="_blank">@fashionandcookies</a>)

Bold Color Statement: Red, Green, or Purple

New Year’s Eve is all about fresh beginnings, feel-good energy, and showing up in an outfit that matches the moment. Whether you're hitting the club, cozying up at a house party, or just watching the ball drop from your couch, there's a way to dress the part. If you're heading out, you're probably already thinking about what to wear on New Year's Eve—sequins, velvet, or honestly, just really nice sweats. This is one of those nights where sparkle is expected but definitely not required. Wherever you're going and however you celebrate, we're here to help you figure out the perfect look.

From Sequins to Cozy Glam, Here Are the Outfits to Celebrate the New Year in Style

What to Wear on New Year’s Eve 2025: 10 Outfit Ideas

OPI RapiDry Quick Dry Nail Polish

OPI Nail Lacquer Classic Nail Polish

If there's one nail polish brand that needs no introduction, it's OPI. You'll find it in every salon, on every beauty editor's shelf, and recommended by nail techs worldwide. The brand's ProWide brush makes application ridiculously easy—it actually fits the width of your nail, so you can get full coverage in fewer strokes. With over 200 <a href="https://www.rankandstyle.com/top-10-list/best-opi-nail-colors" target="_self">top shades</a> featuring clever names (we're looking at you, "I'm Not Really a Waitress"), OPI gives you options for literally any mood or season. The self-leveling formula means you won't get those annoying globs, and if you go with their GelColor line, you're looking at up to seven days of wear. You can grab OPI anywhere from Amazon and Target for convenience to Ulta for the full selection. It's the gold standard for a reason.

essie Gel Couture Nail Polish

Essie Pinks Nail Polish - Ballet Slippers

Essie gives OPI a serious run for its money, and honestly, choosing between them often comes down to which shade name speaks to you that day. The brand has over 1,000 colors in rotation, so you never run out of options. Ballet Slippers became famous as a royal family go-to (Kate Middleton wore this <a href="https://www.rankandstyle.com/top-10-list/best-light-pink-nail-polishes" target="_self">pink polish</a> on her wedding day), and <a href="https://www.rankandstyle.com/top-10-list/best-essie-nail-colors" target="_self">Essie shades</a> like Marshmallow and Chinchilly have that cult following for good reason. We love the Gel Couture line for anyone who wants gel-level shine and two weeks of wear but doesn't want to deal with UV lamps and acetone soaking. Essie's also gotten serious about clean beauty with their 8-free formulas. The quality works for professionals and beginners alike.

Essie

Sally Hansen Miracle Gel Nail Color Polish

Sally Hansen Insta-Dri Nail Polish

Sally Hansen gets written off as "just drugstore" way too often, which bothers us because it consistently outperforms brands that cost three times as much. Their Miracle Gel system gives you eight days of glossy, chip-free wear without needing a UV lamp, which makes it perfect for people who want gel results but don't want to commit to the whole removal process. The brand recently rolled out a 16-free vegan line (Good.Kind.Pure), showing they're paying attention to what people actually want. Rich color payoff, quick-dry formulas, and prices that make it easy to try new shades without overthinking it. This is the brand we recommend when friends say they're "bad at nails"—it really is that beginner-friendly.

Sally Hansen

Zoya Nail Lacquer

ZOYA Nail Polish

Zoya was doing clean beauty before it was trendy, and we have major respect for that. Their 10-free formula was genuinely groundbreaking when it launched—no formaldehyde, no toluene, none of the ingredients that make you side-eye the label. What really sold us, though, is that they didn't sacrifice anything to get there. You've got 550+ beautiful shades to choose from, the colors are rich and vibrant, and pedicures done with Zoya can go three weeks without chipping (we've tested this personally). The brand proved you don't have to choose between healthy and high-performing, which is why so many other brands followed their lead.

Zoya

CND Vinylux Weekly Nail Polish, Grapefruit Sparkle

CND Vinylux Longwear Nail Polish

CND Shellac is the reason gel manicures became a thing everyone could get at their regular salon—it pioneered that whole soak-off gel category. But what people don't always know is that CND also makes Vinylux, which is designed for weekly wear at home and doesn't require a base coat (one less step is always a win). Both lines pack in nail-nourishing ingredients like keratin, jojoba oil, and Vitamin E, so you're not just covering your nails in color—you're actually treating them. Vinylux has this interesting feature where it gets more durable when exposed to natural light, which sounds like marketing speak but actually makes a difference. Whether you're a salon regular or a DIY person, CND has figured out how to deliver professional results.&nbsp;

CHANEL LE VERNIS Longwear Nail Color

CHANEL LE VERNIS Longwear Nail Colour Rouge noir

Chanel nail polish just feels special every single time you use it, even if you've bought it before. Shades like Rouge Noir and Ballerina aren't just colors—they're iconic, and Organdi (which sells out constantly) has that perfect "your nails but better" vibe. The formula includes Bioceramics and Ceramides, which sounds fancy but really means your nails are getting treated while looking incredible. High-gloss finish, colors that make you feel put-together instantly, and yes, the price tag reflects all of that. Celebrity manicurists keep Chanel in their kits, and these bottles disappear from shelves fast. We think of it as an investment in feeling glam, not just looking it. Find it at Nordstrom, Sephora, or Bloomingdale's—or go full experience at a Chanel boutique.

Chanel

WHY IT MADE THE LIST Infused with floral extracts, the Dior Vernis nail polish collection delivers highly pigmented color and a gel effect hold while protecting nails for long lasting wear. The shade Nuit 1947 is a vampy red with purple undertones perfect for achieving a moody manicure with just two coats.
ADDITIONAL THINGS TO KNOW The Dior Vernis nail polish collection make up a range of colors inspired by both timeless couture pieces and the latest creations from the House of Dior.

Dior Vernis Nail Polish In Nuit 1947

DIOR Nail Glow Polish

When you want to complete your look with designer nails to match, you reach for Dior polish. The gel effect formula gives you that high-shine, mirror-like finish without the UV lamp commitment, which is exactly what we want from a luxury polish. They've worked peony and pistachio extract into the formula, so your nails are getting actual care. The shade range pulls straight from the runway—if you follow fashion week, you'll spot the connection immediately. That signature 999 red has earned its iconic status. Yes, it's expensive, but you're paying for both the Dior experience and a formula that performs. You can find it at Nordstrom or Sephora, though we won't judge if you want the full boutique experience.

Dior 

Deborah Lippmann Gel Lab Pro Nail Color

Deborah Lippmann Gel Lab Pro Nail Polish

Deborah Lippmann built her reputation doing celebrity manicures before launching her own line, which means these polishes have serious credentials. The Gel Lab Pro system is particularly clever—it uses 10 active ingredients to mimic gel results without requiring UV light. Biotin and green tea are worked into the formula, so you're treating your nails instead of just painting them. The 320-bristle brush makes application genuinely easier. These polishes have that glossy, professional finish that beauty editors can't stop talking about. It costs more than <a href="https://www.rankandstyle.com/top-10-list/best-drugstore-nail-polishes" target="_self">drugstore picks</a>, but it's the kind of splurge that makes sense when you need your nails to look flawless for an event.

Deborah Lippmann

Shopping for nail polish shouldn't feel like solving a puzzle, but standing in front of that endless wall of bottles at Ulta Beauty sure makes it feel that way.&nbsp;
Here's what we've learned after testing countless formulas and talking to nail techs: there's never been a better time to find good nail polish. Quality isn't locked behind a luxury price tag anymore, and you can find the best nail polish brands whether you're spending $9 at Target or treating yourself to something special at Nordstrom.&nbsp;
We dug into everything from drugstore classics to viral TikTok brands to figure out which nail polish brands actually deserve space on your vanity. Some excel at lasting power, others at color selection, and a few manage to do it all. The best part? You get to choose what matters most to you.
<h2>Here are the 18 best nail polish brands worth knowing:</h2>
<ol>
<li><a href="https://fave.co/455lKll" target="_self">OPI</a> – The Undisputed Industry Leader</li>
<li><a href="https://fave.co/4iPhv2Z" target="_self">Essie</a> – 1,000+ Shades and Counting</li>
<li><a href="https://fave.co/48PiN9A" target="_self">Sally Hansen</a> – Drugstore Champion that Lasts</li>
<li><a href="https://fave.co/4iXMPgi" target="_self">Zoya</a> – Clean Beauty Pioneer </li>
<li><a href="https://fave.co/4pFZRla" target="_self">CND</a> – The Gel category Creator</li>
<li><a href="https://bit.ly/4q6UKdn" target="_self">Chanel</a> – French Luxury at Its Finest</li>
<li><a href="https://bit.ly/3Mpccvg" target="_self">Dior</a> – Runway-Inspired Elegance</li>
<li><a href="https://bit.ly/3MCpWTi" target="_self">Deborah Lippmann</a> – Celebrity Manicurist Favorite</li>
<li><a href="https://fave.co/4prALpO" target="_self">Gucci Beauty</a> – Plant-Based Luxury</li>
<li><a href="https://fave.co/4rT5wWf" target="_self">Hermès</a> – The Ultimate Nail Polish Splurge</li>
<li><a href="https://amzn.to/3MuwXWl" target="_self">Gelish</a> – Professional Gel in 30 Seconds</li>
<li><a href="https://amzn.to/44pihxT" target="_self">Manucurist</a> – TikTok Viral Clean Beauty</li>
<li><a href="https://fave.co/48TIJRF" target="_self">China Glaze</a> – Bold Color Specialist</li>
<li><a href="https://fave.co/4rRD0Ep" target="_self">Olive &amp; June</a> – Affordable Innovator</li>
<li><a href="https://fave.co/3KWdNIn" target="_self">Butter London</a> – UK Fashion Meets Nail Care</li>
<li><a href="https://fave.co/4rN2AdX" target="_self">Ella + Mila</a> – 17-Free Formula Leader</li>
<li><a href="https://amzn.to/44jTf39" target="_self">ILNP</a> – Indie Cult Favorite</li>
<li><a href="https://amzn.to/48MZvlr" target="_self">Beetles Gel Polish</a> – Affordable DIY Gel Polish&nbsp;</li>
</ol>

Beauty — Makeup / Lips / Sets & Palettes

Top 10 Lip Palettes