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Beauty/Skin/Eye Creams & Treatments

Top 10 Eye Serums

Glowing Reviews, Cult Followings, and Noticeable Results—These Eye Serums Have It All

Image credits: sephora

One of the first places to show signs of aging is the delicate area around your eyes. Dark circles, under-eye bags, crows feet, and droopy skin are the usual suspects, but you may also experience hyperpigmentation or skin tags. Fun, right? We’re joking, but there is some good news: A great eye serum can help turn back the clock and restore your complexion to a smooth state. 

Eye serums are specially designed skincare products formulated to address the unique needs of the delicate skin around the eyes. With lightweight, fast-absorbing formulas, eye serums typically contain concentrated active ingredients to target concerns like puffiness, dark circles, fine lines, and wrinkles.

What Are The Benefits of Using an Eye Serum?

When you find the right eye serum, it’s a game-changing experience. Effective options offer a range of benefits, including:

Hydration: Ingredients like hyaluronic acid and glycerin help deeply hydrate the thin skin around the eyes, preventing dryness and maintaining moisture.

Reducing puffiness: Active ingredients such as caffeine and peptides help reduce puffiness by promoting circulation and draining excess fluid from the under-eye area.

Brightening: Vitamin C, niacinamide, and licorice extract work to brighten dark circles, improving the overall appearance of the under-eye area and evening out skin tone.

Anti-aging: Retinol, peptides, and antioxidants support collagen production, helping to reduce fine lines, wrinkles, and sagging skin.

Firming and lifting: Many eye serums contain ingredients that firm and tighten the skin, addressing signs of aging or puffiness for a more youthful, lifted appearance.

By focusing on the specific needs of the under-eye area, eye serums are an effective solution for tackling common concerns like dryness, puffiness, and signs of aging.

How We Found The Internet’s Best Eye Serums

To bring you the most effective, top-rated serums out there, we tapped into our proprietary algorithm, a data-powered tool that analyzes everything from best-seller lists to editorial mentions and real customer reviews. The result? A curated list of the internet’s best eye serums—from gentle, budget-friendly picks to dermatologist-developed formulas perfect for mature skin. Ready to discover a serum you’ll can’t believe you ever lived without? All that’s left to do is keep scrolling. 

All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.

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May 6, 2025

Written By:Sierra Rogers

Product Expert:Georgia Jones

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The Rankings


10
Image credits: sephora
Rank & Style Approved

sephora

Tula Skincare Instant De-Puff Eye Renewal Serum

Overall Score

4.55

10

Tula Skincare Instant De-Puff Eye Renewal Serum

4.24

1441 User Reviews

3.1

Best Seller

5

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

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Best Eye Serum for Puffiness and Dark Circles

FORMULA HIGHLIGHTS
Formulated with pink silk tree and sea algae, this dermatologist-tested serum helps minimize the look of wrinkles, puffiness, and dark circles, leaving your complexion visibly brighter and more even.

WHO IT'S BEST FOR
If you struggle with dark circles or under-eye bags, this serum from TULA is ideal for you. The metal applicator has a cooling effect, and the formula is specifically designed to diminish signs of aging.

Made In Usa

Made In Usa

Eco Friendly

Eco Friendly

Cruelty Free

Cruelty Free

Clean Beauty

Clean Beauty


The Ordinary Multi-Peptide Eye Serum

Overall Score

4.7

09

The Ordinary Multi-Peptide Eye Serum

4.15

7946 User Reviews

5

Best Seller

4

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Affordable Eye Serum for Fine Lines

FORMULA HIGHLIGHTS
This lightweight, fast-absorbing eye serum uses peptides and botanical extracts to target fine lines, puffiness, and dark circles. Regular use helps contribute to a firmer, smoother, and more refreshed complexion.

WHAT REVIEWERS ARE SAYING
"I was noticing my lids starting to droop and crows feet beginning to appear even though I was using Olay religiously. I switched to The Ordinary products and turned back the clock at least several years!"

Cruelty Free

Cruelty Free


L'Oreal Paris Revitalift Hyaluronic Acid + Caffeine Hydrating Eye Serum

Overall Score

4.7

08

L'Oreal Paris Revitalift Hyaluronic Acid + Caffeine Hydrating Eye Serum

4.2

12878 User Reviews

5

Best Seller

5

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Drugstore Eye Serum with Hyaluronic Acid

FORMULA HIGHLIGHTS
This non-greasy serum combines 1.5% pure hyaluronic acid with 1% pure caffeine to visibly reduce puffiness and dark circles. Fragrance- and paraben-free, it leaves eyes looking brighter and more refreshed.

WHO IT'S BEST FOR
If you're looking for an eye serum you can put on at night to wake up feeling refreshed and wide-eyed, L'Oreal Paris's Revitalift Hyaluronic Acid + Caffeine Hydrating Eye Serum is for you.


U Beauty The Return Eye Concentrate

Overall Score

4.75

07

U Beauty The Return Eye Concentrate

4.47

231 User Reviews

5

Best Seller

5

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Luxury Eye Serum for Visible Firming

FORMULA HIGHLIGHTS
Powered by peptides and plankton extract, The Return Eye Concentrate targets puffiness, discoloration, and under-eye darkness while supporting collagen production for a more contoured look. 

WHAT REVIEWERS ARE SAYING
"My under eyes get super dry in the winter, and this is the only product I’ve found that helps! It layers well under my concealer, too."

Eco Friendly

Eco Friendly

Cruelty Free

Cruelty Free

Clean Beauty

Clean Beauty


Tatcha Luminous Deep Hydration Firming Eye Serum

Overall Score

4.75

06

Tatcha Luminous Deep Hydration Firming Eye Serum

4.45

586 User Reviews

5

Best Seller

5

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Brightening Eye Serum with a Cooling Applicator

FORMULA HIGHLIGHTS
This lightweight eye serum features Okinawa red algae and hyaluronic acid to deliver deep, lasting hydration. It also contains caffeine and honeysuckle to help reduce puffiness and brighten the look of dark circles for a more refreshed appearance.

WHO IT'S BEST FOR
While approved for all skin types, this is a great serum for mature shoppers since its primary goal is to firm up loose skin.

Cruelty Free

Cruelty Free


Sunday Riley 5 Stars Retinoid + Niacinamide Eye Serum

Overall Score

4.75

05

Sunday Riley 5 Stars Retinoid + Niacinamide Eye Serum

4.38

2103 User Reviews

5

Best Seller

5

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Retinol Eye Serum for Sensitive Skin

FORMULA HIGHLIGHTS
This overnight eye serum from Sunday Riley features a 6% retinoid complex and niacinamide. It's also enriched with centella asiatica, ceramides, and shea butter, all of which help hydrate and soothe the delicate under-eye area.

WHO IT'S BEST FOR
This product has a heavy dose of retinol, so we wouldn't recommend it for first-time users of the ingredient. Start with a once-a-week application and work your way up to every other day to avoid irritating your skin.

Cruelty Free

Cruelty Free

Clean Beauty

Clean Beauty


Murad Retinol Youth Renewal Eye Serum

Overall Score

4.75

04

Murad Retinol Youth Renewal Eye Serum

4.46

1337 User Reviews

5

Best Seller

5

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Eye Serum for Anti-Aging Results

FORMULA HIGHLIGHTS
Murad's Retinol Youth Renewal Eye Serum utilizes Retinol Tri-Active Technology—a blend of fast-acting retinoid, time-released retinol, and a retinol booster—to visibly reduce fine lines, wrinkles, and crow's feet. With swertia flower extract and a marine kelp complex also in the formula, it's clear this serum is packed with anti-aging ingredients.

WHAT REVIEWERS ARE SAYING
"This is by far the best eye serum I've ever used. I got it when it was on sale. I will definitely buy it again. I've been using it for a couple of weeks now, and the skin around my eyes is much brighter, and my wrinkles are less noticeable."

Cruelty Free

Cruelty Free


Dr. Dennis Gross Skincare Advanced Retinol + Ferulic Triple Correction Eye Serum

Overall Score

4.8

03

Dr. Dennis Gross Skincare Advanced Retinol + Ferulic Triple Correction Eye Serum

4.68

525 User Reviews

5

Best Seller

5

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Eye Serum for Firming and Smoothing Texture

FORMULA HIGHLIGHTS
Enhanced with licorice root extract and caffeine, Dr. Dennis Gross's Advanced Retinol + Ferulic Triple Correction Eye Serum helps brighten dark circles and reduce puffiness for a more youthful appearance. The formula contains retinol to diminish the appearance of fine lines, wrinkles, and scars.

WHO IT'S BEST FOR
This is one of the best eye serums for aging skin, and it's also safe for those with sensitive skin.

Cruelty Free

Cruelty Free


Summer Fridays Jet Lag Overnight Eye Serum

Overall Score

4.95

02

Summer Fridays Jet Lag Overnight Eye Serum

4.76

1338 User Reviews

5

Best Seller

5

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Overnight Eye Serum for Hydration Recovery

FORMULA HIGHLIGHTS
Summer Fridays' Jet Lag Overnight Eye Serum has a lightweight, fast-absorbing formula designed to hydrate and revitalize the delicate under-eye area. Infused with glycerin, ceramides, and a gentle retinol blend, it delivers long-lasting moisture and smooths fine lines for a refreshed appearance.

WHAT REVIEWERS ARE SAYING
"If you're looking for something to help with wrinkles and keep your under-eye area hydrated, I highly recommend giving this serum a try. You won’t be disappointed!"

Eco Friendly

Eco Friendly

Cruelty Free

Cruelty Free

Clean Beauty

Clean Beauty


Beauty Of Joseon Revive Eye Serum

Overall Score

4.95

01

Beauty Of Joseon Revive Eye Serum

4.51

21033 User Reviews

5

Best Seller

5

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Eye Serum Overall

FORMULA HIGHLIGHTS
Beauty of Joseon's Revive Eye Serum combines 10% ginseng root extract and 2% retinal to deeply hydrate, smooth fine lines, and improve skin elasticity. Enhanced with niacinamide and adenosine, this serum brightens dark circles and supports collagen production for a firmer, more youthful complexion.

WHO IT'S BEST FOR
This serum is safe for all skin types and textures (that's why it's the #1 best-selling eye serum on Amazon). If you're looking for a fragrance-free option that will help revive tired eyes, this is the serum for you.

Cruelty Free

Cruelty Free

Clean Beauty

Clean Beauty


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