Top 10 Beauty Launches of 2018

Every New Beauty Product Worth Trying in 2018 (So Far...)

Every New Beauty Product Worth Trying in 2018 (So Far...)

We love nothing more than when effective, exceptionally unique beauty products launch. We're in the business of mining the best products worth buying according to editor reviews, user ratings, and social buzz, and the following beauty launches of 2018 do not disappoint. You'll find a moisturizer that miraculously balances aging skin, lipstick formulas in shocking but flattering colors, and natural exfoliating treatments that you didn't realize you were missing. If you included getting out of your comfort zone in 2018, there is no safer way to do so than dipping your toes into the beauty products that follow. You'll be more than glad that you finally tried something new this year! Opening image: @stilacosemetics

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January 31, 2018

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings

Farsali Jelly Beam Illuminator
Rank & Style Approved


Farsali Jelly Beam Illuminator

BEST FOR: If you've tried literally every highlighter on the planet. We guarantee you haven't tried one like this before! It applies as a gel and then sets like a powder. 

USERS SAID: "Finally! A liquid-like highlighter that does NOT move my foundation. I always liked the finish of liquid highlighters up until you wanted to set your face with a setting powder. I can do this on top or under a powder and it’s still gorgeous." 

stila Shimmer & Glow Liquid Eye Shadow

LOVED FOR: Get that high shine look without the unsightly pigment fallout. 

HELPFUL TIP: Apply one light stroke for daytime wear, then pile the layers on to amp up the look come nightfall. No brush? No problem. Just use your fingers!

CAUDALÍE Premier Cru Serum

BEST FOR: Hydrate and attack those lines without heavy greasiness. 

USERS SAID: "This serum is so light weight, it penetrates so fast love the texture on my skin. After a week it really diminished my dehydration lines and firmed my skin."

Saturday Skin Rub-A-Dub Refining Peel Gel

BEST FOR: Use this treatment once or twice a week to remove impurities and dull patches.

LOVED FOR: The secret is in the natural ingredients, including papaya and bromelain enzymes.

Tarte Double Duty Beauty Shape Tape Hydrating Foundation

BEST FOR: Fans of Tarte's beloved and famous Shape Tape concealer 

FUN FACT: Although Tarte has pushed the release date of this product, it is expected that the new launch will feature even more shades than the original 15 teased. 

Glossier Solution Exfoliating Skin Perfector

FUN FACT: In a poll of Solution daily users with acne-prone skin, 94% said their skin was clearer after 4 weeks of use.

USERS SAID: "I was sent this product about a month ago to try, and after two weeks I really started noticing a positive difference in my skin's texture – so smooth and soft! After about three weeks I started to notice fewer breakouts and smaller pores, especially around my nose." 

OUAI Volume Spray

BEST FOR: Spritz this on the roots of fine, flat hair for sexy, textured lift.

USERS SAID: "This gave my fine hair the perfect amount of volume without any of the crunch that other volumizers give. It also smells great and gave my hair some shine. As an added bonus my hair also held a curl better when I used me go to texturizing spray than it normally does."

Supergoop! Unseen Sunscreen Broad Spectrum SPF 40

LOVED FOR: This clean sunscreen considers it all. The oil-free formula even includes red algae to protect against the harmful effects of blue light—the light emitted from our phones and computers.

FUN FACT: Use as the last step in your skincare routine before applying your makeup, also serves as a great primer.

Drunk Elephant Protini Polypeptide Cream

LOVED FOR: The formula’s concentration of signal peptides, growth factors, supportive amino acids, and pygmy waterlily extract provide visible and immediate results. 

USERS SAID: "I’ve never written a review before. This cream is like magic on my skin. I’ve been using it day and night for two weeks and my skin is glowing and smooth like I never expected. My makeup goes on flawlessly and I don’t get oily during the day anymore."

Fenty Beauty By Rihanna Mattemoiselle Plush Matte Lipstick

LOVED FOR: You never knew you needed blue or green lipstick until Rhianna made the perfect formula. Life is short, live a little!

USERS SAID: "I am genuinely so impressed with this product. I only bought 1 shade (Freckle Fiesta) and I am IN LOVE. it feels so comfortable on your lips as if nothing is there. [It's] lightweight as well. the color is strong and I will have to go back and buy more."

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