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Beauty/Bath & Body/Teeth Whitening & Oral Care

Top 10 Teeth Whitening Products

Meet The 10 Products The Internet Loves Most For Whitening Teeth

Image credits: moon

As devastating as it may be, some of life's biggest pleasures are the culprits when it comes to stained teeth: red wine, diet coke, coffee, the vodka pasta from that Italian place you love. But luckily, you don't have to forgo your favorite things for the sake of white teeth. Getting a brighter smile is more accessible than ever, and there are plenty of whitening options out there that don't require a single trip to the dentist.

Full disclosure: the results of at-home whitening will never be quite as dramatic as those you'd get from a professional. However, doing it yourself comes with plenty of benefits. It's cost-effective, results in little to no tooth sensitivity, and in most cases, it's more than enough to provide the bright results you're looking for.

That said, not all teeth whitening products are created equal. With that in mind, we did a deep dive into all the options available—toothpaste, strips, pens, gels, you name it—and rounded up a list of the best you can get your hands on.

How We Found The Best Teeth Whitening Products

To round up the products in this list, we turned to the help of our data-driven algorithm. This proprietary tool factors in best-selling buzz, editor recommendations, user reviews, and more to find and rank the top products out there. Starting at just $7, scroll on to see which teeth whitening solutions made the cut.

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January 11, 2023

Written By:Kate Ferris

Product Expert:Georgia Jones

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings


10
Image credits: sephora
Rank & Style Approved

sephora

GLO Science GLO Brilliant White Smile At Home Teeth Whitening Device

Overall Score

4.25

10

GLO Science GLO Brilliant White Smile At Home Teeth Whitening Device

4.07

1184 User Reviews

3.1

Best Seller

4

Industry Recognition

0

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

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Best Luxury

WHY IT MADE THE LIST
GLO's at-home kit is pretty much the closest you'll get to the luxury results you'd find in an office setting. Utilizing heat and light technology, it safely removes the appearance of stains and discoloration in as little as eight minutes. Even better, it's sensitivity-free.

FROM THE EXPERTS
In an independent laboratory clinical study using six samples over five days, 100% had whiter teeth with an average improvement of 12 shades.


Moon Teeth Whitening Pen

Overall Score

4.25

09

Moon Teeth Whitening Pen

4.06

3042 User Reviews

3.3

Best Seller

4

Industry Recognition

0

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Taste

WHY PEOPLE LOVE IT
While the tastes of gels or strips don't necessarily matter, flavor is an important factor when it comes to teeth whitening pens—the formula can easily touch your tongue, after all. Kendall Jenner's collab with Moon features natural oils and extracts from lavender, strawberry, and honeysuckle to provide a super pleasant vanilla-mint taste.

WHO IT'S FOR
This pen is great for those that don't want to fuss with a lengthy whitening routine—simply toss it in your bag and use it when you feel like you could a brightness boost.


Tarte Pearly Girl Vegan Teeth Whitening Pen

Overall Score

4.25

08

Tarte Pearly Girl Vegan Teeth Whitening Pen

4.22

876 User Reviews

3

Best Seller

4

Industry Recognition

0

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Clean Formula


Hello Oral Care Activated Charcoal Teeth Whitening Toothpaste

Overall Score

4.25

07

Hello Oral Care Activated Charcoal Teeth Whitening Toothpaste

4.5

37085 User Reviews

5

Best Seller

0

Industry Recognition

0

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Charcoal Toothpaste

WHAT IT DOES
Black toothpaste might seem counterintuitive, but the color actually comes from activated charcoal. The ingredient works to gently whiten teeth, polish, remove surface stains, and freshen breath in one fell swoop.

WHO IT'S FOR
If you prefer toothpaste without fluoride, you're in luck—this one is fluoride-free.

Cruelty Free

Cruelty Free


AuraGlow Teeth Whitening Kit

Overall Score

4.45

06

AuraGlow Teeth Whitening Kit

4.12

49547 User Reviews

5

Best Seller

4

Industry Recognition

0

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Kit

WHY IT MADE THE LIST
This extensive kit comes with two whitening gels, five LED lights (which help speed up the whitening process), a flexible mouth tray, a tray case, and a timer that lets you easily keep track of your whitening session time. Consider it the next best thing to getting your teeth whitened at the dentist—and way cheaper, at that.

FROM THE EXPERTS
AuraGlow's whitening gel is the real deal—it's clinically proven to whiten teeth 10 shades in seven days.


Colgate Optic White Renewal Teeth Whitening Toothpaste

Overall Score

4.45

05

Colgate Optic White Renewal Teeth Whitening Toothpaste

4.55

64524 User Reviews

5

Best Seller

3

Industry Recognition

0

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Affordable

WHY IT MADE THE LIST
Swapping your traditional toothpaste for a whitening one is as simple as it gets since it doesn't require adding any extra steps to your routine. And at just over $10 for a pack of two, Colgate's top-rated formula wins in the affordability category.

ADDITIONAL THINGS TO KNOW
This toothpaste promises to provide 10 times whiter teeth within just four weeks of use. Bonus: It also helps prevent cavities.


Colgate Optic White Overnight Whitening Pen

Overall Score

4.55

04

Colgate Optic White Overnight Whitening Pen

3.83

50741 User Reviews

5

Best Seller

4

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Pen

WHY IT MADE THE LIST
While there are a few other whitening pens on this list, Colgate's version ranks above the rest. The difference is in the overnight formula, which is formulated to remove 15 years of surface stains in as little as a week.

WHO IT'S FOR
This drugstore teeth whitening pen is perfect for those that need a whitening solution that's as simple as possible. It's easy to incorporate into any nightly routine—simply apply it after brushing and wake up with brighter teeth.


Crest Toothpaste 3D White Brilliance

Overall Score

4.55

03

Crest Toothpaste 3D White Brilliance

4.66

14002 User Reviews

3.3

Best Seller

4

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Toothpaste

WHAT IT DOES
This whitening treatment uses a dissolving polishing complex to remove surface stains, while the fluoride formula offers up protection against cavities and weakened enamel. If you're looking for an easy way to get whiter teeth, this toothpaste couldn't be simpler to add to your routine.

USERS SAID
"I have tried so many whitening toothpastes, not getting the results I wanted. This is THE BEST I have ever tried! It tastes amazing, and I like the gritty, scrubby feel—I think it works the best. My teeth were not sensitive to the whitening gel, even though I have had sensitivity issues with whitening products in the past. This will be the only toothpaste I use from now on. Thank you, Crest!"


Lumineux Teeth Whitening Strips

Overall Score

4.65

02

Lumineux Teeth Whitening Strips

4.34

26824 User Reviews

5

Best Seller

4

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best For Sensitive Teeth

WHY PEOPLE LOVE IT
Instead of the hydrogen peroxide or other irritating chemicals typically found in whitening strips, Lumineux uses plant-derived ingredients—think coconut oil, mineral-packed Dead Sea salt, soothing aloe vera, and essential oils from mint, clove, and basil. That means whiter teeth in minutes, sans the sensitivity.

ADDITIONAL THINGS TO KNOW
The natural ingredients mean these strips are safe for mouths with composites, veneers, and crowns too.


Crest 3D White Professional Effects Whitening Strips Kit

Overall Score

4.9

01

Crest 3D White Professional Effects Whitening Strips Kit

4.6

72722 User Reviews

5

Best Seller

5

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Overall

WHY IT MADE THE LIST
Crest White Strips have been around for quite some time now, and for good reason. Dentists love them for their ability to get rid of stains and produce smiles as white as professional bleaching would. There are tons of different options out there, but this one, in particular, is the best you can get your hands on. The strips truly are no-slip, and they can eliminate up to 14 years of stains in just 20 treatments.

USERS SAID
"These are such an improvement! The new strips remove easily from the plastic they are on, and they are REALLY adhesive! These will not budge! Since I purchased them, I have only used them about four times, and I can already notice a difference. Other people have noticed too. I think these are well worth the money and work as well as a professional treatment."

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