<p>Brand pricing can feel absurd. You’ll see one logo tee for $20 and another for $200, and at first glance they look almost identical. The same thing happens with shoes. One pair costs $500 and looks worn a week later, while another under $100 holds up just fine. If you’ve ever wondered what you’re really paying for in those moments, you’re not alone.</p>

<p>Most of us pay more for labels without being confident of whether we’re getting better-made pieces or just better marketing. Sometimes splurging pays off; other times a well-made, less flashy item from a brand like <a href="https://www.rankandstyle.com/articles/what-is-uniqlo">Uniqlo</a> would serve you better. When you understand how pricing, marketing, and construction work together, those choices get much easier.</p>

<p>We built this guide as a shopping cheat sheet you can reuse every time a price tag gives you pause. It walks you through what drives price, how to separate aesthetics from real craftsmanship cues, and the questions to ask yourself when you're choosing between two versions of the same thing at different price points.</p>

<h2>Why Price Alone Doesn’t Tell the Story</h2>

<p>The number on the tag doesn’t tell you everything. It doesn’t explain the fabric, the construction, or the labor that went into making something. A higher price doesn’t automatically mean better quality, and a lower price doesn’t always mean you’re compromising.</p>

<p>Some brands charge more because they use premium materials, invest in fit, and manufacture in facilities with strong labor practices. In those cases, the higher price often shows up in how a piece feels and how well it holds up over time.</p>

<p>Other brands price high because they've invested heavily in creating a luxury image through advertising and retail experiences. That doesn't always translate into better fabric or construction.</p>

<p>By contrast, lower-priced retailers aren't always cutting corners. Some keep prices lower by producing at scale or streamlining designs, while others save money through cheaper materials and less transparency about manufacturing. Your job is learning to tell the difference.</p>

<h2>What Actually Drives Price</h2>

<p>What you pay reflects real costs, strategic decisions, and brand positioning. Understanding these points will help you to identify whether you're paying for substance or a story.</p>

<h3>Materials and Sourcing</h3>

<p>Fabric is one of the biggest cost drivers. Natural fibers like cashmere and silk typically cost more than synthetics like polyester, and you can often feel the difference in weight, drape, and breathability from one price point to the next.</p>

<p>Where materials come from matters, too. Organic cotton and traditionally tanned leathers often cost more because of production methods and certifications. When a company lists specific material specs or a clear fiber breakdown, that’s a good indicator of transparency. Think twice when you see empty phrases like “luxury blend” or “premium fabric” used without detail.</p>

<h3>Construction and Craftsmanship</h3>

<p>How a garment is made also affects price. Pieces with careful stitching, clean seams, and thoughtful finishing take more time and skill to produce than styles that move quickly through the line. You can spot rushed construction in things like uneven stitching, loose threads, or if it just feels flimsy.</p>

<h3>Labor and Manufacturing</h3>

<p>Labor is another major factor in the cost of an item. Manufacturing in facilities with stronger labor standards and higher wages usually costs more than producing under minimal requirements. If a label charges premium prices but shares very little about where or how its products are made, it’s worth taking a closer look before you buy.</p>

<h3>Brand Overhead and Marketing</h3>

<p>Finally, you’re often paying for brand overhead and promotion. Physical stores, polished packaging, generous return policies, influencer partnerships, and big ad campaigns are all baked into the price. For example, it’s possible to pay $200 for a <a href="https://www.rankandstyle.com/articles/designer-handbag-brands">designer handbag</a> that’s similar in quality to a $100 option because the more expensive brand invests more in visibility and image.</p>

<p>Now that you understand the factors behind pricing, the next step is learning how to see whether those extra costs show up in the product itself.</p>

<h2>Quality Signals to Look For</h2>

<p>Knowing what drives pricing is one thing. Spotting well-made pieces when you’re shopping is another. These are specific signals that suggest a brand is investing in the product itself, not just the marketing around it. Here they are:</p>

<ul><li><strong>Fabric transparency</strong>: Look for specific fiber names and percentages on labels. Brands that are confident in their materials will tell you exactly what you're getting, instead of relying on hazy terms like "luxury blend."</li><li><strong>Construction details</strong>: Check for even, tight stitching without loose threads. Buttons and zippers should feel substantial and glide smoothly, and the seams shouldn't fray or pull. You can also feel the difference in how something is built: <a href="https://www.rankandstyle.com/top-10-list/best-straight-leg-jeans">well-made jeans</a> hold their shape through multiple wears and washes, while poorly made items stretch out or develop loose threads quickly.</li><li><strong>Weight and hand feel</strong>: Quality fabrics tend to have more body. Silk feels smooth and substantial, while good leather feels supple rather than stiff. Polyester isn't always a negative – higher-quality versions can be durable and comfortable – while cheap polyester often feels plasticky or makes you overheat. If you run warm or live somewhere hot, it’s worth paying attention to <a href="https://www.rankandstyle.com/articles/best-breathable-fabric-for-hot-weather">breathable fabrics</a>.</li><li><strong>Brand transparency</strong>: Brands that manufacture more responsibly tend to talk about it openly. Clear information about factories, certifications, and supply chains is a positive signal. If a brand won't discuss where or how things are made, that’s a reason to slow down and reconsider.</li><li><strong>Return policies and warranties</strong>: Generous return windows and product warranties tend to signal confidence in quality. If a brand offers repairs or long-term care support, they’re expecting those pieces to stay in your rotation. It’s equally important to check return policies before buying, especially when an item is priced higher.</li></ul>

<h2>Where Brands Commonly Cut Corners</h2>

<p>Not every lower price means a brand is cutting corners, and not every high price automatically signals “luxury.” But there are patterns that should make you pause. Keep an eye out for these:</p>

<ul><li><strong>Vague material descriptions</strong>: If a product page leans on phrases like “luxury blend” or “high-quality fabric” without saying what’s in it, treat that as a red flag.</li><li><strong>Construction shortcuts</strong> you can spot: Uneven stitching, lots of loose threads, or materials that feel flimsy are all clues that an item moved quickly through production.</li><li>Silence around manufacturing: When a brand charges premium prices but says almost nothing about where or how clothes are made, it should raise questions.</li><li><strong>Big marketing, thin product info</strong>: If the brand’s social media is cinematic but the product pages are light on information, it’s a hint that more of the budget went into image than into materials or construction.</li><li><strong>Never-ending discounts</strong>: If a brand is constantly running 40% off events, the original price was probably padded. Strong pieces sell without a perpetual sale.</li></ul>

<h2>Marketing vs. Substance</h2>

<p>Not all expensive brands are overpriced, and not all affordable brands are hidden gems. What really matters is whether you’re paying for the product itself or for a story sold around it. When brands lean toward substance, they’re usually direct. Product pages list specific fabrics and percentages, sometimes even weight or weave. You might see callouts about stitching, lining, or hardware, plus information about factories or standards.</p>

<p>When brands lean toward image-building, the focus shifts to influencers, aspirational lifestyle photos, and mood, while product descriptions stay surface-level.</p>

<p>Neither approach is automatically wrong. Some people enjoy paying for a polished, aspirational brand experience, and that’s fine. What matters most is being yourself. When product quality is your priority, look for specificity and transparency; if a brand’s world and image matter more to you, choose it intentionally instead of assuming it comes with better construction.</p>

<h2>Price vs. Cost Per Wear</h2>

<p>Cost per wear doesn’t have to involve a calculator. It’s basically asking yourself one thing: will I wear this?</p>

<p>The pieces that end up being truly valuable are the ones you reach for over and over without thinking about it. A cheaper item that lives at the back of your closet isn’t actually a great deal. When you already suspect something will be a “special occasion only” piece, that changes how the price feels.</p>

<p>Imagine a $200 pair of jeans you wear twice a week for a couple of years versus a $50 trendy top you wear once before it stops feeling like you. On paper, the jeans cost more. In practice, the jeans earn their keep every week, while the top gave you one outfit and then retired. When something truly fits your life, the higher price tag often makes more sense.</p>

<h2>How to Decide If This Brand Is Worth It for You</h2>

<p>You’ve got the framework; now it’s about turning it into a quick mental checklist you can run through before you hit “add to cart.”</p>

<ul><li><strong>Do they name the materials?</strong> Look for clear fiber content and percentages, not vague buzzwords.</li><li><strong>Can you see the construction?</strong> In person, flip the piece inside out and check the seams, stitching, and hardware. Online, zoom in on photos so you can actually inspect the details.</li><li><strong>Do they say anything real about manufacturing?</strong> Brands that invest in better factories and standards usually call that out clearly.</li><li><strong>Is the marketing louder than the product info?</strong> If you know more about the brand’s vibe than about the garment itself, you’re likely paying for image.</li><li><strong>Will this work in your actual life?</strong> Think about your days, your climate, and which colors you actually feel good wearing. When you’re unsure about that last piece, a quick <a href="https://www.rankandstyle.com/articles/how-to-do-a-free-color-analysis">color analysis</a> can help you narrow it down ahead of time.</li><li><strong>What’s the backup plan if it doesn’t work?</strong> A fair return policy—and, even better, repair or care support—usually signals that the brand expects its clothes to last.</li><li><strong>Does the amount you’re paying feel in line with what you’re getting?</strong> Look at materials, construction, transparency, and your own lifestyle side by side. If your gut says, “This feels like a lot for what it is,” that’s a cue to trust your instincts.</li></ul>

Header Image Big

Learn to spot real quality, cut through marketing, and shop with confidence.

How to Tell If a Brand is Worth the Price

<p>Getting dressed used to be a small, private ritual. You checked the weather and pulled on what felt right in <a href="https://www.rankandstyle.com/articles/what-colors-look-good-on-me">colors that look good on you</a>. Most outfits were seen by a few coworkers or friends and then forgotten. Repeating the same sweater three times a week was normal. No one kept track, no one needed to.</p>

<p>Today, even if you never post a single photo, getting dressed rarely feels invisible. Before you open your closet, you’ve already seen dozens of outfits. Whether it’s a quick scroll through TikTok, a “get ready with me” video, a Pinterest board, or a few mirror selfies in the group chat. Inspiration arrives constantly, and so does comparison.</p>

<p>The shift has been subtle but persistent. And it has altered how many of us think about what getting dressed is for. It’s no longer just about comfort, self-expression or practicality, but also presentation.</p>

<h2>From Routine to Audience</h2>

<p>For years, style developed locally. You borrowed ideas from friends, coworkers, or someone on the subway whose jacket you liked. Trends moved slowly because exposure was limited. Your wardrobe only needed to work within your real life. Now, the audience feels bigger, even if it’s invisible.</p>

<p>Any moment can become a photo. Any outfit can be archived. Even a quick coffee run carries the quiet possibility of documentation. You may not plan to post, but the awareness is there. That awareness changes our behavior: we smooth our shirts, swap sneakers for boots, add another layer to make the outfit feel finished. Small adjustments that add up over time.</p>

<p>Stylist Allison Bornstein has built a following around helping people reconnect with their personal style rather than chasing trends. “Mostly it’s just being intentional and smart about what you’re buying, and only buying things that you love,” Bornstein said in an interview with British Vogue. It’s straightforward advice, but it is also increasingly difficult when we are exposed to hundreds of new outfits every week.</p>

<h2>We Now See More Outfits in a Day Than We Used to See in a Season</h2>

<p>The biggest difference is volume. Ten minutes online can mean seeing twenty or thirty fully styled looks. Closet tours, hauls, trend breakdowns, daily outfit videos. Exposure that once took months now happens before breakfast.</p>

<p>That constant input quietly recalibrates expectations. A white tee and jeans, which used to feel complete, can suddenly feel unfinished simply because you have just watched ten highly styled outfits in a row. And yet, the pieces people rely on most have not changed.</p>

<p>There is a reason our guides to the <a href="https://www.rankandstyle.com/top-10-list/best-white-t-shirts">best white T-shirts</a> and <a href="https://www.rankandstyle.com/top-10-list/best-straight-leg-jeans">best straight-leg pants</a> continue to perform year after year. These pieces are not dramatic. They’re dependable and they work on repeat. Social media rewards novelty. Real life rewards reliability.</p>

<h2>When Outfits Became Content</h2>

<p>Social media platforms have also blurred the line between getting dressed and producing content. Creators like Alix Earle turned “get ready with me” videos into a daily ritual for millions of viewers. The act of choosing an outfit becomes the story itself. Clothing is no longer just worn, it’s narrated, filmed, and shared.</p>

<p>At the same time, tools like LIKEtoKNOW.it and ShopMy have made those outfits instantly shoppable. A mirror selfie can double as a storefront. Style becomes commerce almost automatically. When clothing is tied to visibility and income, constant newness makes sense. For everyone else, that same cycle can create quiet pressure to keep up.</p>

<p>Social media has also expanded who we see in fashion. More sizes, age ranges, and body types are being shown. Styling advice is more accessible. You can learn how something fits before you buy it.</p>

<p>Body positive content creator Remi Bader built a large audience by highlighting brands that are making space for diverse bodies through her “realistic” shopping hauls on TikTok, especially during moments like New York Fashion Week. Instead of focusing energy on criticizing every brand that falls short of size inclusivity, she explained in an interview with PEOPLE that she prefers to spotlight those that are actively trying to be.</p>

<p>“I want to be helping this world and trying to make a difference,” Bader said. She celebrates designers and labels that put in effort to include more sizes on her platform rather than spending time on negativity.</p>

<p>This kind of perspective adds nuance to the way consumers think about shopping and style. Representation matters in fashion, and seeing it front and center online helps people make choices that feel grounded in real life rather than endless aspiration. Inspiration is not the problem. Overconsumption is.</p>

<h2>Dressing for the Camera Without Realizing It</h2>

<p>Even people who rarely post often evaluate outfits through an imagined lens.</p>

<ul><li>Will this photograph well?</li><li>Does this look intentional?</li><li>Is this too plain?</li></ul>

<p>You can see this reflected in celebrity street style. Model Bella Hadid regularly sports off-duty looks that feel effortless but composed, as shown by several of her pieces worn on a recent trip to Aspen with friends. Entrepreneur and influencer Kylie Jenner posts polished everyday outfits that reach millions of people in minutes and are as simple as “jeans and a nice top,” according to British Vogue.</p>

<p>These looks are not necessarily complex. They are clear and structured. Easy to read in photos. That clarity explains why crisp staples like <a href="https://www.rankandstyle.com/top-10-list/best-white-button-down-shirts">white button-down shirts</a>, tailored <a href="https://www.rankandstyle.com/top-10-list/best-black-work-pants">black work pants</a>, and minimal <a href="https://www.rankandstyle.com/top-10-list/best-white-sneakers">white sneakers</a> continue to resonate. They’re basics, but not crutches. They anchor a wardrobe and make styling easier, both on camera and off.</p>

<h2>How Fast Fashion Learned to Keep Up</h2>

<p>Brands have adapted to this speed too. When an influencer posts a look, fast fashion retailers often replicate it within weeks. The goal is immediacy. Get the look quickly, post it and then move on.</p>

<p>This idea keeps prices low and trends accessible, but it also encourages short-term thinking. Many of these pieces are not built to last. They serve a moment and not a wardrobe.More options do not necessarily make getting dressed easier. Often they create clutter and decision fatigue, which is exactly what thoughtful shopping is meant to avoid.</p>

<h2>The Quiet Pressure to Never Repeat</h2>

<p>In real life, repeating outfits is a sign something works. If you reach for the same sweater every week, it has earned its place as one of your most loved items.</p>

<p>Online, repetition can feel more noticeable. Your feed becomes an archive. You can scroll back and see exactly what you wore last month.That visibility creates subtle pressure to rotate constantly. Time for a new top or a new silhouette. Another purchase.</p>

<p>But the pieces that truly earn their keep tend to be the ones you repeat. A soft <a href="https://www.rankandstyle.com/top-10-list/best-cashmere-sweater">cashmere sweater</a>. A durable everyday bag. Jeans that fit well every time. Longevity is what signals value, not novelty.</p>

<h2>The Case for Dressing With Intention</h2>

<p>If the social media scroll has changed the way we see clothes, intention is what brings things back into focus.</p>

<p>Capsule wardrobes, repeatable outfits, and fewer but better purchases create stability when trends move quickly in an age of social media popularity. Resources like Rank and Style’s guides to <a href="https://www.rankandstyle.com/articles/how-to-build-a-capsule-wardrobe">how to build a capsule wardrobe</a> or a focused <a href="https://www.rankandstyle.com/articles/spring-capsule-wardrobe">spring capsule wardrobe</a> are less about restriction and more about clarity.</p>

<p>The goal is not to own less. It’s to choose well and, most importantly, go with your gut.</p>

<ul><li>Would you wear this if no one saw it online?</li><li>Does it fit your actual day?</li><li>Will you reach for it again next month?</li></ul>

<p>If the answer to these questions is yes, it’s probably worth it. Even in a digital world, getting dressed is still personal. Social media changed the context but not the goal. Clothes that feel like you hold up over time and make your day easier. Everything else is just noise.</p>

Social media did not just influence trends. It quietly turned everyday outfits into something we evaluate, document, and perform, even when no one is watching.

How Social Media Changed the Way We Get Dressed

<p>If you've spent years fighting your hair instead of working with it, diffusing on high heat, brushing out your curls dry, and wondering why nothing ever quite worked, you're not alone. Most of us were never taught how to actually care for curly hair. We were handed straight-hair advice and told to make it work. Enter the curly hair routine that changed everything: the Curly Girl Method.</p>

<p>Created by curl expert and hairstylist Lorraine Massey and introduced in her book Curly Girl: The Handbook, the Curly Girl Method (CGM) is a framework built around a simple idea: curly hair needs moisture, gentleness, and the right ingredients to thrive. Whether your hair is loosely wavy or tightly coiled, this step by step curly hair routine will help you understand your curls, ditch what's holding them back, and build a wash day ritual that works.</p>

<h2>What Is the Curly Girl Method?</h2>

<p>The Curly Girl Method is a hair care approach developed by Lorraine Massey in the early 2000s. At its core, CGM is about eliminating harsh practices like rough towel-drying and daily heat styling, and ingredients like sulfate shampoos and silicone-heavy conditioners, and replacing them with gentle, moisture-focused alternatives that let your natural curl pattern shine.</p>

<p>What it isn’t is a strict rulebook. Think of CGM less like a diet and more like a philosophy: understand what your curls need, give it to them, and adjust as you go. The method works across the full spectrum of textured hair — wavy (types 2A–2C), curly (3A–3C), and coily (4A–4C) — making it one of the most inclusive haircare frameworks out there.</p>

<h2>Know Your Curls Before You Start</h2>

<p>Before you overhaul your routine, it helps to understand what you're working with. Two factors matter most: curl pattern and hair porosity.</p>

<h3>Curl Pattern 101</h3>

<p>Curl patterns run on a scale from 2 (wavy) to 4 (coily), with subcategories A through C indicating tightness within each group. Type 2 hair has a gentle S-wave; type 3 forms defined spirals; type 4 ranges from tightly coiled to zigzag strands. Knowing your general type helps you pick techniques — but it's actually the second factor that really drives product choice.</p>

<h3>Hair Porosity: The Real Game-Changer</h3>

<p>Porosity refers to how well your hair absorbs and retains moisture. Hair with low-porosity has a tightly closed cuticle, meaning moisture has a harder time getting in, but once it does, it stays. High-porosity hair has a more open cuticle, drinking up moisture quickly but losing it just as fast. Medium porosity is the sweet spot between the two.</p>

<p>Why does this matter? Because a product that works beautifully for high-porosity coils might leave low-porosity waves feeling weighed down and greasy. Understanding your porosity helps you choose the right conditioners, oils, and stylers from the start, saving you a lot of trial and error.</p>

<h2>What to Ditch (and What to Swap In)</h2>

<p>One of the most liberating parts of starting CGM is realizing that a lot of what you've been doing isn't helping your curls, and the fixes are simpler than you'd think.</p>

<p><strong>Sulfate shampoos</strong> are among the biggest no-nos. Sulfates are powerful detergents that strip the scalp and hair strands of their natural oils, which leaves curly hair dry, frizzy, and prone to breakage. Swap them for a sulfate-free or low-poo (low-lather) shampoo that cleans without stripping.</p>

<p><strong>Silicones</strong>, found in many conditioners and styling products, coat your hair in a way that blocks moisture from getting in over time. They can also only be removed with sulfates, which creates a frustrating cycle. Look for silicone-free products instead.</p>

<p>Your regular bath towel? It may be working against you. Rough terry cloth fibers create friction, which disrupts your curl pattern and causes frizz. A microfiber towel or an old cotton T-shirt does the same job with far less damage.</p>

<p>And while heat styling isn't completely off the table for CGM, limiting it (or switching to a diffuser on a low setting) makes a real difference in curl health over time.</p>

<p>Lastly, put down the brush. Dry brushing breaks up your curl clumps and causes frizz. Detangling is best done in the shower, fingers first, with plenty of conditioner as slip.</p>

<h2>Your Curly Hair Routine, Step by Step</h2>

<p>Here's where it all comes together. Follow this curly hair routine step by step and you'll have a repeatable wash day ritual that gets better the more consistently you do it.</p>

<h3>Step 1: The Final Wash</h3>

<p>Before diving into CGM, do one final clarifying wash. This removes any silicone or product buildup from your previous routine so your hair can properly absorb moisture going forward. Use a sulfate-containing clarifying shampoo for this step only, and afterwards you'll move to gentler cleansers. Think of it as clearing the slate.</p>

<h3>Step 2: Cleanse Gently</h3>

<p>From now on, your cleansing step gets an upgrade. A sulfate-free shampoo (low-poo) or a cleansing conditioner (co-wash) is now your go-to. Take a look at our page on the <a href="https://www.rankandstyle.com/top-10-list/best-shampoos-for-curly-hair">best shampoos for curly hair</a>. Apply it to your scalp and massage with the pads of your fingers – never your nails – using small circular motions. Let the water carry it through the length of your hair rather than scrubbing your ends.</p>

<p>How often? It depends on your hair type. Wavy and fine hair often benefits from cleansing 2–3 times a week. Curlier and coilier types can typically be done once a week or even every 10 days. Listen to your scalp: if it feels itchy or congested, cleanse it more often.</p>

<h3>Step 3: Condition and Detangle</h3>

<p>This is where you give your curls what they've been craving. Apply a generous amount of conditioner from mid-lengths to ends, saturating your strands until they feel silky. Then, with your hair still slick with product, detangle with your fingers starting from the ends and working up. Follow with a wide-tooth comb if needed, but take it slow.</p>

<p>Leave some conditioner in rather than rinsing completely. How much you leave depends on your porosity – high-porosity hair benefits from more; low-porosity hair may prefer a lighter touch.</p>

<h3>Step 4: Deep Condition</h3>

<p>If your curls are dry, brittle, or prone to breakage, a weekly deep conditioning treatment is non-negotiable. Apply it generously, cover with a shower cap, and let it sit for 15–20 minutes. The heat from your scalp will help the product set.</p>

<p>There are two kinds of deep conditioners worth knowing: moisturizing treatments, which hydrate and soften, and protein treatments, which strengthen and repair. If your hair feels mushy or overly soft, it may need protein. If it feels dry and rough, it needs moisture. Find the <a href="https://www.rankandstyle.com/top-10-list/best-conditioners-for-curly-hair">best conditioners for curly hair</a> on our dedicated page.</p>

<h3>Step 5: Apply Leave-In and Style (LOC or LMG Method)</h3>

<p>This is the fun part. While your hair is still soaking wet, apply your styling products using either the LOC method (Leave-in conditioner, Oil, Cream) or the LMG method (Leave-in, Mousse, Gel). The idea is to layer from lightest to heaviest texture, which will lock in moisture at each step.</p>

<p>Apply products by scrunching upward from ends to roots – don't rake or smooth downward, as this disrupts your natural curl formation. Raking through a small amount first to distribute product evenly is fine, but always finish with scrunching.</p>

<p>Applying a gel last will create what's called a "cast,” which is a crunchy coating around your curls that holds their shape while drying. Don't panic when you touch your hair and it feels hard. That's the aim. You can find the <a href="https://www.rankandstyle.com/top-10-list/best-hair-masks-for-curly-hair">best hair masks for curly hair</a> on our site too.</p>

<h3>Step 6: Dry Without the Damage</h3>

<p>Once your products are in, resist the urge to touch your hair. Plopping is your new best friend: lay a microfiber towel or T-shirt flat, flip your hair forward onto it, fold the fabric around your curls, and let it absorb excess water for 15–20 minutes. This shortens drying time without disturbing your curl pattern.</p>

<p>After plopping, you can air-dry completely or use a diffuser on the lowest heat and speed setting. When diffusing, cup sections of hair into the diffuser bowl and hold it at the roots for volume. Avoid moving the diffuser around constantly, that's a one-way ticket to frizz.</p>

<h3>Step 7: Scrunch Out the Crunch</h3>

<p>Wait until your hair is 100% dry, then flip your head forward, add a tiny drop of oil or serum to your palms if you want, and scrunch upward from ends to roots. You'll feel and hear the cast breaking. Keep scrunching until that crunch is gone and your curls feel soft, bouncy, and defined.</p>

<p>This step transforms stiff, crunchy curls into the silky, touchable ringlets you’ve been dreaming of. If you skip or start too early (while your hair is still damp), you'll end up with frizz. Patience pays off.</p>

<h2>How to Refresh Curls Between Wash Days</h2>

<p>Not every day is a wash day, and it shouldn't be. On non-wash days, refreshing your curls takes just a few minutes.</p>

<p>Lightly mist your hair with water or a diluted leave-in conditioner spray until it's damp (not soaking). Scrunch in a small amount of curl cream or gel to reactivate your product and reshape any flattened sections, then briefly diffuse or let it air-dry and you're good to go. The more you practice, the better your second and third-day curls will look.</p>

<p>Our dedicated page can help you find the right <a href="https://www.rankandstyle.com/top-10-list/best-second-day-curly-hair">second-day curl refresher</a> for your hair.</p>

<h2>Protect Your Curls at Night</h2>

<p>What you do before bed matters as much as your wash day routine. Sleeping on a cotton pillowcase creates friction that breaks up curl clumps, which will cause frizz by morning.</p>

<p>The easiest fix is a satin or silk pillowcase, on which your curls will glide rather than snag. Alternatively, try "pineappling" – gathering your hair loosely at the very top of your head in a soft scrunchie before bed to preserve your curl shape. For tighter curl types, a satin bonnet will give you even more protection and could be a game-changer for curl longevity.</p>

<h2>Curly Girl Method FAQs</h2>

<h3>How long does the Curly Girl Method take to show results?</h3>

<p>Most people start seeing improvements within 2-4 weeks, but a full curl transformation can take 3-6 months. Your hair needs time to recover from years of harsh products and practices, so it’s important to be patient and stay consistent.</p>

<h3>Do I have to give up shampoo completely?</h3>

<p>No. While the original CGM recommends co-washing only, modern adaptations recognize that most scalps do need some cleansing. A sulfate-free shampoo is perfectly fine, especially for fine hair or oily scalps.</p>

<h3>Can I use heat at all with CGM?</h3>

<p>Heat styling is discouraged, but a diffuser on a low setting is fine. If you occasionally use a blow dryer, flat iron, or curling wand, just keep it to a minimum and always use a heat protectant.</p>

<h3>What's the difference between co-washing and low-poo?</h3>

<p>Co-washing uses a cleansing conditioner with no lather, cleansing gently but maybe not fully removing buildup for all hair types. Low-poo uses a sulfate-free shampoo that lathers lightly. Many curlies alternate between the two depending on the week.</p>

<h3>Is CGM only for type 3 curls?</h3>

<p>Not at all. The method works across wavy, curly, and coily hair. Type 3 curls tend to see the most dramatic results quickly, but type 2 wavy hair and type 4 coily hair both benefit significantly with the right product adjustments.</p>

<h2>Where to Find the Best Deals on Curly Hair Products</h2>

<p>Building your CGM starter kit doesn't have to mean spending a fortune. From <a href="https://www.rankandstyle.com/top-10-list/best-drugstore-products-for-curly-hair">drugstore products for curly hair</a> to salon-quality finds, there are incredible products at every price point if you know where to look.</p>

<p>Rank & Style's curl product deals page rounds up the best discounts on everything from deep conditioners to diffusers. You can also find current savings at Target, Ulta, and Amazon all in one place. Whether you're stocking up on leave-in conditioner or finally investing in a good diffuser, our deals hub makes it easy to shop smart.</p>

<h2>Start Your Curl Journey Today</h2>

<p>Your curls were never the problem, they just needed the right routine. The Curly Girl Method isn't about perfection or following a strict set of rules. It's about understanding what your hair actually needs, consistent care, and learning to work with your natural texture, not against it.</p>

<p>Whether you're embracing your curly hair routine for the first time or you're coming back to CGM, the important thing is getting started. Some weeks will have great curl days, others will be mostly pulled-back ponytail days. Both are fine. What matters is showing up for your hair consistently and having the right products and tools to make it easier. Your best curl days are ahead of you!</p>

A beginner-friendly breakdown of the CGM, from wash day to styled, frizz-free curls.

Your Complete Curly Hair Routine: A Step-by-Step Guide to the Curly Girl Method

<h2>Why Some Outfits Look Instantly Polished</h2>

<p>Most of us can spot a polished outfit instantly. A white tee, jeans, and flats on one person look calm and intentional. The same pieces on someone else can feel more “this seemed like a good idea in my head” than “I’m ready for the day.” But most outfits don’t fail because they’re bad. They just need a little guidance.</p>

<p>The difference is rarely about having a large wardrobe or expensive labels. It usually comes down to a small set of repeatable decisions. When an outfit looks put together, it feels thought through. The pieces relate to each other, the proportions make sense, and nothing feels rushed. The outfit looks calm, and the person wearing it looks comfortable instead of tugging or adjusting throughout the day.</p>

<p>The good news is that this is learnable. With a few simple frameworks, you can look in the mirror, understand what feels off, and fix it using pieces you already own.</p>

<h2>Start With Fit</h2>

<p>Fit is the foundation of looking polished. Think of fit as the part that does the heavy lifting before the outfit even starts. Stylists repeat this because it’s true: if the fit is off, the outfit will never fully come together.</p>

<p>Good fit looks like:</p>

<ul><li><strong>Shoulders that line up with yours</strong>. Shoulder seams should sit at the edge of your shoulder. Dropped seams make the outfit look droopy rather than relaxed.</li><li><strong>Waistbands that stay in place</strong>. If your pants slide down or feel uncomfortable after a few steps, the fit needs adjusting.</li><li><strong>Sleeves and pant legs that stop with intention</strong>. Sleeves near the wrist bone and hems that skim your shoes or end neatly at the ankle always look thoughtful.</li></ul>

<p>Tailoring is the quiet superpower of well-dressed people. A small hem adjustment or a quick waist tweak can turn an almost-right piece into a weekly favorite.</p>

<h2>Top-to-Bottom Fit Check</h2>

<p>Stand in front of the mirror and scan from top to bottom:</p>

<ul><li><strong>Tops and jackets</strong>: Do the shoulder seams sit where your shoulders end? Does the piece stay in place when you move?</li><li><strong>Bottoms</strong>: Do your jeans, trousers, or skirts sit comfortably without feeling restrictive?</li><li><strong>Dresses and jumpsuits</strong>: Does the waist sit at your actual waist? Do the straps feel secure?</li><li><strong>Shoes</strong>: Can you walk comfortably?</li></ul>

<p>Once the fit feels right, check the balance:</p>

<ul><li>Pair looser pieces with something more fitted.</li><li>When tops run long, add definition with a tuck, belt, or pushed-up sleeves.</li><li>Keep only one loose item per outfit so your frame stays visible.</li></ul>

<p>This check takes less than 30 seconds and will save you from outfit frustration later. If you want help learning proportions, <a href="https://www.rankandstyle.com/articles/how-to-style-wide-leg-pants"><em>How to Style Wide Leg Pants</em></a> breaks that silhouette down clearly.</p>

<p>Your Simple Outfit Formula Polished outfits rarely come from grabbing random pieces and hoping they blend. Most people who dress well use simple formulas they repeat with small variations.</p>

<p>Here’s an easy one:</p>

<ul><li><strong>Base layer</strong>: A top and bottom, or a one-piece like a dress or jumpsuit</li><li><strong>Structure layer</strong>: A blazer, cardigan, vest, denim jacket, or trench</li><li><strong>Shoes</strong>: Chosen for comfort, weather, and how dressed up you need to be, such as a sandal, boot, or sneaker</li><li><strong>Finishing touches</strong>: One or two accessories that repeat a color from your outfit (example: if your top has navy, echo the navy in your bag or shoes)</li></ul>

<p>Examples you can recreate today:</p>

<ul><li>Straight-leg jeans, a simple tee, a cardigan, and low-heel ankle boots</li><li>Wide-leg trousers, a fitted knit, a blazer, and sleek sneakers or loafers</li><li>A midi dress, a denim jacket, and flats</li></ul>

<p>If I were going for brunch in Houston during the springtime, I’d choose the third formula: a midi dress, a denim jacket, and heeled boots to dress it up. It’s comfortable, weather-friendly, and stays within the formula without feeling forced.</p>

<h2>Match Your Closet to Your Outfit Formulas</h2>

<p>Once you have a few outfit formulas, the next question becomes whether your closet supports them. This makes intentional dressing easier. Instead of randomly shopping, you’re checking for a few essentials.</p>

<p>Pick one formula and do a quick audit:</p>

<ul><li>Jeans or trousers you enjoy wearing</li><li>A tee or knit that is not stretched out</li><li>A cardigan or jacket that adds structure rather than slouching</li><li>Shoes that look good and feel comfortable</li></ul>

<p>This is the moment where your closet starts working for you, not against you. Anything missing becomes a specific piece to look for later, not a random urge to buy something new. If you want a deeper system for building versatile outfits, <a href="https://www.rankandstyle.com/articles/how-to-build-a-capsule-wardrobe"><em>How to Build a Capsule Wardrobe</em></a> is a helpful companion.</p>

<h2>Finishing Details</h2>

<p>Once fit, balance, and formulas are in place, the remaining difference usually comes from small adjustments.</p>

<p>Fashion expert <strong>Tan France</strong> often teaches that small adjustments such as a tuck, rolled sleeves, or a neat hem can instantly make an outfit look more intentional. His well-known “French tuck” from <em>Queer Eye</em> is a simple example of how a small styling tweak can bring more balance to an outfit.</p>

<p>Try these:</p>

<ul><li><strong>Tucks</strong>: A half tuck or full tuck defines your waist and adds intention to basic tops.</li><li><strong>Cuffs</strong>: Rolling sleeves to show a bit of wrist lightens heavier pieces.</li><li><strong>Jean hems</strong>: A single cuff on straight-leg jeans helps them hit neatly at the ankle.</li><li><strong>Jewelry or scarves</strong>: A hoop earring, pendant, or scarf gives your outfit a focal point. If you’re not confident about accessorizing with scarves, <a href="https://www.rankandstyle.com/articles/how-to-wear-a-scarf"><em>How to Wear a Scarf</em></a> breaks down the simple knots worth knowing.</li></ul>

<p>These details are subtle but make your outfit feel finished. Once you see these patterns, you can’t unsee them, and getting dressed becomes way easier.</p>

<h2>Colors That Work Together</h2>

<p>Even with good fit and smart layering, color can make or break a look. You do not need a neutral-only closet. You just want your colors to look like they belong together.</p>

<p>Here are three simple guidelines:</p>

<ol><li><strong>Repeat one color</strong></li></ol>

<p>If your sweater is olive, repeat the olive tone in your bag, your shoes, or a jewelry detail so the outfit feels connected.</p>

<ol><li><strong>Limit strong contrasts</strong></li></ol>

<p>If you’re already wearing two bold colors, keep your third piece neutral. Shades like denim, beige, black, charcoal, or white help balance louder tones.</p>

<ol><li><strong>Create a matching base</strong></li></ol>

<p>Wear similar tones on top and bottom (like black with charcoal or cream with tan). Then use a jacket, shoe, or accessory in a different color to add interest without overwhelming the outfit.</p>

<p>If you want clarity on which colors flatter you, <a href="https://www.rankandstyle.com/articles/what-colors-look-good-on-me"><em>What Colors Look Good On Me</em></a> is a helpful starting point.</p>

<h2>Common Outfit Mistakes And Simple Fixes</h2>

<p>If the mirror ever says “almost,” it’s usually one of these:</p>

<ol><li><strong>The fit is slightly off</strong></li></ol>

<p><strong>Fix</strong>: Swap one item for something that fits better, or set the piece aside for tailoring.</p>

<ol><li><strong>The outfit doesn't match the setting</strong></li></ol>

<p><strong>Fix</strong>: Use your shoes to guide the tone. Switching from a sporty sneaker to a clean sneaker or loafer can connect casual and dressy pieces so the outfit feels intentional.</p>

<ol><li><strong>The color story is unclear</strong></li></ol>

<p><strong>Fix</strong>: Swap one item so at least two pieces share a shade.</p>

<p>You will see these same ideas on celebrities like Zendaya. Her outfits look polished because her pieces relate to each other, her colors repeat, and nothing feels random. The same principles apply whether you’re wearing wide-leg trousers with a fitted top and loafers or keeping it casual in a tee and jeans.</p>

<h2>A Simple 3-Step Mirror Checklist</h2>

<p>Before you leave the house, try this quick check:</p>

<ol><li><strong>Balance</strong>: Does the outfit have a clear overall proportion?</li><li><strong>Color</strong>: Are more than three main colors competing?</li><li><strong>Detail</strong>: Do sleeves, hems, and accessories look intentional?</li></ol>

<p>Pause and think of this before you grab your keys. It will train your eye and help your outfits come together faster.</p>

<h2>Put-Together Style is a Learnable Skill</h2>

<p>Looking polished is not about owning more. It’s about understanding simple mechanics and practicing them until they feel natural. If you want to keep reading, <a href="https://www.rankandstyle.com/articles/business-casual-capsule-wardrobe-for-work">Business Casual Capsule Wardrobe for Work</a> offers guidance for office outfits. For help with shoe pairings, <a href="https://www.rankandstyle.com/articles/sneakers-to-wear-with-dresses">Sneakers to Wear With Dresses</a> offers some great examples.</p>

<p>In time, the same four elements start repeating themselves: <strong>fit, balance, color, and finishing details</strong>. When those pieces line up, “how to look put-together” stops being a mystery and becomes a skill you can rely on every day.</p>

A clear guide to the simple elements that make an outfit look intentional and polished.

What Makes an Outfit Look Put Together

<h2>What is a Color Corrector?</h2>

<p>From sunspots and scars to irritation and hyperpigmentation, a lot of things can contribute to an uneven complexion. And while you could layer on the <a href="https://www.rankandstyle.com/top-10-list/best-foundations">best foundations</a> and concealers until you achieve a flaw-free finish, that’s a risky move that might result in cake face. Plus, there’s a much more effective solution out there: Color correctors.</p>

<p>Color correctors are a type of skincare product that’s used to disguise discolorations caused by all of the things we mentioned before (sunspots, scars, dark circles, etc.). Color correctors work by applying a pigment to your skin that opposes the color of the flaw you’re trying to conceal — for example, orange or peach color correctors are often used to combat the bluish hues of undereye circles. Using a color corrector before you apply makeup results in a more even finish in tone, and as an added benefit, many of these products include antioxidant-rich ingredients that nourish your skin.</p>

<p>So, consider us your color corrector guide, because in addition to sharing the effectiveness of these products, we’re here to give you a headstart on your search for the perfect one.</p>

<h3>Differences Between Color Corrector and Concealer</h3>

<p>Think of makeup as a construction project: Color corrector is the specialized primer used to treat specific "structural" issues (like rust or stains), while concealer is the high-quality paint that makes everything look like a seamless, uniform wall. Here’s the breakdown of how they differ in purpose, pigment, and application.</p>

<p>The color corrector uses color theory to neutralize discoloration. Instead of just covering a spot, it "cancels" it out by using the opposite color on the color wheel. On the other hand, concealers use flesh-toned pigments to hide imperfections and blend them into the rest of your skin. It’s meant to match your skin tone exactly (or go 1–2 shades lighter for brightening).</p>

<p>Another difference between color correctors and concealers is the texture. Correctors usually have a thinner, more emollient texture. It isn't meant to be "seen," so it’s often sheerer. If you apply too much, you’ll end up with a green or orange tint under your foundation. Concealers are usually thicker and more opaque. They are designed to provide "coverage", meaning it physically blocks the view of the skin underneath.</p>

<p>You need a <a href="https://www.rankandstyle.com/top-10-list/best-concealers-1">good concealer</a> if you have minor blemishes, light circles, or just want to brighten up certain areas of your face. You need a color corrector if your dark circles are so deep they look "ashy" or grey under normal concealer, or if you have intense redness that a regular foundation can't hide.</p>

<p><em>Pro Tip</em>: Less is more with color corrector. Use the tiniest amount possible, or you'll find yourself struggling to hide the corrector itself!</p>

<h2>Types of Color Corrector</h2>

<h3>Green</h3>

<p><strong>Best for</strong>: Redness.</p>

<p><strong>Use case</strong>: It is the "go-to" for angry red pimples, rosacea, broken capillaries, or general flushed skin around the nose and cheeks.</p>

<p><strong>Tip</strong>: Green can easily turn "ashy" if you use too much. Use a tiny amount only on the red spot, then tap your skin-toned concealer over it.</p>

<h3>Peach, Orange, and Red</h3>

<p><strong>Best for</strong>: Blue/purple darkness and hyperpigmentation.</p>

<p><strong>How to choose</strong>: These all do the same thing, but you choose the intensity based on your skin tone:</p>

<p><strong>Peach/Salmon</strong>: For light to medium skin tones (hides blue under-eye circles).</p>

<p><strong>Orange</strong>: For medium to deep skin tones (cancels out darker shadows).</p>

<p><strong>Red</strong>: For very deep skin tones (neutralizes intense hyperpigmentation).</p>

<h3>Yellow</h3>

<p><strong>Best for</strong>: Purple/blue tones and dullness.</p>

<p>Yellow is excellent for covering purple-toned bruises or very purple under-eye veins. It is also great for brightening a "drab" or tired-looking complexion, especially on olive or tan skin.</p>

<h3>Purple (Lavender)</h3>

<p>Best for: Yellow tones.</p>

<p>If your skin looks a bit "yellowish" or sickly (common when you're tired or have a cold), purple cancels that out. It adds a healthy, bright glow back to the skin.</p>

<h3>Pink</h3>

<p><strong>Best for</strong>: Brightening fair skin.</p>

<p>Think of pink as a "highlighting" corrector. It’s used to brighten the eye area on very fair skin where the color peach might look too dark or orange. It also helps mask signs of fatigue.</p>

<h3>Blue</h3>

<p><strong>Best for</strong>: Orange tones and "fake tan" disasters.</p>

<p>If your foundation looks too orange or your <a href="https://www.rankandstyle.com/top-10-list/best-self-tanners">self-tanner</a> left streaks, blue is the fix. It’s also used to neutralize sallowness in very deep skin tones.</p>

<h2>Color Correctors for Darker Skin Tones</h2>

<p>First of all, look for high pigment saturation. For darker skin, you need highly saturated, "burnt" tones rather than soft tints. In that sense, the following substitutions are valid:</p>

<p><strong>Instead of Peach</strong>: Look for Deep Orange, Copper, or Terracotta.</p>

<p><strong>Instead of Mint Green</strong>: Look for a Deep Forest Green or an Olive tone.</p>

<p><strong>Instead of Lavender</strong>: Look for a Deep Plum or Amethyst (if you are trying to brighten dullness).</p>

<p>Color correction is about balancing the intensity of the mark with the intensity of the pigment.</p>

<p><strong>Hyperpigmentation/Dark Spots</strong>: If your spots are very dark or almost black, a light orange will just turn them grey. You need a vivid red or similar.</p>

<p><strong>Under-eyes</strong>: If your under-eye area has a cool, greyish cast, a deep Orange is your best friend.</p>

<h2>Color corrector FAQs</h2>

<h3>How to Use a Color Corrector? (Before or After Foundation)</h3>

<p>This is where most people get tripped up. The standard routine follows this flow:</p>

<ol><li><strong>Color Corrector</strong>: Apply only to the specific spot (e.g., just the dark part of the eye circle).</li><li><strong>Foundation</strong> (Optional): To even out the base.</li><li><strong>Concealer</strong>: Applied over the corrector to bring the area back to your natural skin tone.</li><li><strong>Setting Powder</strong>: To lock both layers in place.</li></ol>

<h3>How to Use Color Correctors to Cover Up a Tattoo?</h3>

<p>Use a good corrector in the colors orange or red.</p>

<p><strong>Why</strong>: Almost all tattoo ink (even black) has a blue or green base. To stop the "shadow" of the tattoo from showing through your foundation, you must neutralize it with a warm tone.</p>

<p><strong>The Process</strong>:</p>

<ol><li>Apply a layer of Orange/Red corrector over the ink.</li><li>Set it with a puff and translucent powder (this "locks" the orange so it doesn't mix with your concealer).</li><li>Apply a high-coverage foundation or stage concealer over the top.</li></ol>

<h2>Best Color Correctors for Dark Skin Tones</h2>

<p>When you're a woman with melanin, minor injuries, breakouts, and the occasional pimple, all have the potential to leave your skin with scars—more commonly known as hyperpigmentation. Hyperpigmentation is a common, non-harmless skin condition that occurs when an excess of melanin forms deposits in the skin, and it's seen most often in people of color. Although it can be annoying, hyperpigmentation is nothing to be ashamed of, and there are a ton of brightening skincare products on the market specifically formulated to reduce the condition's appearance over time.</p>

<p>All that said, there's nothing wrong with wanting an immediate solution, and for that, there are color correctors. Color correctors are concealer-like formulas that come in practically every color of the rainbow and can help neutralize the appearance of hyperpigmentation and scarring, leading to smoother makeup application and an even skin tone overall. We're talking all-day, crease-free formulas that diffuse imperfections and offer serious staying power.</p>

Everything you need to know about this make-up essential

Color Correctors

<p>As a ’90s baby, I’ve been known to put haircare myths to the test. I’ve finished my showers in ice-cold water to “seal in the cuticle,” greased my thin locks in heavy coconut oil, and even rinsed my hair with bottles of apple cider vinegar. Though I never partook in the mayonnaise mask craze, I’ll try just about anything to get my hair looking right. When it comes to hair, women will go to extreme lengths for that luscious look and feel. Hair is deeply tied to identity—thank you, toxic masculinity—and integral to how we see ourselves. In other words, we do our best to care for it. So, when it comes to finding the perfect haircare routine, there isn’t much we won’t try. Below, we tapped some of our favorite experts to help put together the ultimate hair regimen. It may surprise you.</p>

<h2>Shampoo Counts</h2>

<p>Don’t overlook the shampoo process. Jordan Luger, stylist at Bassia Bassia—and the woman behind the best haircut of my life—stands ten toes down when she says the scalp is the most important part of a hair treatment routine, as cleansing properly is crucial for removing buildup.</p>

<p>Amy Forik of Salon Botanique, whose locks are somehow always silky smooth, adds, “I feel strongly that scalp health is so important and often overlooked in a routine. We are all typically worried about the ends of our hair and what the overall look is.” Amy goes on, “Things like environmental factors (air pollution and hard water) and daily product use (think dry shampoo and serums) causes buildup, which can lead to brittle hair, breakage, and lasting damage. Keeping up with weekly scalp scrubs or detox shampoos can really help maintain a healthy scalp and in turn, healthier hair overall.”</p>

<p>Need more convincing? Acclaimed NYC dermatologist, Dr. Doris Day, details the importance of doubling up on the suds on her Instagram page. She analogizes it to double cleansing the face: the first wash removes makeup and sunscreen, the second rinse does the rest. Both rounds have different intentions, but both are equally important.</p>

<p>Dr. Day says that even three rounds of <a href="https://www.rankandstyle.com/top-10-list/best-straightening-shampoo">shampoo</a> could sometimes be beneficial, and provides a trick to know if you’ve thoroughly shampooed your hair: “If the first time you shampoo, you don’t get much of a lather, that means you’re really just removing debris, but you’re not cleaning your scalp. The second shampoo should get a much better lather, even with products that don’t lather a lot.”</p>

<p>The result? Fresh, voluminous, bouncy hair that’s not stripped, but squeaky clean.</p>

<h2>To Mask, Or Not to Mask?</h2>

<p>In the world of haircare, a <a href="https://www.rankandstyle.com/top-10-list/best-conditioners">good conditioner</a> is essential. Conditioning after shampoo is not to be avoided (though not at the root!), but the same isn’t true of hair masks. “I think hair masks are important, but not the end-all, be-all in your routine,” Amy suggests. “It’s usually an easy answer to your problems. And let’s face it—they make your hair feel incredible immediately. But focusing on daily hydration and hair health is more important than your weekly mask.”</p>

<p>So, when is the right time to use a mask? Jordan suggests adding a one every now and then when your hair needs it, particularly in the winter months or in the summer, post-swim. But if your hair is craving even more hydration, go ahead and top it off with a luxe <a href="https://www.rankandstyle.com/top-10-list/best-anti-frizz-hair-products">anti-frizz serum</a>. For natural hair, <a href="https://www.rankandstyle.com/top-10-list/best-oil-sheen-sprays-for-natural-hair">oil sprays</a> will help lock in extra moisture.</p>

<h2>Less is More</h2>

<p>“I absolutely think over-productization can easily work against you,” Jordan notes. “Overusing hair products can lead to an unhealthy scalp, hair not looking or being clean, irritation, which can slow down hair growth.” In fact, too much product can actually lead to breakage. “You don’t want to put a lot of different products in your hair because it can actually weaken the strand, and each individual strand can start to break off. That’s how breakage and weak hair ends are created.”</p>

<p>“I find that when people focus too much on their hair and what products they should be using, it stresses them out. Focus on balance instead of excess, and that’s when your hair really thrives.”</p>

<p>“Simplifying your product use is important,” Amy adds. “Most clients come in and tell me about four or more products they use to style their hair. This is problematic for a few reasons: overuse can cause that nasty product buildup, they’re overspending, and they’re unknowingly buying products with similar benefits.”</p>

<h2>Build Your Own Routine</h2>

<p>So, how do you actually put all of this into practice? Jordan suggests starting with a shampoo that cleanses your hair and gets it clean without weighing it down. Follow up with a good conditioner, and you’re set. Really. Less actually is more. If you still want to up the ante later, you can add in the occasional scalp scrub and hair mask in the dryer months.</p>

<p>Another pro tip: “I often see a lot of women ripping through their hair with a brush,” Jordan states. “I think being a little more gentle with brushing goes a long way. And don’t forget to brush often.” Here are some of the <a href="https://www.rankandstyle.com/top-10-list/best-hair-brushes">best hair brushes</a> for gentle detangling.</p>

<p>One of the biggest takeaways here is that consistent care beats using expensive products. Splurging on top-shelf hair lotions and potions can feel like an investment in self-care, tending to your hair regularly is what really creates long-lasting impact. If you have access to top-of-the-line products you swear by, that’s great, but keeping your scalp clean and your hair conditioned and detangled is more beneficial than using high-quality products in the long run.</p>

<h2>A Haircut Is Your Friend</h2>

<p>One hair legend that’s not a myth, however, is the power of a haircut. A trim still has much importance in the haircare world. Ever notice that a fresh chop makes your hair look fuller? You’re not imagining things. This is because removing the split ends adds a certain bounce. Overgrown hair can weigh it down, which decreases volume at the crown. Plus, by removing the damaged ends, a new cut will make your hair color look like new. Jordan advises getting your hair trimmed every 3-4 months if you have long hair or every 2-3 months if it’s shorter.</p>

<p>Amy concurs, “Stay consistent with your maintenance haircuts! Split ends will just continue to split if you don’t get them trimmed off every 8-10 weeks.” She warns that without a timely trim, you’ll leave the salon with more length cut off than you planned. And a too-short haircut—as any woman knows—is a true hair nightmare.</p>

Hair needs some TLC, but don’t have the time to luxuriate in a long beauty ritual? Our favorite experts weigh in on the ultimate, no-fuss hair regimen to make your locks healthier than ever.

The Ultimate, Low-Maintenance Haircare Routine

<p>If you're anything like us, a little retail therapy is exactly what the weekend calls for. Fortunately, some of our favorite retailers just dropped can't-miss sales across fashion, beauty, home, and more—and we've rounded up the very best of them in one easy-to-shop list.</p>
<p>From stylish wardrobe staples to editor-approved beauty buys and must-have home upgrades, scroll on for our definitive guide to the weekend’s top deals. And don't forget to check back—this list gets a fresh update every day of the week.</p>


It’s Here: Your Weekend Guide to the Internet’s Best Sales & Deals

Sales & Deals Guide

<p>February is here, and we're officially ready to retire those moody winter nail colors in favor of something a little more romantic and fun. There's something about Valentine's Day that gives us permission to play with all the pinks, reds, and heart-adorned designs we've been secretly craving since January. Whether you're planning a romantic dinner date, organizing a Galentine's brunch with your besties, or just treating yourself to some well-deserved self-love, your nails are the perfect finishing touch.</p>
<p>Our editorial team has been stalking TikTok, Instagram, and salon feeds for weeks now, and we're excited to finally share the Valentine nail designs that everyone will be requesting this February. The good news? 2026's Valentine's day nails have evolved way beyond basic red hearts and cupid stickers. This year, we're seeing gorgeous chrome finishes, coquette bows that look like tiny pieces of jewelry, magnetic cat-eye effects, and wearable designs that look just as chic on February 15th as they do on Valentine's Day itself.</p>
<p>We've rounded up 12 Valentine's day nail ideas that cover every vibe and skill level. Some are simple enough for at-home manicures (we're looking at you, micro hearts), while others might be worth booking that salon appointment. Keep reading for our favorite looks, complete with DIY tips for recreating each one at home. <span style="font-size: 14px;">(Image credit: </span><a href="https://l.instagram.com/?u=https%3A%2F%2Flinktr.ee%2Fvivianmariewong%3Futm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnZ1x-Fj47K0l9i358A23lUt88S8fgsNDMpVyGYbqkdRAvAdv1tFjh_mVpAQQ_aem_OEfiKGFRcopexIv2Ed7sXw&e=AT0v2NlE7VtTy8SHsgB1l9aotFtiZedyjHBolkJDSraM2K8-Euu7UhEtkWzOIZybzssUTfTMHqGsIe8ow-KyCuprCx6U4RxDiwojqOY5ew" target="_blank"><span style="color: rgb(26,119,180);font-size: 14px;">@vivianmariewong</span></a><span style="font-size: 14px;">)</span>&nbsp;</p>


The Prettiest Valentine Nails to Wear All February Long

Valentine's Day Nails 2026: 12 Trending Designs You'll Want to Try

<p>If you've been anywhere near TikTok or Instagram lately, you've probably seen the term "frugal chic" floating around. But this isn't just another fleeting aesthetic. It's an entire philosophy about money, lifestyle, and what it actually means to live well. And in 2026, as we collectively push back against years of overconsumption and economic uncertainty, it's never felt more relevant.</p>

<p>At the center of this movement is Mia McGrath, the 25-year-old London-based content creator who coined the term. After studying fashion management and working in the fashion industry, McGrath started posting about personal finance in 2024 and quickly built a following around her approach to intentional living. She isn't preaching deprivation or asking you to give up your morning latte. Instead, she's offering something far more radical—the idea that true luxury isn't about having more, but about needing less. (Image credit: Mia McGrath, <a href="https://miamcgrath.substack.com/p/why-spending-less-than-you-make-is" rel="nofollow noreferrer noopener" target="_blank">Frugal Chic</a>)</p>

Inside the Movement That’s Redefining Luxury As Needing Less, Not Having More

How to Be Frugal Chic in 2026

Hill House Home The Cosima Nap Dress

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Welcome spring with beautifully crafted silhouettes and romantic details from one of Manhattan’s favorite dressmakers.