Top 10 Eco-Friendly Beauty Brands

10 Smaller Beauty Brands You Should Consider Trying If You Love The Environment

10 Smaller Beauty Brands You Should Consider Trying If You Love The Environment

Taking care of the earth is an incredibly important responsibility we’re tasked with. Aside from recycling, picking up litter, and being mindful of our water use, how else can we make a difference? We can take a look at the brands we purchase on a regular basis. A great place to start is our makeup and skincare collection. Are these products safe to use and dispose of? Do they encourage packaging reuse? Are they giving back to the communities from which they come? Are they made with natural, sustainable ingredients? If the answer is no to any one of these, our data-backed algorithm found a list of brands that pass the test. As consumers, we have the ability to make a difference in our world—what we buy speaks louder than words. So to figuratively yell it from the rooftops, considering making your next skincare purchase from one of these Top 10 eco-friendly beauty brands. Opening image: @JuiceBeauty

Did you enjoy our 10 Best Eco-Friendly Beauty Brands? Just wait till you see our 10 Best Natural Serums!

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January 21, 2019

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings

Eminence Organic Skin Care Bamboo Firming Fluid
Rank & Style Approved


Eminence Organic Skin Care Bamboo Firming Fluid


BEST FOR: When you want the products you use to give back to the planet

ABOUT THE BRAND: Always looking to reduce their carbon footprint, Éminence uses wind and solar energies to craft their products, which are created using hand-picked ingredients and unique thermal waters from a hot spring lake. They also plant a tree for every sale.

Love Beauty and Planet Blooming Color Shampoo and Conditioner

Love Beauty and Planet

BEST FOR: Do-gooders

ABOUT THE BRAND: “This group behind Love Beauty and Planet, we are the kind of people who stay back and clean up after a music concert, because you can have fun, look beautiful and do good for the planet all at the same time. That's the spirit of this brand,” —Sonika Malhotra, Sr. Global Brand Manager and Designated Cheerleader of Love Beauty and Planet

Korres Wild Rose + Vitamin C Advanced Brightening Sleeping Facial


BEST FOR: All things Mediterranean

ABOUT THE BRAND: Using the best of nature and science, Korres’ formulas are created from Greek flora, purified water, and scientific research. They strike the perfect balance between using the power of plants and protecting the environment from which they grow. 

Kjaer Weis Cream Blush

Kjaer Weis

BEST FOR: The minimalist

ABOUT THE BRAND: Simple. Beautiful. Organic. Sustainable. Fierce.

Ilia Beauty Tinted Lipstick in Arabian Knights


BEST FOR: The natural beauty maven

ABOUT THE BRAND: Ilia believes we “shouldn’t have to compromise on performance or luxury. Being mindful that not every natural ingredient is good for the skin, nor is every synthetic bad. It’s about finding a balance and falling in love with beauty all over again, so you can feel empowered by a sense of choice.”

Jane Iredale Smooth Affair Facial Primer and Brightener

Jane Iredale

BEST FOR: A fresh and complete start to skincare

ABOUT THE BRAND: This one stop shop for all our beauty needs provides nourishing supplements, a full skincare regimen, and pure mineral makeup. Cruelty-free, non-comedogenic, and paraben-free, Jane Iredale's holistic approach to beauty means we’ll nourish our skin from the inside out. 

100% Pure Coffee Bean Caffeine Eye Cream

100% Pure

BEST FOR: Your inner botanist

ABOUT THE BRAND: 100% Pure’s ingredients are naturally sourced, their headquarters run solely on solar power, and the cosmetics are tinted with fruits, vegetables, and tea. Fruit pigmented makeup means you’ll have mascara made with blackberries, lipstick containing pomegranate oil, and foundation infused with açai berries.

W3ll People Natural Expressionist Mascara

W3ll People

BEST FOR: The self-care aficionado

ABOUT THE BRAND: W3LL PEOPLE creates non-toxic makeup and skincare products, almost all of which are infused with ultra-nourishing organic aloe vera, or what Egyptians called “the plant of immortality.” Plus, when we open the site it tells us we’re pretty. We love that.

Juice Beauty Stem Cellular Anti-Wrinkle Moisturizer

Juice Beauty

BEST FOR: The best of both worlds—natural ingredients and positive results

ABOUT THE BRAND: By infusing organic botanical juice into their formulas, Juice Beauty creates products “so every drop feeds your skin.” They says our skin absorbs up to 60% of what we put on it, so by using organic juice instead of fillers, it reduces the risk of toxins going into our bodies and environment.

RMS Beauty Magic Luminizer

RMS Beauty

BEST FOR: The long run

ABOUT THE BRAND: RMS Beauty uses raw, organic ingredients and minimal heat to keep nutrients alive and effective for anti-aging and long-term skin care. Our skin is a living, breathing thing and deserves to be treated well with living ingredients, free from metals and chemicals.

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