Love + War
Love + War Is Proof That Everyday Lingerie Can Be Alluring (And Comfortable)

If you haven't heard of Love + War yet, consider this your introduction to a lingerie brand that gets what we want. This woman-led label is relatively new to the scene, but they're already making waves with a simple promise: everyday underwear shouldn't make you choose between comfort and confidence. Their approach is refreshingly straightforward—buttery-soft microfiber that disappears under clothes, supportive plunge bras with zero underwire, cheeky cuts that actually stay put. The bestsellers (like their cult-favorite Plunge Bra and impossibly soft bralettes) prove you can have made-for-you fit, comfort, and a little sass all in one package.
Whether you're rebuilding your top drawer with microfiber essentials or adding some mesh styles for when you're feeling yourself, Love + War turns up the heat on everyday undergarments without sacrificing wearability. Ready to see what makes this brand stand out? Here are the Love + War pieces worth adding to your top-drawer.
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