H&M Coupons for January 2026

You can get an H&M coupon for 15% off your first order just by signing up for emails and texts. A pop-up will appear while you’re browsing—just enter your email, click “Continue,” then add your phone number and tap “Get 15% Off” to unlock your code.

Your H&M coupon works on everything from cute dresses and cool denim to beauty picks and more. And once you're on the list, you'll get first dibs on new arrivals, exclusive offers, and sales tailored to your style.

Shopping at H&M can feel like a full-time job—scrolling through new arrivals, adding must-have pieces to your cart, and debating whether you really need that extra jacket. But before you check out, don’t forget to apply your H&M coupon. Here’s how to do it:

1. Head to hm.com and add the items you want to purchase to your bag.

2. Find the shopping bag icon at the top of the page.

3. Click “Shopping Bag” to review your order.

4. Look for the “Discounts” field and click “Add.”

5. Paste your H&M coupon code and hit “Add.” 

6. Your total will update to reveal your savings. 

What if My H&M Coupon Code Isn’t Working?

So you’ve finally made your way to checkout, added your coupon code, only to be met with “Discount code is not valid.” Don’t stress, here’s what to do to get your savings back in action:

—Copy the code exactly. It sounds basic, but even missing one character can mess things up. H&M coupons are case-sensitive, so the safest bet is to copy and paste it straight from the source.

—Check the expiry date. Sadly, H&M promos don’t last forever. Make sure your code is still within its valid window.

—Watch out for ineligible items. Some coupons only work on select pieces, and sale items are often off-limits. Double-check your cart to see if anything’s excluded.

—Meet the minimum spend. Many codes need a specific cart total to activate. If you’re a little short, toss in something cute and practical, like a pair of socks, to hit the threshold.

—Try another code. If you’ve done all of the above and it’s still not working, check out another code from our curated list — there’s plenty to choose from.

H&M has a huge selection, so finding the perfect dress, shoes, or accessory might take some browsing. To make it easier, we’ve picked out a few favorites that really stand out. If you’re wondering how to use your 15% off H&M promo code, here are some great options to start with.

If you like saving on cute clothes, shoes, and accessories, becoming an H&M Member makes total sense. You earn a bonus point for every dollar you spend, and once you hit 200 points, you get a $5 reward. Spend $40 or more and shipping is free—because who wants to pay extra for something they already love? Members also get special prices and early access to sales and events that keep you one step ahead.

There are two levels in the program. You start as a “Core” member and move up to “Plus” once you hit 500 points. And honestly, if you shop regularly, you’ll get there faster than you think. You’ve got a full year to reach it, so no rush. Once you’re “Plus,” you unlock early access to new arrivals, sales, and VIP events that make shopping feel more like an experience and less like a chore.

If you’re 16 or older and currently in school, college, or an apprenticeship program, you can grab a 10% discount at H&M through the Student Beans loyalty network. Verifying your student status takes just a minute or two, and then you’ll get your promo code.

If you love scoring stylish finds without spending a fortune, the sale section on the H&M site is definitely worth a look. You’ll spot everything from cozy cardigans and sleek sweaters to essentials like socks and tights. With discounts up to 70% off, it’s the perfect place to upgrade your closet without feeling like you just splurged (because who needs buyer’s remorse?). 

There’s also something kind of fun about digging through the sale. You never know when you’ll find that one piece that totally upgrades your look. So go ahead, dive in and get ready to shop smart and look amazing.

H&M’s already tempting prices get even harder to resist during their sales events. They celebrate national holidays like Labor Day and the Fourth of July with deals, and you can always count on major steals during Black Friday and Cyber Monday.

Every now and then, they also surprise shoppers with flash sales that offer deep discounts on select items. These deals don’t stick around long, but if you sign up for H&M emails and texts, you’ll be the first to hear about them. Just keep an eye out because you definitely don’t want to miss these.

How Do I Get 15% Off at H&M?

If you're new to H&M, you can get 15% off your first order by signing up for emails and texts. A pop-up will appear when you’re browsing the site. Just enter your details and the code will arrive in your inbox.

Does H&M Have a Student Coupon?

Yes. Students can verify their status on Student Beans to unlock an H&M student coupon for 10% off their next purchase.

Does H&M Ever Offer a 30% Off Promo Code?

They do. H&M’s 30% off promo codes usually appear during major sales such as Black Friday or big seasonal clear-outs.

How Do I Get Coupons for H&M?

You’ll always find the latest H&M coupons here, as we update this page regularly with new offers. And if you join H&M’s free membership program, you’ll get access to exclusive deals and early entry to some of their best sales.

How Do I Get an H&M Discount Code for My First Order?

A pop-up will appear while you’re browsing. Add your email and phone number, and H&M will send your first-order code right away.

Is There an H&M App Discount Code?

Yes. H&M often shares app-only deals and promo codes that don’t appear on the website. Take a look through our list of coupons to find one to use on the app. 

Can I Use an H&M Promo Code on Sale Items?

Some codes won’t work with already discounted items. If your promo isn’t working, check whether anything in your cart is already marked down.

Why Isn’t My H&M Promo Code Working?

It might have expired, been entered incorrectly, or just not be valid on the pieces in your cart. Some offers also come with a minimum spend, so make sure you’ve hit that threshold.