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New On Aisle Five

New On Aisle Five

Here at Rank & Style HQ, it's no secret that we're a little (okay, a lot) obsessed with beauty. In fact, we're so obsessed that we're willing to test every product under the sun just to let you know what's worth the hype and what's not. A tough burden to bear, but someone's got to do it, right? Today, we're back to bring you a slew of buzzy and brand new products that deserve your attention, all of which you'll find at—wait for it—Walmart. Yes, the local grocery store you often frequent for low-priced produce, household essentials, and snacks you probably shouldn't be buying (we're looking at you, Oreos) is also home to some killer new beauty buys that definitely deserve your attention. Below, we're giving you a guide to the retail giant's Top 10 latest launches on the beauty aisle from shimmering shadow palettes and highlighters to the prettiest fall-ready nail polishes—none of which will break the bank, by the way. So without further ado, scroll below to shop the best new and trending beauty buys on our radar—all available at our best-kept beauty secret: Walmart. Opening image: @wetnewild In Partnership With: Walmart

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August 29, 2019

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Collections feature quick, easy-to-shop roundups of data-backed products in trending categories. We are reader-supported and may earn a commission when you shop through our links.

Profusion Cosmetics Shadow Naturals 24 Shade Palette

Profusion Cosmetics Shadow Naturals 24 Shade Palette

$10

Buy Now

e.l.f. Cosmetics Metallic Flare Highlighter

e.l.f. Cosmetics Metallic Flare Highlighter

$6

Buy Now

L'Oreal Paris Colour Riche Plump and Shine Lipstick

L'Oreal Paris Colour Riche Plump and Shine Lipstick

$8

Buy Now

Essie Nail Polish Gorgeous Geodes

Essie Nail Polish Gorgeous Geodes

$7

Buy Now

CoverGirl TruNaked Eyeshadow Palette

CoverGirl TruNaked Eyeshadow Palette

$10

Buy Now

Wet n Wild Color Icon Lip Gloss,

Wet n Wild Color Icon Lip Gloss,

$3

Buy Now

Wet n Wild Color Icon Eyeshadow

Wet n Wild Color Icon Eyeshadow

$5

Buy Now

CoverGirl TruBlend SuperStunner Highlighter

CoverGirl TruBlend SuperStunner Highlighter

$8

Buy Now

CoverGirl Exhibitionist Liquid Glitter Shadow

CoverGirl Exhibitionist Liquid Glitter Shadow

$10

Buy Now

Wet n Wild Max Volume Plus Mascara

Wet n Wild Max Volume Plus Mascara

$5

Buy Now

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Jane Iredale

Meet TikTok's NEW favorite eye shadow stick, ColorLuxe by Jane Iredale.

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