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Beauty/Hair/Styling Products & Treatments/Hair Masks

Top 10 Hair Masks

Looking For A Hair Mask That Actually Works? Here Are The Internet's Favorites

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Maintaining soft, shiny, full-bodied strands requires effort with a capital E. If you're struggling with fried ends, breakage, or hair that falls flat midday, it might be time to reevaluate your haircare routine. But fret not—you don't need to make any major adjustments. In fact, most hairstylists agree that hair masks can work wonders when it comes to maintaining healthy hair and solving your concerns, whatever they may be. 

If you've never used a hair mask, we'll give you the lowdown. Hair masks are just like your everyday conditioner, but way better. Packed with nourishing ingredients, these intensive treatments quench parched strands and improve the look of damaged hair fast.  

The problem? The beauty industry is inundated with options. So, to save you some time, we rounded up a list of the 10 best formulas out there for every hair type and concern. Whether you want to reduce frizz and increase shine, repair and strengthen lackluster locks, or simply give your hair a little extra love, we've got you covered.

How We Found The Best Hair Masks (Plus, Why You Should Trust Us)

We’re not like the others—because we’re backed by data. Our proprietary ranking algorithm uses information from user reviews, editorial mentions, and social buzz to determine whether a product lives up to our high set of standards. Sometimes, we even take things a step further by testing out products ourselves (like squatting in 20+ pairs of black leggings). All this to say, we’re not going to recommend products in our Top 10 lists that we’re not sure are the best of the best. So with that, go forth and shop the best hair masks the internet has to offer.

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April 6, 2023

Written By:Sierra Rogers

Product Expert:Georgia Jones

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings


10
Image credits: ulta
Rank & Style Approved

ulta

Briogeo Don't Despair, Repair! Deep Conditioning Hair Mask

Overall Score

4.65

10

Briogeo Don't Despair, Repair! Deep Conditioning Hair Mask

4.37

12389 User Reviews

5

Best Seller

4

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

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Best Hair Mask For Damaged Hair

FORMULA FACT
One of the best hair masks for dry, damaged hair, Briogeo’s Don’t Despair, Repair! Is formulated with antioxidant–rich ingredients like rosehip oil, B-vitamins, and algae extract. In fact, 97% of the ingredients listed on the label are naturally derived, and this product is also vegan and cruelty-free.

WHO IT’S FOR
This mask is made for all hair types and textures, and it’s also safe to use on color-, keratin-, and chemically-treated hair. 

Cruelty Free

Cruelty Free

Clean Beauty

Clean Beauty


Eva NYC Therapy Session Hair Mask

Overall Score

4.75

09

Eva NYC Therapy Session Hair Mask

4.62

26102 User Reviews

5

Best Seller

4

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Hair Mask For Frizz

WHAT TO KNOW
We all need a little hair therapy from time to time, which is why Eva NYC’s Therapy Session Hair Mask exists. And if you’re a sucker for a good scent, you’ll love the notes of plum, jasmine, bourbon vanilla, and warm amber behind this miracle product. 

WHO IT’S FOR
Because of its ability to transform strands into soft, manageable locks, this is one of the best hair masks for frizzy, unruly hair. Here’s a review that proves our point: “I love to use this after I apply purple shampoo to add some hydration back into my hair. It’s perfect! My hair has gotten pretty frizzy since bleaching it and this really helps.”

Cruelty Free

Cruelty Free

Clean Beauty

Clean Beauty


BondiBoost Hair Thickening Therapy Mask

Overall Score

4.75

08

BondiBoost Hair Thickening Therapy Mask

4.89

248 User Reviews

5

Best Seller

4

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Thickening Hair Mask

FORMULA FACT
Biotin and collagen are two of the star supplements behind BondiBoost’s Hair Thickening Therapy Mask. While collagen fights follicle damage, biotin supports hair growth, which is why this product is ideal for those with fine, damaged hair. Plus, its refreshing and energizing scent features raspberry and cool mint.

WHO IT’S FOR
As you can imagine from the name, this hair mask is best for those with fine hair. According to BondiBoost, amaranth extract, a key ingredient, is what makes this product adept at adding volume through thickening and expanding each strand. 

Cruelty Free

Cruelty Free


K18 Leave-In Repair Hair Mask

Overall Score

4.8

07

K18 Leave-In Repair Hair Mask

4.49

10256 User Reviews

5

Best Seller

5

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Splurge Hair Mask

WHAT TO KNOW
While not exactly the most affordable product on our list, the Leave-In Molecular Repair Hair Mask from K18 Biomimetic Hairscience does have an impressive number of 5-star reviews (just under 2,000). 

WHO IT’S FOR
This product works for every texture and hair type, from straight to coily, fine to thick. That said, those with color-treated, damaged hair will see the best results from this hair mask. Here’s why: In a clinical study on hair that was bleached eight times, two uses of this hair mask restored damaged hair by up to 82%. 

Cruelty Free

Cruelty Free

Clean Beauty

Clean Beauty


Ouai Treatment Mask For Fine And Medium Hair

Overall Score

4.8

06

Ouai Treatment Mask For Fine And Medium Hair

4.57

1566 User Reviews

5

Best Seller

4

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Hair Mask For Fine Hair

WHAT TO KNOW
Shiny, frizz-free hair isn’t as far out of reach as it seems. OUAI’s Treatment Mask for Fine and Medium Hair is made to hydrate strands and help prevent damage caused by heat and environmental stressors. It’s safe for color- and chemically-treated locks, and it’s easily one of the ​​best masks for fine hair on our list (just read the review below for proof). 

USER REVIEW
“I really love the smell of this deep conditioner. It’s easy to apply to my hair, and when I rinse it out, it doesn’t feel like it leaves a very heavy residue. I have also used this as a leave-in conditioner, and I do really like how my hair feels after using it. I have fine hair and I really like that it doesn’t wear my hair down.” 

Cruelty Free

Cruelty Free


Olaplex No. 8 Bond Intense Moisture Mask

Overall Score

4.85

05

Olaplex No. 8 Bond Intense Moisture Mask

4.64

9690 User Reviews

5

Best Seller

4

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Hair Mask For Color-Treated Hair

WHAT TO KNOW
Most of us have heard the buzz about Olaplex, but you might be wondering if the brand’s products live up to their reputation. Considering the No. 8 Bond Intense Moisture Mask has hundreds of 5-star reviews on Sephora’s website alone, we’re pretty convinced that they do. 

FORMULA FACT
Olaplex’s Bond Building Technology™ is the secret behind this mask’s formula. Said to repair damage caused by chemicals, heat, and styling, this mask is best for those with dry, damaged hair. In fact, it promises to deliver twice the shine, four times the moisture, and six times the smoothness of your regular hair routine. 

Cruelty Free

Cruelty Free

Clean Beauty

Clean Beauty


SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Masque

Overall Score

4.85

04

SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Masque

4.68

12445 User Reviews

5

Best Seller

5

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Affordable Hair Mask

WHAT TO KNOW
SheaMoisture’s Intensive Hydration Masque is currently the 11th best-selling hair mask on Amazon. Considering Amazon’s robust inventory, this is pretty impressive to us, but it also has an astounding 10,000+ 5-star reviews to back up its effectiveness.

WHO IT’S FOR
With shea butter, manuka honey, mafura oil, and fig extract in the formula, this mask is best suited for curly, textured hair. And here’s a tip: You can also find this best-selling hair mask at your local drugstore. 

Cruelty Free

Cruelty Free


It’s A 10 Miracle Hair Mask

Overall Score

4.85

03

It’s A 10 Miracle Hair Mask

4.7

4249 User Reviews

5

Best Seller

4

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Multitasking Hair Mask

WHAT TO KNOW
In addition to being a hair mask, this product is a detangler, a heat protectant, and a frizz-fighting smoothing cream. With that kind of resume, it truly deserves the name Miracle Hair Mask. Plus, it’s lightweight enough that those with fine hair can use it without feeling weighed down. 

USER REVIEW
“The hair miracle I’ve been needing! After being frustrated by not seeing any results [from alternative products], I decided to try this one and I am so glad I did! I have thick, frizzy hair that, unfortunately, is damaged from heat tools, and this just makes my hair feel so healthy and soft! Would absolutely recommend it!

Cruelty Free

Cruelty Free


MoroccanOil Intense Hydrating Hair Mask

Overall Score

4.9

02

MoroccanOil Intense Hydrating Hair Mask

4.69

13363 User Reviews

5

Best Seller

4

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Hydrating Hair Mask

WHAT TO KNOW
Got five minutes? Because that’s all it takes for Moroccanoil’s Intense Hydrating Hair Mask to improve your hair’s elasticity, shine, and manageability. And while this mask works best for those with thick, dry hair, it’s approved for all kinds of textures from straight to coily.

FORMULA FACT
If you’re familiar with Moroccanoil’s brand, you’ll know that argan oil is a key ingredient in many of their products. Argan oil is extremely effective at moisturizing your hair and scalp, but it’s also known to protect your strands from everyday damage. 


Oribe Gold Lust Transformative Hair Mask

Overall Score

4.95

01

Oribe Gold Lust Transformative Hair Mask

4.71

1227 User Reviews

5

Best Seller

5

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Hair Mask Overall

WHAT TO KNOW
Topping our list of the best hair masks, Oribe’s Gold Lust Transformative Mask is made for dry, damaged hair. With a thoughtful ingredient list that features baobab tree oil (a substance loaded with vitamins A, D, E, and F), and Oribe’s bio-restorative complex (a mix of collagen, biotin, and niacinamide), this hair mask is the epitome of functional luxury.

WHO IT’S FOR
Here’s the thing: While Oribe has explicitly stated that this mask is best for dry hair, we scrolled through the reviews and surmised that users with all kinds of hair (fine, thick, curly, straight, color-treated, and more) have had success with it. Here’s an excerpt from one of our faves: “I am 48 and have color-treated, fine hair. I received this product as a sample and have used it about 3 times. I am here to tell you it is amazing for my hair type. I can't believe the volume and shine—it really made my hair look like I just stepped out of the salon.”

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