Top 10 Tarte Must-Have Buys

10 Best-Selling Beauty Products To Buy And Love From Tarte—Now 20% OFF

10 Best-Selling Beauty Products To Buy And Love From Tarte—Now 20% OFF

Here at Rank & Style, it's safe to say we're pretty passionate about Tarte. Mention the words "shape tape concealer" in this office and get ready for us to rave nonstop. The crease-proof product is probably what launched our love for the brand in the first place, but make no mistake—Tarte has so much more to offer beyond that best-seller. From pretty eyeshadow palettes to primers to lip products, the retailer has a wide variety of beauty buys that are high-quality, effective, and cruelty-free. Even better? All of them feature some sort of trendy natural ingredient like Amazonian clay or marine extract. So, with this in mind, we think a Tarte Top 10 list is long overdue. That's why we've partnered up with the brand and used our data-driven algorithm to round up an edit of the all-time best Tarte products available right now, just in time for a much-needed fall beauty hall. From essentials like mascara and foundation to gorgeous brush sets worth gifting, keep scrolling for our roundup of the must-have buys from Tarte and snag a few for yourself. Bonus: In honor of their 20 year anniversary, Tarte is offering 20% off all products, so act now and don't miss your chance to save big during this rare sitewide sale! Opening image: @tartecosmetics

Did you like our 10 Best Tarte Must-Have Buys? Check out our 10 Best Natural Makeup Products for more top-ranked finds!

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October 2, 2020

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings

Tarte Timeless Smoothing Primer
Rank & Style Approved


Tarte Timeless Smoothing Primer

WHY YOU NEED IT: While most primers can't do much more than prime, Tarte's is an over-achiever. It's infused with skin-loving ingredients like vitamins C and E, green bean extract, and mineral pigments, all of which work together to blur and fill the appearance of pores, fine lines, and wrinkles while prepping the skin for makeup.

FROM THE EXPERTS: In a consumer panel study of 34 women after one week, 100% said the appearance of their makeup was greatly improved by this primer. That's right—100%.

Tarte Aquacealer Concealer

WHAT IT DOES: Shape Tape still has our hearts, but we'll make room on the list for this gem. Powered by Tarte's proprietary Rainforest of the Sea complex, this concealer serves as the ultimate defense system for the skin, protecting it from daily aggressors and preventing premature signs of aging.

BEST FOR: This concealer is made up of 20% water to deliver coverage and moisture simultaneously, so it's a great option for those with dry skin.

Tarte Merry Metals Brush Set

WHY YOU NEED IT: First of all, these brushes ring up at $35 even though they have a $125 value. Second, how cute are those snowflake details? We'll be buying a few sets—one for us and a few for stocking stuffers.

USERS SAID: "These brushes are so pretty and easy to use, and they apply all types of makeup. You can do so much with just these five brushes!"

Tarte Maneater Mascara

LOVED FOR: Forget falsies—reviewers agree this mascara is even better. Just one coat is all it takes to achieve serious volume, length, and curl, and the 500+ bristle brush ensures every lash is completely coated without any clumps.

HELPFUL TIP: This mascara is ophthalmologist tested, so it's safe for sensitive eyes and contact lens wearers.

Tarte Tarteist Pro Glow & Brush

WHY YOU NEED IT: Just because summer's over doesn't mean your glow should be, too. Including six full-size cheek shades—four blushes, one highlighter, and one bronzer—this pretty palette is the best way to ensure your complexion stays sunkissed well into the fall season.

LOVED FOR: Thanks to Amazonian clay, these shades will stay on your cheeks all day long without streaking or fading. 

Tarte Tarteist Quick Dry Matte Lip Paint

BEST FOR: Tired of taking off your face mask and seeing your lipstick come off along with it? Here's your fix. This matte lip paint is totally transfer-proof, and it comes in 24 gorgeous shades. Plus, unlike most mattes, this one nourishes and softens the skin with its featherlight formula.

USERS SAID: "This is my FAVORITE lip product. If I had the money, I would buy one in every color! It dries perfectly without drying out your lips, and it stays soft but doesn’t smudge off. Absolutely love!"

Tarte Amazonian Clay Full Coverage Foundation

LOVED FOR: On top of providing serious coverage and sun protection, lasting all day, and controlling oil without causing dryness, this hardworking foundation somehow manages to feel like a second skin. Sign us up.

FUN FACT: This fan-favorite foundation is available in 40 shades, so finding the perfect match is a breeze.

Tarte Amazonian Clay Blush

WHAT IT DOES: Amazonian clay is the key here—it's what keeps this formula super soft and silky without sliding off your face. Genius, huh?

USERS SAID: "This is my holy-grail blush! I have oily skin, and this holds up very well all day. It doesn't break up, and the formula is buildable. I have the color Exposed."

Tarte Tartelette In Bloom Clay Palette

WHY YOU NEED IT: Ever bought a palette that was so beautiful but so impractical? This isn't one of those. Every shade is both stunning and versatile enough for everyday use, so you're sure to get your money's worth. It's also infused with—you guessed it—Amazonian clay, so the shades are guaranteed to last at least 12 hours.

USERS SAID: "Love this palette. I don’t wear eyeshadow daily, but when I do I reach for this palette every time. I know this will last for years. The colours can be used for a natural look or more glam look. Eyeshadow lasts for about 6 hours in my experience."

Tarte Shape Tape Concealer

WHAT IT DOES: There's a reason one of these concealers sells every 12 seconds (no, we're not kidding). 43% of each tube is infused with tape technology that instantly smooths and blurs fine lines and wrinkles like no other, and the application feels as nourishing as a moisturizer thanks to mango seed and shea butter.

USERS SAID: "I have tried many concealers that claim to be 'full coverage,' but this is the only one that DOES NOT CREASE!!! I have creases under my eyes, and this has never failed me! AMAZING!!!"

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