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Beauty/Skin/Self Tanners
Top 10 Self Tanners And Bronzers For Fair Skin

Natural-Looking Self Tanners and Bronzers For The Ultimate Winter Glow

Natural-Looking Self Tanners and Bronzers For The Ultimate Winter Glow

Fight back against the winter weather and its effects on fair skin with the best self tanners and bronzers in the beauty game. These top products offer just the right amount of natural-looking radiance for those months when vitamin D is hard to find. Whether you struggle with sensitive skin, oily pores, or you're on the hunt for a self tanner that helps reduce signs of aging, this list features a product that's perfect for you. Our 10 selections are backed by our data-driven algorithm, which filters through the masses of best-selling products, buzz, and real reviews from users who have found their bronzing holy grail, to bring you only the best worth shopping. Check out our list of the 10 best natural-looking self tanners and bronzers for achieving the ultimate winter glow. Opening image: @tanluxe

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January 17, 2018

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings


Nivea Sun-Kissed Radiance Fair to Medium Skin Gradual Tanner & Body Lotion

Our Score

USERS SAID: "The product works exactly as described. The lotion is gradual and you will notice a difference within a couple days. I'm on the fair side, but both the medium to dark. The color turned out to look very natural." 

FUN FACT: This product smoothes and gradually tans skin within 5 days.


Tan Towel Self Tan Towelette

Our Score

HELPFUL TIP: For best results, apply to clean, dry skin in circular motions over your body.

FUN FACT: This product is a beauty award winner.


Clarins Radiance-Plus Golden Glow Booster

Our Score

BEST FOR: Dry, combination, or oily skin types

USERS SAID: "Love this glow booster! I can keep my glow in winter and adjust how dark I want it by the frequency of application." 


Jergens Natural Glow + Firming Daily Moisturizer

Our Score

BEST FOR: Mature or dry skin

FUN FACT: This product has shown to reduce the appearance of cellulite in as little as 7 days


St. Tropez Self Tan Classic Bronzing Mousse

Our Score

USERS SAID: "This stuff is outstanding. I've tried every self-tanning product ever and this is my permanent go-to. It's SO quick and easy to apply."

FUN FACT: This product is an ELLE Beauty Awards and InStyle Best Beauty Buys winner.


stila Stay All Day Bronzer For Face and Body

Our Score

BEST FOR: Use on the face and body

USERS SAID: "Awesome bronzer! Matte. Neutral brown, not orange or ashy. Good for contour or for overall bronzing. LOVE IT!" 


TAN-LUXE The Body Illuminating Self-Tan Drops

Our Score

BEST FOR: All skin types, from sensitive to combination

FUN FACT: This product is formulated with raspberry seed oil, vitamin E, and aloe vera to provide all-day hydration


bareMinerals bareSkin Sheer Sun Serum Bronzer

Our Score

USERS SAID: "I mix a few drops of this with my bareSkin foundation to adjust to the right tone for my skin throughout the year. It also works well blended on cheekbones/where you normally apply bronzer over foundation. Blends well and looks natural."

LOVED FOR: Its lightweight wearability, natural glow, and ultra-thin formula


Vita Liberata Body Blur Instant HD Skin Finish

Our Score

BEST FOR: All skin types

FUN FACT: This product is gluten free.


Coola Sunless Tan Dry Body Oil Mist

Our Score

USERS SAID: "OBSESSED! I feel like a bronzed goddess. I have always been scared to use self tanners. They aren't even and sometimes look super fake. I like this self tanner. It dries super fast and has no strong odor like most tanners. It makes me bronzed like I have been laying on a beach for hours. I will never give this one up!

FUN FACT: This product is non-GMO, cruelty-free, and vegan.

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