The 15 Best Lingerie Brands of 2025: From Everyday Comfort to Luxe Lace

Think second-skin comfort with a modern, minimal vibe. SKIMS built its reputation on stretchy, ultra-soft fabrics (hello Fits Everybody) and shapewear that smooths without feeling suffocating. The size range and skin-tone palette are broader than most, and the brand reliably produces “I saw this everywhere” moments—slip dresses that sell out, mesh sets that go viral, you get the idea. 

Review patterns: incredibly comfy once on, great stretch and recovery, occasionally snug to pull over hips but worth it for the fit. If you want lingerie that doubles as daily wear and plays well under clothes, start here.

Ask bra loyalists and they’ll bring up Feathers. It’s that rare combo: pretty, lightweight, and genuinely wearable under tees. Fit pros call it flattering on a wide range of shapes, and shoppers love the plunge that disappears under V-necks plus the mesh overlay that helps prevent gaping. There’s also a full-figure version if you want more support. 

Expect consistent quality, delicately detailed lace, and a just-right balance of comfort and polish. If you’re upgrading the everyday rotation with something that feels special but still practical, Natori is the reliable “buy it again” brand.

Rihanna didn’t just make lingerie that looks good—she made it for everyone. Savage x Fenty goes beyond token inclusivity with one of the most extensive size ranges out there (bras through 46H, up to 4X), and the designs feel fresh. Lace, mesh, satin, and bold colors that still look luxe.

Shoppers say the fit actually feels right—supportive but never stiff—and the fabrics stay soft even after endless washes. There’s something genuinely moving about seeing models who look like you, and it shows in how loyal people are to the brand. Sure, sizing can shift a bit from one style to the next, but with a range this wide, it’s almost part of the deal. It’s unapologetic, body-positive, and fun—lingerie that makes you feel seen before you even put it on.

Bluebella lives right at that intersection of fashion and lingerie. The pieces lean sexy, but in a sleek, editorial way rather than frilly or over-done. Think sheer mesh, geometric lace, clean lines. Everything feels considered.

 Shoppers say the quality rivals brands twice the price, and the structure makes each piece feel intentionally built, not just pretty to look at. The Nova and Emerson collections get constant shout-outs for being “gorgeous and surprisingly comfortable.” It’s the brand you reach for when you want to feel a little powerful, a little mysterious—and totally put-together.

There’s a classy elegance to Intimissimi. You’re not going to find bright colors or wild patterns here. What you will find is simple Italian romance, lingerie that enhances your natural beauty. It’s simplistic in the best way.

Everyone’s first call out is the fabric quality. Light silk, smooth microfibre, delicate lace. These aren’t cheap costumes that will fall apart after the first wear. The fit feels tailored, the materials hold their shape beautifully, and the pieces stay comfortable through years of wear. Some reviewers mention the European sizing running small, so size up accordingly based on the fit you’re after.

Free People’s lingerie nails that effortlessly cool, boho-chic aesthetic. Everything is relaxed and laid-back, giving that “I just woke up this sexy” vibe. The pieces mix and match beautifully despite being completely different—soft ruffles, flowing satin, glittering sequins, and layers of lace. The bralettes get the most love for being cute and comfortable, a surprisingly rare combo.

Reviewers love that lived-in soft feeling the fabric has straight out of the package. If your lingerie style is cozy and casual, you won't be disappointed. Free People has coupons available regularly, so you can stock up guilt-free.

Revolve isn’t a lingerie brand so much as a rabbit hole—in the best possible way. It’s where you go “just to look” and end up discovering three new favorite brands before checkout. The site mixes everything: SKIMS basics, For Love & Lemons lace, Fleur du Mal corsets, Cosabella classics. It’s curated chaos, but elevated.

What shoppers say: they love the mix, the fast shipping, the easy returns—basically, it’s everything good about online shopping without the guesswork. It’s also where you’ll find trend pieces first, which is both a blessing and a danger to your wallet. If you’re the type who scrolls for inspiration, Revolve is that late-night “add to cart” kind of place you’ll come back to again and again.

Say what you will—Victoria’s Secret still knows how to make lingerie that makes people feel good. The brand’s been around long enough to have a reputation, but lately, it’s been rebuilding in all the right ways: more inclusive sizing, more skin tones, more real bodies in the mix. The styles run the full spectrum—from everyday cotton bralettes to push-ups, corsets, and satin robes made for dressing up (or not dressing at all). Be sure to keep an eye out for frequent sales and current Victoria’s Secret coupons. 

What shoppers say: the fits are consistent, the fabrics have improved, and the new focus on comfort hasn’t erased that signature “sexy” feel. A few people miss the old bombshell energy, but most agree the brand feels fresher, more wearable, more real. It’s the classic name you’ve known forever, but with an attitude that’s finally caught up to the moment.

For Love & Lemons lingerie feels like it was plucked straight out of a fairytale—romantic, detailed, and just a touch dramatic. These pieces are built to be seen and admired. Think delicate lace, floral embroidery, and dainty ruffles, with sexy, flattering cuts and details. Everything looks delicate, but it’s surprisingly sturdy, which is half the charm. These are the pieces you reach for when you want to feel a little bit like a provocative princess.

The details are what pull people in. The stitching, the tiny bows, the way the lace catches the light—it all feels considered. The fit tends to run snug, sculpting more than squeezing, which most people love for the flattering effects. It’s unapologetically feminine, a little dramatic, and exactly the kind of lingerie that makes getting dressed feel like an occasion.

ThirdLove built its reputation on one simple idea: bras should actually fit. Revolutionary, right? The brand’s half-cup sizing and fit quiz changed the lingerie game by making it easier to find pieces that don’t dig, gap, or slide around. It’s the kind of lingerie you can forget you’re wearing.

Fans love that ThirdLove’s lingerie feels as good as it looks. The lace pieces are soft instead of scratchy, the bands don’t dig, and everything still manages to hold you in where it counts. The fabrics have that barely-there stretch that moves with you, not against you. It’s comfort you actually notice. Reliable, polished, and quietly flattering, ThirdLove nails that “real life” kind of comfort.

Playful Promises doesn’t do quiet. The London-based brand is all about bold colors, cheeky details, and silhouettes that celebrate every kind of body. From intricate lace sets to retro-inspired high-waist styles, everything feels designed to be seen—and honestly, that confidence is the point.

Shoppers love the inclusive range (bands up to 44, cups to K) and how the pieces look just as good on fuller busts as they do on smaller ones. The materials are sturdy but soft, and the designs—think metallic lace, mesh panels, and velvet trims—manage to feel playful without skimping on quality. It’s lingerie with personality, made for people who like a little edge.

Cuup takes the less-is-more approach to lingerie and makes it feel luxurious. The brand’s signature mesh and micro-satin pieces are simple at first glance, but the fit and engineering are what make people obsessed. Everything is unlined, lightweight, and shaped to follow your natural form—no extra padding, no push-up tricks, just clean design that still manages to look beautiful.

Fans love the barely-there feel and modern shapes—the Plunge and The Scoop get mentioned constantly. The mesh is soft, not stiff, and the structure actually supports larger busts without turning into full-on armor. If you’re into lingerie that’s sleek, unfussy, and quietly confident, Cuup nails it.

Cosabella has been doing beautiful lingerie since the ‘80s, and honestly, it shows. The brand’s signature stretch lace has this way of feeling both delicate and durable—like something your favorite European boutique would sell, only you can actually machine wash it. Their bralettes and matching bottoms are the heroes here: soft, feminine, and built to last longer than most trends.

What people love most is the consistency. The fit is forgiving, the colors are gorgeous (seriously, the seasonal shades are always spot-on), and the lace never feels itchy. It’s the kind of lingerie that quietly spoils you—so much so that everything else in your drawer starts to feel a little basic by comparison.

Chantelle’s been making lingerie for nearly 150 years, and it shows. The style feels quietly confident—lace that’s soft, never showy; embroidery that looks deliberate, not delicate. It’s refined without feeling old-fashioned, and somehow still modern no matter how long you’ve had it. You could wear these pieces ten years from now and they’d still feel right.

People love how polished everything looks without losing that lived-in comfort. The color palette stays classic—deep navy, nude rose, black that actually feels luxe—and every new drop brings something fresh without chasing trends. It’s graceful, yes, but grounded. Lingerie made for real life, not just the lingerie drawer.

If you want cute, coordinated sets without luxury price tags, this is the move. Adore Me drops new collections constantly—bras, panties, bodysuits, lounge—and does it in a genuinely inclusive size range. They’ve also invested in sustainability practices at scale, which is rare at this price point. 

What shoppers say: great quality for the money, accurate sizing, and helpful model photos across sizes. You’ll also see the occasional note about materials feeling different between styles—so read the reviews on the exact set you’re eyeing.