Top 10 Japanese Beauty Products

The Buzzy J-Beauty Products That Are Super Effective

The Buzzy J-Beauty Products That Are Super Effective

If you think you’ve finally got the hang of K-beauty, get ready for another single-letter beauty trend to steal the spotlight: J-beauty. By no means are we suggesting you throw out your trendy new sheet mask set or your snail slime extract, but we definitely think the following products are worth adding to your collection. While you’re probably already familiar with a few of the Japanese brands below—SK-II, Shiseido, Boscia, etc.—a lot more of them have cropped up in the last year or so, and for good reason. J-beauty is all about a simple, skincare first approach and prevention rather than treatment—no 12-step routines here. To figure out which J-beauty products are worth the hype, we enlisted the help of our data-driven algorithm and rounded up the Top 10 list below. Keep scrolling to shop our top-rated picks and try this buzzy new beauty trend for yourself. Opening image: @TatchaBeauty

Did you enjoy our 10 Best Japanese Beauty Products? Just wait till you see our 10 Best Cult Beauty Products!

Jump To Products

March 21, 2019

FacebookPinterest logoTwitter logoEmail icon

Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings

Adsorb AntiBody Gel Cream
Rank & Style Approved


Adsorb AntiBody Gel Cream

BEST FOR: Alleviating dryness and signs of aging

FUN FACT: If you think you’ve tried every weird wrinkle-fighting trick in the book, think again. Adsorb packs this formula with ostrich egg yolk, a substance high in natural antibodies, hydrators, and peptides that help fight damaging pollutants and reverse the signs of aging.

Shu Uemura Texture Wave Dry Finishing Spray

WHAT IT DOES: This dry shampoo/texturizing mashup absorbs all that excess oil while volumizing and mattifying your strands for a piecey, effortless look.

USERS SAID: “INCREDIBLE!! I use every day whether I curl, flatiron, or even go natural, because of how much texture and va-va-voom it adds to my normally flat hair. Already re-purchasing before I run out because I can't go a day without it!”

Skin Inc. Supplement Bar Pure Revival Peel

BEST FOR: This ultra-gentle, non-abrasive peel works wonders on all skin types, even sensitive.

HELPFUL TIP: Use it before makeup application to create a flawless, smooth canvas for your foundation.

Hada Labo Tokyo Anti-Aging Facial Sheet Masks

LOVED FOR: The ultra-fast results

FUN FACT: Each one of these 100% cotton masks drenches skin in a FULL bottle of anti-aging serum. Yes, you read that right.

Boscia Detoxifying Black Charcoal Cleanser

LOVED FOR: The warming lather that feels oh-so-good after rolling out of bed

COMPLETE THE LOOK: Follow your cleanse with Boscia’s Pore-Purifying Charcoal Strips for a super clear complexion.

Koh Gen Do Spa Cleansing Water

WHAT IT DOES: A step up from your drugstore makeup wipes, this multi-tasking cleanser and makeup remover dissolves dirt, oil, and even waterproof makeup while leaving skin moisturized, refreshed, and clean as can be.

LOVED FOR: The non-greasy, water-like formula

Shiseido Benefiance WrinkleResist24 Intensive Eye Contour Cream

WHAT IT DOES: This powerful eye cream targets five types of eye-area wrinkles: crows feet, corner creases, under-eye wrinkles, lid creases, and vertical lines.

USERS SAID: “I'll never use anything else! This beauty brightens my under eye skin, hiding all of my 50-year-old lines and wrinkles. It absorbs nicely but my skin still feels hydrated long after application.”

DHC Deep Cleansing Oil

LOVED FOR: This cleanser effortlessly removes stubborn makeup while deeply cleansing and moisturizing skin—no greasy makeup remover required.

FUN FACT: One bottle of this cult-favorite cleanser is sold every 10 seconds.

Tatcha The Water Cream

WHY YOU NEED IT: This 23 karat gold-infused cream feels as luxurious as it sounds, and one single scoop with its cute little spatula is enough to keep your face and neck hydrated for hours.

ABOUT THE BRAND: Every purchase you make from Tatcha supports girls’ education around the world. Now that’s a moisturizer we can feel good about splurging on.

SK-II Facial Treatment Essence Mini

BEST FOR: Preventing the visible signs of aging

HELPFUL TIP: Pat it onto your skin with your fingers rather than a cotton pad to help preserve the product.

View All Top 10 Lists
Arrow white

The Latest

Image credits: supergoop!

Sun Protection & Care

Top 10 Natural Sunscreens

These 10 Clean Sunscreens Are Better For Your Skin And The Environment

View All Beauty

From Our Partners

Image credits: jane iredale

Jane Iredale

Meet TikTok's NEW favorite eye shadow stick, ColorLuxe by Jane Iredale.

Shop Now

Arrow white

Straight-to-the-point emails to make finding what you love even easier.