Top 10 Teeth Whitening Products
Meet The 10 Products The Internet Loves Most For Whitening Teeth

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As devastating as it may be, some of life's biggest pleasures are the culprits when it comes to stained teeth: red wine, diet coke, coffee, the vodka pasta from that Italian place you love. But luckily, you don't have to forgo your favorite things for the sake of white teeth. Getting a brighter smile is more accessible than ever, and there are plenty of whitening options out there that don't require a single trip to the dentist.
Full disclosure: the results of at-home whitening will never be quite as dramatic as those you'd get from a professional. However, doing it yourself comes with plenty of benefits. It's cost-effective, results in little to no tooth sensitivity, and in most cases, it's more than enough to provide the bright results you're looking for.
That said, not all teeth whitening products are created equal. With that in mind, we did a deep dive into all the options available—toothpaste, strips, pens, gels, you name it—and rounded up a list of the best you can get your hands on.
How We Found The Best Teeth Whitening Products
To round up the products in this list, we turned to the help of our data-driven algorithm. This proprietary tool factors in best-selling buzz, editor recommendations, user reviews, and more to find and rank the top products out there. Starting at just $7, scroll on to see which teeth whitening solutions made the cut.
All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.
Jump To ProductsAuthors
Kate Ferris is the Associate Editor at Rank & Style. She studied journalism, communication, and graphic design at Texas A&M University and has been passionate about shopping online since she could type. When she isn’t writing and editing content for
Written By:
Kate FerrisThe Rankings
Our Score
Approved
4.6
User Reviews
5
Best Seller
5
Industry Recognition
4
Social Buzz
WHY IT MADE THE LIST
Crest White Strips have been around for quite some time now, and for good reason. Dentists love them for their ability to get rid of stains and produce smiles as white as professional bleaching would. There are tons of different options out there, but this one, in particular, is the best you can get your hands on. The strips truly are no-slip, and they can eliminate up to 14 years of stains in just 20 treatments.
USERS SAID
"These are such an improvement! The new strips remove easily from the plastic they are on, and they are REALLY adhesive! These will not budge! Since I purchased them, I have only used them about four times, and I can already notice a difference. Other people have noticed too. I think these are well worth the money and work as well as a professional treatment."
Best For Sensitive Teeth
Our Score
Approved
4.34
User Reviews
5
Best Seller
4
Industry Recognition
3
Social Buzz
WHY PEOPLE LOVE IT
Instead of the hydrogen peroxide or other irritating chemicals typically found in whitening strips, Lumineux uses plant-derived ingredients—think coconut oil, mineral-packed Dead Sea salt, soothing aloe vera, and essential oils from mint, clove, and basil. That means whiter teeth in minutes, sans the sensitivity.
ADDITIONAL THINGS TO KNOW
The natural ingredients mean these strips are safe for mouths with composites, veneers, and crowns too.
Best Toothpaste
Our Score
Approved
4.66
User Reviews
3.3
Best Seller
4
Industry Recognition
3
Social Buzz
WHAT IT DOES
This whitening treatment uses a dissolving polishing complex to remove surface stains, while the fluoride formula offers up protection against cavities and weakened enamel. If you're looking for an easy way to get whiter teeth, this toothpaste couldn't be simpler to add to your routine.
USERS SAID
"I have tried so many whitening toothpastes, not getting the results I wanted. This is THE BEST I have ever tried! It tastes amazing, and I like the gritty, scrubby feel—I think it works the best. My teeth were not sensitive to the whitening gel, even though I have had sensitivity issues with whitening products in the past. This will be the only toothpaste I use from now on. Thank you, Crest!"
Our Score
Approved
3.83
User Reviews
5
Best Seller
4
Industry Recognition
3
Social Buzz
WHY IT MADE THE LIST
While there are a few other whitening pens on this list, Colgate's version ranks above the rest. The difference is in the overnight formula, which is formulated to remove 15 years of surface stains in as little as a week.
WHO IT'S FOR
This drugstore teeth whitening pen is perfect for those that need a whitening solution that's as simple as possible. It's easy to incorporate into any nightly routine—simply apply it after brushing and wake up with brighter teeth.
Best Affordable
Our Score
Approved
4.55
User Reviews
5
Best Seller
3
Industry Recognition
0
Social Buzz
WHY IT MADE THE LIST
Swapping your traditional toothpaste for a whitening one is as simple as it gets since it doesn't require adding any extra steps to your routine. And at just over $10 for a pack of two, Colgate's top-rated formula wins in the affordability category.
ADDITIONAL THINGS TO KNOW
This toothpaste promises to provide 10 times whiter teeth within just four weeks of use. Bonus: It also helps prevent cavities.
Best Kit
Our Score
Approved
4.12
User Reviews
5
Best Seller
4
Industry Recognition
0
Social Buzz
WHY IT MADE THE LIST
This extensive kit comes with two whitening gels, five LED lights (which help speed up the whitening process), a flexible mouth tray, a tray case, and a timer that lets you easily keep track of your whitening session time. Consider it the next best thing to getting your teeth whitened at the dentist—and way cheaper, at that.
FROM THE EXPERTS
AuraGlow's whitening gel is the real deal—it's clinically proven to whiten teeth 10 shades in seven days.
Best Charcoal Toothpaste
Our Score
Approved
4.5
User Reviews
5
Best Seller
0
Industry Recognition
0
Social Buzz
WHAT IT DOES
Black toothpaste might seem counterintuitive, but the color actually comes from activated charcoal. The ingredient works to gently whiten teeth, polish, remove surface stains, and freshen breath in one fell swoop.
WHO IT'S FOR
If you prefer toothpaste without fluoride, you're in luck—this one is fluoride-free.
Best Clean Formula
Our Score
Approved
4.22
User Reviews
3
Best Seller
4
Industry Recognition
0
Social Buzz
Best Taste
Our Score
Approved
4.06
User Reviews
3.3
Best Seller
4
Industry Recognition
0
Social Buzz
WHY PEOPLE LOVE IT
While the tastes of gels or strips don't necessarily matter, flavor is an important factor when it comes to teeth whitening pens—the formula can easily touch your tongue, after all. Kendall Jenner's collab with Moon features natural oils and extracts from lavender, strawberry, and honeysuckle to provide a super pleasant vanilla-mint taste.
WHO IT'S FOR
This pen is great for those that don't want to fuss with a lengthy whitening routine—simply toss it in your bag and use it when you feel like you could a brightness boost.
Our Score
Approved
4.07
User Reviews
3.1
Best Seller
4
Industry Recognition
0
Social Buzz
WHY IT MADE THE LIST
GLO's at-home kit is pretty much the closest you'll get to the luxury results you'd find in an office setting. Utilizing heat and light technology, it safely removes the appearance of stains and discoloration in as little as eight minutes. Even better, it's sensitivity-free.
FROM THE EXPERTS
In an independent laboratory clinical study using six samples over five days, 100% had whiter teeth with an average improvement of 12 shades.
Authors
Kate Ferris is the Associate Editor at Rank & Style. She studied journalism, communication, and graphic design at Texas A&M University and has been passionate about shopping online since she could type. When she isn’t writing and editing content for


















