Natural and Non-Toxic Cleaning Products: Our Guide to Safer, Greener Cleaning
Ready to Detox Your Cleaning Routine? These Natural and Non-Toxic Products Get the Job Done

Yes, traditional cleaning products may be able to tackle tough stains and stubborn dirt, but they sometimes do more harm than good. The harsh chemicals and detergents they contain can lower the air quality in your home and irritate your skin, and some of them contain ingredients that harm the environment. Luckily, there’s a better way to keep things squeaky clean.
Natural and non-toxic cleaners are a safer swap, and many of them work just as well (if not better) than the chemical-heavy stuff. The only catch? Some products that claim to be green don’t always live up to the hype. That’s where we come in. Our product experts sifted through the top natural cleaning brands and pulled together a curated list of picks that are effective, eco-friendly, and worth adding to your cleaning caddy.
What Makes a Cleaning Product “Natural” or “Non-Toxic”?
A cleaning product earns the “natural” or “non-toxic” label when it’s made without harsh chemicals that could harm your health or the environment. Instead of man-made ingredients like ammonia, chlorine, or phthalates, these formulas rely on plant or mineral natural alternatives such as vinegar, baking soda, essential oils, and enzymes to get the job done.
To be considered truly non-toxic, a product should be safe to use around people, pets, and extra sensitive places in your home like kitchens or nurseries. That means no known carcinogens (cancer-causing ingredients), hormone disruptors, or ingredients that release irritating fumes into the air.
Not every product that claims to be “green” actually is, but there are some hints to look for before you buy. Besides checking the ingredients list for any redflags, a smart way to tell is to look for trusted third-party certifications like EPA Safer Choice and Made Safe, which means it’s gone through a thorough screening process to make sure it’s clean, green, and safe.
Things to Look For in Natural Cleaning Products
When you shop for household cleaners and detergents, there are a few ways to identify products that will be kind to your family and the environment.
Here are some of the things to look out for:
Kid- and Pet-Safe:
Children and pets are more sensitive to chemicals than adults, so if a product is safe for them, it's likely made with gentler, non-toxic ingredients.
Plant-Based Ingredients:
Look for products that use naturally derived ingredients like essential oils, enzymes, or vinegar. If it comes from a plant, that’s a good start.
Biodegradable Formulas:
Ingredients that break down easily in nature are much less likely to harm ecosystems or linger in your home.
Cruelty-Free Certification:
Brands that don’t test on animals often prioritize safe, environmentally friendly practices across the board.
Refillable Packaging:
Refill options help cut down on plastic waste, making your cleaning routine a little greener.
Fragrance-Free or Hypoallergenic Options:
These are especially great for households with allergies or sensitivities. They clean without irritating your skin or leaving behind overpowering scents.
Trusted Certifications:
Seals like Leaping Bunny, USDA Organic, and EWG Verified help confirm a product is genuinely non-toxic—not just marketed that way.
Our Favorite Brands for Natural and Non-Toxic Cleaning Products
There are a lot of “green” products out there, but not all of them check the right boxes. Using our data-backed algorithm, we sorted through the noise to highlight the brands that consistently deliver on safety, sustainability, and effectiveness.
Below are a few of our favorite names in natural and non-toxic cleaning—plus why they’re worth adding to your cleaning caddy:
- ❤ Branch Basics:
Known for their refillable containers, EWG certifications, and minimalist formulas, Branch Basics is a favorite among eco-conscious shoppers. - ❤ Blueland:
These tablet-based cleaners come in compact packaging and are super budget-friendly. Just add water and you’re good to go. - ❤ Puracy:
Developed by chemists, Puracy products are hypoallergenic, naturally scented, and designed to be gentle yet effective. - ❤ ECOS:
This brand walks the walk. ECOS products are EPA certified, and their factories are carbon neutral, making them a standout in sustainable manufacturing. - ❤ Grove Collaborative:
Grove Co. products are free of harsh chemicals like ammonia and chlorine, and the company offers a wide range of eco-friendly options for every room in the house. - ❤ Mrs. Meyer’s Clean Day:
With biodegradable formulas, nature-inspired scents, and affordable price points, Mrs. Meyer’s offers a fun and fragrant approach to non-toxic cleaning. - ❤ Method:
Method is B Corp certified, which means it meets rigorous standards for environmental and social responsibility. Bonus: their packaging is usually made from recycled materials and looks great under your sink. - ❤ Green Works:
Eco cleaners should be available to every consumer, and Green Works makes sure that they are. Clorox’s environmentally friendly line can be found in big-box stores like Walmart and supermarkets like Kroger. - ❤ Ecover:
This brand’s plant-based cleaners are cruelty-free and Leaping Bunny certified, and many of them are sold in refillable containers made out of recycled plastic. - ❤ Meliora:
Known for full ingredient disclosure, environmental advocacy, and factories that use renewable energy, Meliora is setting new standards for transparency and sustainability.
These brands aren’t just buzzworthy—they’re also beloved for their commitment to safety, sustainability, and serious cleaning power. Whether you're looking to overhaul your entire cleaning routine or just swap out a few staples, these top picks are a great place to start. Below, we’ve broken down what makes each one stand out—plus the products we think are absolutely worth adding to your cart.
All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.
Branch Basics
Branch Basics is built around a powerful, plant-based concentrate that can replace dozens of traditional cleaners. It’s tough on messes like dirt, grease, and grime, but still gentle enough to use around kids and pets. Plus, it’s EWG Verified, so you can feel good knowing it’s made without any harmful ingredients.
New to the brand? Start with the Cleaning Essentials Kit in Glass, which includes a 16-ounce bottle of concentrate and three reusable glass spray bottles. It’s everything you need to get your cleaning game going, and one bottle can last for months. Already stocked on spray bottles? The Premium Starter Kit is a great choice and comes with a larger 34-ounce bottle of concentrate. You can use it to mix everything from all-purpose sprays to hand soap to laundry detergent, making it a smart and eco-friendly swap for just about every cleaner in your home.
Blueland
For something simple and plastic-free, take a look at Blueland. Their tablet-based cleaners make it easy to store refills, with the added benefit of fewer packing materials littering landfills. They're super easy—just add water for an effective, eco-friendly cleaner. The Multi-Surface Cleaner Starter Set is budget-friendly and comes with everything you need, including Toilet Cleaner Tablets that get your porcelain throne sparkling clean without bleach.
With over 150,000 Instagram followers, you know Blueland is more than just fancy brand images. Like Branch Basics, this eco-friendly brand offers more than just multi-surface cleaners. Citric acid is the leading ingredient in the glass and mirror cleaner, leaving windows streak-free without any ammonia. The foaming Hand Soap Starter Kit works just as well as any other brand without drying your skin, not to mention the starter kit comes with a stylish dispenser. Each spray bottle is color-coded and labeled so that you can grab what you need at a glance.
Puracy
Soaps and cleansing chemicals can be harsh on your hands, and if you have sensitive skin, you know just how much of a hassle it can be to keep it in good condition. Developed by chemists to be gentle on sensitive skin, Puracy's cleaning products are also nose-friendly, thanks to natural scents. They're even hypoallergenic. The Natural Surface Cleaner works on a variety of surfaces without leaving streaks.
Don't stop at Puracy’s Laundry Detergent or Dish Soap, either. The pump bottle for the detergent has a handy no-spill mechanism, but take a look at the Stain Remover, too. Harness the power of plant-based enzymes to tackle even red wine stains. We love how gentle Puracy's product line is.
ECOS
ECOS is one of the most widely available green brands, featuring detergents and toilet cleaners with natural scents. The All-Purpose Cleaner leaves behind a light orange scent, and ECOS continues the fruity theme in the pear-scented dish soap.
The Hypoallergenic Laundry Detergent cleans without leaving behind any chemical residue. It's not just plant-based—it's perfect for sensitive skin. Whether you're the one with sensitive skin or you're worried about a baby (both the fur and human kinds), it's much less likely to leave you dry and itchy. Did we mention it's affordable? The EPA certified ECOS as a Safer Choice option, and it's made in carbon-neutral factories to give you peace of mind that you're choosing something good for you and the environment alike.
Grove Co.
Grove Co. is more than just a brand of non-toxic cleaning products. They also curate the best cleaners they can find, collaborating with influencers and celebrities, like Drew Barrymore, to promote sustainable living. Shop the reusable Grove Co. cleaning line, like the Tub & Tile Cleaner that fights mildew with all-natural ingredients.
The thyme-scented refillable hand soap leaves behind a fresh, herbal scent without drying your skin. Check out the stylish glass spray bottles paired with eco-friendly cleaning concentrates. Of course, you can't clean with just your hands. One of our favorite tools that Grove Co. sells is the walnut scrubber sponge, which is both sustainable and non-scratch.
Mrs. Meyer’s Clean Day
You've probably seen Mrs. Meyer's Clean Day at retailers near you. It's widespread for a reason. Mrs. Meyer's products are easy on the wallet, but they're not easy on messes. No synthetic scents here, Mrs. Meyer's uses essential oils for fragrance, from lavender to basil and even seasonal scents. The lavender version of the Mulit-Surface Cleaner is one of our faves, good on just about any surface while leaving behind a relaxing floral scent.
Many of the Mrs. Meyer's Clean Day products are biodegradable, too. Don't miss out on the Lemon Verbena Toilet Bowl Cleaner—it gets rid of gross buildup without any funky fumes. There's no chlorine and no other harsh chemicals, just plant-derived cleansers that are safe for your septic system and the environment. Mrs. Meyer's Clean Day even has Laundry Detergent in Honeysuckle that's both concentrated and HE-compatible. Even better, Mrs. Meyer's products are Leaping Bunny-certified, meaning there's no animal testing involved.
Method
Like Mrs. Meyer's Clean Day, chances are you've seen Method around. It's for good reason: They're B Corp certified, which means the company meets strict requirements for social and environmental accountability and transparency. That's part of why we love the pink grapefruit-scented All-Purpose Cleaner. It's biodegradable and effective on a bunch of different surfaces.
Method's design-forward bottles are certainly as eye-catching as they are environmentally friendly, being made from recycled materials whenever possible. The Antibacterial Toilet Cleaner (we love the spearmint scent) kills 99.9% of household germs without even a drop of chlorine bleach. Instead, it's all thanks to citric acid. Pair it with the Foaming Bathroom Cleaner to tackle soap scum, hard water residue, and toilet stains for a sparkling bathroom.
Green Works
If you're not familiar with the Green Works name, don't worry. You almost definitely know Clorox. Green Works is part of Clorox's eco-friendly line. Balancing affordability with effective cleaning power, you can find products like the 98% naturally derived All-Purpose Cleaner and Compostable Cleaning Wipes at large retailers like Wal-Mart. The wide availability makes it easier to switch to green products.
Like Method's cleaning supplies, Green Works doesn’t test on animals. There aren't harsh chemicals, either, even in the bathroom cleaner. You might be surprised at how it cuts through soap scum and water stains, but we're sure you'll fall in love just the way we have.
Ecover
Let's hop across the pond for the next item on our list, a European favorite brand called Ecover. Remember the Leaping Bunny certification that Mrs. Meyer's Clean Day has? Ecover shares it, guaranteeing cruelty-free, all-natural cleaning products. The Stain Remover surprised us with nothing but plant- and mineral-based ingredients that were just as effective as others we've used.
Our hands thanked us for using Ecover's Zero Dish Soap, which is both gentle on skin and fragrance-free. Many of Ecover's products come packaged in 100% recycled plastic, too. The scent-free Dishwasher Tablets left our silverware as shiny as ever, using only eco-friendly ingredients to boot.
Meliora
Pop quiz: what is "better" in Latin? Okay, we'll tell you: Meliora. It's no wonder they chose the brand name—they set the gold standard for eco cleaning products. We love how transparent Meliora is with ingredients, but what really wowed us was the plastic-free packaging and overall zero-waste practices. We might have spent some time just breathing in the lovely lavender scent from the Meliora Laundry Powder—although there's an unscented version, too.
Meliora combines some of the best certifications possible, including Leaping Bunny, B Corp, and Made Safe. Partnered with 1% for the Planet, Meliora even uses nothing but renewable energy in their Chicago manufacturing facility. The Meliora Dish Soap Bar does away with finicky bottles and uses only plant-based ingredients to cut through grease while being vegan-friendly. This woman-helmed company really sets an example for natural cleaning products worldwide.
How to Transition to Natural Cleaning Products
Making the switch to natural and non-toxic cleaning products doesn’t have to be all-or-nothing. A few small changes can go a long way—and before you know it, your entire routine will be greener and safer.
Transitioning to natural and environmentally safe cleaning products will be easy if you take your time and follow these steps:
- Use what you have: Finish up the cleaning products that you already have before you purchase natural alternatives. You bought them, so you might as well use them.
- Switch gradually: Transitioning to the best non-toxic cleaners can be overwhelming if you try to do everything at once.
- Start with the basics: A non-toxic all-purpose cleaner and some natural dish soap and laundry detergent will allow you to handle most of your cleaning chores.
- Try different brands: Experiment with different brands until you find products that work for you and you really like.
- Look for refillable products: Refillable bottles and jars will save you money in the long run and reduce landfill waste.
How to Get a Deal on Natural Cleaning Products
Switching to safer, greener cleaning products doesn’t have to stretch your budget. At Rank & Style, we make it easy to save while you shop. Whether you’re stocking up on your go-to eco-friendly essentials or trying out a new brand, be sure to check out our deals pages for major retailers that carry many of our top picks.
Here’s where to find the deals:
From sprays and soaps to scrubs and refills, chances are you’ll find a deal on exactly what you need—and don’t forget to grab a code before you check out.
Questions About Natural and Non-Toxic Cleaning Products
Are natural cleaning products as effective as conventional ones?
Many of them are. Enzymes and plant-based ingredients can remove dirt and grime just as effectively as harsh chemicals.
What ingredients should I avoid in household cleaners?
You should avoid ingredients that could harm your family or the environment. Things to look for on product labels include ammonia, bleach, parabens, phthalates, and glycol solvents.
Are natural cleaning products safe for pets?
Natural cleaning products are usually safe for pets, but they are not completely risk-free. Read product labels carefully if you have a sensitive pet, and look for cleaners that contain vinegar or baking soda.
Do eco-friendly cleaners kill germs and bacteria?
Yes, they do. Many non-toxic cleaning products kill 99.9% of household germs.
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