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Beauty/Bath & Body/Vitamins & Supplements

Top 10 Vitamin And Supplement Brands

The Internet's Guide To Buying The Best Vitamins And Supplements

Image credits: ritual

It's safe to say that vitamins and supplements have come a long way in the past few years. Once upon a time, our parents gave us Flinstone gummies before bed, and that was that. Now, there are so many different brands on the shelves that it can be overwhelming to figure out what's best for your body's specific needs—whether that be energy, immunity, better sleep, or all three. With health and wellness at the top of our minds due to the New Year, we felt now would be a top-notch time to break down the best vitamin and supplement brands out there. From a supplement brand that provides your essential daily greens in tablet and gummy form to a subscription-based brand that sends personalized packets of vitamins straight to your door, this Top 10 list of vitamin and supplement brands is designed to meet your personal and health goals and align with your preferences, lifestyle, and budget. 

How We Found The Internet’s Best Vitamin and Supplement Brands

At Rank & Style, we rely on our data-driven algorithm to find and select the best options to shop in any category. This proprietary tool takes into account a range of data from user reviews and industry reports to editorial mentions and social media buzz to determine which products are at the top of their game. Case in point: our algorithm has rounded up the best vitamins and supplement brands on the market in a handy little list below. Keep scrolling to discover and shop the brands keeping you healthy and well in 2024. 

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January 4, 2024

Written By:Naomi Venerable

Product Expert:Georgia Jones

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings


10
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thenueco

The Nue Co.

Best Powder-Based Supplements

ABOUT THE BRAND
Gorgeous packaging aside, this beloved brand is praised for its natural, powder-based supplements made entirely from "real" foods. Whether you need a skin boost or a bloat banisher, The Nue Co. offers a range of formulas that target different concerns—none of which contain chemical preservatives or fillers.

MORE REASONS TO LOVE
Nue Co. is big on recycling, so much so, that the supplement brand uses 95% of recycled packaging material and has an internal recycling program that allows you to send your supplement jars and bottles back to them.


SmartyPants

Best Vitamins And Supplements For Adults And Kids

ABOUT THE BRAND
SmartyPants prides itself on providing a simpler approach to health and nutrition. The brand started with a multifunctional vitamin for both kids and adults formulated based on the needs of the average American diet and has since expanded its offerings to include custom-tailored supplements for all ages and life stages.

MORE REASONS TO LOVE
SmartyPants donates directly to Vitamin Angels, a non-profit that provides underserved women and children at risk for malnutrition with access to life-changing vitamins and minerals across 74 countries worldwide.  


mindbodygreen

Best Supplements For Mind And Body

ABOUT THE BRAND
Rooted in science, mindbodygreen only uses effective, high quality ingredients in bioactive forms that interact with your mind and body in order to bring out the healthiest version of you. Every single product is formulated by scientists and health practitioners who carefully choose potent ingredients and nutrients that work together to radically transform your health and well-being.

MORE REASONS TO LOVE
The mindbodygreen site features a less than 5-minute health quiz that chooses personalized supplements based on your specific needs and personal well-being goals.


8Greens

Best Greens Powder Supplement

ABOUT THE BRAND
If you struggle to get your daily dose of greens (let's be real—most of us do), then 8Greens is for you. Their best-selling tablets are formulated with spinach, wheatgrass, kale, blue-green algae, spirulina, chlorella, barley grass, and aloe vera, which helps support healthy aging, better circulation, and glowing skin.

MORE TO KNOW
Whatever form you prefer to ingest your vitamins - chewables, powder, lollipops, or gummies—8Greens has a variety of products to make getting your greens in every day that much more realistic. 


Care/Of

Best Personalized Vitamin Packets

ABOUT THE BRAND
We all have different bodies and different needs, and Care/Of gets that. This subscription-based brand sends personalized packets—filled only with the vitamins your body needs—straight to your door. 

MORE TO KNOW
You can also build your own vitamin packs à la carte style to help fill the nutritional gaps in your diet or add onto Care/Of's personalized recommendations based on your lifestyle, diet, and personal goals.


AG1 By Athletic Greens

Best Foundational Health Supplement

ABOUT THE BRAND
AG1 is designed to replace the multiple supplements in your medicine cabinet with a comprehensive blend of nutrients in just one scoop. Every scoop meets your foundational health needs and contains your multivitamin, prebiotic, probiotic, antioxidants, superfoods, digestive enzymes, and more.

BEST FOR
Whether at home or on the go, this performance drink will simplify your routine to meet your whole body's needs. 


Hum Nutrition

Best Vitamins For Inner Beauty

ABOUT THE BRAND
Hum has an expansive selection of non-GMO, gluten-free, all-natural vitamins that'll help you reach your beauty goals. Whether you struggle with bad breakouts (like the brand's founder), brittle nails, split ends, or PMS, there's an option that's right for you.

MORE REASONS TO LOVE
Hum formulates all of its products without 12 harmful ingredients including artificial color, high fructose corn syrup, and artificial preservatives. 


Olly

Best Affordable Vitamins And Supplements

ABOUT THE BRAND
OLLY is not only one of the most affordable brands on the list, but it's also one of the few that offers gummy options for its vitamins. From hair and complexion to stress and sleep, there's a (yummy) supplement for just about any concern you may wish to target.

BEST FOR
OLLY makes it easy to shop for your vitamins. The site allows you to shop by ingredient or benefits to create a personalized nutritional plan that meets your specific set of needs. 


Thorne

Best Vitamins And Supplements With Educational Resources

ABOUT THE BRAND
Thorne creates science-backed formulas designed to help you live a longer, healthier life through personalized scientific testing and solutions. The site takes you through comprehensive tests that equip you with individualized data, educational resources, and personal recommendations that support your health goals. 

MORE REASONS TO LOVE
Thorne is trusted by top athletes like Dwayne Wade and Madison Keyes, so you know your performance and health-related goals are in good hands. 


Ritual

Best Vitamins Overall

ABOUT THE BRAND
Ritual is perfect for the minimalist who wants one do-it-all pill. While most multis on the market have upwards of 20 ingredients—most of which your body probably already gets enough of from food—this vitamin contains only the nutrients you need.

BEST FOR
Specific multivitamin offerings for women of all ages and life stages to support your daily nutritional intake. Ritual multivitamins are formulated with a patented nutrient delivery technology that provides optimal absorption.

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