Left the hair salon with color that looks more orange than caramel or more grey than platinum? We’ve all been there. The truth about color-treated hair is that it requires more upkeep than we like to admit. Whether it's an issue with how our hair reacts to chemicals or the elements working against our balayage, preserving your processed or even natural hair's color requires some maintenance. The good news? It’s nothing a good blue- or violet-based shampoo can’t fix. Using the color wheel to its advantage, these color-enhancing shampoos help to neutralize the brassy tones and orange hues blondes and brunettes battle. A purple-hued shampoo is best used to help cancel out a yellow cast in silver, white, or platinum shades, while blue formulas get rid of brassiness in darker blondes and brunettes. But before we attempt to tone our color at home, we did some research to find the products that garner the best results. Below, shop the Top 10 blue and purple shampoos that not only revitalize color but also strengthen and add shine to lackluster locks. Consider this list your definitive guide to achieving less brassiness and more brightness from the comfort of your own home. Opening image: @drybar
Did you like our 10 Best Blue Shampoos list? Then we think you'll love our 10 Best Leave-In Conditioners!
April 15, 2020
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John Frieda Sheer Blonde Go Blonder Shampoo
WHAT IT DOES: Formulated with bergamot extract and chamomile, this mild shampoo will gently lighten your strands without drying them out. In as little as three washes, you'll have brighter, blonder hair.
COMPLETE THE LOOK: For best results, use this with John Frieda Sheer Blonde Go Blonder Conditioner and John Frieda Sheer Blonde Go Blonder In-Shower Lightening Treatment.
Matrix Total Results Brass Off Shampoo
USERS SAID: "This stuff works WONDERS. I have brown hair with blonde balayage, and my blonde turns brassy quickly. I use this maybe once every other week, and it brightens my blonde up perfectly! It also gives my brown a little more of an ashy look, which I love! The conditioner also makes your hair feel like you just left the salon!"
HELPFUL TIP: Reviewers suggest using gloves with this formula to keep from staining your tub. Trust us—the results are so worth it.
dpHUE Cool Blonde Shampoo
LOVED FOR: Silk proteins and hibiscus flower extract work together to strengthen your hair while improving its brightness and vibrancy.
USERS SAID: "I was skeptical about this working as well as the other blonde shampoos I've purchased through Sephora, but at this price point, I figured I'd give it a try. What a surprise when I found that it works so much better than the other blonde shampoos! I now use it 3-4 times a week. My platinum is platinum and it looks amazing, even after 6 months of grow-out!"
Not Your Mother's Blonde Moment Treatment Shampoo
BEST FOR: Searching for an option that won't break the bank? Look no further than this drugstore gem. Made with the same effective ingredients the pros use, the gentle formula will neutralize brassiness, enhance shine, and hydrate your strands just as well.
HELPFUL TIP: For best results, wait five minutes before rinsing it out.
Kevin Murphy Blonde Angel Wash
WHY YOU NEED IT: Besides the fact that this will look incredibly chic sitting in your shower, reviewers love this shampoo for its super nourishing formula. Not only will it refresh blonde tones after just a few washes, but it will also strengthen and add shine for healthier-looking hair overall.
LOVED FOR: Did we mention the to-die-for lavender scent?
Sachajuan Silver Shampoo
WHAT IT DOES: Made with Ocean Silk Technology, this shampoo hydrates, adds shine, and strengthens your hair in just a few washes.
FUN FACT: This shampoo is also formulated with UV filters to help protect and prevent your color from fading in the sun.
Joico Color Balance Blue Shampoo
BEST FOR: If you struggle with frizz and flyaways, look no further. This formula provides root-to-tip repair, protection, frizz-fighters, and shine for healthier hair with every use.
FROM THE EXPERTS: This balancing shampoo preserves 89% of hair color for up to 18 washes (or six to eight weeks).
Drybar Blonde Ale Brightening Shampoo
LOVED FOR: Brightness boosting results aside, reviewers love this pick for its subtle scent of ginger, mint, and sandalwood.
USERS SAID: "This truly is a blonde's best friend. Definitely brightened my hair up, but didn’t turn it purple! Smells great too!"
Kristin Ess The One Purple Shampoo
LOVED FOR: Created by celebrity hairstylist Kristen Ess, this top-rated purple shampoo can take the brassiness out of blonde hair in minutes. Yes, minutes.
HELPFUL TIP: This formula is extra gentle, so it's safe to use daily in place of your regular shampoo.
amika Bust Your Brass Cool Blonde Shampoo
LOVED FOR: This ultra-violet formula works to banish brass and bring out your natural color and shine.
USERS SAID: "I was looking for something that would help lighten my hair—which is blonde but darkens during winter—as an alternative to spending a ton of money getting my hair done. After using this shampoo a few times, I already noticed that it was brightening my natural highlights. It did exactly what I was hoping it would do, brightening up my hair and stopping it from getting any duller or darker."
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