Free Birthday Makeup: Every Beauty Brand That Gives You a Gift on Your Birthday

Your Guide to Scoring Free Birthday Makeup and Skincare Gifts This Year

Happy birthday, beauty lover! Is there anything better than scoring free stuff on your big day—especially from your favorite beauty brands? From Sephora and MAC to Smashbox and LUSH, tons of retailers offer birthday perks through their rewards programs. And yes, they’re actually worth signing up for.

Here at Rank & Style, we’ve racked up hundreds of dollars’ worth of free birthday beauty products over the years, and we’ve even discovered a few holy-grail items along the way. Whether you’re after a mini mascara, a luxe skincare sample, or a new signature scent, there’s a birthday freebie out there with your name on it.

Keep scrolling for the ultimate list of beauty brands that offer birthday gifts—plus exactly how to claim them. Because if anyone deserves a little pampering, it’s you.

What Kind of Birthday Gifts Do Beauty Brands Offer?

Most beauty brands celebrate your big day with free mini-sized goodies, think makeup, skincare, and haircare must-haves. Some give you the chance to choose your gift, while others offer reward points or discount vouchers you can spend however you’d like.

Ulta’s birthday lineup rotates monthly and includes minis from top brands like bareMinerals, Stila, and Tarte. Sephora also keeps things fresh with a curated selection of gift sets—past options have included the Makeup by Mario Lip Kit, LANEIGE Hydration Heroes, and picks from Glow Recipe, Youth To The People, and more.

Whether it’s a cult-favorite lip balm or a buzzy new serum, these birthday gifts are a fun (and free!) way to try something new without committing to the full-size version.

How to Get Beauty Birthday Freebies

Grabbing birthday freebies from your favorite beauty brands is easier than you might think. Most just ask that you’re part of their loyalty program—some even let you sign up for free. Others only need you on their email list. Either way, it takes just a couple of minutes to set up.

Here’s what to do:

Sign up for the brand’s loyalty program or newsletter. Free or paid, most birthday gifts are only available to members.
Add your birthday to your profile. Some brands require this info ahead of time (usually at least a few weeks before your birthday), so don’t skip it.
Make sure you’re opted in for emails. That’s how most birthday rewards are sent—straight to your inbox.

Pro tip: Sign up early! If your birthday’s coming up, it’s best to join a few weeks in advance so you don’t miss out.

Tips to Score Free Birthday Beauty Products

Want to make sure you never miss a birthday freebie?

Here’s the strategy we swear by:

Sign up early. Most brands require you to join their rewards program at least 30 days before your birthday, so don’t wait until the last minute.
Add your birthdate to your account. Some brands won’t send your gift unless this info is filled out—check your profile to be sure.
Keep an eye on your inbox. Birthday rewards can land anytime during your birthday month (some even on the exact day), so don’t miss those emails.
Know the fine print. A few brands require a purchase to redeem your gift, while others are totally free—choose what works best for you.
Redeem it while you can. Most offers expire at the end of your birthday month, so grab your goodies before they’re gone.

Little effort, lots of beauty loot—just the way we like it.

The Best Free Birthday Makeup Gifts in 2025

Beauty brands are always leveling up their birthday perks—some add new products each year, others switch up their reward formats entirely. Whether you’re after a fresh lipstick, cult-favorite skincare, or a luxurious bath treat, here are the best birthday beauty gifts to look out for in 2025, organized by category.

All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.

June 16, 2025

Written By:Meredith Rimmer

Product Expert:Georgia Jones

Free Makeup Birthday Gifts

Free birthday makeup typically comes in the form of a mini or deluxe sample, and it's usually reserved for loyalty program members.

Below, we’ve rounded up the beauty brands that offer birthday makeup perks:

bareMinerals
Members receive a free birthday gift via email, often including makeup and skincare minis. Current offer: a Mini Strength & Length Mascara and Mini Ageless Phyto-Retinol Eye Cream set (valued at $20.50).
Clinique
Known to gift members with a mini mascara or lip product during their birthday month.
e.l.f. Cosmetics
All Beauty Squad members receive a free vegan makeup gift during their birthday month—no minimum spend required.
MAC Cosmetics
Silver‑ and Gold‑tier M·A·C Lover members receive a free birthday gift (e.g., mini mascara or gloss), redeemable in-store or online during their birthday month, one gift per year.
Milk Makeup
Birthday gifts usually include trendy makeup or skincare minis for loyalty members.
Morphe
Members receive a birthday gift valued between $20–$45, depending on loyalty tier.
Sephora
Beauty Insiders can choose from several rotating mini gift sets, often featuring bestselling makeup brands like NARS, Makeup by Mario, or Rare Beauty.
Smashbox
A free mini makeup gift is available for birthday club members—just sign up and keep an eye on your inbox.
Too Faced
Offers a birthday surprise gift, typically with a minimum purchase. Available through its rewards program.
Ulta Beauty
Rewards members choose one free birthday gift from a rotating selection (e.g., minis from Dermalogica, bareMinerals, Tarte, Stila, Supergoop!) via an email or app link; birthday must be added before the 8th of your birthday month
Urban Decay
Loyalty members receive a free mini or full-size makeup item during their birthday month—varies by year.
Winky Lux
Sends a birthday email with either a discount or free gift—often a lipstick—when you’re signed up for their email list.

Free Skincare Birthday Gifts

These beauty brands celebrate your birthday with mini skincare products, deluxe samples, or full-size gifts—some completely free, others with a purchase requirement.

Check out these brands for a birthday skincare feebies:

Bluemercury
BlueRewards members get a free skincare or luxury beauty birthday gift during their birthday month. No purchase necessary. Gift availability may vary by year.
Carol’s Daughter
Newsletter subscribers receive a free birthday gift (usually a natural haircare product) with any purchase during their birthday month.
Fresh
Loyalty members receive mini skincare favorites—often the Soy Cleanser or Sugar Lip Balm—during their birthday month. Redeemable online or in stores.
Glow Recipe
Club Glow members get a free birthday gift, typically a fruit-forward skincare mini. A checkout code is sent via email for easy redemption.
Kiehl’s
Rewards members receive birthday perks based on tier:

Extra: Full-size Lip Balm #1 + 1 deluxe sample
Super: Lip Balm + 2 deluxe samples
Everest: Lip Balm + 3 deluxe samples + 1 travel-size item

Available online and in stores during your birthday month.
L’Occitane
Get a free full-size or deluxe sample birthday gift with a $60+ purchase. Code CELEBRATE is typically required. Offer valid online and in boutiques.
LUSH
Some locations offer free birthday surprises in-store, such as mini bath bombs or skincare samples. Availability varies—call ahead to confirm.

Full-Sized Birthday Beauty Gifts

Some brands go beyond minis and samples, offering full-size products as birthday gifts—usually for loyalty program members or paid memberships.

Here are the top brands known for full-sized birthday perks:

Aveda
Members of Aveda’s Full Circle program who pay the $100 annual fee receive a full-size essential oil or product as a birthday gift. The exact gift may vary each year.
Carol’s Daughter
Newsletter subscribers can receive a full-size product as a birthday gift, typically with a qualifying purchase during their birthday month.
Charlotte Tilbury
Members of Charlotte’s Beauty Universe loyalty program who update their birthdate in their account at least two weeks before their birthday receive a deluxe or full-size beauty item as a birthday gift.
L’Occitane
With a purchase of $60 or more during your birthday month, you can redeem a full-size product of your choice as a birthday gift. Note: This offer may fluctuate or vary seasonally.
The Body Shop
Members receive a $10 reward on their birthday, which can be used toward the purchase of any full-size product.
Tarte
Birthday gifts depend on your rewards tier. Higher tiers may receive full-size products or deluxe samples, with rewards escalating as you move up.

Birthday Coupons or Discount Codes

Many beauty brands send birthday-exclusive coupons or discount codes that you can use on your next purchase—perfect for building your own customized beauty haul.

These are the brands giving you birthday coupons and promo codes:

Bobbi Brown
Birthday discounts range from $10 to $30, depending on your reward tier. The offer is sent via email during your birthday month.
Biossance
Clean Crew loyalty members receive an annual birthday skincare discount. The percentage or dollar amount may vary based on your tier.
Clinique
Members get a 15% off coupon valid for one online purchase during their birthday month.
First Aid Beauty
Birthday discounts escalate by loyalty tier, typically $5, $10, or $20 off your purchase.
Kiehl’s
All members receive a 10% off one-time birthday discount code valid during their birthday month.
Lancôme Paris
Birthday perks vary by tier: Rose Gold members get 20% off $100+; Platinum members receive 20% off $100+ plus 100 bonus points.
LUSH
Members get a $10 birthday voucher redeemable in-store or online, valid during the birthday month.
NYX Professional Makeup
Typically offers a $5 birthday coupon valid throughout your birthday month.
Smashbox
Sends birthday emails with special coupons or exclusive offers during your birthday month.
Tarte
Members receive 20% off their next order via birthday email, valid during the birthday month.
Thrive Causemetics
VIP members in GLOW BETTER and IMPACT ICON tiers who’ve spent at least $150 receive a $15 off birthday discount code for their birthday gift.
Ulta Beauty
Sends promo codes via email that you can stack with your birthday gift for extra savings during your birthday month.

More Ways to Score a Deal

At Rank & Style, we’re always hunting down exclusive codes for your favorite beauty brands and retailers—so you can keep your beauty stash stocked without breaking the bank.

Try these year-round coupons to help you save on everything from luxe splurges to everyday essentials:

Amazon
Save on your next beauty haul with an Amazon promo code that covers a huge variety of brands and products.
Glossier
This luxe brand occasionally offers limited-time promo codes and exclusive drops to email subscribers. You can also snag a fresh deal using this Glossier promo code.
MERIT Beauty
Merit keeps things luxe and low-effort—but you can still save. Grab a minimalist-approved deal with this MERIT Beauty discount code.
Sephora
With over 3,000 stores worldwide, Sephora is your go-to for both affordable and luxury beauty products. Use a Sephora promo code to stock up on everything from cult-favorite makeup to skincare staples.
Target
Perfect for trendy and wallet-friendly brands like NYX Professional Makeup, e.l.f. Cosmetics, Honest Beauty, and The Lip Bar. Snag a Target promo code to score great deals.
Thrive Causemetics
We love essentials like Liquid Lash™ Extensions Mascara and Brilliant Eye Brightener™ from Thrive, and are happy to share our Thrive Causemetics coupon codes for the best deals.
Ulta Beauty
Offering products from over 600 brands, Ulta has it all—from affordable Ulta Beauty brand favorites to luxe brands like Lancôme and Fenty Beauty. Use an Ulta Beauty coupon code to get even better deals.

Birthday Gifts With Purchase

Some brands require you to make a purchase during your birthday month to unlock a special birthday gift.

Here’s how these popular beauty brands handle it:

Anastasia Beverly Hills
Tier-based birthday gifts are available with a purchase, along with exclusive $30 to $50 discounts depending on your loyalty status.
Armani Beauty
Red and Gold Members receive a one-time birthday gift with purchase during their birthday month.
Estée Lauder
All loyalty tiers get a birthday gift with any purchase made during their birthday month.
NARS
Receive a birthday mini with a qualifying order placed during your birthday month.
Sephora
Spend $25 online to redeem your birthday gift (or get it free in-store with no purchase required).
Sol de Janeiro
Birthday gifts or bonus points are unlocked with any purchase during your birthday month.
YSL Beauty
A birthday gift is included with any purchase made during your birthday month.

Email Sign-Up Free Birthday Gifts

No loyalty program? No problem! Just sign up for emails and add your birthday to your profile to snag these freebies from popular brands.

Try this for quick and easy birthday goodies:

Winky Lux:
Free product or discount sent via birthday email.
Carol’s Daughter:
Birthday offer available with just a simple email registration.
Milk Makeup:
Get a gift just by adding your birthday to your email profile.
Too Faced:
Get an exclusive birthday surprise gift when you submit your birthday and email.

Birthday Bonus Points

Celebrate your birthday by boosting your loyalty account with extra points and special perks from these beauty brands. It’s a simple way to make your special day even sweeter—while getting closer to your next free product or discount.

Here are some of the top brands that love to reward you with bonus points during your birthday month:

Aveda
Enjoy double points and a free gift during your birthday month.
Biossance
Earn extra points when you shop on your birthday.
Clinique
Receive bonus points or an exclusive birthday offer.
Fresh
Get double points on all purchases during your birthday month.
Glow Recipe
Bonus points are automatically credited to your loyalty account for your birthday.
MAC Cosmetics
Depending on your loyalty tier, birthday gifts may come with points.
NYX Professional Makeup
Earn birthday points or get a discount.
Tarte
Birthday points and gifts vary based on your rewards tier.
Ulta Beauty
Double points on all purchases throughout your birthday month.
Winky Lux
Birthday points added to your account during your birthday month.
YSL Beauty
Score double loyalty points during your birthday month.

Free Birthday Beauty Services & Makeovers

Want to treat yourself with a pampering experience on your birthday? Many brands offer complimentary beauty services and makeovers on or around your birthday.

Just call ahead to check availability and book your spot at these participating locations:

Aveda
Enjoy a free ritual service such as a mini facial, scalp massage, or makeup touch-up with a purchase or service booking.
Benefit Cosmetics
Get a free brow arch service at Benefit Brow Bars during your birthday week—no purchase necessary.
Bluemercury
Loyalty members can score free makeup consultations or deluxe samples during their birthday month.
Sephora
Take advantage of a 15-minute mini makeover, subject to availability and your Beauty Insider status.
Ulta Beauty
Platinum and Diamond members get bonus birthday points, exclusive salon service discounts, and special offers.

Can You Get All the Birthday Freebies in One Year?

Sure, it’s possible to try to game the system by juggling multiple accounts to score every birthday freebie—but honestly, it’s more hassle than it’s worth. Managing different emails, accounts, and redemption rules can get complicated fast. Our advice? Stick to your favorite brands, sign up with your real email, and enjoy the freebies stress-free and hassle-free.

Are These Freebies Really Worth It?

Many beauty lovers report scoring over $100 worth of products each year just by taking advantage of birthday freebies. That said, it’s important to weigh the gift value against the effort—and any required purchases. If the free goodies require you to make a purchase, only use it as an excuse to buy something you already want or need. If you’re not careful, chasing birthday rewards can quickly turn your special month into an expensive spree. The key? Only pick your favorite brands and products that truly excite you.

If freebies and rewards are your jam, be sure to sign up for the Rank & Style newsletter and follow our social channels to stay in the loop on the best deals all year round.

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