Amazon Prime Day Beauty Deals

Amazon Prime Day 2023 has officially kicked off, and after weeks of preparation, our virtual shopping carts are ready to go. While this highly anticipated shopping event is more commonly known for its killer deals on electronics, home goods, and fashion finds, you definitely shouldn't overlook Amazon's underrated beauty section while you shop the massive sale.

Amazon Beauty already sports top brands at affordable prices, and on top of that, Prime Day discounts never disappoint. So get ready because this year's offerings are about to fulfill every beauty lover’s dreams. Whether you're in the market for an interchangeable hair dryer or just looking to stock up on a lash-enhancing serum, you can shop select products at up to 50% off their original price.

Do keep in mind these once-a-year deals are exclusive to Amazon Prime users, so if you’re not a member, it’s an excellent time to join or at least sign up for a 30-day free trial. You’ll get free two-day shipping on millions of items, access to extras like Prime Video and Prime Reading, and—of course—the freedom to score all of the below buys at marked-down prices.

Keep scrolling to discover and shop the best Prime Day 2023 beauty deals featuring brands like Moroccanoil, It Cosmetics, and Laneige. We suggest you go ahead and make some room in your bathroom drawers—you’ll probably need it.