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Beauty/Makeup/Eyes/Mascaras & Lashes
Top 10 Mascaras

The Official Ranking Of The Internet's Best Mascaras For Every Lash Type

When it comes to makeup, we can probably all agree that mascara is a crucial product in anyone's collection. Whether it's someone who prefers an au naturale vibe or someone with a 30-step glam routine, chances are mascara is a part of it—and for good reason. It makes the eyes pop, enhances eye shape, and can create a myriad of effects depending on the look you're going for—like you just got extensions, like you're wearing falsies, like you were born with naturally long and fluttery lashes.

That said, there are tons of options out there, and it can take a lot of trial, error, and wasted tubes of mascaras to find the perfect one for you. Luckily, that's exactly the kind of thing we're here to help with. We searched the web high and low to find the absolute best mascaras out there for every kind of lash and desired look, from hardworking formulas that add mega curl and volume to subtler options that provide a subtle lift and a little tint. No matter what your mascara preferences are, you'll find your new favorite hiding in the list below.

How We Found The Best Mascaras

Instead of handpicking the products that top our lists, we use a data-driven algorithm that ranks them based on things like reviews, best-seller lists, editor recommendations, and more. Starting at just $5, scroll on to shop our guide to the 10 best mascaras of 2023.

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January 4, 2023

Written By:Rank & Style

Product Expert:Georgia Jones

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings


10
Rank & Style Approved

ulta

Maybelline New York Lash Sensational Full Fan Effect Mascara

Overall Score

4.85

10

Maybelline New York Lash Sensational Full Fan Effect Mascara

4.47

60384 User Reviews

5

Best Seller

5

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

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Best Lifting Mascara

WHAT IT DOES
With a wand that’s at a curved angle and has 10 layers of long bristles on each side, this mascara provides length and volume without clumping to give lashes a supple, separated, and fully fanned look.

USER REVIEW
“I have tried cheap mascaras, I have tried extremely expensive mascaras, and in my 45 years of wearing makeup, this is without a doubt the absolute, hands down, BEST MASCARA AVAILABLE.”

More Colors

More Colors


Covergirl Lash Blast Volume Mascara

Overall Score

4.9

09

Covergirl Lash Blast Volume Mascara

4.33

43492 User Reviews

5

Best Seller

5

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Volume Mascara

WHY IT MADE THE LIST
This cult-favorite volumizing mascara delivers on all fronts—you can use it for all of your length, curling, and separating needs. Oh, it's also $5.

USER REVIEW
"I have used much more expensive brands. NOTHING Is better. Trust me—I know! I have gotten others hooked on it, too, because it's comfortable to wear but also makes for pretty thick lashes. MUST HAVE! And worth every penny."

More Colors

More Colors


Benefit Cosmetics Roller Lash Curling & Lifting Mascara

Overall Score

4.9

08

Benefit Cosmetics Roller Lash Curling & Lifting Mascara

4.37

18040 User Reviews

5

Best Seller

5

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Curling Mascara

WHY PEOPLE LOVE IT
The nourishing, conditioning formula and satin finish give us even more reasons to love this Benefit Cosmetics mascara.

FROM THE EXPERTS
In a consumer panel survey, 97% said this mascara visibly lifted lashes. We'll take 10, please.


Beautycounter Think Big All-In-One Mascara

Overall Score

4.9

07

Beautycounter Think Big All-In-One Mascara

4.6

3777 User Reviews

5

Best Seller

5

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Clean Mascara

WHY PEOPLE LOVE IT
This clean mascara is a game-changer. Not only does it help your lashes achieve the ultimate lift, length, and volume, but it does so without harmful ingredients. 

ADDITIONAL THINGS TO KNOW
Formulated with a nourishing tripeptide technology, your lashes will become stronger and healthier with every use.

Cruelty Free

Cruelty Free


Charlotte Tilbury Pillow Talk Push-Up Lashes Mascara

Overall Score

4.9

06

Charlotte Tilbury Pillow Talk Push-Up Lashes Mascara

4.1

3341 User Reviews

5

Best Seller

5

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Thickening Mascara

BEST FOR
Seeking a mascara to give you super thick and full lashes? This may be your answer. Using Kerestore and two different types of waxes, Charlotte Tilbury's Pillow Talk mascara adds texture and body to give lashes an instant boost in thickness and volume.

ADDITIONAL THINGS TO KNOW
This mascara features an innovative brush that has one flat side for loading and coating the lashes and a bristle side for helping comb and grip individual lashes from root to tip. Plus, the diamond shape design is made to give you the ultimate eye-opening effect.

More Colors

More Colors

Cruelty Free

Cruelty Free


Glossier Lash Slick

Overall Score

4.95

05

Glossier Lash Slick

4.39

4716 User Reviews

5

Best Seller

5

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Lengthening Mascara

WHO IT'S FOR
If natural glam is your jam, this formula is perfect for you. As an added bonus, it's water-resistant, so you can wear it just about anywhere. 

AS SEEN ON
This one is Emily Ratajkowski's date-night go-to.

More Colors

More Colors

Cruelty Free

Cruelty Free


Essence Lash Princess False Lash Effect Mascara

Overall Score

4.95

04

Essence Lash Princess False Lash Effect Mascara

4.4

311318 User Reviews

5

Best Seller

5

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Affordable Mascara

WHY IT MADE THE LIST
This product is formulated to last all day without causing any flaking, fading, or clumping problems. The conic shape fiber brush delivers maximum drama and sculpted length.

WHY YOU NEED IT
Did you notice that $5 price tag? Honestly, you have nothing to lose from giving this drugstore fave a try.

Cruelty Free

Cruelty Free


Tarte Lights, Camera, Lashes 4-In-1 Mascara

Overall Score

4.95

03

Tarte Lights, Camera, Lashes 4-In-1 Mascara

4.43

27093 User Reviews

5

Best Seller

5

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Longwear Mascara

WHY PEOPLE LOVE IT
This luxe formula is super multitasking. It delivers serious volume, and thanks to a blend of plant botanicals and waxes, it also conditions lashes long after makeup removal.

ADDITIONAL THINGS TO KNOW
Put down the falsies—this top-rated mascara is clinically proven to up lash volume by 424% in just one application.

More Colors

More Colors

Cruelty Free

Cruelty Free


Too Faced Better Than Sex Volumizing Mascara

Overall Score

4.95

02

Too Faced Better Than Sex Volumizing Mascara

4.16

44305 User Reviews

5

Best Seller

5

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Plumping Mascara

WHY IT MADE THE LIST
With its intense black pigment and lengthening, volumizing, and curling effects, it doesn't get much better than this makeup-artist favorite.

ADDITIONAL THINGS TO KNOW
In a consumer study of 30 women after three coats of mascara, 97% said it created a false lash effect.

Cruelty Free

Cruelty Free


Lancôme Lash Idole Lash-Lifting & Volumizing Mascara

Overall Score

5

01

Lancôme Lash Idole Lash-Lifting & Volumizing Mascara

4.61

41264 User Reviews

5

Best Seller

5

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

WHAT IT DOES
With an extended lasting power of up to 24 hours, this mascara has a curved wand that fans out lashes that brightens your eyes.

WHY IT MADE THE LIST
This mascara has 360 micro-sized bristles that grab and lengthen every lash (even the tiniest ones), while the lightweight gel formula leaves lashes feather-soft without flaking, clumping, or smudging.

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