Top 10 The Ordinary Products

This Affordable Skincare Brand Has Everyone Talking

This Affordable Skincare Brand Has Everyone Talking

New year, new skincare obsession. We’d like to introduce you to our new wingman (or wingbrand?), The Ordinary. With a Canadian-cult following and a recent introduction to Sephora stores in the US, The Ordinary is shaking up the skincare game by taking the fuss out of packaging and product descriptions and focusing on the ingredients. Marking all products with a low price point (i.e. $6.80 for a product sworn to eliminate dark circles and under-eye bags), this line makes it easy for users to experiment by combining different products to find the skincare regime right for them. We've pulled 10 fan-favorites inclusive of anti-aging, moisturizing, and blemish fighting serums. Click through to see the top-rated and most buzzed about products from your new go-to skincare brand. Opening image: us.asos.com.

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January 18, 2018

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings

The Ordinary Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F
Rank & Style Approved


The Ordinary Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F

BEST FOR: Brightening and anti-aging

LOVED FOR: With a coconut oil base, this serum is ultra hydrating and sinks in quickly so you can wear under makeup.

The Ordinary 100% Plant-derived Squalane

BEST FOR: Improving the texture and elasticity of your skin

FUN FACT: Don’t limit yourself to just using on your skin, try applying to your hair to prevent breakage and serve as a heat protectant!

The Ordinary Azelaic Acid Suspension 10%

BEST FOR: Acne prone skin

USERS SAID: “This suspension works miracles. I’m super pale, so redness and scarring are really apparent on my skin. This product helps tone down both, as well as prevent future breakouts from occurring. It doesn’t play well with makeup, so I only use it in the PM, or on days when I’m not wearing makeup at all.”

The Ordinary Caffeine Solution 5% + EGCG

LOVED FOR: Concentrated caffeine gives your under eyes the same jolt of energy that it gives your body.

HELPFUL TIP: Use twice a day for the best results!

The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil

BEST FOR: Adding shine to your dry and damaged locks—plus added UV and heat protection!

HELPFUL TIP: Some users aren’t huge fans of the scent, so we recommend adding sparingly to your ends along with your other products.  

The Ordinary Hyaluronic Acid 2% + B5

BEST FOR: Getting skin as soft as a baby’s bottom skin

WHERE TO WEAR: This serum is a must have during the harsh winter months.

The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil

BEST FOR: Any skin type!

FUN FACT: Talk about the miracle worker of skincare—rose hip oil has tons of benefits like anti-aging and reducing scars and discoloration. 

The Ordinary Granactive Retinoid 2% Emulsion

LOVED FOR: A retinol alternative

COMPLETE THE LOOK: Pair nightly with The Ordinary’s rose hip oil

The Ordinary Buffet

LOVED FOR: This age defying serum is the equivalent of the elixir of life in our book.

USERS SAID: “I love this all-purpose serum. It doesn't irritate my skin like so many others and it absorbs quickly. I pair it with The Ordinary's moisturizer and it makes an excellent combo for my dry, winter skin, day or night. I stopped wearing foundation a year ago and I don't even miss it.”

The Ordinary Niacinamide 10% + Zinc 1%

LOVED FOR: Using as a spot treatment for big bad blemishes or as an all-over serum to keep redness and breakouts at bay

HELPFUL TIP: If you’re also a vitamin C fan, make sure you’re alternating rather than using together with this product to ensure both formulas are effective.

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