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Indie Beauty Brands

Listed / 04.03.17

10 New Products To Try From Under-the-Radar Beauty Brands

You’re probably familiar with the major beauty brands that have been around so long you’ve even seen them in your grandmother’s bathroom. They’ve stood the test of time, yes, but they had to start somewhere. That’s why we love searching for and trying out under-the-radar beauty brands. Usually helmed by someone super passionate about their work, indie brands are more than just their products but about creating a lifestyle around their brand. These brands are incredibly inventive in their formulations which are often so good we’re sure that they’re soon to be "the next big thing". So take a look at the top products from ten different indie brands the beauty world can’t stop talking about—and you soon won’t be able to, too.

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