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Lifestyle/Home/Bath

Top 10 Bath Towels

The Reviews Have It: These Are The Softest And Fluffiest Bath Towels Out There

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Few things are more satisfying than wrapping up in a warm, plush towel after a bath or shower. If you don't know the feeling or perhaps have noticed that your towels aren't what they once were, there's no harm in beginning your quest for an upgrade. But be cautioned, the search is anything but easy. There are so many factors that go into finding the perfect bath towels. They need to be soft, plush, and perfectly cozy, but also durable and of a quality that won't wear out after repeated washes. 

Luckily, the internet offers an endless selection of bath towels to shop from—and even luckier for you, we're here to help you figure out which ones are the best on the market to buy. To ensure that you find your holy grail bath towel once and for all, we've compiled a list of the absolute best towels on the market right now, all of which are backed by our data-driven algorithm.

How We Found The Best Bath Towels

From splurge-worthy finds to interesting textures and aesthetically pleasing picks, we've rounded up an edit of the internet's 10 best bath towels. The towels ahead are all vetted by real reviews, editorial mentions, best-seller lists, and more to ensure that you're only shopping the best of the best. Keep scrolling to shop the Top 10 towels that made the cut and add a little luxury to your bathtime routine.

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March 7, 2023

Written By:Rank & Style

Product Expert:Georgia Jones

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings


10
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Rank & Style Approved

landsend

Lands' End Premium Supima Cotton Bath Towel

Overall Score

4.55

10

Lands' End Premium Supima Cotton Bath Towel

4.5

3812 User Reviews

5

Best Seller

4

Industry Recognition

0

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

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Best Supima Cottown Bath Towel

WHY YOU NEED IT
To ensure the quality and softness of the Supima cotton, fibers are combed to remove the shortest ones, which in turn leaves to an even smoother, silkier yarn.

ADDITIONAL THINGS TO KNOW
These bath towels feature a generous 56" length to allow you to wrap yourself around in super-soft goodness and comfort. 

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Coyuchi Air Weight Organic Towels

Overall Score

4.55

09

Coyuchi Air Weight Organic Towels

4.72

740 User Reviews

5

Best Seller

4

Industry Recognition

0

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Twill Weave Bath Towel

WHY PEOPLE LOVE IT
As fast-drying as they are highly absorbent, these bath towels are the perfect combination of soft thickness and lightweight breathability. Their twill texture is made for durability, so they're sure to improve your bath time experience for ages. In fact, reviewers said they were akin to the towels in a luxury hotel.

ADDITIONAL THINGS TO KNOW
From bath mats to guest towels and wash cloths, these Air Weight bath towels come in a wide variety of editions, so you can outfit your entire bathroom with ease.

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Eco Friendly

Eco Friendly


Brooklinen Super-Plush Bath Towels

Overall Score

4.6

08

Brooklinen Super-Plush Bath Towels

4.5

2430 User Reviews

5

Best Seller

5

Industry Recognition

0

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Plush Bath Towel

WHY YOU NEED IT
Considering how plush, soft, and fluffy Brooklinen's bath towels are, they're impressively absorbent and durable. They also clock in at $69 per pair, which is a steal for the spa-worthy quality.

FUN FACT
Most towels fall between 300-900 GSM, and Brooklinen's are 820. In other words, they're incredibly thick and cozy.

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Nordstrom Hydrocotton Bath Towel

Overall Score

4.6

07

Nordstrom Hydrocotton Bath Towel

4.6

726 User Reviews

3

Best Seller

5

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Hyrdocotton Bath Towel

WHAT IT DOES
Woven for maximum absorbency, these hydrocotton towels offer a plush, thick material and softness that only gets better with time. And they come in a wide range of colors that brighten up your bathroom while keeping you warm and dry.

HELPFUL TIP
To keep these towels feeling their softest and most absorbent, avoid the use of fabric softeners and dryer sheets. 

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Pottery Barn Classic Organic Towels

Overall Score

4.65

06

Pottery Barn Classic Organic Towels

0

0 User Reviews

5

Best Seller

4

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Monogrammable Bath Towel

WHAT IT DOES
Organic cotton works wonders in these plush, spa-like towels. With serene color choices like porcelain blue and soothing ivory, they'll transform your bathroom into a clean, peaceful space. But be warned—due to the luxuriously soft feel, you'll never want to get dressed again.

ADDITIONAL THINGS TO KNOW
These towels also contain a quick-drying weave with massive absorbant properties. Not only are they gorgeous, but functional as well.

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Frontgate Resort Collection Bath Towels

Overall Score

4.75

05

Frontgate Resort Collection Bath Towels

4.7

9258 User Reviews

5

Best Seller

4

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Oversized Bath Towel

WHY YOU NEED IT
Designed to be softer and longer than towels found at five-star hotels and spas, these towels deliver supreme softness, absorbency and the luxurious one would only expect from a spa day at a resort. 

HELPFUL TIP
To keep these towels in mint condition, avoid wiping away facial cleansers and whitening toothpaste as some contain chemicals that can cause discoloration of the towel. 

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Matouk Milagro Towels

Overall Score

4.75

04

Matouk Milagro Towels

4.5

277 User Reviews

5

Best Seller

5

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Luxury Bath Towel

WHY YOU NEED IT
These towels are comprised of zero-twist yarns that deliver a thick, plush feel with every use. Stock up on any combination of washcloths, bath towels, bath sheets, hand towels, fingertip towels, or tub mats. 

USER REVIEW
"This towel hits the sweet spot of softness and heft. It dries quickly and is generously proportioned. A home run!"

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Parachute Classic Turkish Cotton Towels

Overall Score

4.8

03

Parachute Classic Turkish Cotton Towels

4.5

1471 User Reviews

5

Best Seller

5

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Quick-Drying Bath Towel

WHAT IT DOES
Made with Aerocotton technology, Parachute's Classic Towels are exceptionally soft but dry ultra fast. Since they're made with a ribbed dobby design, these towels boast a clean, modern look that's free of harmful synthetic dyes. 

ADDITIONAL THINGS TO KNOW
Parachute's cotton bath towels are made with 100% long-staple Turkish cotton for a feel that's plush but not overly dense. 

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Boll & Branch Plush Bath Towel

Overall Score

4.85

02

Boll & Branch Plush Bath Towel

4.8

448 User Reviews

5

Best Seller

4

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Investment Bath Towel

WHO IT'S FOR
For those who prefer organic towels, Boll & Branch's are some of the best out there. They're oversized, extra thick, and just as fluffy and soft as your favorite hotel towels, but they're made with 100% organic cotton produced in ethical conditions.

USER REVIEW
"I recently purchased two cotton bath towels from Boll and Branch. They are the thickest, most plush towels I have ever had. You won't find a better towel anywhere!"

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Weezie Piped Edge Bath Towel

Overall Score

4.85

01

Weezie Piped Edge Bath Towel

4.9

290 User Reviews

5

Best Seller

4

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Bath Towel Overall

WHY YOU NEED IT
Customizable, plush, absorbent, and chic, this towel features practical details like hypoallergenic textiles and a hanging loop for easy drying. 

USER REVIEW
"These towels are not only beautiful to look at, but they are so plush and fluffy. These were a gift, but I have a set of my own, and they are still plush and soft after 8+ months of washing regularly. These will always be a go-to for me."

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