Top 10 Kids Swimwear Brands

BRAND HIGHLIGHT
Minnow is a children's swimwear brand that was founded by entrepreneur and mom of three, Morgan Smith. Inspired by playful color palettes and clean lines, minnow's collection of swimsuits is brought to life through high-quality, hand-finished production.

GOOD TO KNOW
If you're unsure of where to start shopping, check out minnow's best sellers. Amongst them are unisex rashguards and sweaters for kids, women's swimsuits, and a cute plush toy named Selkie Seal.  

BRAND HIGHLIGHT
Betsy Johnson founded SwimZip after being diagnosed with skin cancer at 26. Determined to create stylish and affordable swimwear with unmatched UPF protection, Johnson presented her concept for SwimZip on ABC's Shark Tank. After the episode aired, the company's sales took off. Today, the brand makes swimwear for the whole family.

GOOD TO KNOW
SwimZip's 2024 collections feature three bright pattern types: neon, starfish, and tropadelic.

BRAND HIGHLIGHT
Rockets Of Awesome is a family-forward kids' clothing site and subscription service. The company makes everything from sleep- and swimwear to accessories and activewear. Customers who sign up for Rockets Of Awesome's subscription service receive four curated shipments a year; they get to decide whether to keep or return each item in the box.

GOOD TO KNOW
Curious how boxes are curated? All you need to do to get started is take Rockets Of Awesome's Mini Quiz. 

BRAND HIGHLIGHT
Amber Schaub wanted a cute, ruffled diaper cover like the one she had as a child. Disappointed by the options available, she founded RuffleButts in 2007—a kids' clothing company that took off after its iconic RuffleButt bloomer gained popularity.

GOOD TO KNOW
The full RuffleButts & RuggedButts catalog offers options for babies, toddlers, and kids. Plus, there's a range of adult styles available in matching patterns so the whole family can coordinate.

BRAND HIGHLIGHT
Zella Girl is an offspin of Zella, an athletic wear brand for women. A part of the Nordstrom brand, Zella Girl offers high-quality, sporty styles (including swimsuits) for toddlers, big girls, and everyone in between.

GOOD TO KNOW
Zella Girl is also sold at Nordstrom Rack, so if you're looking for bargains, that's the place to go.

BRAND HIGHLIGHT
Boden was founded in 1991 by Londoner Johnnie Boden as a mail-order clothing company. Today, the company primarily sells its styles online and in a few brick-and-mortar locations across the UK. Inspired by color and the extraordinary, Mini Boden's offerings are sure to make your kid the most stylish student in class.

GOOD TO KNOW
Don't miss Boden's sibling moments section, a curated collection of matching styles for boys and girls. 

BRAND HIGHLIGHT
If "pink is for girls and blue is for boys" rubs you the wrong way, Primary is the place to shop. Founded by friends Galyn Bernard and Christina Carbonell, Primary makes clothing free of labels, logos, and gender-stereotypical patterns and colors—at a reasonable price point, too.

GOOD TO KNOW
The Primary Basics category is your one-stop shop for super-soft essentials. Browse the brand's best-selling tees, hoodies, footies, leggings, shorts, and more in this collection.

BRAND HIGHLIGHT
Upcoming beach vacations and pool days call for a Hanna Andersson shopping spree. A brand based out of Portland, Oregon, Hanna Andersson was founded by a Swedish woman named Gun Denhart. Her Swedish roots are why the company still stands on Scandinavian principles today: an iconic design ethos, a commitment to sustainability, and a focus on behaviors that lead to happy lives.

GOOD TO KNOW
Make your kids' day by outfitting them in styles inspired by their favorite characters from Star Wars, Spider-Man, Pokemon, Sesame Street, and more.

BRAND HIGHLIGHT
There's a good chance you know Target as a go-to brand for the whole family. But are you aware of its Cat & Jack collection? Offering colorful styles for babies, toddlers, and big kids alike, Cat & Jack's catalog has everything you need (including swimsuits, sunglasses, tees, dresses, and hats) to keep your kid stylish year-round. 

GOOD TO KNOW
Cat & Jack has a one-year return policy. Keep your receipt and you can get a full refund if you return the product within one year of its original purchase.

BRAND HIGHLIGHT
J.Crew has long been a favorite amongst family-oriented shoppers, and that's because the brand knows how to put a playful color to good use. This is especially evident in J.Crew's kids' swimwear line, which successfully applies bright colors to funky patterns. And don't overlook the collection's accessories and extras, which include heart-shaped sunglasses and a lovable terry cloth coverup. 

GOOD TO KNOW
J.Crew's kids' clothing comes in sizes for babies, toddlers, and kids up to age 16.