New year, new skincare obsession. We’d like to introduce you to our new wingman (or wingbrand?), The Ordinary. With a Canadian-cult following and a recent introduction to Sephora stores in the US, The Ordinary is shaking up the skincare game by taking the fuss out of packaging and product descriptions and focusing on the ingredients. Marking all products with a low price point (i.e. $6.80 for a product sworn to eliminate dark circles and under-eye bags), this line makes it easy for users to experiment by combining different products to find the skincare regime right for them. We've pulled 10 fan-favorites inclusive of anti-aging, moisturizing, and blemish fighting serums. Click through to see the top-rated and most buzzed about products from your new go-to skincare brand. Opening image: us.asos.com.
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