Top 10 Blue Shampoos for Brunettes and Blondes
The Best Blue Shampoos for Preserving Blonde and Brunette Hair
.png&w=1080&q=75)
Rich, dimensional hair colors have been in the spotlight as of late. We’ve heard terms like “dark chocolate brunette,” “espresso hair,” and “mocha mousse,” all of which sound delicious and look beautiful to boot. But more importantly, these trending hair colors all have something in common: They’re deeply pigmented, glossy, and full of cool tones.
If you’re planning on adopting one of these shades (or if you’re one of the lucky ones with natural brunette hair), you should be aware of a common concern: brassy, orange, or red undertones that cause your color to look dull and faded. It happens to the best of us—luckily, blue shampoo exists to bring the cool factor back to your strands (literally).
Ready to say goodbye to brassy tones for good? We've broken down each blue shampoo by what makes it special—from budget-friendly finds that deliver salon-quality results to luxe formulas packed with nourishing ingredients. Whether you're looking for maximum toning power, gentle daily use, or color-safe hydration, you'll find your perfect match below. Each pick has been chosen for its ability to neutralize unwanted warmth while keeping your brunette locks healthy, shiny, and absolutely gorgeous.
- Best Blue Shampoo Overall: Matrix Brass Off Blue Shampoo
- Best Natural Blue Shampoo for Gentle Toning and Shine Enhancement: Aveda Blue Malva Shampoo
- Best Blue Shampoo for Softening Hair and Maintaining Cool Blonde-Brown Shades: Davines Heart Of Glass Silkening Shampoo
- Best Sulfate-Free Blue Shampoo for Cool-Toned Color Maintenance: dpHUE Cool Brunette Shampoo
- Best Professional Blue Shampoo for Deep Brass Neutralization: Oligo Professionnel Blacklight Blue Shampoo
- Best Salon-Quality Blue Shampoo for Brunettes with Highlights: Redken Violet Color Extend Brownlights Shampoo
- Best Drugstore Blue Shampoo for Banishing Orange Tones Fast: John Frieda Blue Crush Shampoo
- Best Blue Shampoo for Color-Treated Brunettes with Brassiness: Joico Color Balance Blue Shampoo
- Best Blue Shampoo for Enhancing Cool Tones in Dark Brown Hair: Milk Shake Cold Brunette Shampoo
- Best Blue Shampoo for Strengthening and Toning Damaged Brunette Hair: Bondbar Bonding Blue Shampoo
All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.
Jump To Products
The Rankings
.png&w=3840&q=75)
Bondbar Bonding Blue Shampoo
Overall Score
4.05
10
Bondbar Bonding Blue Shampoo
3.57
153 User Reviews
2.6
Best Seller
4
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Blue Shampoo for Strengthening and Toning Damaged Brunette Hair
FORMULA DETAILS
Bondbar’s Bonding Blue Shampoo is loaded with gentle, vegan ingredients that help tone down brassy, warm shades. It hydrates and smooths hair without harsh chemicals—and it’s cruelty-free and paraben-free, so you can use it guilt-free.
MORE TO KNOW
Shoppers rave about how soft their hair feels after just one wash. Just lather it on, wait a few minutes, and rinse. If you want to be extra careful, use gloves to avoid staining your hands.
.png&w=3840&q=75)
Milk Shake Cold Brunette Shampoo
Overall Score
4.15
09
Milk Shake Cold Brunette Shampoo
4.11
215 User Reviews
2.7
Best Seller
3
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Blue Shampoo for Enhancing Cool Tones in Dark Brown Hair
FORMULA DETAILS
Milk Shake's Cold Brunette Shampoo uses milk proteins, moringa oil, and quinoa to hydrate, strengthen, and add shine, all while helping your brown stay bold (not brassy). It's paraben-free and works on both natural and color-treated hair, making it a solid pick if you want your brunette tones to look fresh and glossy.
MORE TO KNOW
If you want to double down on toning and hydration, Milk Shake offers a matching Cold Brunette Conditioner featuring the same blue pigments and nourishing ingredients.
.png&w=3840&q=75)
Joico Color Balance Blue Shampoo
Overall Score
4.2
08
Joico Color Balance Blue Shampoo
3.71
128 User Reviews
2.6
Best Seller
5
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Blue Shampoo for Color-Treated Brunettes with Brassiness
FORMULA DETAILS
Joico's Color Balance Blue Shampoo uses blue pigments to neutralize warm tones, while the brand's SmartRelease Technology continuously delivers a blend of keratin, rosehip oil, and arginine to your strands. It promises to protect color for up to eight weeks, making it a good choice for anyone looking to extend their look between salon visits.
WHAT SHOPPERS ARE SAYING
"I ordered this product after reading promising reviews. I applied the shampoo to dry hair and left it on for 30 minutes. After one use, there was a huge improvement in the brassiness of my hair. The shampoo is a bit drying, but that is something I can deal with if it helps tone down the color."
.png&w=3840&q=75)
John Frieda Blue Crush Shampoo
Overall Score
4.2
07
John Frieda Blue Crush Shampoo
4.03
958 User Reviews
3
Best Seller
4
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Drugstore Blue Shampoo for Banishing Orange Tones Fast
FORMULA DETAILS
Whether your hair is natural, color-treated, highlighted, or balayaged, this blue shampoo from John Frieda will work for you. The formula is peroxide- and ammonia-free, cruelty-free, and safe for everyday use, so you don’t have to worry about damaging your hair while you tone it.
MORE TO KNOW
The Blue Crush Shampoo uses a special tri-dye blend that's designed to penetrate your strands, not stain your skin, so you don't have to worry about messy showers.
.png&w=3840&q=75)
Redken Violet Color Extend Brownlights Shampoo
Overall Score
4.25
06
Redken Violet Color Extend Brownlights Shampoo
4.13
3603 User Reviews
3.3
Best Seller
4
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Salon-Quality Blue Shampoo for Brunettes with Highlights
FORMULA DETAILS
The Color Extend Brownlights Shampoo is a sulfate-free, blue-pigmented product made for natural, highlighted, or balayaged brunettes. It gently cleanses without stripping color, and the progressive color-depositing formula keeps your brunette cool and fresh between salon visits.
MORE TO KNOW
With added citric acid and wheat protein, this blue shampoo helps strengthen and soften hair while maintaining that rich, salon-fresh look.
.png&w=3840&q=75)
Oligo Professionnel Blacklight Blue Shampoo
Overall Score
4.25
05
Oligo Professionnel Blacklight Blue Shampoo
4.51
1516 User Reviews
3.2
Best Seller
3
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Professional Blue Shampoo for Deep Brass Neutralization
FORMULA DETAILS
Oligo's Blacklight Blue Shampoo is a favorite among brunettes, blondes, and silver-haired folks—it uses blue and violet pigments to knock out brassiness without drying your hair out. It’s sulfate-free and packed with amino acids and argan oil, so it leaves your hair super soft and shiny.
WHAT SHOPPERS ARE SAYING
"Best blue shampoo I’ve ever used. My hair actually feels healthier after, meanwhile every other brand I’ve used makes your hair feel dry or brittle. I used this on my light brown hair with highlights, and I really like the results. Will make this my regular brand."
.png&w=3840&q=75)
dpHUE Cool Brunette Shampoo
Overall Score
4.3
04
dpHUE Cool Brunette Shampoo
4.04
405 User Reviews
2.8
Best Seller
5
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Sulfate-Free Blue Shampoo for Cool-Toned Color Maintenance:
FORMULA DETAILS
Perfect for brunettes with highlights or balayage, this shampoo uses deep blue pigments to neutralize orange and yellow tones. It’s color-safe, sulfate-free, and infused with silk proteins to keep hair smooth.
MORE TO KNOW
Co-founded by celebrity colorist Justin Anderson, dpHUE is dedicated to delivering professional-grade results right at home.
.png&w=3840&q=75)
Davines Heart Of Glass Silkening Shampoo
Overall Score
4.45
03
Davines Heart Of Glass Silkening Shampoo
4.5
1324 User Reviews
3.1
Best Seller
5
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Blue Shampoo for Softening Hair and Maintaining Cool Blonde-Brown Shades
FORMULA DETAILS
Davine's Heart of Glass Silkening Shampoo is ideal for both blondes and brunettes. With blue pigments from jagua fruit and botanical extracts that strengthen strands via a special “fortifying botanical shield,” this shampoo gives hair a soft, silky feel and leaves behind an earthy-floral scent.
WHAT SHOPPERS ARE SAYING
"This shampoo is exactly what I needed! My natural hair is super dark, and being a non-natural blonde is challenging. This shampoo does a great job cleaning my hair without making it dry out. I feel my hair is super nourished and moisturized."
.png&w=3840&q=75)
Aveda Blue Malva Shampoo
Overall Score
4.5
02
Aveda Blue Malva Shampoo
4.7
4487 User Reviews
3.3
Best Seller
5
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Natural Blue Shampoo for Gentle Toning and Shine Enhancement
FORMULA DETAILS
Aveda’s Blue Malva Shampoo uses blue mallow (a purple-violet flower) and coneflower to enhance cool tones naturally. It’s plant-based, with a slightly herbal, spa-like scent that people either love or skip for something lighter.
MORE TO KNOW
Shoppers say this blue shampoo is gentle, but you might need a few uses to see full toning effects. While those with brown and blonde hair can use this product, it was specifically formulated to bring cool silver tones out in grey hair.
.png&w=3840&q=75)
Matrix Brass Off Blue Shampoo
Overall Score
4.5
01
Matrix Brass Off Blue Shampoo
4.4
33685 User Reviews
3.3
Best Seller
4
Industry Recognition
3
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Blue Shampoo Overall
FORMULA DETAILS
Matrix made this one for brunettes fighting off brass—especially after highlights or lightening. It has blue-violet pigments to tone orange and copper, and reviewers love how it cools down color in just one wash. The formula’s loaded with nourishing ingredients like vitamin oil to help prevent dryness.
WHAT SHOPPERS ARE SAYING
"This shampoo worked really well. I have naturally dark brown hair, but have added lots of blonde highlights to help transition to grey. My bleached hair easily turns yellow. After one use of this, the yellow is gone and it looks like right after I had my hair done."
Who should use blue shampoo?
Unlike purple shampoo (which is made for blondes), blue shampoo is specially formulated for brunettes and darker hair. It uses blue pigments to neutralize unwanted warm tones, like orange or red, helping your hair stay cool-toned and salon-fresh between appointments.
Blue shampoo is a great choice for anyone with brown, brunette, black, or color-treated hair prone to brassiness. And while it’s primarily made for brunettes, some blondes and those with silver or greying hair may also benefit, especially if they notice warmer, orange-y tones creeping in. Incorporating a blue shampoo into your hair routine once or twice a week can help restore cool tones and boost shine without over-toning.
What kind of blue shampoo is best?
The best blue shampoos are sulfate-free and color-safe, allowing them to cleanse gently without stripping your color. Many also pack in extra hydration and strengthening ingredients to keep your hair soft, healthy, and vibrant. Ahead, we’ve rounded up 10 of the best blue shampoos on the internet to help you skip the search and get right to the results.
How We Found The Internet’s Best Blue Shampoos
We take our product recommendations seriously—so seriously that we created a data-driven ranking algorithm to find out which blue shampoos actually live up to the hype. By analyzing product reviews, editorial mentions, and best-seller lists, our tool delivers an unbiased list of the top options out there. Whether you're trying to tone down brassiness or refresh your color, these picks have earned their spot.
The Latest
.png&w=828&q=75)
.png&w=828&q=75)
Coupons and Deals
From Our Partners
.png&w=3840&q=75)
.png&w=3840&q=75)
.png&w=3840&q=75)
.png&w=3840&q=75)
.png&w=3840&q=75)
.png&w=3840&q=75)