Top 10 Direct To Consumer Home Brands

10 Brands Changing The Way You Shop For Home Goods

10 Brands Changing The Way You Shop For Home Goods

What if you could have the internet's softest sheets or the most fashionable furniture without blowing your entire month’s paycheck? Good thing we aren’t the first ones to ask this question. The world of home décor is shifting away from the over-priced showroom floor and toward direct-to-consumer models that cut out the middlemen to cut down the price. Brands like Parachute and Brooklinen have gotten major buzz for their high-quality linens at low budget price points, but the DTC home brands don’t stop there. We took to the internet to browse editor picks, highly-rated home products, and reviews that prove some serious waves are being made in the DTC home space. The result? This list of the Top 10 DTC Home Brands that are changing how we eat, sleep, and live. These brands are making a name for themselves in bedding, bath, kitchenware, and furniture, and to top it all off, each has a cool story of how and why they were started. In most cases, the founders were just like us, wanting whatever they needed in their home to be beautiful, modern, quality, and affordable. Sound familiar? Scroll down to shop the 10 home brands that are going to blow your mind, not your budget. 

Did you like our 10 Best Direct To Consumer Home Brands? Shop all our Top 10 Home lists to discover more top-ranked finds!  

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January 17, 2020

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings

Parachute Classic Bathrobe
Rank & Style Approved


Parachute Classic Bathrobe

ABOUT THE BRAND: So cloudlike you'll sink right in! Parachute uses only the softest, quickest-drying Turkish cotton to craft their towels, bedding, and the plush robe we promise you can't live another day without.

Great Jones Family Style

ABOUT THE BRAND: Meet the Warby Parker of cookware. Great Jones give customers high-quality pots and pans without the hefty price tag, and best of all, they're almost too pretty to put away.

Material The Iconics

ABOUT THE BRAND: Material set out to create a brand of beautiful and functional kitchenware for everyday cooks. Thus the Iconics collection was born, complete with the essential knives, spoons, and spatulas.

Snowe Percale Sheet Set

ABOUT THE BRAND: Snowe makes 500 thread count Egyptian cotton linens that are guaranteed to keep you in bed all day every day. And after trying them risk-free for 90 days, we bet you'll be back for matching towels too.

Buffy Cloud Comforter

ABOUT THE BRAND: Breathable, hypoallergenic, and sustainably made, Buffy has mastered the comforter. Crafted from recycled bottles and designed to relieve tension and inflammation, your skin, your allergies, and your sleep quality will thank you!

Burrow Chaise Sofa

ABOUT THE BRAND: Burrow is truly furniture you can live on. Designed to withstand stains, scratches, and all of life's hard knocks, including when your sofa blocks the plugs, these modular pieces are the perfect pieces for all of life's transitions.

Year & Day Complete Set

ABOUT THE BRAND: Never be with mismatched place settings or too many dinner plates and not enough salad plates again. Year & Day let's you customize entire dishware sets to your entertaining needs.

Article Sven Sofa

ABOUT THE BRAND: Started by four engineers, this modern furniture company creates pieces with clean lines and quality materials that won't break the bank and can be mixed, matched, and added onto.


ABOUT THE BRAND: Founded by a couple just looking for super soft, beautiful sheets that wouldn't break the bank, Brooklinen has gained tons of buzz for their mix-and-match pattern/color/fabric options and getting the most bang for your buck by selling in sets.


ABOUT THE BRAND: With a mission to create products from safe ingredients at an affordable price point, Brandless has lines that range from personal care, cleaning products, paper products, and even food!

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