Mix, Blend, Style: Why KitchenAid Is More Than Just a Mixer

If you've ever scrolled past a Pinterest post and noticed a swoon-worthy, colorful mixer, you might be a KitchenAid fan. This brand is an icon due to its colorful kitchen appliances and charmingly retro aesthetic. However, KitchenAid is a lot more than just a cute way to accessorize your kitchen counter. It has a reputation for solid construction and convenient features as well. 

For all the KitchenAid fans, both old and new, we've got the ultimate guide to the brand. Whether you want inspo for your next KitchenAid shopping spree or want to know how it measures up to other brands, Rank & Style has you covered.

What Is KitchenAid?

KitchenAid's fame for its incredible mixers is well-deserved. This brand started in 1919 as a producer of kitchen mixers. Since then, KitchenAid has spent over 100 years perfecting its designs. Along the way, the brand has also branched out to design a lot of other premium kitchen appliances. 

Since the 1980s, KitchenAid has been a subsidiary of Whirlpool. The corporation uses KitchenAid to create and sell premium kitchen appliances. It has built a strong reputation based on its appliances' sleek looks and excellent performance. Whether you're a professional chef stocking your kitchen or an avid home cook who wants the best of the best, KitchenAid is the way to go.

What Does KitchenAid Sell?

If you love KitchenAid's design and functionality, you're in luck. This brand offers just about every type of kitchen tool by now—so much variety that you could truly equip an entire kitchen with KitchenAid (and we're kind of obsessed with that idea). Here are the main types of products you can get from KitchenAid.

Countertop Appliances 

KitchenAid's original focus was on stand mixers, and it still produces plenty of mixers for you to make cakes, bread, pasta, and more. But it also creates other small appliances that'll earn a permanent spot on your countertop. You can get blenders, food processors, toasters, and coffee makers from KitchenAid—basically everything you need to make your morning routine a little more stylish.

Major Appliances 

KitchenAid also produces much larger appliances now. If you're totally smitten with the brand's aesthetic and reputation, you can find refrigerators, dishwashers, ovens, and cooktops made by them as well. It's giving us full kitchen transformation vibes.

Cookware and Bakeware 

To go with their bigger products, KitchenAid has tons of kitchen basics. When you mix a cake with your KitchenAid mixer, you can scoop it up with a KitchenAid spoon and pour it into a KitchenAid baking tin. Pots, pans, utensils, trays, and baking tins are all available through the KitchenAid brand—because when you're creating a cohesive kitchen aesthetic, it doesn't really count as going overboard, right?

Attachments and Accessories 

One of the great things about KitchenAid is that it lets users customize their purchases. If you want to get creative, you can find all sorts of attachments that transform the functionality of your KitchenAid products. For example, the stand mixers work with attachments that turn them into pasta makers, meat grinders, and grain mills. We're talking serious kitchen versatility here.

Limited-Edition Items 

KitchenAid certainly makes high-quality products, but it also wants its items to be fun and stylish as well. Its limited-edition items pair the classic KitchenAid functionality with exciting new looks that spark instant joy. Look for things like stand mixers made in the exclusive Color of the Year or products patterned with fashion designers' logos—these drops are what kitchen dreams are made of.

The KitchenAid Story

KitchenAid's story started in 1908 when engineer Herbert Johnson watched a baker working with dough and thought, "There's got to be a better way." Working with the Hobart Manufacturing Company, Johnson created a mixer that was so good it became standard equipment on U.S. Navy ships by 1914. The KitchenAid name actually came about in 1918 when the company started producing smaller models for home use, and a housewife said it was "the best kitchen aid I've ever had." 

In the 1930s, KitchenAid developed its trademark streamlined mixer design with the shape we all know and love today. Since then, the company has kept this retro, timeless look for many of its appliances—and we're totally here for it. It's developed a cult following for its vintage appeal and those gorgeous colors that make it so easy to create your dream kitchen aesthetic.

KitchenAid went from a chef's best-kept secret to a total household name in the 1980s. Thanks to massive marketing partnerships (including a major boost from Williams Sonoma) and Whirlpool's acquisition of the brand in 1986, KitchenAid products became the must-have accessories for homeowners who refused to sacrifice style or function. They're now the go-to choice for wedding registries, cooking influencers, and professional designers—and once you see that iconic silhouette on someone's counter, you know they mean business in the kitchen.

What Is the KitchenAid Aesthetic?

The KitchenAid aesthetic is all about appliances that are totally worth showing off. Instead of hiding these beauties away in cabinets, KitchenAid basically encourages you to make them the star of your kitchen design.

To help with their appliances' serious visual appeal, KitchenAid produces them in a rainbow of gorgeous colors. From soft pastels to lush jewel tones to those perfectly understated neutrals, KitchenAid has it all. The brand works equally well whether you want a bold statement piece or a subtle accent that effortlessly elevates your space.

The other totally iconic feature of a KitchenAid product? That dreamy retro look. We're talking sleek curves, shiny chrome accents, and those rounded cases that pay perfect homage to the timeless designs of the 1930s and 1950s. This classic style helps the brand feel like a tasteful (and Instagram-worthy) accent that works beautifully with all sorts of decor—because when you're investing in appliances this gorgeous, they really deserve to be seen.

KitchenAid Bestsellers & Collaborations

Just about every KitchenAid product—from a humble cookie sheet to a totally high-end oven—has amazing reviews. However, there are a few particular products that especially stand out.

Artisan Series Stand Mixer: 

This line of mixers has been the brand's flagship product for years, and for good reason. It offers seriously quality mixing power with that sleek style we all know and love. If you're going to invest in one KitchenAid product, this is your moment to go for the classic.

Cordless Collection: 

For shoppers who prioritize convenience (because who doesn't love fewer cords cluttering up their counter?), KitchenAid has this innovative line of cordless items that'll transform how you think about small appliances.

Color of the Year: 

Each year, KitchenAid celebrates color trends with a stylish, limited-edition set of appliances in a totally unique color. We're talking exclusive shades that give your kitchen that designer touch.

KitchenAid X Alamais: 

This collaboration features gorgeous limited-edition prints created by Australian designer Alamais. It's giving us major fashion-meets-function vibes, and when your mixer looks this good, baking becomes an even more enjoyable experience.

How Much Does KitchenAid Cost?

Let's be real—KitchenAid is definitely an investment, but we think it's worth it for the quality and style you get. 

Here's what you can expect to spend on different KitchenAid products:

• Stand mixers: $250 - $600
• Blenders, processors, and other small appliances: $100 - $300
• Cookware: $50 - $300
• Major appliances: $1,000 - $10,000
• Accessories: $20 - $150

Of course, pricing mostly depends on which specific item catches your eye. Limited-edition items or those gorgeous customized models will cost more than the standard options—but sometimes that exclusive color or designer collab is exactly what your kitchen needs.

Here's the good news: you can definitely find better deals by shopping around at different KitchenAid retailers, especially during major sales events. And don't forget that we've got your back with some exclusive ways to save. Check out our KitchenAid promo codes for current deals and special offers that'll make investing in these kitchen essentials a little easier on your wallet.

Where to Shop KitchenAid

There are so many ways to get your hands on KitchenAid products. Since different retailers often have different selections and prices, it's worth checking out various KitchenAid providers.

Here are are favorite retailers for shopping KitchenAid:

• KitchenAid.com:
  The official website is your go-to for the broadest selection and all the newest drops. Plus, you'll find exclusive colors and limited editions here first—it's basically like getting VIP access to everything KitchenAid.
• Amazon:
  If you're all about that fast shipping life and want to read tons of real customer reviews before you buy, Amazon is the ticket. The selection is huge, and those Prime delivery speeds are pretty unbeatable. Don't forget to check for an Amazon promo code to save even more on your purchase.
• Target:
  We love Target for registry shopping or when you want to actually see and touch products before committing. Their in-store displays are usually really well done, and you can often snag Target Circle deals too. Plus, keep an eye out for a Target promo code to maximize your savings.
• Williams Sonoma:
  This is where things get fancy. Williams Sonoma has an amazing long history with KitchenAid, so you'll find exclusive colors and those gorgeous luxury picks that you won't see anywhere else. It's giving us serious kitchen envy every time.
• Walmart:
  Don't sleep on Walmart for KitchenAid finds. They often have some of the most competitive prices, especially on popular items like stand mixers and small appliances. Plus, their rollback deals can be seriously good when you're looking to save.
• Home Depot:
  If you're in the market for KitchenAid's major appliances, Home Depot is definitely worth checking out. They have solid selection on refrigerators, dishwashers, and ranges, plus their installation services are pretty reliable. We love that you can often catch appliance sales events here too—and don't miss checking for a Home Depot coupon before you buy. 
• Bed Bath & Beyond:
  While the retail stores have closed, you can still shop Bed Bath & Beyond online for KitchenAid products. They're known for carrying a good mix of countertop appliances and accessories, and their frequent sales and coupons are worth it. Be sure to look for a Bed Bath & Beyond coupon to stack your savings. 
• Best Buy:
  Perfect for when you want to check out KitchenAid's major appliances in person—because if you're spending thousands on a fridge you definitely want to see it first. Their appliance showrooms are actually pretty impressive.

Brands Like KitchenAid

If you appreciate stylish, well-crafted kitchen products, there are several other brands worth considering that share similar design philosophies.

Here are the ones that consistently earn our attention:

• SMEG:
  Consider SMEG the Italian answer to KitchenAid's aesthetic appeal. While their product range is more curated and the price point runs higher, SMEG excels when you want something genuinely statement-making. Their retro-inspired pieces have this effortless European sophistication that works beautifully in modern kitchens.
• Breville:
  Breville takes a more understated approach to design, but what they lack in color, they make up for in intelligent engineering. If you're drawn to appliances that combine sleek aesthetics with genuinely innovative features, Breville delivers that perfect balance of form and function.
• Cuisinart:
  For those who love KitchenAid's comprehensive approach but prefer a more accessible price point, Cuisinart offers impressive breadth without the premium. It's a smart choice when you want reliable performance and classic design without the investment.
• Le Creuset:
  Think of Le Creuset as KitchenAid's cookware counterpart. Their enameled cast iron brings that same pop of color and timeless appeal to your stovetop, though their focus remains on cookware rather than appliances. The quality is exceptional, and the aesthetic impact is undeniable.

Why We Love KitchenAid

KitchenAid represents everything we value in exceptional home design—the rare intersection of beauty and performance. At Rank & Style, we believe that everyday objects should elevate your space, not simply occupy it. KitchenAid appliances achieve this balance effortlessly, transforming functional tools into design elements that enhance your kitchen's aesthetic while delivering the professional-grade performance serious cooks demand.