Meet Hanna Andersson: The Brand Behind Those Matching PJs You Keep Seeing

If you’ve ever spotted a photo of a pajama-clad family on Instagram or Facebook and wondered where those cute matching sets came from, there’s a good chance the answer is Hanna Andersson. While the brand is especially beloved for its organic cotton pajamas, its lineup includes way more than just bedtime essentials. From play-ready separates to seasonal outfits, there’s a lot to love. It’s a go-to for parents that want well-made kids’ clothes that are durable enough to pass down, and it doesn’t fall short in the style department, either. Ready to learn more? We’re here to fill in the blanks on what makes this brand a favorite among parents and little ones alike.

So, What’s Hanna Andersson All About?

Hanna Andersson is a children’s clothing brand rooted in sustainability, comfort, and timeless design. Long before eco-friendly fashion became the norm, the brand was already committed to using organic, harm-free materials. That same commitment extends beyond its clothes—Hanna Andersson is also known for fair-trade practices and its charitable efforts that have raised millions for children’s welfare organizations, earning it a well-deserved spot in any conversation and our list of Best Kids’ Clothing Stores. 

But sustainability isn’t the only thing that sets the brand apart. Hanna Andersson is also famous for its durability. Thanks to a unique combing process that removes short fibers that are prone to breaking and feel scratchy, the brand’s signature cotton is not only extra-soft but also noticeably stronger than standard cotton—making it ideal for active little ones.

Timeless Scandinavian Style

Hanna Andersson’s design philosophy is rooted in Scandinavian principles—think simplicity, functionality, and longevity. The result? Clothes that are just as easy on the eyes as they are to wear. With minimal use of zippers and buttons, Hanna’s designs empower kids to dress themselves, all while staying comfy and looking cute. Plus, the brand’s printing and dyeing techniques help colors stay bright and fabrics stay soft, even after countless wash cycles.

Built for Play—and for the Long Haul

Hanna Andersson understands that kids don’t exactly take it easy on their clothes. That’s why each piece is thoughtfully designed with sturdy flatlock seams, which help prevent chafing and keep everything comfortably in place. The brand also uses elastic-encased waistbands for a snug-yet-gentle fit and meets OEKO-TEX® Standard 100 certifications—meaning the clothes are free from harmful substances. Translation: they’re safe, comfy, and built to last.

A Look That Grows as Your Kids Grow

Hanna Andersson’s clothes are a social media hit for a reason. With vibrant colors, playful prints, and a touch of Scandinavian simplicity, the brand’s signature style is cheerful and timeless. It’s a look kids love to wear and parents love to photograph.

Of course, Hanna Andersson isn’t just about aesthetics. These pieces are made to last, crafted from soft-but-strong fabrics that hold up wash after wash and make excellent hand-me-downs. And with prices that reflect both quality and value, parents can feel good about the investment.

The brand offers sizing for babies, toddlers, and kids—so no one’s left out of the fun. And because parents deserve cozy moments too, Hanna Andersson also makes matching pajama sets for the whole family. Yes, that includes you.

From Sweden With Love: The Origins of Hanna Andersson

A Swedish-born mom founded the brand in 1983 to produce clothes that let kids be kids. Originally a mail-order business that she ran out of a Portland, Oregon, garage, Hanna Andersson grew quickly. The brand opened its first brick-and-mortar store in 1990, and it now operates as an online retailer.

Parents fell in love with Hanna Andersson children's clothes because they are practical, comfortable, and gave their kids plenty of room to move and play. Vivid colors and bold designs made Hanna Andersson clothes stand out back in the 1980s, and they look as good today as they did all of those years ago. Hanna Andersson focuses on family, function, and fun, and the brand has remained true to its origins.

What Can You Find at Hanna Andersson?

You’ll find a lot more than colorful, stylish, and comfortable pajamas at Hanna Andersson. The brand’s offerings have grown to include a wide range of products, so you will be spoiled for choice when you visit the website. 

Here are some of the items you can find at Hanna Andersson:

• Babies' and kids’ apparel:
  These are the garments that parents rave about on social media. Think organic onesies, two-piece sets, rompers, and jumpsuits for babies and toddlers, and dresses, pants, tops, and tees for older children.
• Pajamas:
  Comfortable and great-looking pajamas made Hanna Andersson famous, and these garments are still the brand’s crown jewels.
• Family matching sets:
  These colorful garments help families to connect and have fun together. Mix and match colors and patterns to create your perfect set, one family member at a time.
• Holiday collections:
  Families love to celebrate holidays together, so these collections are very popular.
• Swim:
  From swimsuits to rash guards and cover-ups, Hanna Andersson has everything your family needs to enjoy a great day at the beach or by the pool.
• Pre-Loved items:
  The Hanna Andersson Hanna-Me-Downs program allows parents to sell garments that their children have grown out of, and it gives parents on a budget a great way to save money on clothes that are still as good as new.

Clothing Worth Writing Home About

Hanna Andersson makes clothes that people love to talk about. Photos of families relaxing together in matching Hanna Andersson pajama sets are a big hit on social media, and kids love to show off garments that feature their favorite movie and TV characters. 

Here are some of the brand’s most popular pieces:

• Holiday-themed pajama sets:
  Hanna Andersson loves to help families celebrate special occasions. Christmas and Halloween collections are especially popular, and there are also pajama sets with birthday themes.
• Collaborations:
  Hanna Andersson is the place to go for clothes that feature your children’s favorite movie, TV, and cartoon characters. The brand has collaborations with Disney, Pokemon, Star Wars, and Peanuts, so you will have plenty of desirable items to choose from.
• Seasonal drops:
  News about new Hanna Andersson lines spreads quickly, and items in limited quantities tend to sell out fast.

What Are the Prices Like at Hanna Andersson?

Hanna Andersson offers high-quality clothing at prices that budget-conscious parents can afford. Most pajamas range from $40 to $50, while everyday items fall between $20 and $50. Considering the brand’s durability and comfort, these prices offer solid value. 

Shoppers can save even more on the brand through the Hanna-Me-Downs program for pre-loved clothing, frequent sales, and coupons—like these Hanna Andersson promo codes we’ve rounded up just for you.

Why We Love Hanna Andersson and Think You Will, Too

We help our visitors save money when they shop online, and we love Hanna Andersson. When you visit the Hanna Andersson website and see what the brand has to offer, we think you’ll be smitten, too. Hanna Andersson makes garments using organic materials that are safe for babies and sensitive skin, and they will retain their vibrant colors wash after wash. If you are looking for children’s clothing that is fun, durable, and has a modern flair, you will find a lot to love at Hanna Andersson.

If You Love Hanna, You’ll Also Love…

Hanna Andersson makes comfortable and durable children’s clothing that parents love, but they are not the only game in town. 

If you love Hanna Andersson, you will probably also like:

• Primary: This brand is famous for its bright colors and simple designs.
• Tea Collection: If you find Hanna Andersson clothing attractive, you will love the Tea Collection’s global-inspired designs.
• Janie and Jack: This brand offers traditional designs with a modern twist.
• Little Sleepies: Little Sleepies offers incredibly soft pajamas made from bamboo viscose.
• Burt’s Bees Baby: Parents love this brand because its pajamas and crib sheets contain nothing but 100% organic cotton.

Final Thoughts: Childhood, Styled

Hanna Andersson is such a big hit with parents because it makes clothing that lets kids be themselves and have fun. Its durable fabrics are tough enough to withstand the rowdiest play, and they are also extremely comfortable and safe for sensitive skin. Hanna Andersson proves that kids can be dressed well and still enjoy themselves, and that’s what gives the brand its charm.