Now Trending: Influencer Favorites Of The Year

The Most Popular Fashion, Beauty, And Home Goods According To Thousands Of Instagram Influencers

Picture this: you’re on Instagram, endlessly scrolling through all the latest posts. Suddenly, something that catches the eye: a picture of your favorite creator wearing a dress that you just have to have. While this would normally send anyone on a web search of epic proportions, with Like To Know It, influencer-inspired picks are only a click away.

This e-commerce app allows creators to post shoppable content with a “Shop The Pic” section under each post. So, you can find the products you love straight from the source—and it’s not limited to fashion. Like To Know It helps you discover home decor, beauty products, and more—all with the help of the creators you follow. 

To get you started with your LTK journey, we created this comprehensive guide, complete with a collection of the most popular buys across the entire app—straight from their just-released list of "Most Loved Product Awards". Keep scrolling for a look at the 20 best products LTK shoppers couldn't stop shopping this year, from skincare essentials and beauty must-haves to denim favorites and outerwear staples.

January 18, 2023

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Collections feature quick, easy-to-shop roundups of data-backed products in trending categories. We are reader-supported and may earn a commission when you shop through our links.

ON Cloud X Training Shoe


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Dyson Airwrap Multistyler Complete Long


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Giorgio Armani Luminous Silk Perfect Glow Flawless Oil-Free Foundation


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Stanley The Quencher H2.0 40 Oz Flowstate Tumbler


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A New Day Athleisure Soft Weekender Bag


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Lancôme Lash Idole Lash-Lifting & Volumizing Mascara


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Agolde 90's Pinch Waist High Rise Straight Jeans


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Maison Francis Kurkdjian Baccarat Rouge 540 Eau De Parfum


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Vuori Cozy Sherpa Jacket


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Colleen Rothschild Glycolic Acid Peel Pads With Blue Agave


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Our Place Always Pan


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Tarte Cosmetics Maracuja Juicy Lip


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Steve Madden Eldridge Coat


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Spanx Faux Leather Leggings


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Elemis Dynamic Resurfacing Facial Pads


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Outdoor Voices Exercise Dress


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Abercrombie & Fitch High Rise 4 Inch Mom Short


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The Styled Collection Checkered Buttery Blanket



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Anthropologie Gleaming Primrose Mirror


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Kiehl's Rare Earth Deep Pore Cleansing Face Mask


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