Lipsticks & Lip Liners
Top 10 Lipsticks

We Ranked The 10 Most Popular Lipsticks You Can Buy

We Ranked The 10 Most Popular Lipsticks You Can Buy

Our Top 10 Lists help shoppers quickly and easily find what they need. Using an intense review and approval process (which you can learn more about here), we break down the best products according to what consumers most commonly search for and want.


So many factors go into finding the perfect lipstick. On top of finding a color that jives with your skin tone, you also have to consider factors like hydration, staying power, and price point before you can officially call a lipstick your signature shade. Although our pouts are almost always shielded by a mask these days, we still appreciate the opportunity to show off our favorite lipstick whenever we get the chance. There's something about rocking the perfect shade that gives us a major confidence boost—even if no one else knows we're wearing it.

With that, we're bringing you a definitive guide to the most popular lipsticks on the market, plus tips and best practices so you can find your signature shade for each one.

How To Find The Perfect Lip Shade From The Rankings

When it comes to finding your signature shade, we recommend starting with a color palette that blends well with your everyday makeup. If you prefer a bold winged liner, defined brows, and half lashes, the lipstick shade you're searching for is likely your perfect red. On the other hand, if you tend to opt for soft browns and barely-there makeup looks, a nude lipstick would be better suited for your everyday look. When in doubt, a solid red, nude, and pink are three shades that make for a well-rounded lipstick collection.

When searching for your most flattering shade, it's also important to understand your skin tone and undertone. These two factors play a massive role in how different lipstick shades will look on you. A good rule of thumb is to stick with shades that flatter your undertones—these will likely be the shades that complement your complexion and look the most natural against your skin tone. If you're not sure where to start, check out our guide to finding your undertone here.

Our Method For Finding The Best Lipsticks

In pursuit of the longest-lasting, most hydrating formulas on the web, we scoured the internet with the help of our data-driven algorithm. This proprietary tool factors in rave reviews, editorial recommendations, best-seller lists, and social media buzz to discover, rank, and score the products on our Top 10 lists. The lipsticks ahead come in an array of shades that work for every skin tone, plus impressive formulas that won't flake or dry out. From sheer and subdued to matte and pigmented, keep scrolling to shop the 10 best lipsticks of all time and find your new signature shade.

Next up, shop the 10 Best Lip Glosses. Opening image:

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May 13, 2021

Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.