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Top 10 SXSW 2017 Influencer List

The Top Ten Influencers To Follow SXSW And What They're Packing For The Big Event

The Top Ten Influencers To Follow SXSW And What They're Packing For The Big Event

We partnered with Austin Tidbits to bring you the top ten most influential editors, founders, artists, social gurus and bloggers coming to Austin, Texas for the SXSW Interactive festival. For those of you attending, each influencer has shared their single most important travel accessory or must-see event, essential to surviving and making the most of the two-week festival. Click through to discover some of the hottest influencers around and shop their SXSW must-haves. Be sure to follow them for more on their festival adventures.

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March 9, 2017

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The Rankings


Jackie Lee Young, Photographer/Social Media Manager, Bunkhouse

Our Score

SXSW MUST-HAVE: "Mucuna Pruriens Powder. I call it my brain potion. [I drink this] once in the morning and put some in a plastic bag to mix with water during the day."

GET SOCIAL: View Jackies artistic and inspirational images on Instagram at @jackieleeyoung.


Katrina Barber, Photographer/Designer, C3 Presents

Our Score

SXSW MUST-HAVE: "My Fuji Instax Neo Classic. It lets me have a little more fun with film while out shooting on assignment. I love coming home with a wallet full of little snaps of my sxsw."

GET SOCIAL: If you're into music, follow Katrina on Instagram at @katrina.barber for her vibrant concert photography.


Jen Rubio, Co-Founder, Away

Our Score

SXSW MUST-HAVE: You will find Jen fashionably making her way into the ATX airport with her AWAY The Carry-On suitcase.

GET SOCIAL: View Jen's work and travel inspired pics on Instagram at @jennifer.


Jane Ko, Food Blogger

Our Score

SXSW MUST-HAVE: "My J.Crew Leopard loafers—I will be running from event to event. The loafers are not only comfy but also stylish. Don't even try wearing heels during SXSW!"

GET SOCIAL: Want to know what and where to eat while in Austin for SXSW? Follow Jane on her blog, A Taste of Koko, and on Instagram at @atasteofkoko for daily dining inspiration.


Kelly Krause, Conference Programming Manager, SXSW

Our Score

SXSW MUST-HAVE: "Apple Smart Battery Case. I'm constantly on the go, taking calls and responding to texts, so being fully charged is a top priority. And, because outlets are a hot commodity, my phone is always equipped with this extra charger."

GET SOCIAL: Follow Kelly on Twitter for SXSW updates at @kelljokrause.


Tyler Haney, Founder & CEO, Outdoor Voices

Our Score

SXSW MUST-HAVE: "Cap Beauty Captivator Energizer Spray! During SXSW, I'm usually running from one thing to the next, and trying to fit in a little recreation in between. I spritz this on mid-day to keep refreshed, sparkly, and moisturized."

GET SOCIAL: Follow Tyler on Instagram for major #girlboss and #doingthings inspiration at @ty_haney.


Whitney Wolfe, Founder & CEO, Bumble

Our Score

SXSW MUST-HAVE: "I keep our new cozy 'Honey' Sweater on me for when it's freezing inside buildings"

GET SOCIAL: See what Whitney and Bumble is up to by following her on Instagram at @whitwolfe.


Amber Venz Box, Co-Founder, rewardStyle & LIKEtoKNOW.it

Our Score

SXSW MUST-HAVE: Amber keeps her hair looking perfectly styled and textured (on the go) with the top-rated ORIBE Dry Texturizing Spray.

GET SOCIAL: Follow this Instagram queen for serious fashion inspiration at @venzedits.


Laurel Pantin, Editorial Director, Coveteur

Our Score

SXSW MUST-HAVE: "Skinceuticals sunscreen—it’s really light and has the perfect amount of tint so it evens out your tone without having to wear makeup."

GET SOCIAL: Follow Laurel on Instagram via @lapantin for a look into her fashionable life.


Piera Gelardi, Executive Creative Director and Co-Founder, Refinery29

Our Score

SXSW MUST: Register for Piera's panel this SXSW, Courageous Creativity, here. We repeat, it's a must.

GET SOCIAL: Be sure to follow Piera on Instagram at @pieraluisa for some of the most creative, bold, and inspirational posts around.

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