Top 10 Trending Beauty Launches

10 New Beauty Launches Our Editor Predicts Will Sell Out

10 New Beauty Launches Our Editor Predicts Will Sell Out

After spending a few years working in the beauty industry, it becomes exceptionally easy to spot a cult classic product before it even hits the shelves. This is the case with our beauty-obsessed managing editor, Meredith, who's got a knack for knowing when a buzzy new beauty launch is worth the hype, and when it's probably not. Ahead, she's bringing us her roundup of the beauty finds she suspects will sell out fast for fall, and with a season that emphasizes deep and dark shades, drama, and PSL-scented everything, you can expect the latest crop of launches to deliver on every front. Think bold and bronzey palettes, holographic highlighters, skin-perfecting masks, and more—all of which you'll want to get your hands on before the holidays. So without further ado, keep scrolling to shop the Top 10 trending beauty launches Meredith is currently obsessing over, from the cutest skincare sets to shimmering, glimmering shadows, and more. Opening image: sephora.com

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October 4, 2019

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings

Laneige Kiss Me at Midnight
Rank & Style Approved


Laneige Kiss Me at Midnight

MEREDITH SAYS: "This holiday set from Laneige has best-seller written all over it. For under $30 you get a full-sized lip sleeping mask plus two limited edition flavors. If you haven't tried this lip treatment yet, snatch this set up immediately because something tells me they won't be in stock for long." 

WHY YOU NEED IT: Laneige's cult-favorite Lip Sleeping Mask constantly racks up the rave reviews (we're talking over 7,000 on Sephora's website, people), so it's no secret that this little set is sure to sell out fast. It contains the brand's fan-favorite berry mask along with two limited-edition flavors—mint choco and sweet candy—all of which will make your lips soft, supple, and kissable by morning.

Fenty Beauty by Rihanna Diamond Bomb II All Over Diamond Veil

MEREDITH SAYS: "I am living for RiRi's newest product launch. An all-over body highlight? I'll take two."

LOVED FOR: Glow-getters, rejoice. Rihanna recently released her beloved diamond-dusted highlighter in a brand new, holographic pink shade—just in time for us to achieve the perfect holiday-worthy highlight. The super-smooth formula is glitzy but never gritty, and it looks equally stunning on all skin tones.

Pat McGrath Labs Eye Ecstasy: Eye Shadow Palette Mini

MEREDITH SAYS: "I love a good mini buy, even more, I love a Pat McGrath buy. Given that Pat McGrath's eyeshadow palettes typically come with a hefty price tag, these small-but-mighty (and way more affordable) versions are likely to become a hot ticket item this season."

WHY YOU NEED IT: If you're a Pat McGrath fan, then you probably already know that the beauty brand's shadows feature stunning color payoff, exceptional blendability, and skin-friendly ingredients to boot. While the palettes typically come with quite the hefty price tag, this collection of five luxe shades rings up under $30, making it a total steal. Run, don't walk.

Anastasia Beverly Hills Norvina Pro Pigment Palette Vol. 3

MEREDITH SAYS: "Known for her highly-pigmented and professional-grade shades, Anastasia Soare (creator of Anastasia Beverly Hills) has a knack for creating some of the most stunning and sought-after eyeshadow palettes in the beauty world. This palette is no exception."

BEST FOR: Packed with 25 autumn-themed, high-performance shades that are just as stunning as they are wearable, this palette is ideal for the makeup mogul and beginner alike. It makes for the perfect gift, but we definitely wouldn't judge you for keeping this gem all to yourself.

Drunk Elephant The Midi Committee Kit

MEREDITH SAYS: "This is another set I expect to see topping everyone's wish list come holiday season. For under $50 you get to sample four of Drunk Elephant's most beloved products. That's a deal many won't pass up."

BEST FOR: Including the brand's best-selling retinol, serum, moisturizer, and cleansing balm, this set is a must-have whether you're looking for a travel-worthy skincare routine or just want to test out a few new products. Since Drunk Elephant is committed to using only the best, cleanest ingredients, you can rest assured that this set is for all skin types.

OUAI Super Dry Shampoo

MEREDITH SAYS: "PTL for Ouai's newest dry shampoo! An extra absorbent and volume-boosting formula is what we all needed, and it's what we got. I love everything about this—the smell, the texture, the packaging—and I know others will too."

WHAT IT DOES: Dry shampoos are notorious for leaving strands with an icky, powdery residue, but this isn't the case with Ouai's version. Super Dry Shampoo provides instant freshness and fullness, and it just so happens to smell phenomenal too.

Glow Recipe Avocado Melt Retinol Eye Sleeping Mask

MEREDITH SAYS: "Glow Recipe knows how to make a buzz-worthy product that performs. This being one of their newest releases—an anti-aging sleeping eye mask—means it's a must-try for all."

LOVED FOR: Pretty packaging aside, reviewers rave that this sleeping mask is incredibly eye-opening (in every sense of the term). The retinol-infused formula feels cool and refreshing upon application, and the time-release technology banishes puffs and dark circles overnight for brighter, smoother, awake-looking eyes by sunrise.

Dermaflash Dermapore Ultrasonic Pore Extractor & Serum Infuser

MEREDITH SAYS: "Once you see this pore extractor in action you'll understand why everyone is going nuts over it. Basically, if clogged pores are a problem for you (me!) then this tool could just be your saving grace to clearer skin."

WHAT IT DOES: While most skincare products require lots of time and patience to see results, Dermaflash's latest launch is one that serves up instant gratification. Powered by ultrasonic skin scrubbing, it visibly removes all the icky dirt, oil, and blackheads currently clogging your pores. It also has an "infuse mode" that helps enhance the penetration of your favorite serums and moisturizers for a healthier-looking complexion overall.

Urban Decay Naked Honey Palette

MEREDITH SAYS: "I don't think I know anyone who doesn't look good in some sort of golden-bronze eye, and this new Urban Decay Naked palette has about every golden shade you could ever want in a palette. Seriously, it's pure perfection. You can easily wear the more toned-down shades during the day and then glam up your look for night with the metallics."

BEST FOR: With 12 golden neutrals that seamlessly transition from summer to fall, this buzzed-about Urban Decay palette creates an endless array of looks—from bright and bronzed to sultry and smokey.

Summer Fridays CC Me Vitamin C Serum

MEREDITH SAYS: "When Summer Fridays comes out with a new product launch, you can almost bet that it will instantly become a best-seller. The fact that this is also a vitamin C serum—a serum known for its brightening effects—means this has the potential to become a mainstay in many beauty lovers' routines." 

WHAT IT DOES: Containing not one, but two forms of vitamin C, this glow-boosting serum lightens dark spots like hyperpigmentation, acne scars, sun spots, melasma, and more for results that are just as bright and beautiful as the packaging. Consider it the key to even, glass-like, filter-free skin.

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