For many, choosing a shampoo boils down to what's available at the drugstore. While there's nothing wrong with this method, it’s certainly not the only one. A couple of clicks on the phone or laptop are proof that a whole world of shampoo formulas exists far beyond physical shelves.
The process of finding the perfect shampoo can be a long one, but the mere thought of a holy-grail formula that goes above and beyond the typical cleansing is so worth it. Shoppers looking for their perfect match want a hair shampoo that caters to the specific needs of a hair type, whether that means something that controls curls, smooths frizz, protects color, or even minimizes the signs of aging.
Beyond hair type, other factors to consider are hair goals. Say, for example, a shopper is recovering from postpartum hair thinning. That person will want the best shampoo for hair loss. There are also people who may be taking their cleansing routine into their own hands, after leaving it in the care of a hairstylist for years. In that case, salon shampoo may catch their eye. Long story short, it’s easy to get overwhelmed, but don’t fret. This all-inclusive guide to the absolute best shampoos out there factors in every hair type, concern, and budget.
How We Found The Best Shampoos
Rank & Style’s proprietary algorithm factors in rave reviews, editorial mentions, social media buzz, and more to rank and discover the products below, making the recommendations that much more trustworthy. Keep scrolling to discover the shampoos reviewers can’t stop talking about.
Next up, check out the 10 Best Thickening Shampoos.
July 1, 2022
Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.
Briogeo Don’t Despair, Repair! Super Moisture Shampoo
WHAT IT DOES: Broken strands, be gone. With hydrating ingredients like algae extract and rose oil, this shampoo stops breakage by merging the cleansing action of a shampoo with the moisture of a deep conditioning mask. Even better? It does all this without weighing down hair or stripping color.
ADDITIONAL THINGS TO KNOW: Reviewers say that just a little bit goes a long way, so one bottle should last you quite some time.
Alterna Haircare Caviar Anti-Aging Replenishing Moisture Shampoo
WHAT IT DOES: Just like skin, our hair can show the signs of aging, too. This anti-aging shampoo is fortified with youth-boosting ingredients like vitamin C, caviar extract, and cytokines to combat chronological, chemical, and environmental aging of the hair.
ADDITIONAL THINGS TO KNOW: Have color-treated hair? No problem. This shampoo is formulated with plant-derived melanin that infuses the hair with added color protection and UVA/UVB protection. It also contains different algae and seaweeds to help hair retain moisture and fight off damage.
Living Proof No Frizz Shampoo
WHY IT MADE THE LIST: Frizzy, sticky strands are no match for this cult-favorite shampoo. The formula smooths hair and combats humidity even in the steamiest weather conditions, all while repelling dirt and oil to keep hair cleaner, longer.
FROM THE EXPERTS: This best-selling formula contains Living Proof's patented Healthy Hair Molecule that's 70% more effective than traditional silicones at blocking humidity.
Amika Bust Your Brass Cool Blonde Shampoo
WHO IT'S FOR: Every blonde needs a purple shampoo to keep brassy tones at bay. This formula keeps blonde, grey, or silver hair looking as bright and healthy as possible with the help of cool tones and hair-loving ingredients like vitamins, amino acids, and minerals.
USER REVIEW: "I'm a platinum blonde, so purple shampoo is part of my life. I used Pravana purple shampoo for eight months, but I found out they do animal testing, so I needed to switch to something else. Amika products smell great and work really well, so I gave this one a try. I'm really happy with the results—it cuts all the yellow brassiness out of my hair and doesn't leave it feeling dry or damaged."
Ouai Detox Shampoo
WHAT IT DOES: Along with apple cider vinegar for major cleansing and exfoliating benefits, this shampoo is also formulated with keratin to help strengthen the hair (and make it color-safe). Bonus: just like all of Ouai's products, it smells incredible.
USER REVIEW: “The apple cider vinegar gives your scalp a complete detox, helps with dandruff, and leaves your hair happier than ever! I love the texture as well—it’s thick like honey, not watery, and has the perfect amount of lather!”
Moroccanoil Moisture Repair Shampoo
WHY IT MADE THE LIST: Shoppers suffering from lackluster locks don’t need to look further. With a blend of fatty acids, antioxidants, vitamin E, and—the star ingredient—argan oil, this shampoo adds shine and deeply nourishes lifeless hair to bring it back to a vibrant state.
ADDITIONAL THINGS TO KNOW: Not only is this shampoo free of sulfates, parabens, and mineral oil, but it also comes in recyclable packaging.
Paul Mitchell Tea Tree Special Shampoo
WHAT IT DOES: Although this one works for a range of hair types, it's not your average shampoo. It uses a botanical-infused formula to wash away impurities and replenish the hair’s natural moisture.
ADDITIONAL THINGS TO KNOW: Itchy scalps can be caused by anything from product build-up to dryness. This tea tree oil shampoo stops irritation at the source with peppermint and lavender oil, leaving the scalp with a squeaky-clean, tingly feeling after every wash.
Oribe Gold Lust Repair & Restore Shampoo
WHY IT MADE THE LIST: This shampoo from Oribe is infused with powerful ingredients like biotin, plant collagen, caffeine, and niacinamide to fortify, nourish, and strengthen hair. The $49 price tag might seem steep for a shampoo, but think of how much you’ve spent on the wrong shampoos.
WHAT IT DOES: This shampoo is formulated with centuries-old healing oils (cypress, argan, and maracuja) plus Oribe's Bio-Restorative Complex, which restores moisture while strengthening cuticles from the inside out.
Purology Hydrate Shampoo
WHAT IT DOES: Unlike a traditional shampoo, this formula transforms into a creamy lather that uses a powerful blend of sunflower seed oil and vitamin E to preserve color and deeply hydrate parched locks.
ADDITIONAL THINGS TO KNOW: The sun plays a huge role in overall hair health. This formula boasts a UV filter that acts as a shield to protect the hair from the sun's damaging effects.
Olaplex No. 4 Bond Maintenance Shampoo
WHY IT MADE THE LIST: Whether you're battling dry hair, frizz, flyaways, or breakage, this cult-favorite shampoo and its conditioner counterpart are the holy-grail solution. It repairs damage by relinking broken bonds, and it's been proven to reduce breakage and strengthen hair of all types and textures.
AS SEEN ON: If it has a Kardashian co-sign, shoppers are paying extra attention. Olaplex shampoo is one of the secrets behind Kim K's locks.