Few things are more satisfying than wrapping up in a warm, plush towel after a bath or shower. If you don't know the feeling or perhaps have noticed that your towels aren't what they once were, there's no harm in beginning your quest for an upgrade. But be cautioned, the search is anything but easy. There are so many factors that go into finding the perfect bath towels. They need to be soft, plush, and perfectly cozy, but also durable and of a quality that won't wear out after repeated washes.
Luckily, the internet offers an endless selection of bath towels to shop from—and even luckier for you, we're here to help you figure out which ones are the best on the market to buy. To ensure that you find your holy grail bath towel once and for all, we've compiled a list of the absolute best towels on the market right now, all of which are backed by our data-driven algorithm.
How We Found The Best Bath Towels
From splurge-worthy finds to interesting textures and aesthetically pleasing picks, we've rounded up an edit of the internet's 10 best bath towels. The towels ahead are all vetted by real reviews, editorial mentions, best-seller lists, and more to ensure that you're only shopping the best of the best. Keep scrolling to shop the Top 10 towels that made the cut and add a little luxury to your bathtime routine.
September 8, 2022
Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.
Coyuchi Air Weight Organic Towels
Best Twill Weave
WHY PEOPLE LOVE IT: As fast-drying as they are highly absorbent, these bath towels are the perfect combination of soft thickness and lightweight breathability. Their twill texture is made for durability, so they're sure to improve your bath time experience for ages. In fact, reviewers said they were akin to the towels in a luxury hotel.
ADDITIONAL THINGS TO KNOW: From bath mats to guest towels and wash cloths, these Air Weight bath towels come in a wide variety of editions, so you can outfit your entire bathroom with ease.
Amazon Basics Everyday Bath Towels
Best On Amazon
WHY YOU NEED IT: This affordable set of towels is made with a durable yet soft cotton construction designed to quickly absorb and wick away excess moisture. Plus, they're made in an OEKO-TEX Standard 100 factory that ensures textiles meet high safety and environmental standards.
ADDITIONAL THINGS TO KNOW: A simple, classic design practically ensures that these towels will fit in with any existing bathroom decor.
Brooklinen Super-Plush Bath Towels
WHY YOU NEED IT: Considering how plush, soft, and fluffy Brooklinen's bath towels are, they're impressively absorbent and durable. They also clock in at $69 per pair, which is a steal for the spa-worthy quality.
FUN FACT: Most towels fall between 300-900 GSM, and Brooklinen's are 820. In other words, they're incredibly thick and cozy.
Nordstrom Hydrocotton Bath Towel
WHAT IT DOES: Woven for maximum absorbency, these hydrocotton towels offer a plush, thick material and softness that only gets better with time. And they come in a wide range of colors that brighten up your bathroom while keeping you warm and dry.
HELPFUL TIP: To keep these towels feeling their softest and most absorbent, avoid the use of fabric softeners and dryer sheets.
Pottery Barn Classic Organic Towels
WHAT IT DOES: Organic cotton works wonders in these plush, spa-like towels. With serene color choices like porcelain blue and soothing ivory, they'll transform your bathroom into a clean, peaceful space. But be warned—due to the luxuriously soft feel, you'll never want to get dressed again.
ADDITIONAL THINGS TO KNOW: These towels also contain a quick-drying weave with massive absorbant properties. Not only are they gorgeous, but functional as well.
Frontgate Resort Collection Bath Towels
WHY YOU NEED IT: Designed to be softer and longer than towels found at five-star hotels and spas, these towels deliver supreme softness, absorbency and the luxurious one would only expect from a spa day at a resort.
HELPFUL TIP: To keep these towels in mint condition, avoid wiping away facial cleansers and whitening toothpaste as some contain chemicals that can cause discoloration of the towel.
Matouk Milagro Towels
WHY YOU NEED IT: These towels are comprised of zero-twist yarns that deliver a thick, plush feel with every use. Stock up on any combination of washcloths, bath towels, bath sheets, hand towels, fingertip towels, or tub mats.
USER REVIEW: "This towel hits the sweet spot of softness and heft. It dries quickly and is generously proportioned. A home run!"
Parachute Classic Turkish Cotton Towels
Best Quick Drying
WHAT IT DOES: Made with Aerocotton technology, Parachute's Classic Towels are exceptionally soft but dry ultra fast. Since they're made with a ribbed dobby design, these towels boast a clean, modern look that's free of harmful synthetic dyes.
ADDITIONAL THINGS TO KNOW: Parachute's cotton bath towels are made with 100% long-staple Turkish cotton for a feel that's plush but not overly dense.
Boll & Branch Plush Bath Towel
WHO IT'S FOR: For those who prefer organic towels, Boll & Branch's are some of the best out there. They're oversized, extra thick, and just as fluffy and soft as your favorite hotel towels, but they're made with 100% organic cotton produced in ethical conditions.
USER REVIEW: "I recently purchased two cotton bath towels from Boll and Branch. They are the thickest, most plush towels I have ever had. You won't find a better towel anywhere!"
Weezie Piped Edge Bath Towel
WHY YOU NEED IT: Customizable, plush, absorbent, and chic, this towel features practical details like hypoallergenic textiles and a hanging loop for easy drying.
USER REVIEW: "These towels are not only beautiful to look at, but they are so plush and fluffy. These were a gift, but I have a set of my own, and they are still plush and soft after 8+ months of washing regularly. These will always be a go-to for me."
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