Ulta's Biggest Hits of 2025

A multitasking serum that softens and smooths skin.

Healthy, glowing skin is just a few drops away.

Plump your pout and add some tint while you're at it.

The perfect way to rinse away a full face of makeup.

Make dark spots *disappear* with this nourishing serum.

A lightweight moisturizer that promises a flawless makeup application.

Tinted sunscreens: the MVP of summer.

Say goodbye to split ends and straw-like texture.

Skip the shower—this dry shampoo has you covered.

A reviewers says, "...one of the best products I've used in my entire life."

The best shampoo for those who straighten, perm, or heat-style their hair.

Pair with the matching shampoo for strong, shiny strands.

Sunscreen, foundation, and skincare all in one.

Eyeliner that stays put all day (and all night).

A hybrid between lipgloss and lip stain.

Instantly erase blemishes with this foundation stick.

This hair oil has more than 30 essential oils and nutrients in it.

A high-performance concealer stick that comes in 50 shades.

Tingly lip gloss to emphasize your pout.

One reviewer says, "My skin has never looked more hydrated and plump."

Creamy eyeliner that offers up to 24 hours of wear.

A mineral-rich foundation that's perfect for those with oily skin.

Glass-like shine in shades from brown to baby pink.

This primer blurs pores and helps makeup stay put.

One of Dior's most iconic makeup products—and for good reason.

Waterproof foundation for beach days and pool hangs.

A warm fragrance Sol de Janeiro has become famous for.

Dull skin is no match for this scrub.

Spritz on some extra SPF at any time.

As NYX says "...blends like a powder, spreads like butta."