Kids/Little Kid/Clothing

Top 10 Kids Swimwear Brands

The Best Kids Swimwear Brands For All Budgets And Style Preferences

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It’s currently spring (soon, it will be summer), and we’re all looking for ways to cope with the weather warming up. A family trip to the local beach, lake, or pool is always a solid option, but first, you have to make sure your kids have appropriate swim attire. Of course, comfort should always be prioritized when it comes to kids' bathing suits (unless you’re okay with cutting a trip short due to a tantrum), but even more important is color.

According to TODAY, the most visible children's swimsuit colors are neon pink, orange, and yellow. White, light blue, and dark colors should be avoided, as they are harder to pick out beneath the water’s surface. And almost as important as color for safety is UPF protection, which shields your kid’s skin from 98% of UVA and UVB rays. 

Fortunately for you, we’ve made it easy to find youth swimwear styles that hit these safety standards (and do so stylishly). With the help of our data-driven ranking algorithm, we’ve curated a highly shoppable list of swimwear brands for active kids.

How We Found The Best Kids Swimwear Brands

At Rank & Style, our Top 10 lists are all built using our ranking algorithm. This unbiased tool factors in data from reviews, best-seller lists, social media shoutouts, and more sources to determine which products deserve the title of “best.” Ahead, see which kids' bathing suit brands made the cut, from designer options like Mini Boden to budget-friendly names like Cat & Jack.

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March 21, 2024

Written By:Sierra Rogers

Product Expert:Georgia Jones

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings

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Rank & Style Approved



Best Kids Swimwear Brand For Colorful Palettes

Minnow is a children's swimwear brand that was founded by entrepreneur and mom of three, Morgan Smith. Inspired by playful color palettes and clean lines, minnow's collection of swimsuits is brought to life through high-quality, hand-finished production.

If you're unsure of where to start shopping, check out minnow's best sellers. Amongst them are unisex rashguards and sweaters for kids, women's swimsuits, and a cute plush toy named Selkie Seal.  


Best Kids Swimwear Brand For Sun Protection

Betsy Johnson founded SwimZip after being diagnosed with skin cancer at 26. Determined to create stylish and affordable swimwear with unmatched UPF protection, Johnson presented her concept for SwimZip on ABC's Shark Tank. After the episode aired, the company's sales took off. Today, the brand makes swimwear for the whole family.

SwimZip's 2024 collections feature three bright pattern types: neon, starfish, and tropadelic.

Rockets Of Awesome

Best Subscription-Service Kids Swimwear Brand

Rockets Of Awesome is a family-forward kids' clothing site and subscription service. The company makes everything from sleep- and swimwear to accessories and activewear. Customers who sign up for Rockets Of Awesome's subscription service receive four curated shipments a year; they get to decide whether to keep or return each item in the box.

Curious how boxes are curated? All you need to do to get started is take Rockets Of Awesome's Mini Quiz. 


Best Kids Swimwear Brand For Swim Bloomers

Amber Schaub wanted a cute, ruffled diaper cover like the one she had as a child. Disappointed by the options available, she founded RuffleButts in 2007—a kids' clothing company that took off after its iconic RuffleButt bloomer gained popularity.

The full RuffleButts & RuggedButts catalog offers options for babies, toddlers, and kids. Plus, there's a range of adult styles available in matching patterns so the whole family can coordinate.

Zella Girl

Best Kids Swimwear Brand For Girls

Zella Girl is an offspin of Zella, an athletic wear brand for women. A part of the Nordstrom brand, Zella Girl offers high-quality, sporty styles (including swimsuits) for toddlers, big girls, and everyone in between.

Zella Girl is also sold at Nordstrom Rack, so if you're looking for bargains, that's the place to go.

Mini Boden

Best Kids Swimwear Brand For Families

Boden was founded in 1991 by Londoner Johnnie Boden as a mail-order clothing company. Today, the company primarily sells its styles online and in a few brick-and-mortar locations across the UK. Inspired by color and the extraordinary, Mini Boden's offerings are sure to make your kid the most stylish student in class.

Don't miss Boden's sibling moments section, a curated collection of matching styles for boys and girls. 


Best Gender-Friendly Kids Swimwear Brand

If "pink is for girls and blue is for boys" rubs you the wrong way, Primary is the place to shop. Founded by friends Galyn Bernard and Christina Carbonell, Primary makes clothing free of labels, logos, and gender-stereotypical patterns and colors—at a reasonable price point, too.

The Primary Basics category is your one-stop shop for super-soft essentials. Browse the brand's best-selling tees, hoodies, footies, leggings, shorts, and more in this collection.

Hanna Andersson

Best Kids Swimwear Brand For Prints

Upcoming beach vacations and pool days call for a Hanna Andersson shopping spree. A brand based out of Portland, Oregon, Hanna Andersson was founded by a Swedish woman named Gun Denhart. Her Swedish roots are why the company still stands on Scandinavian principles today: an iconic design ethos, a commitment to sustainability, and a focus on behaviors that lead to happy lives.

Make your kids' day by outfitting them in styles inspired by their favorite characters from Star Wars, Spider-Man, Pokemon, Sesame Street, and more.

Cat & Jack

Best Affordable Kids Swimwear Brand

There's a good chance you know Target as a go-to brand for the whole family. But are you aware of its Cat & Jack collection? Offering colorful styles for babies, toddlers, and big kids alike, Cat & Jack's catalog has everything you need (including swimsuits, sunglasses, tees, dresses, and hats) to keep your kid stylish year-round. 

Cat & Jack has a one-year return policy. Keep your receipt and you can get a full refund if you return the product within one year of its original purchase.


Best Kids Swimwear Brand Overall

J.Crew has long been a favorite amongst family-oriented shoppers, and that's because the brand knows how to put a playful color to good use. This is especially evident in J.Crew's kids' swimwear line, which successfully applies bright colors to funky patterns. And don't overlook the collection's accessories and extras, which include heart-shaped sunglasses and a lovable terry cloth coverup. 

J.Crew's kids' clothing comes in sizes for babies, toddlers, and kids up to age 16.

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