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Beauty/Skin/Self Tanners

Top 10 Gradual Self Tanners

The Best Gradual Self Tanners For Easing Your Way Into Summer

The Best Gradual Self Tanners For Easing Your Way Into Summer

Perhaps no beauty product is a riskier investment than self tanner. When used incorrectly, it can go really wrong, really fast. However, when used correctly, it’s the equivalent of glowy vacation skin in a bottle—no flights or TSA checks required. To be clear, gradual self tanner is meant to enhance your natural complexion, not to completely change it, so using one that's suitable for your skin tone is of the utmost importance.

Application is also important. Self tanner isn’t the kind of product we recommend skipping the directions for. Oftentimes, self-tanner products are specified for the face, body, or both because how you treat those areas will vary. What makes gradual self tanner the more desirable type of glow enhancer is that more of the control is left in your hands. Unlike traditional self tanners that are typically a one-time application requiring the use of gloves and precise waiting times, gradual self tanner is typically used over a period of days, the exact number dependent on the type of results you want. Plus, the application process is usually low maintenance and similar to that of regular body lotion.

How We Found The Best Gradual Self Tanners

It may still be winter, but if you’re always in a summer state of mind, gradual self tanner is probably at the top of your beauty wish list right now. Lucky for you, we’ve unearthed the most talked-about gradual self tanners for you to choose from. Our top-of-the-line list is courtesy of an unbiased algorithm that never fails to identify products you’ll love. The proprietary tool does this by analyzing data from a variety of sources, including beauty editor reviews, expert recommendations, and social media buzz. Ahead, shop the glow getters that will leave others wanting to know your skincare secrets.

Next up, check out the 10 Best Face Self TannersOpening image: @luxunfiltered

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February 17, 2022

Written By:Rank & Style

Product Expert:Georgia Jones

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings


10
M-61 PowerGlow Peel Gradual Tan
Rank & Style Approved

bluemercury.com

M-61 PowerGlow Peel Gradual Tan

Overall Score

4.15

10

M-61 PowerGlow Peel Gradual Tan

4.24

352 User Reviews

2.8

Best Seller

4

Industry Recognition

0

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Learn More
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Wipes

WHY PEOPLE LOVE IT: M-61’s concentrated one-step pads enhance your complexion in more ways than one. In addition to their tanning properties, the pads are also infused with glycolic acid, an ingredient that smoothes and brightens uneven texture.

ADDITIONAL THINGS TO KNOW: The concentrated formula is fragrance-free and has calming chamomile, so sensitive skin types need not be afraid to try. 

Cruelty Free

Cruelty Free


Coola Sunless Tan Firming Lotion

Overall Score

4.3

09

Coola Sunless Tan Firming Lotion

4.41

652 User Reviews

2.9

Best Seller

4

Industry Recognition

1

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Luxury

WHAT IT DOES: Formulated with an exotic blend of green caffeine, alaria esculenta seaweed, and pea extract, this double-duty self tanner provides a gorgeous glow all while tightening and toning the appearance of the skin.

ADDITIONAL THINGS TO KNOW: The DHA (or tanning agent) in Coola’s formula is derived from sugar beet.

Cruelty Free

Cruelty Free


Beauty By Earth Self Tanner Tanning Lotion

Overall Score

4.3

08

Beauty By Earth Self Tanner Tanning Lotion

4.33

18592 User Reviews

3.3

Best Seller

4

Industry Recognition

1

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Natural

WHY PEOPLE LOVE IT: Beauty by Earth’s self tanner is ideal for the face and body, and reviewers love its all-natural formula that's packed with botanical extracts and hydrating nutrients (think aloe vera shea butter).

HELPFUL TIP: Those with fair or pale skin should choose the “fair to medium” option, while those with olive or dark skin should opt for the “medium to dark” bottle. This will ensure that your tan is golden and not orange.

More Colors

More Colors


Bondi Sands Everyday Gradual Tanning Milk

Overall Score

4.3

07

Bondi Sands Everyday Gradual Tanning Milk

4.34

8403 User Reviews

3.3

Best Seller

4

Industry Recognition

1

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Moisturizing

WHY IT MADE THE LIST: This Australian import is basically a moisturizer with the added benefit of a sunkissed glow. With just one to three applications of the cocoa buttery formula, expect a golden tan.

ADDITIONAL THINGS TO KNOW: Thanks to vitamin E and aloe vera, you can also expect hydrated skin. 

Cruelty Free

Cruelty Free


St. Tropez Gradual Tan Tinted Everyday Body Lotion

Overall Score

4.3

06

St. Tropez Gradual Tan Tinted Everyday Body Lotion

4.37

2266 User Reviews

3.3

Best Seller

4

Industry Recognition

1

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Tinted

WHO IT'S FOR: For a quick, non-greasy glow, grab St. Tropez’s gradual tanner, which delivers a glow in just four to eight hours (or a night’s sleep).

HELPFUL TIP: You can apply this with or without a mitt—just be sure it’s on dry skin.


Tarte Brazilliance Plus Self Tanner

Overall Score

4.35

05

Tarte Brazilliance Plus Self Tanner

4.5

697 User Reviews

2.9

Best Seller

4

Industry Recognition

1

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Brightening

WHO IT'S FOR: Tarte’s body self tanner is a godsend for dry skin types, as the brand’s star ingredient, maracuja oil, is rich in fatty essential acids and brightening vitamin C. It also includes another hydration hero, squalene, and citric acid for gentle exfoliation with each application.

ADDITIONAL THINGS TO KNOW: This formula boasts a proprietary technology that neutralizes that "self-tanner scent" that can often feel overpowering. 

Cruelty Free

Cruelty Free


St. Tropez Gradual Tan Everyday Body Lotion

Overall Score

4.35

04

St. Tropez Gradual Tan Everyday Body Lotion

4.43

3021 User Reviews

3.3

Best Seller

4

Industry Recognition

1

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Fast

WHAT IT DOES: Available in just two shades, this fuss-free body lotion keeps the skin ultra-hydrated and creates a healthy-looking tan that suits all skin tones—even the fairest ones. Bonus: it's formulated with mood-boosting fragrances.

HELPFUL TIP: You can also use this lotion to extend the life of your professional spray tan or post-vacation color. Apply it once for a subtle glow, or use it daily to build the depth of your tan.

More Colors

More Colors


Jergens Natural Glow + Firming Daily Moisturizer

Overall Score

4.5

03

Jergens Natural Glow + Firming Daily Moisturizer

4.48

15375 User Reviews

4.3

Best Seller

5

Industry Recognition

1

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Drugstore

WHY PEOPLE LOVE IT: Though it may be hard to believe, a drugstore self tanner that moisturizes and tones the skin actually exists. Jergens’ solution is a cult classic, and this version is particularly loved for its firming ingredients (which include collagen and elastin).

ADDITIONAL THINGS TO KNOW: With daily application, you can expect results in seven days.

More Colors

More Colors

Cruelty Free

Cruelty Free


Lux Unfiltered No. 32 Gradual Self-Tanning Cream

Overall Score

4.55

02

Lux Unfiltered No. 32 Gradual Self-Tanning Cream

4.67

3656 User Reviews

3.3

Best Seller

4

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Scented

WHY PEOPLE LOVE IT: Once you can stop obsessing over the luxe, Instagrammable packaging, you’ll fall in love with the dewy finish of this self tanner, infused with shea butter, cocoa butter, and passion fruit oil.

ADDITIONAL THINGS TO KNOW: No need to spritz on your perfume. This self tanner comes in two intoxicating scents: santal and rosewood. 

Cruelty Free

Cruelty Free


Tan-Luxe The Gradual Illuminating Gradual Tan Lotion

Overall Score

4.6

01

Tan-Luxe The Gradual Illuminating Gradual Tan Lotion

4.3

1051 User Reviews

4.1

Best Seller

5

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Overall

WHY IT MADE THE LIST: Tan-Luxe’s head-to-toe gradual self tanner is a top-seller for a few reasons. One, reviewers love how natural it looks, especially on fairer skin. The formula itself is lightweight and slippery for easy distribution. And finally, it addresses a number of other skincare concerns, such as texture, dullness, and lack of firmness.

HELPFUL TIP: No gloves are needed to apply this formula—just be sure to wash your hands afterward.

Cruelty Free

Cruelty Free

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